Responsibilities:

• Develop event strategies aligned to pipeline goals and sales priorities; refine the field marketing playbook to drive consistency, scalability, and repeatable success.
• Set KPIs, define success metrics, and present clear, executive-ready insights on pipeline impact and conversion performance.
• Act as the central lead between sales, demand, design, and partner teams for event GTM orchestration
• Manage enterprise-level event programs across multiple functions and campaigns (e.g., tradeshows, VIP dinners, and partner-led activations)
• Forecast spend, justify investment tradeoffs, and optimize program-level budgets with finance and RevOps
• Evaluate vendors against program goals, negotiate contracts, and drive cost savings and value
• Partner with demand gen and digital to create multi-channel campaigns to drive registration
• Pilot new formats, analyze market trends, and mentor teammates on evolving event strategy
• Work directly with C-suite and sales leaders to shape narratives, prep speakers, and maximize impact
• Own repeatable processes and workflows across event types, verticals, and regions
• Surface market intelligence from the field to inform messaging, campaign strategy, and sales enablement
• Mentor junior team members, help onboard new hires, and contribute to team rituals, retros, and roadmapping

Qualifications:

• Bachelor’s degree or equivalent practical experience
• 3–5 years of experience in B2B field/event marketing or integrated campaign roles
• Strong project management capabilities,able to juggle multiple programs at once
• Excellent communicator who can influence up, down, and across functions
• Analytical mindset with experience in reporting on event performance and ROI

Preferred Qualifications:

• Experience with AI, Contact Center, or Customer Experience solutions
• Experience supporting account-based field strategies
• Previous sales/SDR experience or strong familiarity with sales processes
• Familiarity with Salesforce, Hubspot, Gong, and field ops tools like Mobly

Perks & Benefits:

• Medical, dental, and vision plans that are designed to fit you and your family’s needs.
• Flexible vacation time to promote a healthy work-life blend.
• Paid parental leave to support you and your family.
• Monthly Gym & Phone allowance
• Work from home office stipend to help you succeed in a remote environment.
• Lunches and dinners included for in-office employees via Grubhub

Compensation at Cresta:

• Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.
• The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.
• Salary Range: $110,000 - 150,000 + Equity

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