This foundational leadership role will build and lead the Enterprise Marketing Strategy & Analytics function, serving as the operating system for a rapidly scaling marketing organisation. The primary mandate is to define and measure success across all marketing programmes,from demand generation (field events, ABM, EBCs, partner co-marketing) to pipeline contribution,creating a clear line from investment to pipeline to revenue.

Responsibilities

• Define and own the Enterprise Marketing measurement framework, targets, and reporting, covering the full funnel from top-of-funnel demand through pipeline influence and closed-won attribution.
• Build and maintain core analytics infrastructure (data models, attribution logic, dashboards) in partnership with Revenue Operations and Data Science, ensuring marketing and sales alignment on key metrics.
• Serve as one of the primary operating partner to Finance, HR, and Recruiting, leading budget tracking, headcount planning, and vendor management.
• Partner with marketing leadership and the central Marketing Ops & Strategy team on annual and quarterly planning, resource allocation, and performance reviews.
• Establish the operating cadence for Enterprise Marketing (QBRs, pipeline reviews, program retros), coordinating with the central Marketing Ops & Strategy team on organisation-wide rhythms, and drive the preparation needed to make these forums decision-useful.
• Lead the identification of high-leverage workflows to automate, partnering with the central GTM AI team on implementation and measuring productivity gains.
• Build and manage the Marketing Operations, Demand Analytics, and MarTech team, setting a high bar for analytical rigor and business partnership.
• Drive cross-functional alignment on shared definitions, tooling, and a single source of truth for marketing performance across the broader Marketing organisation and with Revenue Operations.
• Conduct strategic analyses to inform key organisational decisions, such as resource deployment, coverage ratios, and campaign capacity planning.

Requirements

• 10+ years in marketing operations, analytics, revenue operations, or strategy roles, including at least 3 years leading a team.
• Experience building or significantly scaling a marketing ops/analytics function at a high-growth B2B technology company undergoing significant organisational expansion.
• Deep fluency in the enterprise demand funnel, including lead scoring, MQL/SQL definitions, pipeline attribution, and campaign influence models.
• Hands-on expertise with the modern GTM data stack (CRM, Marketing Automation, BI tools).
• Proven track record of strategic partnership with Finance and Revenue Operations, including experience building budget models and sitting in planning cycles.
• Expertise in running the core operational rhythm of a marketing organisation: QBRs, headcount tracking, budget pacing, and vendor renewals.
• Strong written and verbal communication, capable of translating complex datasets into clear business narratives.
• Genuine curiosity about AI and a willingness to be an early, hands-on adopter of automation tools in your team’s workflows.

Logistics

Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. Visa sponsorship: We do sponsor visas!

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We are looking for a Senior Digital Analytics Consultant to join our London-based consulting team. As a Senior Digital Analytics Consultant, you will play a key role in delivering data-led projects to multiple big brand clients across industries such as luxury, automotive, retail and beauty.

About the Role

• You will work as part of a small, collaborative team to deliver high-quality outcomes for a variety of projects in the Ad Tech and Web Analytics space.
• You will meet client requirements within agreed deadlines, keeping track of required tasks for each project and liaising with relevant owners internally and externally.
• You will develop a sharp, operational expertise about web analytics and media-buy topics.
• You will occasionally travel within the UK or abroad when safe to do so.

Relevant Experience

• You should be educated to degree level.
• You should have 3+ years of experience in activation of marketing campaigns (Paid Search/Programmatic Display/Paid Social) across both Brand and Performance strategies.
• You should have hands-on experience working directly with various advertising technologies (DV360, Google Ads, Campaign Manager, Search Ads 360, Meta Ads Manager etc).
• You should have experience working with clients across multiple markets and/or brands.
• You should have knowledge and track record of creating/deploying cross-channel strategies, activating media tests and audience-led marketing programmes.
• You should have a proven track record of working within cross-functional/cross-platform digital projects with large groups of stakeholders and project team members.

Benefits

• You will be part of a multicultural, dynamic and fast-growing team.
• You will receive continuous (and certified) training on the digital ecosystem and technologies.
• You will receive a phone allowance.
• You will receive private medical coverage through AXA.
• You will receive a Transport for London travel card allowance.
• You will have the flexibility to work remotely for part of the week.
• You will receive 25 days holiday per year, in addition to UK bank and public holidays.
• You will be eligible for a company pension plan.
• You will be eligible for company-sponsored sporting and social activities.
• You will be eligible for Cyclescheme.

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