Subscriptions is the primary driver of Spotify's success. Our teams focus on acquisition, conversion, retention, pricing & packaging, and evolving the value of Premium across music, podcasts, and audiobooks. As Design Manager, you'll play a key role in defining how users experience that value, from their first touchpoint with Spotify to long-term loyalty.

You will lead a team of product and content designers embedded across cross-functional squads, partnering closely with Product, Engineering, User Research, Data Science, Marketing, and Regional teams to craft cohesive, global subscription experiences. You'll balance experimentation with craft, short-term impact with long-term system health, and business growth with user trust.

Responsibilities:

• Lead and grow a high-impact team of designers working across subscription initiatives
• Manage, coach, and support designers through mentorship, feedback, and career development
• Build a strong design culture grounded in collaboration, inclusion, and craft excellence
• Define and evolve the design vision across acquisition, conversion, pricing, packaging, and retention
• Ensure experimentation (A/B tests, feature rollouts, pricing changes) aligns with a cohesive long-term experience strategy
• Advocate for user-centered, data-informed decision-making across the mission
• Partner with cross-functional leaders to improve conversion, onboarding, Premium education, churn reduction, and winback strategies
• Collaborate with Marketing and Brand to ensure consistency across product surfaces and growth channels
• Design for global audiences by balancing consistency with local relevance in partnership with regional teams
• Champion accessibility and inclusive design across all subscription touchpoints
• Strengthen design systems and improve experimentation workflows, QA, and cross-team alignment
• Support teams in adopting Generative AI for concepting, prototyping, and experimentation
• Partner with Product and Engineering to identify where AI can unlock speed, creativity, and user value
• Provide design leadership and hands-on guidance on complex interaction, systems, and service design challenges when needed

Who You Are:

• You have 5+ years of experience leading design teams in consumer digital products
• You have experience working on growth, monetization, or subscription-based products
• You are experienced in product design and experience strategy, especially in experimentation-heavy environments
• You collaborate effectively with Product, Engineering, and Data to deliver measurable outcomes
• You balance high-quality craft with speed and iteration
• You care deeply about user-centered design, behavioral design, and lifecycle thinking
• You are comfortable navigating ambiguity in fast-moving environments
• You communicate clearly and influence stakeholders across multiple levels
• You have experience building and developing strong, inclusive design teams
• You have designed for global audiences and understand localization considerations
• You are familiar with Generative AI tools and workflows in design
• You integrate AI into your workflow to improve speed and quality
• You are thoughtful about ethics, accessibility, and quality in AI-driven experiences
• You are excited to help teams responsibly leverage AI in both internal workflows and user-facing experiences

Where You'll Be:

• This role is based in London or Stockholm
• We offer you the flexibility to work where you work best! There will be some in-person meetings, but still allows for flexibility to work from home.

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