Paid Social Executive · Charlotte Tilbury Beauty

Fri, 24 Apr 2026 14:16:19 GMT
Marketing

Charlotte Tilbury Beauty · London · hybrid

We are looking for a talented Paid Social Executive to join our team! This role will see you execute our global paid social strategy and help drive growth under the direction of a paid social manager. You will work within our performance marketing team, cross-functionally with other departments to design and implement paid social campaigns to support new product launches and always-on initiatives.

As a Paid Social Executive, you will:

Assist in activating large scale global paid social campaigns, including the creation, implementation and optimisation of international campaigns across platforms.

Collaborate closely with content and digital design team & brand marketing team to build best-in-class assets for paid social campaigns, aligned to platform best-practise, and optimised for local markets.

Work with copywriters to brief in paid social copy for NPD campaigns & BAU activity.

Manage translation process post asset delivery, briefing in creatives & copy to translations teams.

Incorporate global marketing directive into paid social activations for NPD launches and event-based activations – including creative considerations, messaging, and audience strategy.

Contribute to regular paid social reporting, to track performance against benchmark and recommend changes based on insights.

Assist in budget management and optimisations across multiple platforms to continually increase campaign efficiencies.

Monitor competitor and consumer behaviour, to influence ad decisions where relevant.

Responsible for timely finance process management – raising POs & reconciling each month.

Research into social trends, keeping abreast of the latest ad products/ technologies and provide use-case suggestions to help improve KPIs.

Leaning into increasing AI use and pushing this forward across the team.

Work cross-functionally (e.g. with e-commerce, Paid Search, CRM, and other teams) to drive customer growth, activation and retention.