We are seeking a high-energy Performance Marketing Manager to join our Marketing team, reporting to the Head of Revenue Marketing. As a Performance Marketing Manager, you will be the engine behind our digital growth, managing our media agency and ensuring our advertising dollars drive real results across all channels.
\nYour primary responsibility will be to build high-level plans and then jump into the platforms to execute them. You will be the primary expert in the "cockpit" for channels like LinkedIn and Google Ads, optimizing campaigns daily to drive high-quality results and a measurable return on investment (ROI).
\nYou will use intent signals (like 6sense) and our proprietary data to target the Life Science accounts and decision-makers that need our solutions. You will run target acquisition programs to acquire new leads within the Life Sciences industry.
\nIn this role, you will lead the strategy for A/B testing ad copy, creative assets, and landing pages to ensure we are constantly improving our conversion rates. You will create landing pages and perform Conversion Rate Optimization (CRO).
\nYou will partner closely with the Website team and vendors to ensure a seamless "click-to-customer" journey.
\nYou will manage our outside media agency, holding them accountable for high-quality work and budget alignment. You will partner with our Analytics lead to turn complex spreadsheets into clear stories about performance, ROI, and growth opportunities.
\nYou will take full ownership of channel budgets and resource allocation across brands and channels to achieve the organization’s objectives.
\nYou will measure and report paid campaign performance against key performance indicators (KPIs), providing strategic recommendations that drive continuous improvement.
\nYou will review and recommend new paid advertising technologies and platforms; build business cases and pro forma projections for new and creative paid digital marketing channels.
\nTo be successful in this role, you will need to have 5+ years of professional B2B tech experience focused specifically on managing and executing digital ads. You will need to have expert-level skills in LinkedIn Ads Manager and Google Ads. Experience with 6sense or similar ABM platforms is a huge plus.
\nYou will be comfortable working inside ad tools every single day to optimize performance. You will have a mindset that embraces AI to change how paid media management gets done.
\nYou will be able to turn raw data into smart, actionable recommendations for the future.
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\nWe're looking for a Marketing Intern to join our Singapore team from the Summer months until the end of 2026. As a Marketing Intern at Carta, you will be an integral part of growing the marketing function in this region. You will drive demand in the market and help oversee Carta's growth in APAC, Middle East and Africa.
\nResponsibilities
\nThe Team You'll Work With
\nCarta is looking for a Marketing Intern to join our Singapore team. Carta opened its Singapore office in 2021, and since then, has been building a world-class team to support the startup and investor ecosystem across Asia Pacific, the Middle East and Africa.
\nAbout You
\nNice to Have
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\nThe ideal candidate will combine creative experimentation with deep analytical rigor, building the systems, team, and processes that scale Cresta’s growth engine.
\nResponsibilities:
\nQualifications:
\nPreferred Qualifications:
\nPerks & Benefits:
\nCompensation at Cresta:
\nCompensation for this position includes a Base Salary + Bonus + Equity.
\nBase Salary Range: $200,000- $240,000
\nActual base salaries will be based on candidate-specific factors, including experience, skillset, and location, and local minimum pay requirements as applicable. Your recruiter can provide further details. In addition, total compensation includes a comprehensive benefits package for you and your family.
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\nAccount-Based Marketing (ABM)
\nYou will own implementation, optimization, and reporting of campaigns across ABM platforms including DemandBase, Influ2, Madison Logic etc. for 1:1 and 1:few digital campaigns. You will report on digital ABM campaign performance to stakeholders with actionable insights.
\nCampaign Strategy & Execution
\nYou will plan, launch, and optimize paid campaigns across LinkedIn, Google Ads, and Bing to drive conversions, MQLs, and pipeline. You will manage A/B testing and audience segmentation to improve CTRs, CPLs, and conversion rates. You will collaborate with product and corporate marketing, creative studio, and campaign operations to develop compelling ad creatives, landing pages, and nurture sequences.
\nEmail Marketing & Nurture
\nYou will develop and manage evergreen email nurture programs to engage prospects and align with ongoing ABM initiatives. You will collaborate with content and industry marketing and marketing operations teams to build, test, and optimize nurture sequences that guide prospects through the buyer journey.
\nWebinar, Event, and Field Campaign Promotion
\nYou will drive registration and engagement for webinars, hosted events, and partner or third-party events through targeted digital campaigns. You will collaborate with field marketing and events teams to build integrated event promotion plans.
\nOperations & Optimisation
\nYou will ensure proper UTM tracking, lead routing, and campaign association for all demand generation campaigns. You will partner with marketing operations to ensure data hygiene, accurate attribution, and consistent performance reporting. You will analyse campaign data weekly to identify insights, optimization opportunities, and recommendations for future investments.
\nRequirements
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