09febbf5-fe0 Product Marketing Manager We are seeking a Product Marketing Manager to join our EA Mobile team. As a Product Marketing Manager, you will support the Product Marketing function for SimCity BuildIt, executing marketing strategy on projects promoting awareness, adoption, engagement, and retention of our players. You will collaborate on marketing programs with a strong cross-functional team, composed of internal team members and agencies including Product, UA, Platform Partners, ASO, Social, Community, etc. to achieve business growth. You will be a strategic partner to our studio teams.

Responsibilities:

  • Define longer term marketing objectives and strategy; develop and execute go-to-market plans for SimCity BuildIt
  • Utilize consumer & market research and translate insights to inform the roadmap and marketing strategies
  • Act as a marketing partner and voice of the player to studio leadership throughout the product lifecycle
  • Monitor mobile market trends and the competitive landscape and be the voice of the market to the CFX team
  • Lead a cross-functional marketing team (Creative, UA, ASO, Platform Partners, Social/Community)
  • Brief partners on marketing strategy, positioning, and messaging and approve assets to ensure campaign consistency
  • Work with Creative team on marketing asset development
  • Collaborate with Analytics to build accountability (targets, experiments)
  • Manage marketing campaign calendars, asset deliveries, and messaging for target audiences.

Requirements:

  • Bachelor’s Degree or equivalent in business or related field
  • 8+ years of experience in mobile marketing, product marketing, or brand marketing with 3+ years in mobile gaming
  • Analytical marketer who can translate data into actionable insights
  • Strong project management skills
  • Experience leading a cross-functional team; able to operate autonomously, managing up and down to studio & marketing leadership and functional teams

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]]> contract senior remote mobile marketing, product marketing, brand marketing, data analysis, project management, cross-functional team leadership Marketing Technology Keywords Studios https://logos.yubhub.co/keywordsstudios.com.png Keywords Studios is a global team of over 12,000 professionals spread across 70+ studios in 26 countries, providing technical support, community management, and trust & safety services for video game developers and publishers. https://www.keywordsstudios.com/en/ https://apply.workable.com/j/8C3B8B97E0 Germany 2026-04-24 d197d77f-776 Senior Product Marketing Manager - Mobile Games The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, Plants vs Zombies and Battlefield.

What you'll do

This Senior Product Marketing Manager will play an important role within EA’s Live Services Marketing organization. You will support the Product Marketing function across a variety of mobile games, drive marketing strategy on important projects promoting awareness, adoption, engagement, and retention of our players.

What you need

  • At least 10+ years of experience in mobile marketing, product marketing, or brand marketing.

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]]> full-time senior hybrid $130,800 - $183,000 CAD (British Columbia), $150,100 - $228,000 USD (California), $141,300 - $192,000 USD (Washington) mobile marketing, product marketing, brand marketing, data analysis, project management, cross-functional team management Marketing Technology Electronic Arts https://logos.yubhub.co/jobs.ea.com.png Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. https://jobs.ea.com https://jobs.ea.com/en_US/careers/JobDetail/Senior-Product-Marketing-Manager-Mobile-Games/211974 Redwood City, California, United States of America 2026-01-29