Design at Gusto Design at Gusto is made up of over 80 creative, collaborative people who care deeply about our mission to empower small businesses and their employees. We're a cross-functional group that is always looking for opportunities to build understanding and empathy for the people who use Gusto.

About the Opportunity Brand design is where our identity comes to life. Visual craft, consistency, and clarity aren't finishing touches,they're the work. They're how we earn trust, convey confidence, and make people feel something. Gusto is growing our in-house creative studio inside our fast-moving, late-stage startup. We design campaigns, brand systems, and multi-channel marketing assets,partnering closely with marketing, product marketing, and comms to bring Gusto's brand to life across every touchpoint.

Responsibilities

• Define and maintain quality standards for AI-generated brand work (establishing what passes, what fails, and why) so the team can move fast without drifting from the brand.
• Demonstrated ability to evaluate AI-generated creative work critically,knowing when to use it, when to redirect it, and how to articulate why a generated direction fails Gusto's brand standards.
• Has established or contributed to AI creative governance: what the team will and won't use AI for, how to QA AI outputs, and how to maintain brand integrity at higher production volumes.
• Manage, mentor, and develop a small team of brand and motion designers,setting expectations, providing feedback, and supporting career growth.
• Set creative direction and maintain visual quality across campaigns, paid media, email, web, social, experiential and product marketing.
• Build and maintain scalable design systems, templates, and brand guidelines.
• Partner closely with marketing, product marketing, comms, and creative leadership to prioritize work and translate strategy into visual execution.
• Define and improve team workflows, processes, and production standards to scale creative output.
• Track record of raising quality standards in an environment where AI is accelerating output , and keeping the bar high when the temptation is to ship faster and evaluate less.
• Contribute directly to creative work when needed, maintaining a strong connection to the craft.

Requirements

• 8+ years of professional brand design experience spanning campaign, marketing, and brand systems work.
• 2–4+ years of direct people management experience leading brand or production designers.
• A portfolio demonstrating strong craft, brand-building work, and range across multi-channel marketing.
• Expertise in Figma and Adobe Creative Suite; familiarity with motion tools a plus.
• AI fluency in creative workflows and processes, with hands-on familiarity with generative AI tools for design, ideation, and production.
• Experience building and maintaining scalable design systems and templates.
• Strong cross-functional collaboration skills in fast-paced, high-output environments.
• A leadership mindset,you enjoy developing people and building systems, not just making the work yourself.

Compensation Details At Gusto, we strive to provide rewards that empower employees to achieve their financial and personal goals. We offer competitive compensation packages with a strong emphasis on equity based compensation (ownership in Gusto).

Our cash compensation range for this role is $172,000/yr to $215,000/yr in Denver & most remote locations, and $202,000/yr to $253,000/yr in San Francisco, Seattle & New York. Final offer amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the amounts listed above.

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We are seeking an experienced Manager, Events to join our Marketing team. As a key member of our events team, you will be responsible for planning, coordinating, and executing corporate events that align with our business goals and objectives.

Responsibilities

• Lead a group of event professionals, providing mentorship, guidance, and fostering a collaborative team culture.
• Develop, implement, and execute comprehensive event strategies that align with overall business goals and marketing objectives.
• Manage event budgets, negotiate contracts with vendors and suppliers, and oversee all logistics including venue selection, catering, audiovisual requirements, transportation, and experiential elements.
• Coordinate with external partners, sponsors, and vendors to maximize collaborative opportunities, brand exposure, and value-added offerings.
• Collaborate across marketing to utilize digital channels, social media platforms, and online tools to promote events, driving audience engagement before, during, and after each event.
• Measure and analyze the effectiveness of events using KPIs such as attendance, engagement metrics, demand generation, and ROI, and reporting insights for continuous improvement.
• Stay informed on industry trends, best practices, and emerging technologies in event management and corporate branding, proactively identifying opportunities for innovation.
• Ensure compliance with relevant regulations, industry standards, and company policies including health and safety protocols and data protection requirements.

Requirements

• Bachelor's degree in marketing, communication, or related field; advanced degree is a plus.
• Proven experience in corporate event management, campaign planning, or related roles.
• Strong proficiency in budget management, contract negotiation, and vendor relations.
• Expertise with digital marketing channels, social media platforms, and event promotion tools.
• Ability to analyze event performance using KPIs, engagement metrics, and ROI calculations.
• Knowledge of industry regulations, health and safety standards, and data protection requirements.
• Familiarity with emerging technologies and best practices in event management and corporate branding.

What We Offer

• Comprehensive range of health, wellness, and financial benefits to cater to your needs.
• Total rewards include both monetary and non-monetary offerings.

Contact Us

If you're a motivated and experienced event professional looking for a new challenge, please submit your application.

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