As a Content Activation Lead, you'll own distribution strategy, content merchandising, derivative content creation, experimentation, and measurement. You'll partner with our global campaign leads to map each content piece to the right audiences, regions, and lifecycle stages, and ensure we have channel-appropriate distribution plans for each piece.

You'll work with Campaigns team to orchestrate content distribution across owned/earned/paid: email, web, in-product, social (LinkedIn, X, YouTube), and beyond. You'll own content merchandising: atomize longform and data-driven pieces into derivatives (email, social, short video, infographics). Run A/B and multivariate tests, messaging and creative testing, and user research to determine what performs for each campaign audience (persona, segment, etc).

You'll establish activation playbooks and modular content kits per campaign (channel specs, templates, snippet libraries, creative guidance) and enable cross-functional partner teams to use them (PMM, Campaigns, regional marketing, Sales, etc). You'll leverage AI thoughtfully to scale repackaging, summaries, thumbnails, and QA,while maintaining human editorial standards.

You'll partner with Marketing Ops, Marketing Analytics, and Data Science to shape, refine, and extend our measurement of content performance, build dashboards, run lift/incrementality analyses, and codify repeatable playbooks from wins. You'll report performance and insights via monthly/quarterly readouts; drive continuous feedback loops with Campaigns, PMM, and regional teams.

We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

Minimum requirements:

• An impact-oriented marketer. You’re audience- and channel-first, able to translate longform written pieces into high-performing, channel-native content.
• Demand-oriented. You deeply understand the “machine” of generating demand across teams, tactics, and geographies; you have a point of view on how content should fit into and drive outcomes from said machine.
• Structured and strategic. You build clear frameworks, playbooks, and calendars that scale across regions, segments, and channels.
• Data fluent. You design experiments and interpret results (funnel metrics, cohort and content performance). Comfortable with GA4/Looker/Amplitude, marketing automation (e.g., Marketo/Braze), and A/B tools; basic SQL a plus.
• Organized. You can run an editorial calendar, manage cross-functional reviews, and ship on time. Proficient with project tools (Asana/Airtable) and CMS workflows; solid vendor management.
• Strong editor and writer. You move fluidly from strategy to hands-on execution,briefing, writing, editing, storyboarding, and shipping derivatives with a high quality bar.
• A team player. You partner deeply with Editorial, Campaigns, PMM, Design, Marketing Ops, Analytics/DS, PR/Comms, Regional Marketing, and Sales; strong stakeholder management and communication.
• Experience. 10+ years in content marketing/activation/growth/editorial at a B2B tech or fintech company (or equivalent); working knowledge of SEO, social, email, paid amplification, localization, and accessibility best practices. Global experience a plus.

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