A typical day for this role will involve building deep expertise on Airbnb in your market/region through user research, marketplace data, and an understanding of the competitive landscape. You will work with other functional leaders in your market/region to articulate the product vision, strategy, and roadmap for Airbnb products and new businesses. You will implement best-in-class product development and management practices, maintain and articulate a product feature and roadmap prioritization plan in collaboration with local teams, and advocate for and execute new products that deliver impact for our business and users.

As the Product Manager based in our EMEA region, you will report to the Product Marketing Director for International Markets. You will be responsible for the success of Airbnb products throughout their life cycle , from concept to release. You will be the voice of our products for the market in your region and love the journey from taking a product from idea to reality.

This role is based either in London or Paris (or within easy commuting distance of these cities). The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs, and market demands. The base pay range shown below is annualized, is subject to change, and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.

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Job Overview: The Omada Marketing team is focused on creating awareness, enrolling and engaging people for lasting, healthy change. We are seeking an experienced marketing leader to help us drive enrollment growth and sustained engagement in the Omada Program, ensuring brand and message consistency across all consumer facing channels.

Reporting to the Sr. Director, B2C, you will be the strategic leader responsible for maximizing enrollment rates and creating a consistent, cohesive experience across the entire member journey,from generating awareness, to driving conversion, and ongoing engagement in the Omada Program.

Your Impact:

• Lead and manage team responsible for Omada’s consumer marketing strategy across email, direct mail, SMS/phone-based outreach, web, social & paid channels to increase consumer awareness of the benefit, drive conversion into the program, and increase engagement of enrolled members.
• Develop and execute a comprehensive consumer paid advertising strategy. Partner with Analytics on building out monitoring and tracking mechanisms for continuous campaign refinement to maximize ROI.
• Ensure a seamless, consistent and cohesive member experience across all consumer-facing touchpoints.
• Continuously refine messaging across all lifecycle communications as company programs expand/change.
• Oversee quarterly experimentation roadmap and deployment of A/B and multivariate tests to improve KPIs. Rapidly scale positive results for maximum impact.
• Collaborate with cross-functional teams, including Legal, Compliance, Marketing Operations, Product, Engineering, Sales, Customer Success and Member Support to align marketing strategies and messages with business objectives.
• Analyze performance metrics to refine and optimize strategies, deriving actionable insights from data to drive decisions.
• Mentor and manage a team of marketing professionals, fostering a culture of collaboration and innovation.
• Monitor industry trends and competitive activities to identify innovative growth opportunities and make strategic pivots as needed.
• Ad hoc marketing projects as needed to support company priorities

About you:

• Bachelor’s degree in Marketing, Business Administration, or a related field with 12+ years of experience in direct-to-consumer marketing; healthcare or regulated industry is preferred
• Direct marketing experience must include 10+ years recent experience developing digital, email and direct mail campaigns.
• 5+ years experience in leadership and team management, with experience leading and influencing cross-functional teams.
• Demonstrated success in executing multi-channel marketing campaigns focused on growth and consumer engagement.
• Proven analytical mindset with proficiency in marketing analytics tools, capable of translating data into actionable strategies.
• Excellent communication and interpersonal skills, with the ability to effectively present and influence across all organizational levels.
• Experience with CRM systems and marketing automation tools.
• A creative, innovative mindset with a passion for delivering outstanding consumer experiences.

Bonus Points for:

• A career defined by progressively expanding leadership roles in successful/recognizable consumer and/or B2B2C companies, tilting towards Growth. Health-tech or related experience is a strong plus.

Benefits:

• Competitive salary with generous annual cash bonus
• Equity grants
• Remote first work from home culture
• Flexible Time Off to help you rest, recharge, and connect with loved ones
• Generous parental leave
• Health, dental, and vision insurance (and above market employer contributions)
• 401k retirement savings plan
• Lifestyle Spending Account (LSA)
• Mental Health Support Solutions
• ...and more!

It takes a village to change health care. As we build together toward our mission, we strive to embody the following values in our day-to-day work. We hope these hold meaning for you as well as you consider Omada!

• Cultivate Trust. We listen closely and we operate with kindness. We provide respectful and candid feedback to each other.
• Seek Context. We ask to understand and we build connections. We do our research up front to move faster down the road.
• Act Boldly. We innovate daily to solve problems, improve processes, and find new opportunities for our members and customers.
• Deliver Results. We reward impact above output. We set a high bar, we’re not afraid to fail, and we take pride in our work.
• Succeed Together. We prioritize Omada’s progress above team or individual. We have fun as we get stuff done, and we celebrate together.
• Remember Why We’re Here. We push through the challenges of changing health care because we know the destination is worth it.

About Omada Health:

Omada Health is a between-visit healthcare provider that addresses lifestyle and behavior change elements for individuals managing chronic conditions. Omada’s multi-condition platform treats diabetes, hypertension, prediabetes, musculoskeletal, and GLP-1 management. With insights from connected devices and AI-supported tools, Omada care teams deliver care that is rooted in evidence and unique to every member, unlocking results at scale. With more than a decade of experience and data, and 29 peer-reviewed publications showcasing clinical and economic proof points, Omada’s approach is designed to improve health outcomes and contain costs. Our customers include health plans, pharmacy benefit managers, health systems, and employers ranging from small businesses to Fortune 500s. At Omada, we aim to inspire and empower people to make lasting health changes on their own terms. For more information, visit: https://www.omadahealth.com/

Omada is thrilled to share that we’ve been certified as a Great Place to Work! Please click here for more information.

We carefully hire the best talent we can find, which means actively seeking diversity of beliefs, backgrounds, education, and ways of thinking. We strive to build an inclusive culture where differences are celebrated and leveraged to inform better design and business decisions. Omada is proud to be an equal opportunity workplace and affirmative action employer. We are committed to equal opportunity regardless of race, color, religion, sex, gender identity, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, domestic partner status, sexual orientation, or any other basis protected by local, state, or federal laws.

Below is a summary of salary ranges for this role in the following geographies:

California, New York State and Washington State Base Compensation Ranges: $194,120 - $242,650*, Colorado Base Compensation Ranges: $179,350 - $232,100*. Other states may vary.

This role is also eligible for participation in annual cash bonus and equity grants.

*The actual offer, including the compensation package, is determined based on multiple factors, such as the candidate's skills and experience, and other business considerations.

Please click here for more information on our Candidate Privacy Notice.

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Your responsibilities will include developing sales collateral and enablement materials that equip the sales team to close deals faster, producing thought leadership content that establishes ElevenAPI's authority in the AI audio space, and identifying high-impact growth (SEO, paid, events), partnership and sponsorship opportunities. You'll work closely with sales to understand what's winning and losing in the field, synthesize customer and competitive insights, and translate product learnings back to the engineering team to influence the roadmap.

Your north star is enterprise pipeline and revenue growth for ElevenAPI.

For the right person, there is scope to also own self-serve growth for ElevenAPI either immediately or growing into it.

Requirements

You'll thrive in this role if you:

• Have deep empathy for the wants and needs of engineers and developers at the world's largest companies.

• Can obsess over the, often difficult to measure and articulate, differences between each generation of AI models.

• Bring strong product marketing instincts, with the ability to craft positioning and messaging that resonates with multiple enterprise personas.

• Are analytical and outcome-driven, with experience tracking performance and communicating results to senior stakeholders.

• Operate with high ownership, autonomy, and a bias toward action in fast-moving environments.

• Are a strong communicator and copywriter who can balance clarity, creativity, and credibility.

Benefits

• Innovative culture: You'll be part of a generational opportunity to define the trajectory of AI, surrounded by a team pushing the boundaries of what's possible.

• Growth paths: Joining ElevenLabs means joining a dynamic team with countless opportunities to drive impact - beyond your immediate role and responsibilities.

• Learning & development: ElevenLabs proactively supports professional development through an annual discretionary stipend.

• Social travel: We also provide an annual discretionary stipend to meet up with colleagues each year, however you choose.

• Annual company offsite: Each year, we bring the entire team together in a new location - past offsites have included Croatia and Italy.

• Co-working: If you're not located near one of our main hubs, we offer a monthly co-working stipend.

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Account-Based Marketing (ABM)

You will own implementation, optimization, and reporting of campaigns across ABM platforms including DemandBase, Influ2, Madison Logic etc. for 1:1 and 1:few digital campaigns. You will report on digital ABM campaign performance to stakeholders with actionable insights.

Campaign Strategy & Execution

You will plan, launch, and optimize paid campaigns across LinkedIn, Google Ads, and Bing to drive conversions, MQLs, and pipeline. You will manage A/B testing and audience segmentation to improve CTRs, CPLs, and conversion rates. You will collaborate with product and corporate marketing, creative studio, and campaign operations to develop compelling ad creatives, landing pages, and nurture sequences.

Email Marketing & Nurture

You will develop and manage evergreen email nurture programs to engage prospects and align with ongoing ABM initiatives. You will collaborate with content and industry marketing and marketing operations teams to build, test, and optimize nurture sequences that guide prospects through the buyer journey.

Webinar, Event, and Field Campaign Promotion

You will drive registration and engagement for webinars, hosted events, and partner or third-party events through targeted digital campaigns. You will collaborate with field marketing and events teams to build integrated event promotion plans.

Operations & Optimisation

You will ensure proper UTM tracking, lead routing, and campaign association for all demand generation campaigns. You will partner with marketing operations to ensure data hygiene, accurate attribution, and consistent performance reporting. You will analyse campaign data weekly to identify insights, optimization opportunities, and recommendations for future investments.

Requirements

• Experience in a B2B demand generation or performance marketing role, preferably within the tech or SaaS industry.
• Proven expertise in executing and reporting on ABM strategies using platforms like DemandBase, 6sense, Madison Logic, or Influ2.
• Hands-on experience managing paid advertising campaigns on platforms such as LinkedIn, Google Ads, and Bing.
• Strong analytical skills and the ability to translate data into actionable insights and strategic recommendations.
• Familiarity with marketing automation and CRM systems, HubSpot and Salesforce experience a plus.
• Excellent collaboration and communication skills, with the ability to work effectively across multiple teams.
• A proactive and detail-oriented approach to project management.

Benefits

• Competitive salary & company bonus
• Private healthcare, life insurance & income protection
• CycleScheme & TechScheme
• Free Calm app subscription
• Pension scheme with 6% company contribution (when you contribute 3%)
• 25 days annual leave (plus the option to buy up to 5 extra days) + your birthday off!
• Ongoing personal development opportunities
• WeWork office space & company-wide socials

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