We're seeking a Sr. Marketing Manager to join our growing global team based in Tokyo. In this role, you'll own the end-to-end marketing strategy for Japan, driving brand awareness, pipeline, and revenue growth across SMB, Mid-Market, and Enterprise segments.
\nYou'll serve as the Sr. Marketing Manager for the Japan business, partnering closely with Sales leadership to localize and execute go-to-market strategies that accelerate growth in the region. This role reports to the RVP, Japan Sales and works in close alignment with Global Marketing leadership.
\nKey responsibilities include:
\nYou'll partner with Global Marketing to localize paid acquisition strategies, messaging, and creative for Japan. You'll also build and scale Affiliate, CPL, and review site programs, ensuring strong performance and compliance with local market norms.
\nCollaboration with Sales and Marketing Operations is key to designing and executing ABM programs targeting strategic accounts. You'll also partner with Global Web and SEO teams to manage Japan domains and optimize localized SEO and content strategies.
\nLocal brand-building efforts, including messaging, positioning, PR, and market awareness initiatives, are also part of your responsibilities. You'll work cross-functionally with Product Marketing, Content, Creative, and Revenue teams to test messaging, refine positioning, and strengthen Dialpad's presence in Japan.
\nYou'll own the Japan marketing budget, ensuring efficient allocation of spend to maximize ROI, pipeline contribution, and revenue impact. You'll set clear objectives, KPIs, and forecasts across channels; regularly report on performance and business impact to regional and global stakeholders.
\nFinally, you'll manage external agencies, vendors, and partners as needed to support growth goals. Building, mentoring, and developing a high-performing local marketing team as the business scales is also a key responsibility.
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\nCompensation for this position includes a Base Salary + Bonus + Equity.
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\nJob Description
\nWe're looking for a data-driven, strategic and execution-focused Growth Marketing/Performance Marketing Lead to manage Replit's PLG and self-serve paid acquisition channels. We're looking for someone who can inherit an existing program and immediately drive efficiency, optimization, and scale. Your job is to squeeze more signal from what's working, prune what isn't, and bring a relentless experimentation mindset to accelerating our self-serve growth engine.
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\nResponsibilities
\nOwn and optimize paid acquisition across PLG channels
\nTake full accountability for self-serve new user acquisition, free-to-paid conversion, and paid channel efficiency primarily focused on SEM/paid search, but able to lean into other channels such as paid social, display, programmatic, and affiliate
\nManage multi-million dollar media budgets with a clear focus on CAC efficiency and return on ad spend
\nTake a full funnel performance approach from impression to activated paying user — including landing pages, onboarding flow touchpoints, and trial conversion
\nDrive continuous optimization and a rigorous testing culture
\nIdentify performance gaps and inefficiencies across existing campaigns and channels; develop and execute a prioritized roadmap to address them
\nDesign and run structured A/B and multivariate experiments across creative, copy, audiences, landing pages, and bidding strategies
\nEstablish benchmarks, performance baselines, and a regular cadence of insights reporting to stakeholders
\nScale what's working — and build what's missing
\nLead channel expansion efforts: identify emerging acquisition opportunities in programmatic, connected TV, or new affiliate partnerships
\nPartner with Creative and Design teams to develop and iterate on high-performing ad assets optimized for each channel and audience
\nDevelop audience segmentation strategies that target the right users — with channel-appropriate messaging
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\nPartner with Data to ensure accurate measurement of paid channel contribution across the self-serve funnel
\nDevelop incrementality testing frameworks to move beyond last-click and measure true paid lift
\nTrack and report on full-funnel metrics
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\n7+ years of performance marketing experience with expertise and hands-on expertise specifically in SEM/Paid Search. Experience with other channels such as paid social (Meta, TikTok, LinkedIn), display, programmatic, and affiliate channels are valuable
\nProven track record inheriting and meaningfully improving an existing paid acquisition program — not just maintaining, but finding new efficiency and growth levers
\nDeep fluency in performance measurement: you understand attribution models, incrementality, MMM basics, and can design experiments that produce actionable signal
\nStrong analytical skills — you're comfortable pulling your own data, building dashboards, and translating numbers into decisions without waiting for a data team
\nExperience marketing consumer or prosumer SaaS products with a product-led or freemium growth model at a high growth tech company
\nCreative instincts backed by data — you know how to brief creative teams and evaluate assets against performance goals, not just aesthetics
\nBenefits
\nCompetitive Salary & Equity
\n401(k) Program with a 4% match
\nHealth, Dental, Vision and Life Insurance
\nShort Term and Long Term Disability
\nPaid Parental, Medical, Caregiver Leave
\nCommuter Benefits
\nMonthly Wellness Stipend
\nAutonomous Work Environment
\nIn Office Set-Up Reimbursement
\nFlexible Time Off (FTO) + Holidays
\nQuarterly Team Gatherings
\nIn Office Amenities
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\nGrowth - Performance Marketing & Growth Optimizations
\nLocation
\nSan Francisco
\nEmployment Type
\nFull time
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\nCompensation
\nThe base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. If the role is non-exempt, overtime pay will be provided consistent with applicable laws. In addition to the salary range listed above, total compensation also includes generous equity, performance-related bonus(es) for eligible employees, and the following benefits.
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\nThis role is at-will and OpenAI reserves the right to modify base pay and other compensation components at any time based on individual performance, team or company results, or market conditions.
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\nThe Growth team drives user and revenue growth across ChatGPT’s consumer and business segments worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of global performance marketing, AI-powered workflows, in-product optimization, insights, experimentation, and creative ops engineering.
\nAbout the Role
\nGrowth Marketing is a rapidly scaling functional area, accelerating growth by connecting out-of-product and in-product experiences into seamless journeys that acquire, retain, and re-engage users, unlocking ChatGPT’s transformative potential in users’ daily lives. We work cross-functionally with product, engineering, design, data science, finance, and marketing to unlock scalable growth levers and deliver measurable impact across diverse markets.
\nThis team thrives on rapid testing, rigorous measurement, and creative problem solving, all while keeping user value at the center of our decision-making.
\nThis role is based in San Francisco. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees.
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\nAbout OpenAI
\nOpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the fabric of our society.
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