You will be the connective tissue between product, creative, PR, e-commerce, and retail , translating hardware innovation into compelling stories and winning launch strategies that resonate with competitive players, press, and partners. Equally, you will bring the outside in: synthesizing market trends, player feedback, and competitive dynamics into MRDs and PRDs that help our product team make better decisions.

The ideal candidate has a proven track record of launching consumer electronics or gaming hardware products end-to-end, ideally in the gaming peripherals or accessories space, and has experience contributing to or owning product roadmap development. You understand what it takes to win with a performance-driven audience and can operate fluidly at the intersection of marketing strategy and product thinking. You are highly organized, a sharp communicator, and thrive when managing multiple priorities simultaneously without losing detail or momentum.

Key Responsibilities:

Product Strategy & Roadmap Input

Conduct ongoing competitive analysis across the gaming controller and peripherals landscape, tracking competitor product releases, pricing moves, feature positioning, and channel strategies. Translate findings into actionable insights for the product and marketing teams

Author Market Requirements Documents (MRDs) that synthesize voice-of-customer research, market trend analysis, and competitive gaps into clear product opportunity briefs for stakeholders

Collaborate with Product and Engineering to develop and review Product Requirements Documents (PRDs), ensuring that market context, player needs, and positioning considerations are embedded from the start

Contribute to product roadmap planning by providing data-backed recommendations on feature prioritization, product line gaps, and opportunity sizing

Serve as the market intelligence hub for the team , monitoring industry trends, player community feedback, and emerging competitive threats to inform both near-term launches and longer-term roadmap decisions

Go-to-Market Strategy & New Product Launches

Serve as the single source of truth for all product launch timelines, owning the GTM calendar and cross-functional launch readiness across all new product introductions (NPI)

Develop end-to-end GTM strategies and launch plans including target audience definition, messaging frameworks, positioning, and activation sequencing

Lead creative brief development and manage review cycles to ensure all launch assets (packaging, digital, retail, and PR) are on-message and on-time

Own product naming across NPIs and design variants, ensuring consistency with brand architecture

Manage global product launches and develop localized GTM strategies for key international markets, including market analysis, messaging adaptation, and regional activation planning

Develop product education content including quick-start guides, reviewer guides, how-to content, and FAQs that reduce friction and drive customer confidence

E-Commerce Marketing & Retail Presence

Collaborate cross-functionally to develop strategy and execution of direct-to-consumer and channel marketing across key retail and e-commerce partners, elevating content quality and brand representation

Proactively partner with channel teams to anticipate needs, improve merchandising standards, and push for content optimization and A/B testing

Qualifications

Education & Experience

Bachelor’s degree in Marketing, Communications, Business, or equivalent experience

6–8+ years of combined product marketing and product management experience, with a strong track record of owning GTM strategy and contributing to product roadmap development

Demonstrated experience authoring MRDs and/or PRDs, conducting structured competitive analysis, and translating market insights into product requirements

Demonstrated experience launching consumer electronics or gaming hardware products , gaming peripherals, accessories, or controllers strongly preferred , with ownership across messaging, creative, packaging, and channel

Experience marketing to a performance-driven or enthusiast consumer audience (esports, competitive gaming, or similar communities a strong plus)

Experience managing PR agency relationships and building structured media and reviewer programs

Track record of leading cross-functional product launches across retail, direct-to-consumer, and channel environments

Familiarity with customization or build-to-order product lines is a plus

Must be based in or willing to relocate to Atlanta, GA; US work authorization required

Skills & Competencies

Operates comfortably at the intersection of product marketing and product management , equally at home in a GTM planning session and a roadmap review

Structured thinker and clear writer, able to distill complex market dynamics into crisp MRDs, PRDs, and competitive briefs that drive alignment across teams

Deep understanding of GTM strategy and execution , you know how to build a launch plan and drive it across a complex, cross-functional organization

Exceptional product storytelling and positioning skills; able to translate technical specs and performance features into narratives that move competitive gamers and mainstream buyers alike

Strong cross-functional collaborator, comfortable working alongside product, creative, PR, sales, channel, and operations

Highly organized with the ability to manage multiple simultaneous launches and workstreams without losing detail or quality

Data-informed decision maker , comfortable pulling insights from campaign performance, sell-through data, and market trends to guide both marketing and product decisions

Experience with digital asset management platforms (e.g., MediaValet, Cloudinary) and e-commerce merchandising a plus

Genuine passion for gaming and competitive play; familiarity with the SCUF brand, esports ecosystem, or controller customization market is a significant advantage

Reporting & Collaboration

Reports to: Director of Product Marketing , provides regular performance updates and owns GTM calendar and cross-functional launch coordination.

Works closely with: Product, Creative, E-Commerce, PR, Sales, and Channel Marketing teams to drive cohesive, high-quality execution across all launches and campaigns , and to ensure market intelligence flows upstream into product roadmap decisions.

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Senior Technical Product Engineer

Sunnyvale, California, United States

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Category: Product ManagementHire Type: Employee

Job ID 15163Base Salary Range $192000-$288000Date posted 02/10/2026

We Are:

At Synopsys, we drive the innovations that shape the way we live and connect. Our technology is central to the Era of Pervasive Intelligence, from self-driving cars to learning machines. We lead in chip design, verification, and IP integration, empowering the creation of high-performance silicon chips and software content. Join us to transform the future through continuous technological innovation.

You Are:

You are an experienced and highly motivated engineer with a passion for semiconductor innovation and digital design solutions. You thrive in environments that challenge you to bridge customer needs with cutting-edge technology, and you excel at translating complex technical concepts into actionable product strategies. With a deep understanding of EDA tools,especially in areas like synthesis, RTL architecture, place and route and  ECO methodologies,you are eager to drive the development of next-generation solutions. You bring a strong analytical mindset, a collaborative spirit, and a customer-centric approach to every project. Your ability to engage directly with customers, understand their critical challenges, and translate those insights into high-value product features sets you apart. You are a thought leader, comfortable presenting at industry forums and representing Synopsys as a subject matter expert. You are adept at managing cross-functional teams, prioritizing product roadmaps, and ensuring releases meet the highest standards of quality and impact. Your enthusiasm for technology is matched by your commitment to inclusivity, mentorship, and continuous learning. If you are ready to lead transformative projects and be at the forefront of semiconductor innovation, Synopsys is the place for you.

What You’ll Be Doing:

• Engaging directly with customers to identify high-value problems, particularly around optimizing power, performance, and area (PPA), and achieving multi-physics closure in design.

• Analyzing and interpreting market trends to inform the Synopsys SCA roadmap, with a focus on advanced nodes and GenAI/Agentic flows.

• Collaborating with DRIs and field partners to pinpoint product gaps and evaluate new opportunities for tool enhancement and innovation.

• Defining and prioritizing product roadmaps by crafting Market Requirements Documents (MRDs) and partnering with Product Engineers to develop Product Requirements Documents (PRDs).

• Writing code prototypes for new features and products, serving as “executable specifications” to demonstrate functionality and requirements to development teams.

• Managing release readiness, including defining criteria for Alpha, Beta, Limited Customer Availability (LCA), and General Availability (GA) stages.

• Enabling partners and field teams with training, strategic campaigns, and benchmarks to ensure new products deliver on promised value.

• Representing Synopsys as a subject matter expert at customer forums, including TRMs and MRMs, and driving thought leadership at industry conferences.

The Impact You Will Have:

• Accelerate the adoption of Synopsys solutions, driving improved PPA outcomes for customers.

• Shape the direction of Synopsys’s product offerings by identifying and acting on emerging industry trends.

• Build stronger customer relationships through direct engagement, enabling tailored solutions that address their most critical challenges.

• Enhance Synopsys’s reputation as a technology leader by presenting at industry events and fostering thought leadership.

• Streamline product development processes through executable specifications, ensuring clarity and alignment across teams.

• Increase the commercial success of new products by ensuring release readiness and effective go-to-market strategies.

• Elevate partner and sales enablement, empowering teams to communicate product value and drive adoption.

What You’ll Need:

• Deep technical expertise in EDA tools, especially in synthesis, RTL architecture, place and route and ECO methodologies.

• Proven experience in product management, including roadmap prioritization, MRD/PRD development, and release readiness are a nice to have

• Strong coding skills for prototyping features and creating executable specifications.

• Ability to analyze market trends, customer feedback, and competitive landscapes to inform product strategy.

• Experience collaborating with cross-functional teams (engineering, sales, marketing, partners) in a fast-paced environment.

• Familiarity presenting at industry forums, conferences, and customer meetings as a subject matter expert.

Who You Are:

• Customer-centric, with a passion for solving complex technical challenges.

• Analytical and strategic thinker, able to synthesize information and drive actionable decisions.

• Collaborative leader, skilled at working across teams and building consensus.

• Effective communicator, comfortable presenting to diverse audiences and stakeholders.

• Adaptable, curious, and committed to continuous learning and improvement.

• Inclusive and supportive, fostering a culture of mentorship and teamwork.

The Team You’ll Be A Part Of:

You’ll join a passionate and innovative product management team at Synopsys, focused on delivering state-of-the-art solutions for semiconductor design, verification, and optimization. Our team works closely with engineering, sales, and marketing to ensure that our tools meet the evolving needs of our customers. Together, we drive product excellence, industry leadership, and customer success.

Rewards and Benefits:

We offer a comprehensive range of health, wellness, and financial benefits to cater to your needs. Our total rewards include both monetary and non-monetary offerings. Your recruiter will provide more details about the salary range and benefits during the hiring process.

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