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\nJob Description
\nWe're looking for a data-driven, strategic and execution-focused Growth Marketing/Performance Marketing Lead to manage Replit's PLG and self-serve paid acquisition channels. We're looking for someone who can inherit an existing program and immediately drive efficiency, optimization, and scale. Your job is to squeeze more signal from what's working, prune what isn't, and bring a relentless experimentation mindset to accelerating our self-serve growth engine.
\nYou'll work directly with our Head of Growth Marketing and collaborate closely with Creative, Product and Data. This role is ideal for someone who thrives in a high-velocity environment, is deeply channel-native, and is obsessed with improving CAC, conversion rates, and LTV across every stage of the self-serve funnel.
\nResponsibilities
\nOwn and optimize paid acquisition across PLG channels
\nTake full accountability for self-serve new user acquisition, free-to-paid conversion, and paid channel efficiency primarily focused on SEM/paid search, but able to lean into other channels such as paid social, display, programmatic, and affiliate
\nManage multi-million dollar media budgets with a clear focus on CAC efficiency and return on ad spend
\nTake a full funnel performance approach from impression to activated paying user — including landing pages, onboarding flow touchpoints, and trial conversion
\nDrive continuous optimization and a rigorous testing culture
\nIdentify performance gaps and inefficiencies across existing campaigns and channels; develop and execute a prioritized roadmap to address them
\nDesign and run structured A/B and multivariate experiments across creative, copy, audiences, landing pages, and bidding strategies
\nEstablish benchmarks, performance baselines, and a regular cadence of insights reporting to stakeholders
\nScale what's working — and build what's missing
\nLead channel expansion efforts: identify emerging acquisition opportunities in programmatic, connected TV, or new affiliate partnerships
\nPartner with Creative and Design teams to develop and iterate on high-performing ad assets optimized for each channel and audience
\nDevelop audience segmentation strategies that target the right users — with channel-appropriate messaging
\nBuild measurement infrastructure and attribution rigor
\nPartner with Data to ensure accurate measurement of paid channel contribution across the self-serve funnel
\nDevelop incrementality testing frameworks to move beyond last-click and measure true paid lift
\nTrack and report on full-funnel metrics
\nWhat You'll Bring
\n7+ years of performance marketing experience with expertise and hands-on expertise specifically in SEM/Paid Search. Experience with other channels such as paid social (Meta, TikTok, LinkedIn), display, programmatic, and affiliate channels are valuable
\nProven track record inheriting and meaningfully improving an existing paid acquisition program — not just maintaining, but finding new efficiency and growth levers
\nDeep fluency in performance measurement: you understand attribution models, incrementality, MMM basics, and can design experiments that produce actionable signal
\nStrong analytical skills — you're comfortable pulling your own data, building dashboards, and translating numbers into decisions without waiting for a data team
\nExperience marketing consumer or prosumer SaaS products with a product-led or freemium growth model at a high growth tech company
\nCreative instincts backed by data — you know how to brief creative teams and evaluate assets against performance goals, not just aesthetics
\nBenefits
\nCompetitive Salary & Equity
\n401(k) Program with a 4% match
\nHealth, Dental, Vision and Life Insurance
\nShort Term and Long Term Disability
\nPaid Parental, Medical, Caregiver Leave
\nCommuter Benefits
\nMonthly Wellness Stipend
\nAutonomous Work Environment
\nIn Office Set-Up Reimbursement
\nFlexible Time Off (FTO) + Holidays
\nQuarterly Team Gatherings
\nIn Office Amenities
\nXML job scraping automation by YubHub
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