VP of Product, Commerce · Twitch

Sat, 25 Apr 2026 20:57:52 GMT
Technology

Twitch · San Francisco, CA · $237,500-$350,000 USD · hybrid

We're seeking an exceptional VP of Product (Technical) to lead Twitch's Commerce product organisation. In this role, you'll drive the strategic vision and execution for products that pay out more than $1B annually to streamers through Subscriptions, Gifted Subs, Bits, and Turbo.

You'll optimise existing product offerings to better serve streamers while developing new products that tap into emerging motivations around virtual goods, digital items, and shopping experiences. As a community-facing leader, you'll represent the Commerce business to creators, viewers, and external partners, ensuring our products reflect the needs and values of the Twitch community.

You'll lead a team of product managers building innovative commerce experiences that deepen the connection between viewers and creators while expanding monetisation opportunities across desktop and mobile platforms. As we expand globally, you'll develop monetisation solutions that work across different markets and payment ecosystems while ensuring compliance with regional regulations.

You'll architect the future of creator economics on our platform by developing compelling monetisation features, optimising existing revenue streams, and creating new opportunities for economic engagement between creators and their communities,all while maintaining the authenticity of community interactions that makes Twitch special.

Strategic Leadership:

Own the multi-year product strategy and roadmap for Twitch Commerce, balancing growth, profitability, and creator/viewer experience

Drive revenue growth through new product innovation, optimisation of existing products, and expansion into emerging opportunities

Partner with senior leadership across Engineering, Design, Data Science, Marketing, and Creator Development to align on priorities and resource allocation

Define success metrics and establish rigorous frameworks for measuring product impact on revenue, engagement, and creator earnings

Product Development & Management:

Lead the development of mobile-native commerce experiences to close the performance gap between mobile and desktop monetisation

Drive initiatives to broaden the commerce funnel, converting more viewers into payers while maintaining healthy retention and ARPPU

Oversee the evolution from patronage-based products to engagement-driven mechanics that scale across community sizes

Champion data-driven decision making, leveraging experimentation and analytics to optimise product performances

Team Leadership:

Build, mentor, and retain a world-class team of product managers across multiple product lines

Establish product development processes, rituals, and best practices that enable the team to move quickly while maintaining quality

Foster a culture of innovation, customer obsession, and operational excellence

Develop talent through coaching, feedback, and growth opportunities

Stakeholder Management:

Partner with the CPO, VP of Community Product and executive team on strategic initiatives

Present monetisation strategy and results to senior leadership

Navigate complex requirements across legal, finance, and compliance

Collaborate with Engineering leadership to balance technical investment between new features, platform improvements, and technical debt

Partner with Data Science to develop sophisticated models for pricing, promotions, and personalisation

Work closely with UX Research to deeply understand creator and viewer needs, pain points, and opportunities

Align with Marketing and Creator teams on go-to-market strategies and promotional campaigns