You will be the voice of the user, deeply understanding their life-stage needs and building a world-class, AI-driven retention strategy. Your work will deliver personalized value, foster loyalty, and turn our users into lifelong champions.

Take Ownership

• Understand behaviour (not just opinions)

• Build a clear view of how users actually use bunq: frequency, depth, moments that matter, and drop-off patterns.

• Detect when someone is thriving (“active”) vs. slipping away (“at risk”) vs. gone (“churned”) , and why.

Make Bunq Feel Relevant to Each Life Stage

• Turn life events and intent into simple, actionable personalization (not creepy, not noisy).

• Guide users to discover the features and benefits that match their current situation , and make them fall in love with bunq.

Communicate with Precision and Empathy

• Deliver messaging that’s useful, well-timed, and segment-specific: tips, reminders, rewards, nudges, winback.

• Ensure every message earns attention and builds trust (tone, timing, content, frequency).

Fix Retention Leaks at the Source

• Identify journey gaps and product friction that drive churn.

• Partner with Product, Data, Research, Support, and Operations to structurally remove issues , not patch them with more messaging.

Win Users Back

• Design and run winback programs that rekindle the relationship with a clear reason to return.

• Learn what actually reactivates behaviour and compound it.

Requirements

• Build, lead, coach, and grow a 10–15 person team

• Set the retention strategy across lifecycle touchpoints: onboarding → activation → habit building → monetization → loyalty → winback.

• Own the lifecycle roadmap and run a high-velocity experimentation program (A/B testing, multivariate where useful).

• Build a strong measurement framework (north-star, segment KPIs, journey-level dashboards, causal thinking).

• Establish a tight feedback loop: quantitative behaviour + qualitative user insight (interviews, outreach, research).

• Proactively monitor user sentiment and emerging issues (including external signals) and drive fixes before they scale.

• Create scalable, AI-first systems that help navigate and orchestrate the user journey

Your Space to Perform

We give you the space and the tools you need to succeed

• Join forces with great colleagues across the globe to revolutionize banking

• Make lasting impact by working on complex & exciting challenges

• Profit sharing based on the impact you make and bunq’s performance

• Great, international colleagues who share your mindset

• Hybrid setup: after 3 months in-office, work 2 days remote, 3 days in-office weekly.

• Digital Nomad program: work remotely 1 week per quarter after 1 year and 3 weeks per quarter after 2 years

• We support growth with bunq Academy and €1,500 annual learning budget

• A massive discount with Urban Sports for your wellbeing

• Travel expenses are covered whether you come walking or by bike, bus or car (though we prefer green choices)

• A MacBook so you can Get Shit Done with us

• Delicious lunches from our fabulous in-house chefs with vegan and vegetarian options

• An optional pension plan with monthly contribution from bunq

• Monthly contribution to your phone and internet bills

• Friday drinks and other celebrations - bunq style

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This position is needed to partner in driving a scalable, holistic web analytics implementation strategy while maintaining data integrity of existing setup, ultimately ensuring Twilio.com web tracking capabilities continue to grow, are utilized by the company, and are accurate + reliable. The ideal candidate collaborates with several cross-functional teams at Twilio such as UX, CRO, Web Strategy, Web Dev, Demand Gen, SEO, Content+ more to deliver scalable and easy-to-use web analytics solutions and insights.

As a subject matter expert in this space, you will grow your presence company-wide and eventually own relationships cross-functionally.

We are looking for someone with proven experience in GA4 implementation, business/marketing analytics reporting, analysis and stakeholder communications.

Responsibilities:

Work closely with the Web team to deliver desired web analytics tracking for business stakeholders Own and maintain a holistic GA/web analytics strategy, implementation, troubleshooting, documentation + enablement Brainstorm with technical and non-technical stakeholders on creative ways to meet data requirements, while balancing site performance, holistic tagging strategies, and expanded data capabilities Drive continual web analytics capability improvements, and maintain high standards for data integrity Own and share recurring monthly and adhoc analysis, deep dives, storytelling to uncover the 'so what' - providing actionable insights and recommendations across site, page, channel and A/B testing performance Strategize and build scalable solutions that support company-wide enablement and the utilization of web analytics for data-driven decision-making Partner with our CDP SMEs to orchestrate a unified data strategy, maximizing the integration between our CDP and Google Analytics to drive a 360-degree view of the customer journey

Qualifications:

• 5 years of experience in web analytics
• Expertise in Google Analytics 4, both implementation and analysis.
• Strong knowledge of JavaScript, HTML, and browser dev tools.
• Hands-on experience with Google Tag Manager (GTM)
• Familiarity with A/B and multivariate testing frameworks, as well as web personalization
• Strong communication skills with the ability to communicate effectively with both technical and non-technical audiences
• Detail-oriented with a passion for clean, trustworthy data.
• Strong analytical skills with a track record of independently exploring data, delivering insights, storytelling, and actionable recommendations.
• Excellent collaborator across cross functional teams; skilled in managing stakeholder projects
• Highly reliable and accountable.
• A self-starter.
• Interest or experience in applying AI-driven solutions to analytics workflows.

Desired:

• Familiarity with Big Query, Adobe AEM, Adobe Target
• Interest or exposure to fraud monitoring tools and processes.
• Experience with Looker Studio, Tableau, or other BI tools.
• Working knowledge of Customer Data Platforms (CDPs) and analytics data integrations.
• A deeper understanding of:

First party and third party cookies Cross domain tracking (including the limitations of web protocols and UTM strategies) Tagging and tracking strategies (e.g., when to use Segment → GA4 vs. GTM → GA4 for optimal efficiency) Ad pixel setup and utms deployment strategies

Travel:

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, approximately 15% travel is anticipated to help you connect in-person in a meaningful way.

What We Offer:

Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

Compensation:

*Please note this role is open to candidates outside of California, Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, New Jersey, New York, Vermont, Washington D.C., and Washington State. The information below is provided for candidates hired in those locations only. The estimated pay ranges for this role are as follows:

Based in Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont or Washington D.C. : $106,320 - $132,900. Based in New York, New Jersey, Washington State, or California (outside of the San Francisco Bay area): $112,560 - $140,700. Based in the San Francisco Bay area, California: $125,040 - $156,300.

This role may be eligible to participate in Twilio’s equity plan and corporate bonus plan. All roles are generally eligible for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave. The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.

Application deadline information:

Applications for this role are intended to be accepted until April 30, 2026, but may change based on business needs.

Twilio thinks big. Do you? We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values , something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts. So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now! If this role isn't what you're looking for, please consider other open positions.

Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.

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Responsibilities:

• Work with technical and business teams to develop robust insights, create data narratives and leverage Airbnb’s rich data to define metrics.
• Build advanced analytical capabilities and tools, passionate about solving complex problems with data; adding a new perspective to existing solutions and making business decisions based on careful and thoughtful analysis.
• Leverage Airbnb’s state-of-art machine learning infrastructure, and other central data science tools to build and collaborate with a strong team of engineers, product managers, designers and operation agents to achieve shared, cross-functional goals.
• Develop a deep understanding of how guests and hosts interact with our payments platform and how we can manage our risk while meeting our regulatory compliance requirements, through structured and unstructured data sources.

A Typical Day:

• Execute projects with regular direction; Set a roadmap for projects up to a quarter ahead providing constant updates to business stakeholders, analytics management and deliver against agreed timelines.
• Ensure the availability of data quality and data integrity for analysis and reporting, by blending external and internal data, working closely with global operations and India analytics functions.
• Perform data modeling for the various entities involved in Airbnb including customers, hosts, cases, agents, and others using modern data modeling tools and frameworks to provide the analytical foundation of Airbnb’s Advance Analytics positions.
• Execute ad-hoc reporting, data investigations, and root cause analysis into various operational areas including policy incubation, enforcement efficacy, prevalence, efficiency, agent tooling, agent staffing & optimization, and agent quality & efficiency to identify and solve for operational bottlenecks and inefficiencies.
• Devise business metric frameworks and optimization models to make optimal business decisions that support arguments for Airbnb’s product, operations and policy issues - Influence data-driven decisions across global sites and business verticals in day-to-day via business reviews, self-serve portal, planning scorecards, and impact analyses among others.
• Experiment with new Airbnb policy / product features to help deter and mitigate risk - Influence machine learning models in partnership with DS / Engg teams to automate policy enforcement decisions, while enqueueing the most complex cases for manual review by agents

Your Expertise:

• 6+ years of industry experience and an Advanced degree in Business Analytics or other (Masters or PhD is a plus) in a quantitative field (e.g., Statistics, Econometrics, Computer Science, Engineering, Mathematics, Data Science, Operations Research).
• Good communication and collaboration skills with the ability to work effectively with internal teams in a cross-cultural and cross-functional environment. Ability to conduct rigorous analysis and communicate conclusions to both technical and non-technical audiences
• Proven track record of delivering full stack data projects from inception to business impact.
• Advanced level proficiency in SQL/NoSQL, programming languages such as Python, R, SAS and Intermediate level knowledge of data foundations and databases like Presto, Hive, Teradata, Spark.
• Familiarity with EDA, hypothesis testing, significance testing, linear regression, logistic regression, SVM, ridge regression, lasso regression, random forest, basic concepts of NLP, KNN, K-Means, A/B testing, multivariate testing, and digital funnel testing.
• Beginner level understanding of statistical and machine learning techniques, Tableau or similar BI platform to develop reports and dashboards
• Have a positive and solution-oriented mindset with an ability to maintain confidentiality and objectivity.
• Exceptional problem-solving abilities, self-motivation and ability to work autonomously, strong organizational and time management skills, with the ability to manage multiple priorities and meet deadlines.
• Knowledge and experience in payments processes, systems and tools would be a plus - Knowledge and experience in risk/compliance processes and data needs would be a plus

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

How We'll Take Care of You:

Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range shown below is annualized, is inclusive of allowances and is subject to change and may be modified in the future. This role may also be eligible for bonus or incentives, one or more equity programs, benefits, and Employee Travel Credits. India Annual Pay Range₹1,890,000-₹2,700,000 INR

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This role operates at the intersection of digital operations, customer experience, and AI-powered transformation. You will help drive the integration of intelligent automation, predictive analytics, and GenAI capabilities into digital service channels to improve customer experiences, enhance agent efficiency, and optimize operational performance.

Key Responsibilities

• Identify and scope opportunities to utilize AI, machine learning, and automation to optimize digital experience operations and agent support processes.
• Collaborate with product owners to build AI-informed business cases, including ROI modeling for predictive experiences, intelligent routing, and automated troubleshooting.
• Manage AI-enabled dashboards and monitoring systems that surface real-time anomalies, experience dips, and emerging performance trends.
• Partner with CX, analytics, and engineering teams to run A/B tests leveraging AI-generated variants, measuring uplift and customer impact.
• Translate customer and agent insights using AI-powered analytics (e.g., text/sentiment analysis, pattern detection) into actionable recommendations for journey improvements.
• Apply GenAI capabilities to improve team operations, e.g., automated insights summaries, triaging, root cause analysis drafting, and workflow documentation.

Experience & Education Requirements

• Overall experience > 6-8 years, 4+ years’ experience required with extensive relevant customer understanding/user research/consulting experience, packaging and delivering insights to influence change. 4+ years of combined experience required in analytics, performance reporting, and/or process improvement.
• Advanced project and process management experience. Agile preferred.
• Bachelor's degree preferred in Technology, Mathematics, Statistics, Business, or related field.
• Master’s degree preferred in Management, Analytics, Artificial Intelligence.
• Experience working with AI/ML-driven platforms or analytics tools (e.g., customer behavioral modeling, NLP pipelines, predictive analytics).
• Background or coursework in AI, machine learning, data science, or human-centered AI preferred.
• Demonstrated ability to translate technical AI concepts into business language for non-technical stakeholders.

Other Critical Skills

• Familiarity with GenAI tools, conversational AI platforms, and AI-assisted productivity solutions.
• Ability to interpret outputs from models using techniques such as anomaly detection, clustering, and predictive scoring.
• Strong understanding of AI ethics, governance, and responsible AI frameworks.
• Comfortable working in environments where AI-driven decision automation informs prioritization and operational strategies.
• Possesses strong technical aptitude. Intermediate knowledge in using analytic tools such as Tableau and Microsoft Excel. Proficient in Microsoft Office including MS Word, Excel, Outlook, PowerPoint.
• Strong verbal communication and listening skills. Strong business acumen, with effective written and verbal communication skills.
• Ability to communicate, influence, and deliver with cross-functional teams and enterprise stakeholders. Ability to manage multiple projects with tight deadlines effectively with cross functional teams.

Software / Tool Skills

• Experience with AI/ML or data intelligence platforms (e.g., Azure ML, AWS SageMaker, Google Vertex AI—basic exposure acceptable).
• Hands-on familiarity with GenAI copilots, prompt engineering concepts, or LLM-based experience analysis tools.
• Experience interpreting insights from NLP, AI-powered text analytics, or conversational AI systems.
• Hands on experience with user Feedback/Data analysis tools – Qualtrics, Fullstory, Mixpanel etc.
• Good proficiency or practical experience of A/B Testing tools.
• Agile tools such as Jira, Rally etc.
• Understanding of Contact center and CMS tools.
• Excel - Intermediate/Advanced. Proficiency in Microsoft 365
• Power BI (Highly Preferred)

Requirements

• Optimization Testing ( A/B Testing )
• Multivariate testing
• Personalization
• Digital Workflow optimization
• Stakeholder collaboration

Benefits

• Competitive compensation and benefits package:

1. Competitive salary and performance-based bonuses
2. Comprehensive benefits package
3. Career development and training opportunities
4. Flexible work arrangements (remote and/or office-based)
5. Dynamic and inclusive work culture within a globally renowned group
6. Private Health Insurance
7. Pension Plan
8. Paid Time Off
9. Training & Development

Note: Benefits differ based on employee level.

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General Information

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Battlefield is a storied franchise renowned for uncompromising combat gameplay and all-out warfare, for over two decades. 100 million players and 5 billion hours played later, Battlefield Studios is defining the future of the first-person shooter with the biggest launch in franchise history with Battlefield 6, and a new era beginning with Battlefield REDSEC.

United under the banner of Battlefield Studios, 4 world-class teams across Criterion, DICE, Motive, and Ripple Effect have come together to focus on the future of the franchise, a connected Battlefield universe filled with immersive experiences built on our unique DNA.

Role Overview

DICE is seeking a visionary Product Director to play a key role in shaping the future of the Battlefield franchise. You will lead our product team, driving product strategy, business model definition, and live service excellence for the next evolution of Battlefield. Leveraging consumer insights, player feedback, and creative input, you will help build the foundation for the game and set measurable goals to maximize both engagement and revenue across the game’s lifecycle. Reporting to senior franchise leadership, you will help define and execute the business strategy for one of gaming’s most iconic brands.

Responsibilities

• Serve as a core member of project leadership, partnering with, production, product and creative leads to ensure Battlefield delivers on player motivations while maximizing acquisition, engagement, and monetization.
• Direct, implement, and optimize essential game features and business models that fuel sustained player growth and live service revenue.
• Own and evolve the live service product portfolio, responsible for ongoing engagement, player progression, and in-game economy health.
• Define the experimentation roadmap—leading A/B and other tests to inform gameplay and commercial decisions.
• Develop a world-class product management team, mentoring PMs and partner teams to support growth and skill development.
• Develop, balance, and tune complex in-game economies and virtual goods systems across all Battlefield products.
• Set, monitor, and interpret KPIs and analytics dashboards to guide intelligence-driven design decisions.
• Collaborate cross-functionally with marketing, creative, and franchise teams to ensure product success both within the game and externally, maximizing growth and return on investment.
• Present quantitative product performance insights and strategic recommendations regularly to senior leadership and studio partners.

Qualifications

• 10+ years of experience in the consumer product sector, with a strong record in high-impact product roles.
• Proven success launching and operating live service (PC/console) games, including senior roles in Product Management
• Expertise leveraging both qualitative and quantitative insights to drive product vision and design.
• Experience building, testing, and tuning complex in-game economies and virtual item systems.
• Demonstrated ability to develop and mentor product management talent across multiple teams.
• Mastery of structured, hypothesis-driven experimentation (A/B and multivariate testing) and metrics analysis.
• Deep understanding of player motivations, consumer insights, and games as a service models.
• Passion for video games and strong knowledge of the industry.

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

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The base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. If the role is non-exempt, overtime pay will be provided consistent with applicable laws. In addition to the salary range listed above, total compensation also includes generous equity, performance-related bonus(es) for eligible employees, and the following benefits.

• Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts

• Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)

• 401(k) retirement plan with employer match

• Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)

• Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees

• 13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)

• Mental health and wellness support

• Employer-paid basic life and disability coverage

• Annual learning and development stipend to fuel your professional growth

• Daily meals in our offices, and meal delivery credits as eligible

• Relocation support for eligible employees

• Additional taxable fringe benefits, such as charitable donation matching and wellness stipends, may also be provided.

About The Team

The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of surface optimizations, in-product funnel improvements, actionable insights, disciplined experimentation, global performance marketing, and AI-powered workflows.

About The Role

We are seeking a full-funnel ‘growth athlete’ with deep expertise in email, notifications, and lifecycle growth initiatives. You will design and scale this motion and associated campaigns across ChatGPT user journeys with rigorous analytical thinking and high-velocity experimentation. This team thrives on rapid testing, precise measurement, and creative problem solving, always keeping user value at the center of our decision-making.

You will own email/notification/lifecycle growth programs end-to-end—from strategy and creative development to deployment, measurement, and iteration. This role is highly cross-functional and will require close collaboration with engineering, product, data science, and design teams to drive engagement, retention, and monetization through these growth levers.

In this role, you will:

• Design, launch, and optimize global lifecycle tests and programs (email, push notifications, in-app messaging) to drive activation, engagement, and retention across B2C and B2B segments.

• Own end-to-end messaging strategy, including audience segmentation, personalized journeys, channel selection, and timing to maximize conversion and long-term value.

• Develop testing roadmaps for lifecycle campaigns, running A/B and multivariate experiments to improve open rates, click-through rates, and downstream metrics such as paid conversion, DAU/WAU impact, and LTV.

• Partner with product and engineering to enhance messaging infrastructure (event triggers, experimentation tools, data pipelines) and enable sophisticated targeting and automation.

• Build and maintain funnel performance dashboards to surface opportunities and guide prioritization.

• Collaborate with creative and design teams to craft compelling copy and visuals that reinforce ChatGPT’s brand and value proposition while driving measurable outcomes.

• Leverage AI-powered workflows to personalize communications at scale, using predictive models to optimize content, timing, and delivery.

• Partner with data science to develop attribution models and measure the incremental impact of these growth levers. Share these learnings with the broader organization.

You might thrive in this role if you are/have:

• 8+ years of growth experience spanning both consumer (B2C) and business (B2B) products, with a track record of scaling email, push, and in-app messaging platforms and growth initiatives driving activation, engagement, and paid conversion.

• Deep expertise in audience segmentation, targeting, and multi-channel orchestration (email, push, in-app, SMS) across self-serve consumer funnels and multi-stakeholder B2B purchase journeys.

• Hands-on experience with automation, email, and messaging platforms (e.g., SendGrid, Braze, Iterable, [Customer.io](http://customer.io/), Marketo) and comfort working with APIs, event triggers, and CRM data.

• Proven ability to design and interpret experimentation and measurement frameworks—A/B tests, multivariate testing, and incrementality studies—to optimize lifecycle touchpoints across different customer types.

• Strong analytical skills with the ability to model consumer funnels and lead-to-customer pipelines, leveraging data to identify growth opportunities and measure impact.

• Demonstrated success collaborating cross-functionally with product, engineering, design, sales, and analytics teams to build scalable lifecycle programs and nurture both individual users and enterprise accounts.

• Ability to balance strategic planning with tactical execution—from high-level journey mapping/opportunity sizing to writing copy, QAing campaigns, and optimizing workflows directly in messaging platforms.

• Familiarity with AI-powered personalization/workflows and predictive modeling is a strong plus.

• A test-and-learn mindset and comfort operating in a fast-paced, highly iterative environment.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.

For additional information, please see [OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement](https://cdn.openai.com/policies/eeo-policy-statement.pdf).

Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct impact on your ability to perform the job safely and effectively, and we will consider this in our hiring process.

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Start with an opening paragraph (no heading): what the role is, who the company is, why it matters. If the ad mentions salary, include it here.

Rephrase bullet points in your own words while keeping the factual content. Combine related points where it makes sense.

For benefits/perks: gather them from anywhere in the ad into one section. If the ad mentions nothing about benefits, omit a benefits section entirely.

Do not invent information that is not in the original ad.

Job Description

We're looking for a data-driven, strategic and execution-focused Growth Marketing/Performance Marketing Lead to manage Replit's PLG and self-serve paid acquisition channels. We're looking for someone who can inherit an existing program and immediately drive efficiency, optimization, and scale. Your job is to squeeze more signal from what's working, prune what isn't, and bring a relentless experimentation mindset to accelerating our self-serve growth engine.

You'll work directly with our Head of Growth Marketing and collaborate closely with Creative, Product and Data. This role is ideal for someone who thrives in a high-velocity environment, is deeply channel-native, and is obsessed with improving CAC, conversion rates, and LTV across every stage of the self-serve funnel.

Responsibilities

Own and optimize paid acquisition across PLG channels

Take full accountability for self-serve new user acquisition, free-to-paid conversion, and paid channel efficiency primarily focused on SEM/paid search, but able to lean into other channels such as paid social, display, programmatic, and affiliate

Manage multi-million dollar media budgets with a clear focus on CAC efficiency and return on ad spend

Take a full funnel performance approach from impression to activated paying user — including landing pages, onboarding flow touchpoints, and trial conversion

Drive continuous optimization and a rigorous testing culture

Identify performance gaps and inefficiencies across existing campaigns and channels; develop and execute a prioritized roadmap to address them

Design and run structured A/B and multivariate experiments across creative, copy, audiences, landing pages, and bidding strategies

Establish benchmarks, performance baselines, and a regular cadence of insights reporting to stakeholders

Scale what's working — and build what's missing

Lead channel expansion efforts: identify emerging acquisition opportunities in programmatic, connected TV, or new affiliate partnerships

Partner with Creative and Design teams to develop and iterate on high-performing ad assets optimized for each channel and audience

Develop audience segmentation strategies that target the right users — with channel-appropriate messaging

Build measurement infrastructure and attribution rigor

Partner with Data to ensure accurate measurement of paid channel contribution across the self-serve funnel

Develop incrementality testing frameworks to move beyond last-click and measure true paid lift

Track and report on full-funnel metrics

What You'll Bring

7+ years of performance marketing experience with expertise and hands-on expertise specifically in SEM/Paid Search. Experience with other channels such as paid social (Meta, TikTok, LinkedIn), display, programmatic, and affiliate channels are valuable

Proven track record inheriting and meaningfully improving an existing paid acquisition program — not just maintaining, but finding new efficiency and growth levers

Deep fluency in performance measurement: you understand attribution models, incrementality, MMM basics, and can design experiments that produce actionable signal

Strong analytical skills — you're comfortable pulling your own data, building dashboards, and translating numbers into decisions without waiting for a data team

Experience marketing consumer or prosumer SaaS products with a product-led or freemium growth model at a high growth tech company

Creative instincts backed by data — you know how to brief creative teams and evaluate assets against performance goals, not just aesthetics

Benefits

Competitive Salary & Equity

401(k) Program with a 4% match

Health, Dental, Vision and Life Insurance

Short Term and Long Term Disability

Paid Parental, Medical, Caregiver Leave

Commuter Benefits

Monthly Wellness Stipend

Autonomous Work Environment

In Office Set-Up Reimbursement

Flexible Time Off (FTO) + Holidays

Quarterly Team Gatherings

In Office Amenities

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Growth - Emails, Notifications and Lifecycle

Location

New York City

Employment Type

Full time

Location Type

Hybrid

Department

-

Compensation

• $239K – $265K • Offers Equity

The base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. If the role is non-exempt, overtime pay will be provided consistent with applicable laws. In addition to the salary range listed above, total compensation also includes generous equity, performance-related bonus(es) for eligible employees, and the following benefits.

• Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts

• Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)

• 401(k) retirement plan with employer match

• Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)

• Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees

• 13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)

• Mental health and wellness support

• Employer-paid basic life and disability coverage

• Annual learning and development stipend to fuel your professional growth

• Daily meals in our offices, and meal delivery credits as eligible

• Relocation support for eligible employees

• Additional taxable fringe benefits, such as charitable donation matching and wellness stipends, may also be provided.

More details about our benefits are available to candidates during the hiring process.

This role is at-will and OpenAI reserves the right to modify base pay and other compensation components at any time based on individual performance, team or company results, or market conditions.

About The Team

The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of surface optimizations, in-product funnel improvements, actionable insights, disciplined experimentation, global performance marketing, and AI-powered workflows.

About The Role

We are seeking a full-funnel ‘growth athlete’ with deep expertise in email, notifications, and lifecycle growth initiatives. You will design and scale this motion and associated campaigns across ChatGPT user journeys with rigorous analytical thinking and high-velocity experimentation. This team thrives on rapid testing, precise measurement, and creative problem solving, always keeping user value at the center of our decision-making.

You will own email/notification/lifecycle growth programs end-to-end—from strategy and creative development to deployment, measurement, and iteration. This role is highly cross-functional and will require close collaboration with engineering, product, data science, and design teams to drive engagement, retention, and monetization through these growth levers.

This role is based in San Francisco, CA or New York, NY. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees.

In this role, you will:

• Design, launch, and optimize global lifecycle tests and programs (email, push notifications, in-app messaging) to drive activation, engagement, and retention across B2C and B2B segments.

• Own end-to-end messaging strategy, including audience segmentation, personalized journeys, channel selection, and timing to maximize conversion and long-term value.

• Develop testing roadmaps for lifecycle campaigns, running A/B and multivariate experiments to improve open rates, click-through rates, and downstream metrics such as paid conversion, DAU/WAU impact, and LTV.

• Partner with product and engineering to enhance messaging infrastructure (event triggers, experimentation tools, data pipelines) and enable sophisticated targeting and automation.

• Build and maintain funnel performance dashboards to surface opportunities and guide prioritization.

• Collaborate with creative and design teams to craft compelling copy and visuals that reinforce ChatGPT’s brand and value proposition while driving measurable outcomes.

• Leverage AI-powered workflows to personalize communications at scale, using predictive models to optimize content, timing, and delivery.

• Partner with data science to develop attribution models and measure the incremental impact of these growth levers. Share these learnings with the broader organization.

You might thrive in this role if you are/have:

• 8+ years of growth experience spanning both consumer (B2C) and business (B2B) products, with a track record of scaling email, push, and in-app messaging platforms and growth initiatives driving activation, engagement, and paid conversion.

• Deep expertise in audience segmentation, targeting, and multi-channel orchestration (email, push, in-app, SMS) across self-serve consumer funnels and multi-stakeholder B2B purchase journeys.

• Hands-on experience with automation, email, and messaging platforms (e.g., SendGrid, Braze, Iterable, Customer.io, Marketo) and comfort working with APIs, event triggers, and CRM data.

• Proven ability to design and interpret experimentation and measurement frameworks—A/B tests, multivariate testing, and incrementality studies—to optimize lifecycle touchpoints across different customer types.

• Strong analytical skills with the ability to model consumer funnels and lead-to-customer pipelines, leveraging data to identify growth opportunities and measure impact.

• Demonstrated success collaborating with cross-functional teams to drive business outcomes and growth.

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What you'll do

Manage and conduct operations impacting the live service player journey from the install funnel through to regular daily engagement

What you need

• Strong analytical skills and experience with data-driven product design and decision making

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