Your primary responsibility will be to build high-level plans and then jump into the platforms to execute them. You will be the primary expert in the "cockpit" for channels like LinkedIn and Google Ads, optimizing campaigns daily to drive high-quality results and a measurable return on investment (ROI).

You will use intent signals (like 6sense) and our proprietary data to target the Life Science accounts and decision-makers that need our solutions. You will run target acquisition programs to acquire new leads within the Life Sciences industry.

In this role, you will lead the strategy for A/B testing ad copy, creative assets, and landing pages to ensure we are constantly improving our conversion rates. You will create landing pages and perform Conversion Rate Optimization (CRO).

You will partner closely with the Website team and vendors to ensure a seamless "click-to-customer" journey.

You will manage our outside media agency, holding them accountable for high-quality work and budget alignment. You will partner with our Analytics lead to turn complex spreadsheets into clear stories about performance, ROI, and growth opportunities.

You will take full ownership of channel budgets and resource allocation across brands and channels to achieve the organization’s objectives.

You will measure and report paid campaign performance against key performance indicators (KPIs), providing strategic recommendations that drive continuous improvement.

You will review and recommend new paid advertising technologies and platforms; build business cases and pro forma projections for new and creative paid digital marketing channels.

To be successful in this role, you will need to have 5+ years of professional B2B tech experience focused specifically on managing and executing digital ads. You will need to have expert-level skills in LinkedIn Ads Manager and Google Ads. Experience with 6sense or similar ABM platforms is a huge plus.

You will be comfortable working inside ad tools every single day to optimize performance. You will have a mindset that embraces AI to change how paid media management gets done.

You will be able to turn raw data into smart, actionable recommendations for the future.

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