In addition, you will identify opportunities to embed AI into account planning, forecasting, reporting, pricing analysis, customer insights, and internal coordination. You will implement and manage AI-powered tools that improve data visibility, response times, and strategic insight. You will automate repetitive administrative and reporting tasks to allow the account team to focus on high-value commercial activity. You will evaluate emerging AI solutions and recommend practical applications relevant to the global account. You will support effective adoption and responsible use of AI across the account team.

As a Sales Enablement Specialist, you will act as a liaison between Sales, Operations, Finance, and Technology functions supporting the global account. You will improve reporting frameworks and dashboard visibility to support executive-level reviews. You will support governance, documentation, and process consistency across regions. You will lead change management initiatives related to new tools and workflow improvements.

The ideal candidate will be commercially astute and results-oriented. They will be a strategic thinker with a continuous improvement mindset. They will be curious and proactive in identifying AI innovation opportunities. They will be comfortable driving change within established teams. They will be highly organized with strong attention to detail. They will be able to work under pressure and to deadlines. They will have experience and technical knowledge of the PC Gaming or PC Hardware market, which is preferred but not required.

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The Senior Game Project Manager's mission, in close collaboration with cross-functional partners, is to identify and deliver in-game features that create more personalized and meaningful player experiences. In addition to being a football fan, you will bring a balance of strategic thinking, creative instinct, and analytical rigor to design and deliver features that resonate with players and evolve with their needs.

This role focuses on creating deeper fan experiences by building and integrating intelligent personalization solutions. You will help establish and grow fan engagement in EA SPORTS FC by shaping how players discover, engage with, and enjoy content by ensuring features are intuitive, relevant, and seamlessly adopted across the product.

Your Responsibilities:

Feature Strategy and Personalization

Define and deliver in-game features that enhance personalization, helping players connect with content that is relevant to their preferences and play styles.

Identify opportunities to improve player journeys through tailored experiences, leveraging game knowledge, player behavior insights, and feature innovation.

Collect feedback from qualitative and quantitative sources, identify key themes and align priorities with product goals

Use data and analytical skills to determine the value of any investment, balancing player needs with business needs to optimize return on investment

Adopt a continuous improvement mindset, taking each opportunity to improve the player experience while deeply understanding the costs and long term strategic vision

Content Planning and Activation

Curate content plans that support feature adoption, ensuring early activations are engaging, intuitive, and aligned with player expectations.

Leverage knowledge of the game to shape initial experiences that drive awareness and sustained usage of new features.

Cross-Team Collaboration

Work closely with multiple teams across design, production, analytics, and live operations to ensure features are integrated effectively into the broader product ecosystem.

Communicate clearly and consistently across partners to align on priorities, timelines, and execution plans.

Measurement and Adoption

Define and align on measurement plans with partner teams, ensuring clear success metrics and tracking mechanisms are in place.

Take ownership of adoption strategies, ensuring features are easy for teams to implement and scale within their respective areas.

Evaluate performance through data analysis, experimentation, and post-launch insights to continuously improve outcomes.

What you’ll need to be successful:

Minimum of 5 years of Product Management, Game Design, or equivalent experience required (preferably in Live Services).

Experience delivering player-facing features, ideally within live service environments.

Strong analytical mindset with experience using data to inform product decisions and measure impact.

Proven ability to define measurement frameworks and drive adoption across multiple teams.

Excellent communication and storytelling skills, with experience influencing cross-functional stakeholders.

Ability to manage multiple priorities while maintaining clarity and focus in a fast-paced environment.

A collaborative mindset with a track record of working effectively across diverse teams.

What will help you stand out:

Previous experience in PC or Mobile gaming.

A Football or EA SPORTS FC fan.

An understanding, or willingness to learn key FC systems and their impact on the game economy.

Clear and effective communicator across a range of stakeholders and seniority.

Passion for continuous improvement and integrating Product Management best practices and industry standards.

Experience with A/B testing models and data for the purposes of player facing design and statistical analysis.

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