Tailor campaigns for global markets with thoughtful localization and audience segmentation.

Manage Campaigns from Start to Finish: Launch, monitor, and optimize full-funnel campaigns including awareness, engagement, and conversion across multiple social channels.

Own campaign KPIs such as ROAS, CPA, LTV, and scale targets.

Drive Creative Testing and Collaboration: Work with our creative team to brief, test, and refine high-performing ad creatives.

Use structured testing and insights to inform creative strategy and innovation.

Optimize Targeting: Leverage first- and third-party data, custom audiences, lookalikes, and platform-native tools to segment and reach the right audience at the right time.

Analyse and Report with Precision: Dive deep into performance data to extract insights and identify optimization opportunities.

Produce weekly and monthly reporting decks that tell a story and drive action.

Stay Ahead of the Curve: Test emerging ad formats, platform betas, and new acquisition channels.

Monitor algorithm changes and evolving platform best practices.

Support Budget and Forecasting: Help manage paid media budgets while ensuring efficient allocation by market and channel.

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