{"version":"0.1","company":{"name":"YubHub","url":"https://yubhub.co","jobsUrl":"https://yubhub.co/jobs/skill/lifecycle-marketing"},"x-facet":{"type":"skill","slug":"lifecycle-marketing","display":"Lifecycle Marketing","count":21},"x-feed-size-limit":100,"x-feed-sort":"enriched_at desc","x-feed-notice":"This feed contains at most 100 jobs (the most recently enriched). For the full corpus, use the paginated /stats/by-facet endpoint or /search.","x-generator":"yubhub-xml-generator","x-rights":"Free to redistribute with attribution: \"Data by YubHub (https://yubhub.co)\"","x-schema":"Each entry in `jobs` follows https://schema.org/JobPosting. YubHub-native raw fields carry `x-` prefix.","jobs":[{"@context":"https://schema.org","@type":"JobPosting","identifier":{"@type":"PropertyValue","name":"YubHub","value":"job_a500c37c-e8a"},"title":"Customer Growth Marketing Manager (Benelux)","description":"<p>As a Customer Growth Marketing Manager for the Benelux, you will own the strategy and execution for activating and engaging our existing customer base. Your primary mandate is to turn customer insights, campaigns, and programs into measurable commercial impact, with an initial focus on generating a consistent flow of high-quality, sales-ready meetings for Sales and Account Management.</p>\n<p>In parallel, you will design and scale long-term customer marketing engines, including advocacy, lifecycle engagement, and community initiatives, that drive retention, expansion, and brand affinity. Operating at the intersection of marketing, sales, and customer success, you will lead customer marketing initiatives end-to-end, balancing short-term revenue impact with sustainable customer growth and lifetime value.</p>\n<p>Your primary KPIs will be:</p>\n<ul>\n<li>Meetings booked</li>\n<li>Pipeline contribution</li>\n<li>Closed won ARR</li>\n</ul>\n<p><strong>About the Team</strong></p>\n<p>You are part of the Benelux Marketing team and work closely with:</p>\n<ul>\n<li>Account Management &amp; Sales – follow-up, use cases, pipeline</li>\n<li>Customer Success – signals, timing, customer context</li>\n<li>Product Marketing – value propositions, messaging, and use cases</li>\n<li>Performance Marketing – segmentation, dashboards, and reporting</li>\n</ul>\n<p>You report to the Head of Marketing and are a trusted sparring partner for the revenue teams within the Benelux.</p>\n<p><strong>Your 12-Month Journey</strong></p>\n<p>During the first 3 months, you will quickly become proficient with the platform and develop a deep understanding of our ICPs, customer segments, and product usage. You will work with customer data and dashboards to identify commercial opportunities and translate these directly into action-oriented initiatives with clear CTAs focused on booking meetings.</p>\n<p>Within 6 months, you will independently run meeting- and pipeline-driven customer campaigns and take ownership of activating existing customers toward upsell and cross-sell conversations. You will continuously optimize timing, messaging, and channel selection, ensuring a predictable flow of high-quality meetings.</p>\n<p>After 1 year, you will have full ownership of customer-to-pipeline marketing in the Benelux. You will manage against clear KPIs, continuously optimize based on data, and know how to make commercial impact scalable and sustainable.</p>\n<p><strong>What You’ll Be Doing</strong></p>\n<ul>\n<li>Develop and execute commercially focused customer activation campaigns</li>\n<li>Build multichannel campaigns (email, in-app, webinars, events) with clear CTAs</li>\n<li>Actively collaborate with Account Management to initiate upsell and cross-sell conversations</li>\n<li>Coordinate customer webinars, use-case sessions, and events with conversion goals</li>\n<li>Set up and expand customer advocacy (case studies, quotes, testimonials)</li>\n<li>Design lifecycle programs to optimize onboarding and feature adoption</li>\n<li>Collaborate with Product Marketing on community and Voice of the Customer initiatives</li>\n<li>Continuously optimize based on funnel, conversion, and pipeline data</li>\n</ul>\n<p><strong>What You Bring</strong></p>\n<ul>\n<li>5+ years of experience in B2B SaaS customer, lifecycle, or revenue marketing</li>\n<li>Proven experience with campaigns that generated meetings and pipeline</li>\n<li>Strong commercial mindset combined with customer-centric thinking</li>\n<li>Excellent content and communication skills (written and verbal)</li>\n<li>Ability to create high-quality content across multiple formats</li>\n<li>Data-driven way of working, focused on conversion and impact</li>\n<li>Fluent Dutch (C1+) and English</li>\n<li>Experience with HubSpot or similar marketing automation tools</li>\n<li>Self-starter, accountable, and comfortable owning results</li>\n</ul>\n<p><strong>Why This Is a Great Role</strong></p>\n<ul>\n<li>You make direct, visible commercial impact without losing sight of the long term</li>\n<li>You work at the intersection of marketing, sales, and customer success</li>\n<li>You build real customer relationships while driving pipeline</li>\n<li>You get the space and trust to build and scale programs</li>\n<li>You play a key role in how marketing creates commercial value within the Benelux</li>\n</ul>\n<p><strong>What we offer</strong></p>\n<ul>\n<li>Flexibility to work from home in the Netherlands and from our beautiful canal-side office in Amsterdam</li>\n<li>A chance to be part of and shape one of the most ambitious scale-ups in Europe</li>\n<li>Work in a diverse and multicultural team</li>\n<li>€1,500 annual training budget plus internal training</li>\n<li>Pension plan, travel reimbursement, and wellness perks</li>\n<li>28 paid holiday days + 2 additional days to relax in 2026</li>\n<li>Work from anywhere for 4 weeks/year</li>\n<li>An inclusive and international work environment with a whole lot of fun thrown in!</li>\n<li>Apple MacBook and tools</li>\n<li>€200 Home Office budget</li>\n</ul>\n<p style=\"margin-top:24px;font-size:13px;color:#666;\">XML job scraping automation by <a href=\"https://yubhub.co\">YubHub</a></p>","url":"https://yubhub.co/jobs/job_a500c37c-e8a","directApply":true,"hiringOrganization":{"@type":"Organization","name":"Tellent","sameAs":"https://careers.tellent.com","logo":"https://logos.yubhub.co/careers.tellent.com.png"},"x-apply-url":"https://careers.tellent.com/o/customer-growth-marketing-manager-benelux","x-work-arrangement":"hybrid","x-experience-level":"mid","x-job-type":"full-time","x-salary-range":"EUR 60,000–70,000 / year","x-skills-required":["B2B SaaS customer marketing","Lifecycle marketing","Revenue marketing","HubSpot","Marketing automation","Dutch (C1+)","English"],"x-skills-preferred":[],"datePosted":"2026-04-18T22:11:11.688Z","jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Amsterdam"}},"employmentType":"FULL_TIME","occupationalCategory":"Marketing","industry":"Technology","skills":"B2B SaaS customer marketing, Lifecycle marketing, Revenue marketing, HubSpot, Marketing automation, Dutch (C1+), English","baseSalary":{"@type":"MonetaryAmount","currency":"EUR","value":{"@type":"QuantitativeValue","minValue":60000,"maxValue":70000,"unitText":"YEAR"}}},{"@context":"https://schema.org","@type":"JobPosting","identifier":{"@type":"PropertyValue","name":"YubHub","value":"job_f2b59372-209"},"title":"Senior Manager, Lifecycle Marketing - Global (all genders)","description":"<p><strong>About this role</strong></p>\n<p>We&#39;re looking for a Senior Manager, Lifecycle Marketing to play a critical role in translating lifecycle strategy into scalable programs and measurable results.</p>\n<p>This individual will own key parts of the customer lifecycle - such as onboarding, engagement, and retention - and drive initiatives that increase engagement, sustain usage over time, and improve household lifetime value.</p>\n<p><strong>Your tasks and responsibilities will include:</strong></p>\n<ul>\n<li>Own Lifecycle Performance Across Key Stages - Own performance across one or more lifecycle stages (e.g. onboarding, engagement, retention), driving measurable improvements in customer behavior and long-term value</li>\n<li>Translate lifecycle strategy into clear programs and workflows that move key behavioral metrics</li>\n<li>Design and Scale Lifecycle Programs - Build and optimize lifecycle journeys across CRM and app, including onboarding flows, engagement programs, and retention interventions</li>\n<li>Develop behavior-triggered campaigns based on real-time signals</li>\n<li>Identify and scale high-impact lifecycle levers that drive repeat usage and ongoing engagement</li>\n<li>Drive Orchestration with App and CRM teams - Partner with CRM and product teams to define how lifecycle programs are executed across owned channels</li>\n<li>Ensure alignment between CRM, app experience, and content strategy to drive consistent behavior across touchpoints</li>\n<li>Contribute to the development of lifecycle tooling, segmentation, and automation capabilities</li>\n<li>Build and Execute a Lifecycle Roadmap - Develop a clear roadmap of lifecycle initiatives tied to onboarding, engagement, and retention priorities</li>\n<li>Prioritize initiatives based on impact to key metrics (retention, attach, LTV)</li>\n<li>Partner with global and local teams to test, learn, and scale programs across markets</li>\n<li>Lead Testing and Optimization - Define and manage a structured testing roadmap focused on improving engagement, retention, and unit economics</li>\n<li>Run experiments across CRM, app, and market channels (e.g. direct mail, paid retention, social)</li>\n<li>Identify what drives behavior change and scale successful programs globally</li>\n<li>Partner Cross-Functionally and Globally - Work closely with Product, Growth, CRM, Data &amp; Insights, E-commerce, and Customer Happiness teams to align on lifecycle initiatives</li>\n<li>Partner with regional marketing teams (US, DACH, UK, FR, ANZ) to localize and execute lifecycle programs</li>\n<li>Balance global consistency with local market needs</li>\n<li>Measure and Report Lifecycle Performance - Track and analyze lifecycle KPIs</li>\n<li>Contribute to Retention MBRs, providing insights, performance updates, and recommendations</li>\n<li>Use data to continuously refine lifecycle strategy and execution</li>\n</ul>\n<p><strong>Why this role matters</strong></p>\n<p>This role sits at the center of how tonies drives long-term growth. You will directly shape how customers engage with the product over time,building the programs, systems, and experiences that sustain engagement, increase repeat usage, and unlock greater lifetime value.</p>\n<p><strong>What we are looking for</strong></p>\n<ul>\n<li>5–8+ years of experience in lifecycle marketing, retention, CRM, or growth roles</li>\n<li>Proven ability to build and scale lifecycle programs that drive engagement, retention, and revenue</li>\n<li>Strong understanding of how customer behavior drives long-term value</li>\n<li>Experience working across CRM platforms (e.g. Braze) and partnering with product/app teams</li>\n<li>Comfortable owning both strategy and execution,able to move from high-level thinking to detailed program design</li>\n<li>Strong analytical mindset, with experience using data to inform decisions and measure impact</li>\n<li>Experience working cross-functionally in a global or multi-market organization</li>\n<li>High ownership, curiosity, and comfort operating in ambiguity</li>\n<li>Fluent English (C1/C2), fluent in a second language (German or French) is a big plus</li>\n</ul>\n<p><strong>Why tonies</strong></p>\n<ul>\n<li>Global Teamwork: We collaborate across departmental and country borders on our vision to bring the Toniebox into every child&#39;s room in the world.</li>\n<li>Come as you are: This applies not only to the dress code but also to everything else. Because only where you truly feel comfortable can you give your best.</li>\n<li>Mobility: Choose the option that suits you best - a Deutschlandticket (public transport ticket) for unlimited mobility, a monthly contribution for an office parking space, a leasing bicycle, or a remote work subsidy.</li>\n<li>Enhanced Security: Benefit from subsidies for company pension plans, occupational pension schemes, and occupational disability insurance.</li>\n<li>Rest &amp; Time Off: Enjoy 30 days of paid annual leave as well as three additional days off such as Rosenmontag, Christmas Eve, and New Year&#39;s Eve. After one year of employment, you can also use up to 10 &#39;toniecation days&#39; (unpaid leave days).</li>\n<li>Continuous Learning: Benefit from our internal and external training opportunities as well as an individual learning budget to continuously expand your knowledge.</li>\n<li>Language Learning &amp; Relaxation: Improve your communication skills with the language learning app Babbel and find relaxation through our access to the meditation app Calm.</li>\n<li>Discounts: Benefit from attractive discounts on our entire range of tonies products.</li>\n</ul>\n<p><strong>Good to know</strong></p>\n<p>As part of our principles, we are committed to supporting inclusion and diversity at tonies. We actively celebrate our colleagues&#39; different abilities, ethnicities, faith and gender. Everyone is welcome and supported in their development at all stages in their journey with us.</p>\n<p style=\"margin-top:24px;font-size:13px;color:#666;\">XML job scraping automation by <a href=\"https://yubhub.co\">YubHub</a></p>","url":"https://yubhub.co/jobs/job_f2b59372-209","directApply":true,"hiringOrganization":{"@type":"Organization","name":"tonies GmbH","sameAs":"https://tonies.jobs.personio.com","logo":"https://logos.yubhub.co/tonies.jobs.personio.com.png"},"x-apply-url":"https://tonies.jobs.personio.com/job/2595163","x-work-arrangement":"hybrid","x-experience-level":"senior","x-job-type":"Full-time","x-salary-range":null,"x-skills-required":["Lifecycle marketing","Retention","CRM","Growth roles","Braze","Product/app teams","Data analysis","Global marketing","Cross-functional collaboration"],"x-skills-preferred":[],"datePosted":"2026-04-18T22:10:05.702Z","jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Düsseldorf · London · Paris · Hybrid (Düsseldorf + Home Office)"}},"employmentType":"FULL_TIME","occupationalCategory":"Marketing","industry":"Technology","skills":"Lifecycle marketing, Retention, CRM, Growth roles, Braze, Product/app teams, Data analysis, Global marketing, Cross-functional collaboration"},{"@context":"https://schema.org","@type":"JobPosting","identifier":{"@type":"PropertyValue","name":"YubHub","value":"job_ca38c08d-e8f"},"title":"Staff Data Scientist - Marketing Analytics","description":"<p>Join us to build the measurement and decision engine for patient growth.</p>\n<p>As a Staff Data Scientist, Marketing Analytics, you will be the senior analytical and strategic leader who makes marketing performance legible, credible, and actionable. You will partner closely with Growth Marketing leadership and channel owners across paid, lifecycle, and organic, plus Finance, Product, and Engineering.</p>\n<p>Your job is to help Headway answer the questions that matter:</p>\n<ul>\n<li>What is truly incremental?</li>\n</ul>\n<ul>\n<li>Where should we invest next?</li>\n</ul>\n<ul>\n<li>What is driving performance shifts?</li>\n</ul>\n<ul>\n<li>How do we scale what works without fooling ourselves?</li>\n</ul>\n<p>You will build the frameworks, analyses, and modeling approaches that enable the marketing team to move faster with confidence. This is high-stakes decision support for a growth engine that needs to compound and certainly not a dashboard-only role or “just attribution” role.</p>\n<p>Responsibilities:</p>\n<ul>\n<li>Own incrementality measurement across channels. Design and analyze geo tests, holdouts, lift tests, and quasi-experimental approaches when randomized tests are not feasible. Define clear guardrails, decision rules, and what “good” looks like.</li>\n</ul>\n<ul>\n<li>Build a marketing measurement system that leaders trust. Define canonical metrics (CAC, LTV, payback, conversion, retention, capacity-adjusted ROI), ensure definitions are consistent, and create a clear measurement narrative that aligns Marketing, Finance, and Product.</li>\n</ul>\n<ul>\n<li>Turn ambiguity into a plan. When performance changes, you will diagnose why, quantify contributing drivers, and recommend concrete actions. You will be the person who can say, “Here’s what moved, here’s why we believe it moved, and here’s what we do next.”</li>\n</ul>\n<ul>\n<li>Develop and evolve modeling approaches where they create leverage. Build practical models such as LTV and retention forecasting, cohort value prediction, causal uplift models for lifecycle, and marketing mix modeling when appropriate. Focus on models that survive contact with reality: calibration, backtesting, and decision usefulness.</li>\n</ul>\n<ul>\n<li>Partner with Engineering on the measurement plumbing. Improve event instrumentation, identity resolution assumptions, offline conversion integration, and data quality monitoring so measurement is robust. Advocate for minimal, decision-critical requirements that unlock reliable learning.</li>\n</ul>\n<ul>\n<li>Design learning loops that scale. Create repeatable experimentation and analysis templates for channel and creative testing, including measurement of message by audience by surface. Increase testing velocity without lowering the truth standard.</li>\n</ul>\n<ul>\n<li>Influence strategy, not just reporting. Bring an evidence-based point of view on channel allocation, growth constraints, saturation, diminishing returns, and the tradeoffs between short-term acquisition and long-term retention and care outcomes.</li>\n</ul>\n<ul>\n<li>Uplevel the team. Mentor analysts and data scientists working on growth, set quality standards, and help establish best practices across experimentation, causal inference, and forecasting.</li>\n</ul>\n<p>What will make you successful:</p>\n<ul>\n<li>10+ years using data science, analytics, and experimentation to drive decisions in marketing, growth, or marketplace environments (or equivalent scope and demonstrated impact).</li>\n</ul>\n<ul>\n<li>Deep expertise in causal inference and incrementality in real-world marketing systems: you know the failure modes (selection bias, channel cannibalization, platform noise, attribution myths) and how to design around them.</li>\n</ul>\n<ul>\n<li>Strong SQL plus strong proficiency in Python or R, with the ability to build reliable, reusable analytical workflows.</li>\n</ul>\n<ul>\n<li>Practical modeling skill, especially as applied to marketing and growth: cohorting, forecasting, LTV estimation, saturation and diminishing returns, MMM concepts, calibration and monitoring.</li>\n</ul>\n<ul>\n<li>Track record of influencing executive decisions with clear recommendations and measurable outcomes, not just analysis.</li>\n</ul>\n<ul>\n<li>Excellent communication: you can make complex measurement logic understandable and defensible to non-technical partners, and you can call out uncertainty without losing momentum.</li>\n</ul>\n<ul>\n<li>High ownership and strong judgment: you prioritize what changes decisions, you move quickly, and you know when to slow down because the risk is real.</li>\n</ul>\n<ul>\n<li>You are motivated by the mission. Access and affordability in mental healthcare are not abstract problems here.</li>\n</ul>\n<p>Nice to have:</p>\n<ul>\n<li>Experience with geo experiments, marketplace constraints, or capacity-aware marketing optimization.</li>\n</ul>\n<ul>\n<li>Experience measuring acquisition quality beyond conversion: downstream engagement, retention, clinical matching quality, and unit economics.</li>\n</ul>\n<ul>\n<li>Familiarity with lifecycle marketing measurement (incrementality, uplift, experimentation design for messaging).</li>\n</ul>\n<ul>\n<li>Experience partnering with Finance on budget allocation, payback, and scenario planning.</li>\n</ul>\n<ul>\n<li>Comfort working with imperfect identity, privacy constraints, and evolving attribution ecosystems.</li>\n</ul>\n<p style=\"margin-top:24px;font-size:13px;color:#666;\">XML job scraping automation by <a href=\"https://yubhub.co\">YubHub</a></p>","url":"https://yubhub.co/jobs/job_ca38c08d-e8f","directApply":true,"hiringOrganization":{"@type":"Organization","name":"Headway","sameAs":"https://www.headway.com/","logo":"https://logos.yubhub.co/headway.com.png"},"x-apply-url":"https://job-boards.greenhouse.io/headway/jobs/5751646004","x-work-arrangement":"remote","x-experience-level":"staff","x-job-type":"full-time","x-salary-range":"$212,000 - $265,000","x-skills-required":["data science","analytics","experimentation","marketing","growth","SQL","Python","R","causal inference","incrementality","modeling","forecasting","LTV estimation","saturation","diminishing returns","MMM concepts","calibration","monitoring"],"x-skills-preferred":["geo experiments","marketplace constraints","capacity-aware marketing optimization","acquisition quality","downstream engagement","retention","clinical matching quality","unit economics","lifecycle marketing measurement","uplift","experimentation design for messaging","budget allocation","payback","scenario planning"],"datePosted":"2026-04-18T15:57:07.522Z","jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"New York, New York, United States; San Francisco, California, United States; Seattle, Washington, United States"}},"jobLocationType":"TELECOMMUTE","employmentType":"FULL_TIME","occupationalCategory":"Marketing","industry":"Healthcare","skills":"data science, analytics, experimentation, marketing, growth, SQL, Python, R, causal inference, incrementality, modeling, forecasting, LTV estimation, saturation, diminishing returns, MMM concepts, calibration, monitoring, geo experiments, marketplace constraints, capacity-aware marketing optimization, acquisition quality, downstream engagement, retention, clinical matching quality, unit economics, lifecycle marketing measurement, uplift, experimentation design for messaging, budget allocation, payback, scenario planning","baseSalary":{"@type":"MonetaryAmount","currency":"USD","value":{"@type":"QuantitativeValue","minValue":212000,"maxValue":265000,"unitText":"YEAR"}}},{"@context":"https://schema.org","@type":"JobPosting","identifier":{"@type":"PropertyValue","name":"YubHub","value":"job_ba8c7241-7ca"},"title":"Lifecycle Marketing Manager","description":"<p>We are seeking a Lifecycle Marketing Manager to own and optimize our end-to-end email marketing processes. As a Lifecycle Marketing Manager, you will play a critical role in driving lifecycle engagement across the buyer and customer journey, supporting pipeline growth, sales alignment, and customer engagement initiatives.</p>\n<p>You will develop and oversee Starburst&#39;s email marketing program across key lifecycle stages, from lead nurturing through customer engagement. You will write and optimize persona-driven email copy that drives engagement and action. You will also own and maintain the email marketing calendar, ensuring coordinated and strategic deployment across teams.</p>\n<p>Some of the key responsibilities of this role include:</p>\n<ul>\n<li>Developing and overseeing Starburst&#39;s email marketing program</li>\n<li>Writing and optimizing persona-driven email copy</li>\n<li>Owning and maintaining the email marketing calendar</li>\n<li>Tailoring Starburst messaging into compelling lifecycle messaging tailored to audience and funnel stage</li>\n<li>Implementing personalization and behavioral triggers to increase relevance and performance</li>\n<li>Leading A/B testing across subject lines, messaging, CTAs, and cadence to continuously improve results</li>\n<li>Collaborating closely with Marketing Operations on segmentation, list building, scheduling, and technical deployment of emails within HubSpot</li>\n<li>Ensuring data accuracy, deliverability best practices, and database health in partnership with Marketing Operations</li>\n<li>Defining scalable processes, documentation, and governance standards to support consistent, repeatable execution</li>\n<li>Establishing KPIs tied to engagement, conversion, and pipeline contribution, and analyzing performance to identify optimization opportunities</li>\n<li>Continuously refining lifecycle programs to improve conversion, engagement, and overall revenue impact</li>\n</ul>\n<p>The ideal candidate will have 4+ years of experience in email or lifecycle marketing, ideally within B2B SaaS or technology companies. They will have strong hands-on experience with HubSpot or similar marketing automation platforms. They will also have proven ability to write persuasive, performance-driven email copy and ability to run A/B testing of emails from subject lines to CTAs.</p>\n<p>The salary range for this role is $105,000-$135,000 USD, and the role will require 25% in-person travel for purposes including but not limited to new hire onboarding, team and department offsites, customer engagements, and other company events.</p>\n<p style=\"margin-top:24px;font-size:13px;color:#666;\">XML job scraping automation by <a href=\"https://yubhub.co\">YubHub</a></p>","url":"https://yubhub.co/jobs/job_ba8c7241-7ca","directApply":true,"hiringOrganization":{"@type":"Organization","name":"Starburst","sameAs":"https://www.starburst.io/","logo":"https://logos.yubhub.co/starburst.io.png"},"x-apply-url":"https://job-boards.greenhouse.io/starburst/jobs/5127066008","x-work-arrangement":"hybrid","x-experience-level":"mid","x-job-type":"full-time","x-salary-range":"$105,000-$135,000 USD","x-skills-required":["email marketing","lifecycle marketing","HubSpot","marketing automation","A/B testing","email copywriting","data analysis"],"x-skills-preferred":["personalization","behavioral triggers","segmentation","list building","scheduling","technical deployment"],"datePosted":"2026-04-18T15:54:44.795Z","jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"San Francisco, CA"}},"employmentType":"FULL_TIME","occupationalCategory":"Marketing","industry":"Technology","skills":"email marketing, lifecycle marketing, HubSpot, marketing automation, A/B testing, email copywriting, data analysis, personalization, behavioral triggers, segmentation, list building, scheduling, technical deployment","baseSalary":{"@type":"MonetaryAmount","currency":"USD","value":{"@type":"QuantitativeValue","minValue":105000,"maxValue":135000,"unitText":"YEAR"}}},{"@context":"https://schema.org","@type":"JobPosting","identifier":{"@type":"PropertyValue","name":"YubHub","value":"job_27968c54-ee4"},"title":"Senior Director, Product Marketing - Dash","description":"<p>We&#39;re looking for a visionary Senior Director of Product Marketing, Dash to lead the go-to-market strategy for our most ambitious bets on the future of work, including Dash, AI-powered experiences, and new products.</p>\n<p>This is a rare opportunity to shape a product from its early stages within the stability and resources of an established, iconic brand.</p>\n<p>You&#39;ll be at the forefront of defining how AI-powered knowledge discovery comes to market, building the narrative, playbook, and growth strategy for a product poised to transform how teams find and use information.</p>\n<p>This role sits at the strategic centre of the organisation,partnering directly with other PMM teams, Product, Design, Growth, Sales, Comms, and executive leadership to turn bold product vision into market reality.</p>\n<p>This is a builder&#39;s role for a leader who thrives in ambiguity and loves the challenge of taking something from zero to one.</p>\n<p>You&#39;ll lead a team of senior PMMs and directly influence roadmap priorities, customer adoption, and revenue growth across both product-led (PLG) and sales-assisted (SLG) motions.</p>\n<p>It&#39;s an opportunity to use creative freedom to craft the story and establish rigor that sets the standard across a growing portfolio.</p>\n<p><strong>Responsibilities</strong></p>\n<ul>\n<li>Define and evolve the end-to-end narrative for Dash and priority innovation initiatives, grounded in customer insight, market context, and business strategy.</li>\n</ul>\n<ul>\n<li>Translate complex, AI-powered and multi-surface products into clear, compelling positioning and value propositions.</li>\n</ul>\n<ul>\n<li>Ensure consistent storytelling across launches, lifecycle moments, sales enablement, brand, and communications.</li>\n</ul>\n<ul>\n<li>Own the strategy and operating model for Dropbox’s most critical product releases.</li>\n</ul>\n<ul>\n<li>Build scalable frameworks that drive alignment, accountability, and execution across Product, Marketing, Growth, Sales, and Support.</li>\n</ul>\n<ul>\n<li>Define success metrics, adoption goals, and post-launch plans to raise rigor.</li>\n</ul>\n<ul>\n<li>Establish scalable mechanisms to surface customer needs, motivations, and friction across segments and surfaces.</li>\n</ul>\n<ul>\n<li>Synthesise insights from research, usage data, sales, and support to inform positioning, roadmap decisions, and lifecycle strategy.</li>\n</ul>\n<ul>\n<li>Ensure customer insight meaningfully shapes product and go-to-market decisions.</li>\n</ul>\n<ul>\n<li>Partner with Product and Design leadership to shape strategy, prioritisation, and sequencing based on market opportunity and customer impact.</li>\n</ul>\n<ul>\n<li>Bring competitive intelligence and market trends into roadmap and planning discussions.</li>\n</ul>\n<ul>\n<li>Align messaging strategy to company-level goals, revenue priorities, and adoption targets.</li>\n</ul>\n<ul>\n<li>Foster a culture of ownership, curiosity, and continuous improvement.</li>\n</ul>\n<ul>\n<li>Serve as a senior thought partner to Product, Growth, Sales, and Marketing leadership.</li>\n</ul>\n<ul>\n<li>Influence planning cycles, OKRs, and investment decisions through clear strategy and data-backed recommendations.</li>\n</ul>\n<ul>\n<li>Help lead organisational change as Dropbox evolves its product portfolio and GTM approach.</li>\n</ul>\n<p><strong>Requirements</strong></p>\n<ul>\n<li>15+ years of experience in Product Marketing or related functions, including 4+ years in people management.</li>\n</ul>\n<ul>\n<li>Proven success leading GTM strategy for complex, multi-surface products at scale.</li>\n</ul>\n<ul>\n<li>Experience in B2B SaaS, productivity, collaboration, or adjacent platforms.</li>\n</ul>\n<ul>\n<li>Strong understanding of positioning, launches, monetisation, and lifecycle strategy across PLG and SLG models.</li>\n</ul>\n<ul>\n<li>Demonstrated ability to build, coach, and scale high-performing teams.</li>\n</ul>\n<ul>\n<li>Executive presence with the ability to influence senior Product, Design, and Business stakeholders.</li>\n</ul>\n<ul>\n<li>Exceptional communication and storytelling skills.</li>\n</ul>\n<ul>\n<li>Comfort operating in high-ambiguity, high-accountability environments.</li>\n</ul>\n<p><strong>Preferred Qualifications</strong></p>\n<ul>\n<li>Experience scaling AI-powered or platform products.</li>\n</ul>\n<ul>\n<li>Track record of building scalable systems in multi-product organisations.</li>\n</ul>\n<ul>\n<li>Experience partnering closely with Growth and Lifecycle Marketing teams.</li>\n</ul>\n<p><strong>Compensation</strong></p>\n<p>US Zone 1: $301,800-$408,200 USD</p>\n<p>US Zone 2: $271,600-$367,400 USD</p>\n<p>US Zone 3: $241,400-$326,600 USD</p>\n<p style=\"margin-top:24px;font-size:13px;color:#666;\">XML job scraping automation by <a href=\"https://yubhub.co\">YubHub</a></p>","url":"https://yubhub.co/jobs/job_27968c54-ee4","directApply":true,"hiringOrganization":{"@type":"Organization","name":"Dropbox","sameAs":"https://www.dropbox.com/","logo":"https://logos.yubhub.co/dropbox.com.png"},"x-apply-url":"https://job-boards.greenhouse.io/dropbox/jobs/7603883","x-work-arrangement":"remote","x-experience-level":"senior","x-job-type":"full-time","x-salary-range":"$301,800-$408,200 USD (US Zone 1), $271,600-$367,400 USD (US Zone 2), $241,400-$326,600 USD (US Zone 3)","x-skills-required":["Product Marketing","GTM Strategy","Complex Product Management","B2B SaaS","Productivity","Collaboration","Positioning","Launches","Monetisation","Lifecycle Strategy"],"x-skills-preferred":["AI-Powered Products","Platform Products","Scalable Systems","Growth and Lifecycle Marketing"],"datePosted":"2026-04-18T15:52:14.448Z","jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Remote - US: All locations"}},"jobLocationType":"TELECOMMUTE","employmentType":"FULL_TIME","occupationalCategory":"Marketing","industry":"Technology","skills":"Product Marketing, GTM Strategy, Complex Product Management, B2B SaaS, Productivity, Collaboration, Positioning, Launches, Monetisation, Lifecycle Strategy, AI-Powered Products, Platform Products, Scalable Systems, Growth and Lifecycle Marketing","baseSalary":{"@type":"MonetaryAmount","currency":"USD","value":{"@type":"QuantitativeValue","minValue":241400,"maxValue":408200,"unitText":"YEAR"}}},{"@context":"https://schema.org","@type":"JobPosting","identifier":{"@type":"PropertyValue","name":"YubHub","value":"job_94ea9db5-d52"},"title":"Growth Marketing Manager – Lifecycle","description":"<p>We&#39;re looking for a strategic, hands-on Growth Marketing Manager – Lifecycle to own and optimize the full post-acquisition customer journey for xAI&#39;s subscription products.</p>\n<p>You&#39;ll design, build, and iterate personalized, automated programs across email, SMS, push, in-app messaging, and other channels to turn curious users into loyal, high-value Grok subscribers , driving engagement, adoption, retention, expansion, and reduced churn.</p>\n<p>This role sits at the intersection of growth marketing, product, data, and customer success. You&#39;ll combine behavioural insights, segmentation, experimentation, and creative storytelling to measurably increase customer lifetime value, net revenue retention, and overall subscription growth.</p>\n<p><strong>Responsibilities:</strong></p>\n<ul>\n<li>Own end-to-end lifecycle strategy and execution: map customer journeys, define key stages (onboarding, activation, habit formation, expansion, renewal, win-back), and build multi-channel automated flows</li>\n</ul>\n<ul>\n<li>Develop and launch high-impact campaigns and nurtures (welcome series, product education, milestone triggers, re-engagement, upsell/cross-sell, churn prevention, and subscription reactivation)</li>\n</ul>\n<ul>\n<li>Build and refine audience segments using behavioural, usage, and subscription data to deliver hyper-personalized experiences</li>\n</ul>\n<ul>\n<li>Partner closely with product, data/analytics, customer success, and engineering teams to align on triggers, messaging, and technical implementation</li>\n</ul>\n<ul>\n<li>Set up, monitor, and optimize experiments (A/B, multivariate) to continuously improve open rates, click-through, conversion, retention, expansion revenue, and churn metrics</li>\n</ul>\n<ul>\n<li>Analyze performance using SQL, Amplitude/Mixpanel, and other tools to identify drop-offs, opportunities, and ROI; report on key KPIs (activation rate, D30/D90 retention, expansion revenue, churn rate, LTV uplift, NRR)</li>\n</ul>\n<ul>\n<li>Collaborate on content creation (copy, creative assets) and ensure brand voice consistency across all lifecycle touchpoints</li>\n</ul>\n<ul>\n<li>Maintain and evolve the lifecycle marketing roadmap in line with product launches, seasonal campaigns, and business priorities</li>\n</ul>\n<p><strong>Basic Qualifications:</strong></p>\n<ul>\n<li>4–7+ years of experience in lifecycle marketing, retention/growth marketing, CRM marketing, or customer marketing (B2C e-commerce, SaaS, fintech, or consumer tech strongly preferred)</li>\n</ul>\n<ul>\n<li>Proven track record owning lifecycle programs that drove measurable improvements in retention, engagement, expansion, or revenue (please share case studies or results in your application)</li>\n</ul>\n<ul>\n<li>Hands-on expertise with marketing automation &amp; CRM platforms (Braze, Iterable, Customer.io, Klaviyo, or similar)</li>\n</ul>\n<ul>\n<li>Strong analytical skills , comfortable writing SQL for cohort analysis, funnel deep-dives, and behavioural metrics</li>\n</ul>\n<ul>\n<li>Experience building and testing multi-channel journeys (email + SMS + push + in-app)</li>\n</ul>\n<ul>\n<li>Excellent copywriting and storytelling skills , you can craft compelling, customer-centric messaging that converts</li>\n</ul>\n<ul>\n<li>Data-driven mindset with a bias for action and rapid iteration</li>\n</ul>\n<p><strong>Preferred Skills and Experience:</strong></p>\n<ul>\n<li>Experience with advanced segmentation and personalization using tools like Segment, mParticle, or Census</li>\n</ul>\n<ul>\n<li>Background in product-led growth (PLG) environments or hybrid PLG/subscription models</li>\n</ul>\n<ul>\n<li>Familiarity with loyalty/rewards programs, referral mechanics, or subscription optimization (pricing, billing, upgrades/downgrades)</li>\n</ul>\n<ul>\n<li>Exposure to AI-driven personalization or predictive churn modelling</li>\n</ul>\n<ul>\n<li>Knowledge of web/mobile analytics (Google Analytics 4, Amplitude, Mixpanel) and experimentation platforms (Optimizely, VWO, Eppo)</li>\n</ul>\n<p style=\"margin-top:24px;font-size:13px;color:#666;\">XML job scraping automation by <a href=\"https://yubhub.co\">YubHub</a></p>","url":"https://yubhub.co/jobs/job_94ea9db5-d52","directApply":true,"hiringOrganization":{"@type":"Organization","name":"xAI","sameAs":"https://www.xai.com/","logo":"https://logos.yubhub.co/xai.com.png"},"x-apply-url":"https://job-boards.greenhouse.io/xai/jobs/5055608007","x-work-arrangement":"onsite","x-experience-level":"mid","x-job-type":"full-time","x-salary-range":"$125,000 - $225,000 USD","x-skills-required":["Lifecycle marketing","Retention/growth marketing","CRM marketing","Customer marketing","Marketing automation","CRM platforms","SQL","Amplitude/Mixpanel","Copywriting","Storytelling"],"x-skills-preferred":["Advanced segmentation","Personalization","Product-led growth","Loyalty/rewards programs","Referral mechanics","Subscription optimization","AI-driven personalization","Predictive churn modelling","Web/mobile analytics","Experimentation platforms"],"datePosted":"2026-04-18T15:38:57.110Z","jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"New York, NY"}},"employmentType":"FULL_TIME","occupationalCategory":"Marketing","industry":"Technology","skills":"Lifecycle marketing, Retention/growth marketing, CRM marketing, Customer marketing, Marketing automation, CRM platforms, SQL, Amplitude/Mixpanel, Copywriting, Storytelling, Advanced segmentation, Personalization, Product-led growth, Loyalty/rewards programs, Referral mechanics, Subscription optimization, AI-driven personalization, Predictive churn modelling, Web/mobile analytics, Experimentation platforms","baseSalary":{"@type":"MonetaryAmount","currency":"USD","value":{"@type":"QuantitativeValue","minValue":125000,"maxValue":225000,"unitText":"YEAR"}}},{"@context":"https://schema.org","@type":"JobPosting","identifier":{"@type":"PropertyValue","name":"YubHub","value":"job_eec0d65c-ca4"},"title":"CRM & Loyalty Manager","description":"<p>The CRM and Loyalty Manager will be responsible for the strategy, execution, and optimization of customer relationship management and loyalty initiatives for the Massachusetts Lottery&#39;s iLottery program.</p>\n<p>Reporting to the iLottery Marketing Manager, you will be responsible for developing and delivering data-driven engagement and retention campaigns across digital channels to improve player experience and drive business growth.</p>\n<p>This role serves as the primary owner of the iLottery loyalty program and digital communications strategy, coordinating planning, performance, and innovation.</p>\n<p>You will lead and mentor four Digital Coordinators who support day-to-day campaign execution, program operations, and QA.</p>\n<p><strong>Responsibilities</strong></p>\n<ul>\n<li>Own the end-to-end strategy and performance of CRM and loyalty programs to support player acquisition, retention, and lifecycle marketing goals.</li>\n</ul>\n<ul>\n<li>Develop and supervise multi-channel digital marketing campaigns, including email, SMS, push notifications, and promotions, with a focus on building long-term player engagement.</li>\n</ul>\n<ul>\n<li>Lead campaign execution and quality assurance for email templates, marketing materials, and digital assets across platforms.</li>\n</ul>\n<ul>\n<li>Lead planning and optimization of the loyalty program roadmap, promotional calendar, and associated budgets to meet revenue and engagement targets.</li>\n</ul>\n<ul>\n<li>Use data insights to advise audience segmentation, personalization strategies, automated campaign flows, and targeted lifecycle marketing journeys.</li>\n</ul>\n<ul>\n<li>Collaborate with cross-functional teams to ensure CRM and loyalty initiatives are coordinated with the broader customer experience and business strategy.</li>\n</ul>\n<ul>\n<li>Develop a test-and-learn culture by crafting and analyzing A/B tests, measuring performance, and making data-driven improvements.</li>\n</ul>\n<ul>\n<li>Provide ongoing reporting and insights on key performance indicators, campaign results, and customer trends to team members and leadership.</li>\n</ul>\n<ul>\n<li>Build and maintain strong working relationships with internal teams and external vendors to support the coordination and execution of CRM and loyalty efforts.</li>\n</ul>\n<ul>\n<li>Lead and mentor four Digital Coordinators, ensuring high-quality execution, professional development, and effective partnership.</li>\n</ul>\n<ul>\n<li>Stay current on CRM, loyalty, and digital engagement trends, tools, and technologies, and recommend improvements to increase program impact</li>\n</ul>\n<p><strong>Requirements</strong></p>\n<ul>\n<li>Bachelor&#39;s degree in Marketing, Business, Communications, or related field.</li>\n</ul>\n<ul>\n<li>5+ years of experience in CRM marketing, digital engagement, or loyalty program strategy.</li>\n</ul>\n<ul>\n<li>Experience handling direct reports or leading teams in a digital marketing environment.</li>\n</ul>\n<ul>\n<li>Proven track record to develop and optimize data-driven CRM and loyalty campaigns that drive retention and engagement.</li>\n</ul>\n<ul>\n<li>Strong understanding of lifecycle marketing, customer segmentation, personalization, and marketing automation.</li>\n</ul>\n<ul>\n<li>Experience running campaign planning, content creation, QA, and performance supervising across email, SMS, push, and digital platforms.</li>\n</ul>\n<ul>\n<li>Proficiency with CRM platforms and email service providers (ESPs); experience with Bloomreach Engagement preferred.</li>\n</ul>\n<ul>\n<li>Familiarity with HTML/CSS for customizing email templates and digital content.</li>\n</ul>\n<ul>\n<li>Skilled in analyzing campaign metrics and customer behavior to advise strategy and improve performance.</li>\n</ul>\n<ul>\n<li>Strong collaboration and interpersonal skills, with the ability to work cross-functionally and manage vendor relationships.</li>\n</ul>\n<ul>\n<li>Highly organized and diligent, with strong project management skills and the ability to manage multiple initiatives in an agile environment.</li>\n</ul>\n<ul>\n<li>Knowledge of compliance standards related to digital communications (e.g., CAN-SPAM).</li>\n</ul>\n<ul>\n<li>Basic knowledge of HTML/CSS and email design a plus</li>\n</ul>\n<p><strong>Benefits</strong></p>\n<p>This position offers a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching, more details available at https://atibenefits.com/</p>\n<p><strong>Additional Information</strong></p>\n<p>This role is subject to mandatory background screening and regulatory approvals. As part of your employment with Aristocrat, you may be required to complete a criminal background check, submit fingerprints, and obtain licenses or registrations with applicable gaming regulatory authorities.</p>\n<p>Aristocrat operates in a highly regulated environment and holds licenses in over 340 gaming jurisdictions worldwide. To meet our global compliance obligations, you will be required to provide the disclosure of relevant personal and background information to government agencies, sovereign nations/tribal regulators, and other applicable gaming regulatory bodies. This is a condition of Aristocrat&#39;s gaming licenses. The specific information required may vary depending on the jurisdiction and project assignment.</p>\n<p>_At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship._</p>\n<p style=\"margin-top:24px;font-size:13px;color:#666;\">XML job scraping automation by <a href=\"https://yubhub.co\">YubHub</a></p>","url":"https://yubhub.co/jobs/job_eec0d65c-ca4","directApply":true,"hiringOrganization":{"@type":"Organization","name":"Aristocrat Interactive","sameAs":"https://www.aristocratinteractive.com/","logo":"https://logos.yubhub.co/aristocratinteractive.com.png"},"x-apply-url":"https://aristocrat.wd3.myworkdayjobs.com/en-US/AristocratExternalCareersSite/job/Boston-MA-US/CRM---Loyalty-Manager_R0020340","x-work-arrangement":"hybrid","x-experience-level":"mid","x-job-type":"full-time","x-salary-range":"$111,349 - $206,791 per year","x-skills-required":["CRM marketing","digital engagement","loyalty program strategy","data-driven engagement and retention campaigns","email","SMS","push notifications","promotions","audience segmentation","personalization strategies","automated campaign flows","targeted lifecycle marketing journeys","cross-functional teams","customer experience","business strategy","test-and-learn culture","A/B tests","performance measurement","data-driven improvements","key performance indicators","campaign results","customer trends","internal teams","external vendors","CRM platforms","email service providers","Bloomreach Engagement","HTML/CSS","email templates","digital content","campaign metrics","customer behavior","compliance standards","CAN-SPAM","project management","agile environment"],"x-skills-preferred":[],"datePosted":"2026-03-10T12:12:19.744Z","jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Boston, MA, US"}},"employmentType":"FULL_TIME","occupationalCategory":"Marketing","industry":"Technology","skills":"CRM marketing, digital engagement, loyalty program strategy, data-driven engagement and retention campaigns, email, SMS, push notifications, promotions, audience segmentation, personalization strategies, automated campaign flows, targeted lifecycle marketing journeys, cross-functional teams, customer experience, business strategy, test-and-learn culture, A/B tests, performance measurement, data-driven improvements, key performance indicators, campaign results, customer trends, internal teams, external vendors, CRM platforms, email service providers, Bloomreach Engagement, HTML/CSS, email templates, digital content, campaign metrics, customer behavior, compliance standards, CAN-SPAM, project management, agile environment","baseSalary":{"@type":"MonetaryAmount","currency":"USD","value":{"@type":"QuantitativeValue","minValue":111349,"maxValue":206791,"unitText":"YEAR"}}},{"@context":"https://schema.org","@type":"JobPosting","identifier":{"@type":"PropertyValue","name":"YubHub","value":"job_5f969d21-4e6"},"title":"FBS Online Social Marketing Specialist","description":"<p>Our client is a leading insurer seeking a skilled FBS Online Social Marketing Specialist to join their team. As a key member of the marketing team, you will be responsible for developing and executing online social marketing strategies to enhance customer engagement and retention.</p>\n<p><strong>Responsibilities</strong></p>\n<ul>\n<li>Leverage digital analytics and manage day-to-day operations of paid Display &amp; Social Media Acquisition plans</li>\n<li>Create and manage campaigns that deliver on key KPIs of sales calls and premium</li>\n<li>Analyze weekly campaign performance to feed into management reporting and lead audience management and segment creation within technology platforms</li>\n<li>Partner with analytics team to create dashboards for analysis and optimization</li>\n<li>Manage vendors, including display networks and social websites</li>\n<li>Coordinate with cross-functional partners to include analytics, creative/content and customer relationship management (CRM) team to execute specific display and social media campaigns as needed</li>\n</ul>\n<p><strong>Requirements</strong></p>\n<ul>\n<li>Bachelor&#39;s degree in marketing, Business, or a related field</li>\n<li>English proficiency</li>\n<li>Proven experience with Braze or similar marketing automation platforms</li>\n<li>Salesforce Marketing Cloud</li>\n<li>Strong understanding of customer journey mapping and lifecycle marketing</li>\n<li>Excellent analytical skills with the ability to interpret data and make data-driven decisions</li>\n<li>Proficiency in HTML, CSS, and basic coding for email templates</li>\n<li>Strong project management skills with the ability to manage multiple campaigns simultaneously</li>\n<li>Excellent communication and collaboration skills</li>\n<li>Ability to manage and implement several marketing campaigns</li>\n</ul>\n<p><strong>Benefits</strong></p>\n<ul>\n<li>Competitive salary and performance-based bonuses</li>\n<li>Comprehensive benefits package</li>\n<li>Career development and training opportunities</li>\n<li>Flexible work arrangements (remote and/or office-based)</li>\n<li>Dynamic and inclusive work culture within a globally renowned group</li>\n<li>Private Health Insurance</li>\n<li>Pension Plan</li>\n<li>Paid Time Off</li>\n<li>Training &amp; Development</li>\n</ul>\n<p style=\"margin-top:24px;font-size:13px;color:#666;\">XML job scraping automation by <a href=\"https://yubhub.co\">YubHub</a></p>","url":"https://yubhub.co/jobs/job_5f969d21-4e6","directApply":true,"hiringOrganization":{"@type":"Organization","name":"Capgemini","sameAs":"https://jobs.workable.com","logo":"https://logos.yubhub.co/view.com.png"},"x-apply-url":"https://jobs.workable.com/view/2Ub2GS4aw81GWANAvwK2B6/remote-fbs-online-social-marketing-specialist-in-mexico-at-capgemini","x-work-arrangement":"remote","x-experience-level":"mid","x-job-type":"full-time","x-salary-range":null,"x-skills-required":["Braze","Salesforce Marketing Cloud","HTML","CSS","Basic coding for email templates","Project management","Analytical skills","Customer journey mapping","Lifecycle marketing"],"x-skills-preferred":["Digital analytics","Paid Display & Social Media Acquisition plans","Campaign management","Audience management","Segment creation","Vendor management","Cross-functional collaboration"],"datePosted":"2026-03-09T17:01:12.614Z","jobLocationType":"TELECOMMUTE","employmentType":"FULL_TIME","occupationalCategory":"Marketing","industry":"Finance","skills":"Braze, Salesforce Marketing Cloud, HTML, CSS, Basic coding for email templates, Project management, Analytical skills, Customer journey mapping, Lifecycle marketing, Digital analytics, Paid Display & Social Media Acquisition plans, Campaign management, Audience management, Segment creation, Vendor management, Cross-functional collaboration"},{"@context":"https://schema.org","@type":"JobPosting","identifier":{"@type":"PropertyValue","name":"YubHub","value":"job_25d3a4fd-45d"},"title":"FBS Director Marketing and Sales Automation","description":"<p>We are looking for a Director of Marketing and Sales Automation to join our team. As a key member of our organisation, you will be responsible for business planning, analysis, and implementation of enterprise initiatives to support Agency Innovation and Digital Communications for Client Conversion and Retention in the marketing and commercial space.</p>\n<p><strong>Key Responsibilities</strong></p>\n<ul>\n<li>Build data-driven lifecycle programs that improve onboarding, engagement, renewal, and cross-sell performance</li>\n<li>Lead campaign planning across digital, email, content, and partner channels with a focus on measurable outcomes</li>\n<li>Collaborate with agency partners to strengthen brand presence, optimize messaging, and improve funnel performance</li>\n<li>Analyze conversion metrics, retention trends, and customer behavior to identify opportunities for optimisation</li>\n<li>Oversee segmentation, targeting, and personalisation strategies to improve marketing efficiency</li>\n<li>Liaison for other new technology projects such as Guidewire and Salesforce innovations</li>\n<li>Leads all operational aspects, content delivery, communications, and strategy for Agent Dashboard and Web content design shop for all new field-facing initiatives such as Agency Vision, Smart Office, Leadership 411, Agent Promotions, FFR</li>\n<li>Develops ROI and coordinates strategies to implement new technologies within the Zone/Territory structure as well as test piloting new technology for Agents and District Managers</li>\n</ul>\n<p><strong>Requirements</strong></p>\n<ul>\n<li>7-9 years of experience in a Marketing/Sales Position focused on Conversion and Retention</li>\n<li>Insurance Experience in P&amp;C (Very desirable) and Life (Very Desirable)</li>\n<li>Open Experience in the Financial Industry, E-commerce</li>\n<li>Full English Fluency</li>\n</ul>\n<p><strong>Technical &amp; Business Skills</strong></p>\n<ul>\n<li>Email marketing, lifecycle marketing, marketing automation in all channels</li>\n<li>Data Driven Performance &amp; Optimisation - Advanced</li>\n<li>Data Analytics - Advanced</li>\n<li>Lead Funnel Analytics - Advanced</li>\n<li>Relationship Management – Advanced</li>\n<li>Process Design - Advanced (7+ Years)</li>\n<li>Sales tech &amp; automation mastery - Advanced (7+ Years)</li>\n<li>Demonstrated collaboration, relationship building, and influencing skills.</li>\n</ul>\n<p><strong>Benefits</strong></p>\n<p>This position comes with a competitive compensation and benefits package, including a competitive salary and performance-based bonuses, comprehensive benefits package, flexible work arrangements, private health insurance, paid time off, and training &amp; development opportunities in partnership with renowned companies.</p>\n<p style=\"margin-top:24px;font-size:13px;color:#666;\">XML job scraping automation by <a href=\"https://yubhub.co\">YubHub</a></p>","url":"https://yubhub.co/jobs/job_25d3a4fd-45d","directApply":true,"hiringOrganization":{"@type":"Organization","name":"Capgemini","sameAs":"https://jobs.workable.com","logo":"https://logos.yubhub.co/view.com.png"},"x-apply-url":"https://jobs.workable.com/view/esMvUgmt7GC7m5sWpXMg7X/hybrid-fbs-director-marketing-and-sales-automation-in-mexico-city-at-capgemini","x-work-arrangement":"hybrid","x-experience-level":"senior","x-job-type":"full-time","x-salary-range":null,"x-skills-required":["email marketing","lifecycle marketing","marketing automation","data analytics","lead funnel analytics","relationship management","process design","sales tech & automation"],"x-skills-preferred":["guidewire","salesforce","collaboration","relationship building","influencing skills"],"datePosted":"2026-03-09T17:00:00.217Z","jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Mexico City"}},"employmentType":"FULL_TIME","occupationalCategory":"Marketing","industry":"Finance","skills":"email marketing, lifecycle marketing, marketing automation, data analytics, lead funnel analytics, relationship management, process design, sales tech & automation, guidewire, salesforce, collaboration, relationship building, influencing skills"},{"@context":"https://schema.org","@type":"JobPosting","identifier":{"@type":"PropertyValue","name":"YubHub","value":"job_8bd84d78-f38"},"title":"FBS Director Marketing and Sales Automation","description":"<p>We are looking for a Director of Marketing and Sales Automation to join our team. As a key member of our organisation, you will be responsible for business planning, analysis and implementation of enterprise initiatives to support Agency Innovation and Digital Communications for Client Conversion and Retention in the marketing and commercial space.</p>\n<p>This position is responsible for overseeing all R&amp;D related to innovative new projects to increase agency performance, including retail storefront innovation, technology innovation and cross functional projects that integrate business units with agency operations.</p>\n<p>Key Responsibilities:</p>\n<ul>\n<li>Build data-driven lifecycle programs that improve onboarding, engagement, renewal, and cross-sell performance</li>\n<li>Lead campaign planning across digital, email, content, and partner channels with a focus on measurable outcomes</li>\n<li>Collaborate with agency partners to strengthen brand presence, optimise messaging, and improve funnel performance</li>\n<li>Analyse conversion metrics, retention trends, and customer behaviour to identify opportunities for optimisation</li>\n<li>Oversee segmentation, targeting, and personalisation strategies to improve marketing efficiency</li>\n<li>Liaison for other new technology projects such as Guidewire and Salesforce innovations.</li>\n<li>Leads all operational aspects, content delivery, communications, and strategy for Agent Dashboard and Web content design shop for all new field facing initiatives such as Agency Vision, Smart Office, Leadership 411, Agent Promotions, FFR.</li>\n<li>Develops ROI and coordinates strategies to implement new technologies within the Zone/Territory structure as well as test piloting new technology for Agents and District Managers.</li>\n</ul>\n<p>Requirements:</p>\n<ul>\n<li>7-9 years of experience in a Marketing/Sales Position focused on Conversion and Retention</li>\n<li>Insurance Experience in P&amp;C (Very desirable) and Life (Very Desirable)</li>\n<li>Open Experience in the Financial Industry, E-commerce</li>\n<li>Full English Fluency</li>\n</ul>\n<p>Technical &amp; Business Skills:</p>\n<ul>\n<li>Email marketing, lifecycle marketing, marketing automation in all channels</li>\n<li>Data Driven Performance &amp; Optimisation - Advanced</li>\n<li>Data Analytics - Advanced</li>\n<li>Lead Funnel Analytics - Advanced</li>\n<li>Relationship Management – Advanced</li>\n<li>Process Design - Advanced (7+ Years)</li>\n<li>Sales tech &amp; automation mastery - Advanced (7+ Years)</li>\n<li>Demonstrated collaboration, relationship building and influencing skills.</li>\n</ul>\n<p>Benefits:</p>\n<ul>\n<li>A competitive salary and performance-based bonuses</li>\n<li>Comprehensive benefits package</li>\n<li>Flexible work arrangements (remote and/or office-based)</li>\n<li>You will also enjoy a dynamic and inclusive work culture within a globally renowned group</li>\n<li>Private Health Insurance</li>\n<li>Paid Time Off</li>\n<li>Training &amp; Development opportunities in partnership with renowned companies</li>\n</ul>\n<p style=\"margin-top:24px;font-size:13px;color:#666;\">XML job scraping automation by <a href=\"https://yubhub.co\">YubHub</a></p>","url":"https://yubhub.co/jobs/job_8bd84d78-f38","directApply":true,"hiringOrganization":{"@type":"Organization","name":"Capgemini","sameAs":"https://jobs.workable.com","logo":"https://logos.yubhub.co/view.com.png"},"x-apply-url":"https://jobs.workable.com/view/uGRFuRvq5PjvHeNv1WVtMc/hybrid-fbs-director-marketing-and-sales-automation-in-s%C3%A3o-paulo-at-capgemini","x-work-arrangement":"hybrid","x-experience-level":"mid","x-job-type":"full-time","x-salary-range":null,"x-skills-required":["email marketing","lifecycle marketing","marketing automation","data analytics","lead funnel analytics","relationship management","process design","sales tech & automation"],"x-skills-preferred":["data driven performance & optimisation","collaboration","relationship building","influencing skills"],"datePosted":"2026-03-09T16:57:48.801Z","jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"São Paulo, State of São Paulo, Brazil"}},"employmentType":"FULL_TIME","occupationalCategory":"Marketing","industry":"Finance","skills":"email marketing, lifecycle marketing, marketing automation, data analytics, lead funnel analytics, relationship management, process design, sales tech & automation, data driven performance & optimisation, collaboration, relationship building, influencing skills"},{"@context":"https://schema.org","@type":"JobPosting","identifier":{"@type":"PropertyValue","name":"YubHub","value":"job_e497719b-8c4"},"title":"FBS Director Marketing and Sales Automation","description":"<p>We are looking for a Director of Marketing and Sales Automation to join our team. As a key member of our organisation, you will be responsible for business planning, analysis, and implementation of enterprise initiatives to support Agency Innovation and Digital Communications for Client Conversion and Retention in the marketing and commercial space.</p>\n<p>Key Responsibilities:</p>\n<ul>\n<li>Build data-driven lifecycle programs that improve onboarding, engagement, renewal, and cross-sell performance</li>\n<li>Lead campaign planning across digital, email, content, and partner channels with a focus on measurable outcomes</li>\n<li>Collaborate with agency partners to strengthen brand presence, optimise messaging, and improve funnel performance</li>\n<li>Analyse conversion metrics, retention trends, and customer behaviour to identify opportunities for optimisation</li>\n<li>Oversee segmentation, targeting, and personalisation strategies to improve marketing efficiency</li>\n<li>Liaison for other new technology projects such as Guidewire and Salesforce innovations</li>\n<li>Leads all operational aspects, content delivery, communications, and strategy for Agent Dashboard and Web content design shop for all new field-facing initiatives such as Agency Vision, Smart Office, Leadership 411, Agent Promotions, FFR</li>\n<li>Develops ROI and coordinates strategies to implement new technologies within the Zone/Territory structure as well as test piloting new technology for Agents and District Managers</li>\n</ul>\n<p>Requirements:</p>\n<ul>\n<li>7-9 years of experience in a Marketing/Sales Position focused on Conversion and Retention</li>\n<li>Insurance Experience in P&amp;C (Very desirable) and Life (Very Desirable)</li>\n<li>Open Experience in the Financial Industry, E-commerce</li>\n<li>Full English Fluency</li>\n</ul>\n<p>Technical &amp; Business Skills:</p>\n<ul>\n<li>Email marketing, lifecycle marketing, marketing automation in all channels</li>\n<li>Data Driven Performance &amp; Optimisation - Advanced</li>\n<li>Data Analytics - Advanced</li>\n<li>Lead Funnel Analytics - Advanced</li>\n<li>Relationship Management – Advanced</li>\n<li>Process Design - Advanced (7+ Years)</li>\n<li>Sales tech &amp; automation mastery - Advanced (7+ Years)</li>\n<li>Demonstrated collaboration, relationship building, and influencing skills.</li>\n</ul>\n<p>Benefits:</p>\n<ul>\n<li>A competitive salary and performance-based bonuses</li>\n<li>Comprehensive benefits package</li>\n<li>Flexible work arrangements (remote and/or office-based)</li>\n<li>You will also enjoy a dynamic and inclusive work culture within a globally renowned group</li>\n<li>Private Health Insurance</li>\n<li>Paid Time Off</li>\n<li>Training &amp; Development opportunities in partnership with renowned companies</li>\n</ul>\n<p style=\"margin-top:24px;font-size:13px;color:#666;\">XML job scraping automation by <a href=\"https://yubhub.co\">YubHub</a></p>","url":"https://yubhub.co/jobs/job_e497719b-8c4","directApply":true,"hiringOrganization":{"@type":"Organization","name":"Capgemini","sameAs":"https://jobs.workable.com","logo":"https://logos.yubhub.co/view.com.png"},"x-apply-url":"https://jobs.workable.com/view/s3xYpJjDtugdDucDVyGx5U/hybrid-fbs-director-marketing-and-sales-automation-in-bogot%C3%A1-at-capgemini","x-work-arrangement":"hybrid","x-experience-level":"senior","x-job-type":"full-time","x-salary-range":null,"x-skills-required":["Email marketing","Lifecycle marketing","Marketing automation","Data analytics","Lead funnel analytics","Relationship management","Process design","Sales tech & automation mastery"],"x-skills-preferred":["Data driven performance & optimisation","Collaboration","Relationship building","Influencing skills"],"datePosted":"2026-03-09T16:54:38.204Z","jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Bogotá"}},"employmentType":"FULL_TIME","occupationalCategory":"Marketing","industry":"Finance","skills":"Email marketing, Lifecycle marketing, Marketing automation, Data analytics, Lead funnel analytics, Relationship management, Process design, Sales tech & automation mastery, Data driven performance & optimisation, Collaboration, Relationship building, Influencing skills"},{"@context":"https://schema.org","@type":"JobPosting","identifier":{"@type":"PropertyValue","name":"YubHub","value":"job_7b5e87e5-7b1"},"title":"CRM Specialist","description":"<p><strong>Role Summary\\n\\nThe CRM Specialist supports the strategy and execution of CRM programs that deepen player engagement across EA&#39;s entertainment franchises. This role blends thoughtful lifecycle planning with strong operational delivery, helping translate franchise goals and player insights into targeted, player-first communications across channels like email, in-game messaging, and push.\\n\\n## Key Responsibilities\\n\\n### Strategy &amp; Planning\\n\\n<em> Contribute to franchise CRM strategy by helping define who we should message, when, and why, rooted in player behavior and lifecycle moments (e.g., onboarding, reactivation, live events, updates, seasonal beats).\\n</em> Translate performance data and player context into actionable recommendations on segmentation, targeting, frequency, and channel mix.\\n<em> Partner with stakeholders (brand, product, analytics, community, creative, production) to align CRM plans to franchise priorities and player experience.\\n</em> Support campaign roadmapping by identifying upcoming player moments and opportunities to drive engagement, retention, and monetization, without sacrificing player trust.\\n\\n### Campaign Execution &amp; Rollout\\n\\n<em> Build and launch CRM campaigns across email, in-game, and push, including setup and deployment in tools.\\n</em> Coordinate asset readiness and approvals, ensuring creative and localization needs are met on time.\\n<em> Ensure player-facing communications meet quality standards: correct targeting, functional links, accurate content, and clean rendering across devices/placements.\\n</em> Maintain templates, documentation, and operational workflows to support scalable delivery and reduce errors.\\n\\n### Measurement, Testing &amp; Optimization\\n\\n<em> Deliver reporting and performance recaps; track results against goals such as engagement, conversion, retention, or reactivation.\\n</em> Support A/B tests and experiments (subject lines, offers, segmentation, timing, creative variants), and summarize learnings into practical next steps.\\n<em> Identify quick-win improvements in campaign performance or process efficiency and help implement optimizations.\\n\\n## Skills &amp; Experience\\n\\n</em> Bachelor&#39;s degree (or equivalent) in Marketing, Business, Communications, related field, or equivalent work experience\\n<em> Internship -2 years of experience in CRM, lifecycle marketing, digital marketing, or campaign operations with exposure to strategy\\n</em> Comfort with tools, segmentation concepts, and performance reporting; strong working knowledge of Excel/Sheets\\n<em> Understanding of gaming/live service dynamics (or strong interest), including how player behavior, cadence, and content updates influence CRM relevance\\n</em> Strong stakeholder collaboration skills: able to communicate clearly, manage dependencies, and keep work moving\\n<em> High attention to detail, strong judgment, and a bias for quality in player-facing launches\\n\\n## Pay Transparency - North America\\n\\n## COMPENSATION AND BENEFITS\\n\\nThe ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).\\n\\n## PAY RANGES\\n\\n\\\\\\</em> California (depending on location e.g. Los Angeles vs. San Francisco) \\\\*$67,900 - $108,600 USD\\n\\nPay is just one part of the overall compensation at EA.\\n\\nIn the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.\\n\\n## _About Electronic Arts_\\n\\nWe’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.\\n\\nWe adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.</strong></p>\n<p style=\"margin-top:24px;font-size:13px;color:#666;\">XML job scraping automation by <a href=\"https://yubhub.co\">YubHub</a></p>","url":"https://yubhub.co/jobs/job_7b5e87e5-7b1","directApply":true,"hiringOrganization":{"@type":"Organization","name":"Electronic Arts","sameAs":"https://jobs.ea.com","logo":"https://logos.yubhub.co/jobs.ea.com.png"},"x-apply-url":"https://jobs.ea.com/en_US/careers/JobDetail/CRM-Specialist/212889","x-work-arrangement":"hybrid","x-experience-level":"mid","x-job-type":"full-time","x-salary-range":"$67,900 - $108,600 USD","x-skills-required":["CRM","Lifecycle Marketing","Digital Marketing","Campaign Operations","Segmentation Concepts","Performance Reporting","Excel/Sheets","Gaming/Live Service Dynamics"],"x-skills-preferred":["Stakeholder Collaboration","Communication","Project Management","Quality Assurance"],"datePosted":"2026-03-09T11:04:46.084Z","jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Redwood City, California"}},"employmentType":"FULL_TIME","occupationalCategory":"Marketing","industry":"Technology","skills":"CRM, Lifecycle Marketing, Digital Marketing, Campaign Operations, Segmentation Concepts, Performance Reporting, Excel/Sheets, Gaming/Live Service Dynamics, Stakeholder Collaboration, Communication, Project Management, Quality Assurance","baseSalary":{"@type":"MonetaryAmount","currency":"USD","value":{"@type":"QuantitativeValue","minValue":67900,"maxValue":108600,"unitText":"YEAR"}}},{"@context":"https://schema.org","@type":"JobPosting","identifier":{"@type":"PropertyValue","name":"YubHub","value":"job_1bd0d1e7-4f8"},"title":"Offsite Recommendations GTM Specialist","description":"<p><strong>About the Role</strong></p>\n<p>As we expand our personalization and messaging capabilities, we are looking for a foundational member of our growing team. The Offsite Recommendations Strategist owns the activation, performance, and revenue growth of our AI-powered email recommendations offering. This is a revenue-generating, client-facing role with incentive-based compensation.</p>\n<p>You will serve as a strategic partner to retail and e-commerce clients, helping them design, launch, and scale high-performing recommendation-driven email programs across promotional, triggered, and lifecycle messaging. From first deployment through long-term expansion, you will guide customers in using intelligent recommendations to drive measurable gains in engagement, conversion, and lifetime value.</p>\n<p><strong>What You’ll Do</strong></p>\n<ul>\n<li>Own onboarding and activation for offsite recommendations, partnering with Sales, Account Management, Customer Success, Solutions, and Marketing teams.</li>\n<li>Guide clients through ESP integrations, feed setup, and recommendation placement in email templates.</li>\n<li>Advise on high-impact email use cases including:</li>\n<li>Promotional campaigns</li>\n<li>Browse &amp; cart abandonment</li>\n<li>Post-purchase and replenishment</li>\n<li>Lifecycle and retention programs</li>\n<li>Serve as the subject-matter expert on email personalization and recommendations.</li>\n<li>Analyze performance and provide data-driven recommendations to improve CTR, conversion, AOV, revenue per send, and LTV.</li>\n<li>Own revenue growth across a portfolio of customers through upsell, expansion, and new use cases.</li>\n<li>Act as the voice of the customer, influencing product roadmap and go-to-market strategy.</li>\n</ul>\n<p><strong>Requirements</strong></p>\n<ul>\n<li>1-3 years of hands-on email or lifecycle marketing experience, ideally in e-commerce or retail.</li>\n<li>3-5+ years of client-facing experience in sales, account management, customer success, or account strategy</li>\n<li>Strong understanding of:</li>\n<li>ESPs and email ecosystems</li>\n<li>Segmentation, personalization, and lifecycle strategy</li>\n<li>Campaign vs. triggered messaging</li>\n<li>Testing and performance measurement</li>\n<li>Experience working with AI-driven personalization or recommendation systems.</li>\n<li>Proven ability to translate data into insights and business impact.</li>\n<li>Client-facing experience with a consultative, growth-oriented mindset.</li>\n<li>Track record of driving or influencing revenue growth from existing customers.</li>\n<li>Excellent communication skills and comfort working with both operators and executives.</li>\n</ul>\n<p><strong>Benefits</strong></p>\n<ul>\n<li>Unlimited vacation time</li>\n<li>A competitive compensation package including stock options</li>\n<li>Fully remote team</li>\n<li>Work from home stipend</li>\n<li>Apple laptops provided for new employees</li>\n<li>Training and development budget for every employee, refreshed each year</li>\n<li>Parental leave for qualified employees</li>\n<li>Work with smart people who will help you grow and make a meaningful impact</li>\n</ul>\n<p style=\"margin-top:24px;font-size:13px;color:#666;\">XML job scraping automation by <a href=\"https://yubhub.co\">YubHub</a></p>","url":"https://yubhub.co/jobs/job_1bd0d1e7-4f8","directApply":true,"hiringOrganization":{"@type":"Organization","name":"Constructor","sameAs":"https://apply.workable.com","logo":"https://logos.yubhub.co/j.com.png"},"x-apply-url":"https://apply.workable.com/j/9FAFA1AA30","x-work-arrangement":"remote","x-experience-level":"mid","x-job-type":"full-time","x-salary-range":null,"x-skills-required":["email or lifecycle marketing experience","client-facing experience in sales, account management, customer success, or account strategy","ESPs and email ecosystems","segmentation, personalization, and lifecycle strategy","campaign vs. triggered messaging","testing and performance measurement","AI-driven personalization or recommendation systems"],"x-skills-preferred":["data analysis","communication skills"],"datePosted":"2026-03-09T10:58:46.024Z","jobLocationType":"TELECOMMUTE","employmentType":"FULL_TIME","occupationalCategory":"Sales","industry":"Technology","skills":"email or lifecycle marketing experience, client-facing experience in sales, account management, customer success, or account strategy, ESPs and email ecosystems, segmentation, personalization, and lifecycle strategy, campaign vs. triggered messaging, testing and performance measurement, AI-driven personalization or recommendation systems, data analysis, communication skills"},{"@context":"https://schema.org","@type":"JobPosting","identifier":{"@type":"PropertyValue","name":"YubHub","value":"job_a1028f9d-fa3"},"title":"Lifecycle Marketing Lead","description":"<p>Your job is to produce a job description for the job seeker. Treat copy that describes the job as more important than copy that talks about the company.</p>\n<p>Start with an opening paragraph: what the role is, who the company is, why it matters. If the ad mentions salary, include it here. One short paragraph about the company is enough — do not reproduce lengthy &quot;About Us&quot; text.</p>\n<p>For the role details, reuse the same section headings from the original ad (e.g. if the ad says &quot;Responsibilities&quot;, use that heading, not &quot;What you&#39;ll do&quot;). Match the tone of the original: if formal, stay formal. If casual, stay casual.</p>\n<p>Rephrase bullet points in your own words while keeping the factual content. Combine related points where it makes sense.</p>\n<p>Content that is not directly about the role (long company history, mission statements, investor lists, press quotes) should be paraphrased into a sentence or two at most — the job seeker needs to understand the company, not read its pitch deck.</p>\n<p>For benefits/perks: gather them from anywhere in the ad into one section. If the ad mentions nothing about benefits, omit a benefits section entirely.</p>\n<p>Do not invent information that is not in the original ad.</p>\n<p><strong>The Role</strong></p>\n<p>We&#39;re looking for a Lifecycle Marketing Lead to own and evolve the end-to-end customer journey—from signup through activation, sustained usage, and reactivation. This is a hybrid product growth + lifecycle marketing role. You will design the systems that turn product usage signals into timely, relevant interventions across email, and in-product surfaces.</p>\n<p><strong>What You&#39;ll Do</strong></p>\n<ul>\n<li><strong>Own onboarding, activation, and early lifecycle performance.</strong> Design and continuously improve the new user journey to reduce time-to-first-value, increase repeat usage, and drive early adoption of core product capabilities across API and dashboard experiences.</li>\n<li><strong>Build and operate lifecycle programs driven by product usage.</strong> Own lifecycle strategy across welcome, activation, engagement, expansion, and reactivation. Translate product events and usage thresholds into triggered journeys across email and in-product channels, partnering with an agency for design and execution where appropriate.</li>\n<li><strong>Run experiments that compound product-led growth.</strong> Design, execute, and analyze experiments using tools like PostHog to improve conversion, adoption, and retention. Maintain a focused experimentation cadence tied to clear lifecycle and revenue outcomes.</li>\n<li><strong>Support PLG-to-sales motions with high-quality signals.</strong> Define and operationalize signals that identify high-potential accounts based on usage behavior, and build automated flows that enable the BD team to engage with the right context at the right time.</li>\n<li><strong>Define, measure, and communicate lifecycle success.</strong> Establish clear lifecycle metrics and benchmarks (activation signals, engagement patterns, retention and reactivation rates), and use them to inform priorities, trade-offs, and ongoing optimization.</li>\n<li><strong>Partner cross-functionally to ship the journey.</strong> Work closely with product, engineering, data, and sales to align on lifecycle priorities, influence instrumentation and product surfaces, and ensure lifecycle systems reflect how customers actually use OpenRouter.</li>\n</ul>\n<p><strong>What We’re Looking For</strong></p>\n<ul>\n<li>7-10 years of experience in lifecycle marketing, growth marketing, product growth, or adjacent roles—ideally in PLG or developer-focused products.</li>\n<li>Strong analytical instincts and experience working directly with product usage data and experimentation.</li>\n<li>Hands-on experience with lifecycle and experimentation tooling (e.g. email platforms, marketing automation, PostHog or similar).</li>\n<li>Track record of working directly with engineers, designers and analysts to bring projects to life.</li>\n<li>Clear understanding of how onboarding, activation, and lifecycle systems drive product-led growth.</li>\n<li>Comfort owning strategy while executing tactically in an early-stage, evolving environment.</li>\n<li>Strong cross-functional communication skills and ability to work effectively with product and engineering partners.</li>\n</ul>\n<p><strong>Nice to Have</strong></p>\n<ul>\n<li>Experience with API-first, infrastructure, or developer-tools products.</li>\n<li>Prior experience building lifecycle systems from scratch.</li>\n<li>Familiarity with customer data platforms, enrichment, or CRM workflows.</li>\n<li>Technical or growth-engineering background enabling lightweight automation or instrumentation.</li>\n</ul>\n<p><strong>Why OpenRouter</strong></p>\n<ul>\n<li>Work at the center of the AI infrastructure stack as enterprises define how they adopt LLMs.</li>\n<li>High ownership and autonomy to define how developer education and community scale.</li>\n<li>Opportunity to shape a foundational function at a fast-growing company.</li>\n<li>Fully remote team with a culture of autonomy and trust.</li>\n<li>Competitive compensation, including base salary and equity.</li>\n</ul>\n<p style=\"margin-top:24px;font-size:13px;color:#666;\">XML job scraping automation by <a href=\"https://yubhub.co\">YubHub</a></p>","url":"https://yubhub.co/jobs/job_a1028f9d-fa3","directApply":true,"hiringOrganization":{"@type":"Organization","name":"OpenRouter","sameAs":"https://jobs.ashbyhq.com","logo":"https://logos.yubhub.co/openrouter.com.png"},"x-apply-url":"https://jobs.ashbyhq.com/openrouter/908a39d3-5fb6-4c55-9efc-90e3a29627d3","x-work-arrangement":"Remote","x-experience-level":"senior","x-job-type":"Full time","x-salary-range":null,"x-skills-required":["Lifecycle Marketing","Growth Marketing","Product Growth","Email Platforms","Marketing Automation","PostHog","Experimentation Tooling","Product Usage Data","Data Analysis","Cross-Functional Communication"],"x-skills-preferred":["API-first","Infrastructure","Developer-Tools","Customer Data Platforms","Enrichment","CRM Workflows","Technical","Growth-Engineering"],"datePosted":"2026-03-09T09:48:57.971Z","jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Remote (US)"}},"jobLocationType":"TELECOMMUTE","employmentType":"FULL_TIME","occupationalCategory":"Marketing","industry":"Technology","skills":"Lifecycle Marketing, Growth Marketing, Product Growth, Email Platforms, Marketing Automation, PostHog, Experimentation Tooling, Product Usage Data, Data Analysis, Cross-Functional Communication, API-first, Infrastructure, Developer-Tools, Customer Data Platforms, Enrichment, CRM Workflows, Technical, Growth-Engineering"},{"@context":"https://schema.org","@type":"JobPosting","identifier":{"@type":"PropertyValue","name":"YubHub","value":"job_f5dee07f-27f"},"title":"Lead/Senior Lifecycle Marketing Manager","description":"<p>We&#39;re looking for a creative, digital-savvy Lead/Senior Lifecycle Marketing Manager to own and scale Replit&#39;s customer communications from the ground up. You&#39;ll be our founding Lifecycle Marketing leader and be the architect of our omni-channel lifecycle marketing strategy, creating compelling user experiences across email, push notifications, and in-app messaging that drive engagement, retention, and monetization for both our self-service consumer business and our growing B2B enterprise motion.</p>\n<p>You&#39;ll work directly with our Head of Growth Marketing and collaborate closely with Product, Product Marketing, RevOps, Data Science, Engineering, and Design teams. This role requires a strategic problem solver who excels in ambiguous, 0-to-1 environments and has successfully built full-funnel lifecycle programs that deliver measurable business impact.</p>\n<p><strong>In This Role You Will:</strong></p>\n<ul>\n<li>Own and execute omni-channel lifecycle marketing for B2C and B2B</li>\n<li>Build email, push notification, and in-app messaging strategy across the customer journey for consumer and business audiences</li>\n<li>Drive product-led onboarding, activation, and monetization campaigns for individual users</li>\n<li>Build lead nurturing programs for B2B prospects and create segmentation strategies that route high-value users to sales teams</li>\n<li>Optimize channel performance metrics (open rates, CTR, conversion, retention, LTV)</li>\n</ul>\n<ul>\n<li>Build lifecycle marketing infrastructure from scratch</li>\n<li>Partner with RevOps/Marketing Ops and Engineering to implement marketing automation platforms</li>\n<li>Stand up communication channels and establish workflows from onboarding to nurture to re-engagement</li>\n</ul>\n<ul>\n<li>Drive engagement through testing and optimization</li>\n<li>Establish a rigorous testing culture – continuously experiment with messaging, creative, timing, and segmentation</li>\n<li>Own A/B testing strategy for lifecycle campaigns and in-app messaging</li>\n<li>Identify high-value actions, optimize conversion rates, and develop evergreen content strategies</li>\n</ul>\n<ul>\n<li>Execute cross-functionally and build reporting frameworks</li>\n<li>Partner with Data Science, Product Marketing, and Sales teams to understand user behavior and ensure messaging consistency</li>\n<li>Work with Creative and Content teams to develop high-performing communication assets</li>\n<li>Build performance dashboards and communicate impact on engagement, retention, conversion, and LTV</li>\n</ul>\n<p><strong>What You’ll Bring:</strong></p>\n<ul>\n<li>8+ years in B2C/B2B lifecycle marketing, CRM, or growth marketing with experience managing both consumer self-service and B2B sales-led motions</li>\n<li>Proven track record building lifecycle marketing from zero-to-one as the first or early lifecycle marketing hire at a growth-stage company</li>\n<li>Expert-level knowledge of email marketing and push notification best practices, including deliverability, engagement optimization, and compliance</li>\n<li>Hands-on experience with marketing automation platforms (Braze, Iterable, Customer.io, Marketo, or similar) and building lead nurturing programs for B2B audiences</li>\n<li>Strong track record improving conversion rates, retention, and LTV through experimentation with A/B testing, paywall optimization, and in-app messaging tools</li>\n<li>Strong analytical capabilities – you use data to inform strategy, design experiments, and measure impact</li>\n<li>Experience partnering with Product and Engineering to define requirements and implement technical solutions</li>\n<li>Experience marketing to non-technical audiences, optimizing onboarding for SaaS products, mobile app lifecycle marketing, or high-growth tech companies is a plus</li>\n</ul>\n<p><strong>Full-Time Employee Benefits Include:</strong></p>\n<ul>\n<li>Competitive Salary &amp; Equity</li>\n<li>401(k) Program with a 4% match</li>\n<li>Health, Dental, Vision and Life Insurance</li>\n<li>Short Term and Long Term Disability</li>\n<li>Paid Parental, Medical, Caregiver Leave</li>\n<li>Commuter Benefits</li>\n<li>Monthly Wellness Stipend</li>\n<li>Autonomous Work Environment</li>\n<li>In Office Set-Up Reimbursement</li>\n<li>Flexible Time Off (FTO) + Holidays</li>\n<li>Quarterly Team Gatherings</li>\n<li>In Office Amenities</li>\n</ul>\n<p style=\"margin-top:24px;font-size:13px;color:#666;\">XML job scraping automation by <a href=\"https://yubhub.co\">YubHub</a></p>","url":"https://yubhub.co/jobs/job_f5dee07f-27f","directApply":true,"hiringOrganization":{"@type":"Organization","name":"Replit","sameAs":"https://jobs.ashbyhq.com","logo":"https://logos.yubhub.co/replit.com.png"},"x-apply-url":"https://jobs.ashbyhq.com/replit/00fc1868-26bf-4918-8011-d42fe40637ee","x-work-arrangement":"hybrid","x-experience-level":"senior","x-job-type":"full-time","x-salary-range":"$165K - $215K","x-skills-required":["Lifecycle Marketing","Email Marketing","Push Notification","Marketing Automation","Data Analysis","A/B Testing","Product Marketing","RevOps","Data Science","Engineering","Design"],"x-skills-preferred":["Growth Marketing","CRM","SaaS","Mobile App Lifecycle Marketing","High-Growth Tech Companies"],"datePosted":"2026-03-07T15:19:15.541Z","jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Foster City, CA"}},"employmentType":"FULL_TIME","occupationalCategory":"Marketing","industry":"Technology","skills":"Lifecycle Marketing, Email Marketing, Push Notification, Marketing Automation, Data Analysis, A/B Testing, Product Marketing, RevOps, Data Science, Engineering, Design, Growth Marketing, CRM, SaaS, Mobile App Lifecycle Marketing, High-Growth Tech Companies","baseSalary":{"@type":"MonetaryAmount","currency":"USD","value":{"@type":"QuantitativeValue","minValue":165000,"maxValue":215000,"unitText":"YEAR"}}},{"@context":"https://schema.org","@type":"JobPosting","identifier":{"@type":"PropertyValue","name":"YubHub","value":"job_c03c8aca-861"},"title":"Web Campaign Ops Lead","description":"<p>We&#39;re looking for a Web Campaign Ops Lead who can bring clarity, coordination, and craft to the way we communicate with players across email, web, and in-game messaging. You&#39;ll be responsible for the production and execution of high-quality, player-centric communications that complement our games, guide players through their journeys, and strengthen their relationship with our franchises.</p>\n<p><strong>What you&#39;ll do</strong></p>\n<ul>\n<li>Drive alignment between web experiences, email content, and in-game moments to ensure a cohesive and intuitive communication ecosystem.</li>\n<li>Translate franchise beats, live service updates, promotions, and seasonal content into connected messaging journeys that reduce friction and enhance clarity for players.</li>\n</ul>\n<p><strong>What you need</strong></p>\n<ul>\n<li>4–7 years of CRM, lifecycle marketing, production, or digital content publishing/operations experience — ideally in games, entertainment, or consumer digital products.</li>\n</ul>\n<p style=\"margin-top:24px;font-size:13px;color:#666;\">XML job scraping automation by <a href=\"https://yubhub.co\">YubHub</a></p>","url":"https://yubhub.co/jobs/job_c03c8aca-861","directApply":true,"hiringOrganization":{"@type":"Organization","name":"Electronic Arts","sameAs":"https://jobs.ea.com","logo":"https://logos.yubhub.co/jobs.ea.com.png"},"x-apply-url":"https://jobs.ea.com/en_US/careers/JobDetail/Web-Campaign-Ops-Lead/212148","x-work-arrangement":"hybrid","x-experience-level":"mid","x-job-type":"full-time","x-salary-range":"$111,600 - $152,800 CAD","x-skills-required":["CRM","lifecycle marketing","production","digital content publishing/operations"],"x-skills-preferred":["content management systems","event-based triggers","segmentation","personalization"],"datePosted":"2026-02-12T15:03:34.984Z","jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Vancouver"}},"employmentType":"FULL_TIME","occupationalCategory":"Marketing","industry":"Technology","skills":"CRM, lifecycle marketing, production, digital content publishing/operations, content management systems, event-based triggers, segmentation, personalization","baseSalary":{"@type":"MonetaryAmount","currency":"USD","value":{"@type":"QuantitativeValue","minValue":111600,"maxValue":152800,"unitText":"YEAR"}}},{"@context":"https://schema.org","@type":"JobPosting","identifier":{"@type":"PropertyValue","name":"YubHub","value":"job_f3837bc9-69e"},"title":"Director, Lifecycle Marketing","description":"<p>Epic Games is looking for a Director, Lifecycle Marketing to lead the marketing vision and strategy for how we engage players across all of Epic&#39;s 1st party games. You&#39;ll oversee a multidisciplinary team spanning Lifecycle Strategy, Activation, and Operations, and partner closely with Product, Analytics, and Tech teams to bring that vision to life. You&#39;ll drive scalable, data-driven programs that enhance player acquisition, engagement, and retention globally.</p>\n<p><strong>What you&#39;ll do</strong></p>\n<ul>\n<li>Own the lifecycle strategy across key surfaces, using behavioral and predictive capabilities to sustain player engagement.</li>\n<li>Develop player journey frameworks that unify Lifecycle surfaces to provide a personalized experience for our players.</li>\n<li>Deliver measurable gains in engagement and monetization through experimentation, insights, and continuous optimization.</li>\n<li>Enhance our messaging strategy with automated, data-driven messages tailored to player behavior, interests, and engagement; boosting retention, relevance, and impact.</li>\n<li>Use automation and stronger frameworks to scale campaign planning, execution, and measurement; tightening workflows, improving documentation, enforcing schedules, and optimizing capacity so teams can focus on creativity and strategy.</li>\n<li>Unify lifecycle communications across the FN ecosystem to create a cohesive narrative that boosts engagement, strengthens brand equity, and readies the team to adapt to any business and consumer needs</li>\n<li>Expand team capabilities and infrastructure to scale a programmatic lifecycle model by driving personalization, faster learning, and consistent business impact.</li>\n</ul>\n<p><strong>What you need</strong></p>\n<ul>\n<li>10+ years of experience in lifecycle marketing, product management, or growth marketing, ideally within gaming, entertainment, or fast moving consumer tech.</li>\n<li>Proven track record building or scaling growth platforms (CRM, marketing automation, analytics, experimentation) that drive measurable user engagement.</li>\n<li>Deep understanding of player lifecycle, retention, and performance optimization across owned and paid channels.</li>\n<li>Demonstrated ability to lead cross disciplinary teams and manage complex initiatives from strategy through execution.</li>\n<li>Passion for games, technology, and building systems that create meaningful consumer/player experiences.</li>\n</ul>\n<p style=\"margin-top:24px;font-size:13px;color:#666;\">XML job scraping automation by <a href=\"https://yubhub.co\">YubHub</a></p>","url":"https://yubhub.co/jobs/job_f3837bc9-69e","directApply":true,"hiringOrganization":{"@type":"Organization","name":"Epic Games","sameAs":"https://www.epicgames.com","logo":"https://logos.yubhub.co/epicgames.com.png"},"x-apply-url":"https://www.epicgames.com/en-US/careers/jobs/5704351004","x-work-arrangement":"onsite","x-experience-level":"senior","x-job-type":"full-time","x-salary-range":null,"x-skills-required":["lifecycle marketing","product management","growth marketing","CRM","marketing automation","analytics","experimentation"],"x-skills-preferred":["player lifecycle","retention","performance optimization","cross disciplinary teams","complex initiatives"],"datePosted":"2026-01-08T03:12:24.227Z","jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Cary"}},"employmentType":"FULL_TIME","occupationalCategory":"Marketing","industry":"Technology","skills":"lifecycle marketing, product management, growth marketing, CRM, marketing automation, analytics, experimentation, player lifecycle, retention, performance optimization, cross disciplinary teams, complex initiatives"},{"@context":"https://schema.org","@type":"JobPosting","identifier":{"@type":"PropertyValue","name":"YubHub","value":"job_851f98ab-df7"},"title":"Director, Lifecycle Marketing","description":"<p>Epic Games is looking for a Director, Lifecycle Marketing to lead the marketing vision and strategy for how we engage players across all of Epic&#39;s 1st party games. You&#39;ll oversee a multidisciplinary team spanning Lifecycle Strategy, Activation, and Operations, and partner closely with Product, Analytics, and Tech teams to bring that vision to life. You&#39;ll drive scalable, data-driven programs that enhance player acquisition, engagement, and retention globally.</p>\n<p><strong>What you&#39;ll do</strong></p>\n<ul>\n<li>Own the lifecycle strategy across key surfaces, using behavioral and predictive capabilities to sustain player engagement.</li>\n<li>Develop player journey frameworks that unify Lifecycle surfaces to provide a personalized experience for our players.</li>\n<li>Deliver measurable gains in engagement and monetization through experimentation, insights, and continuous optimization.</li>\n<li>Enhance our messaging strategy with automated, data-driven messages tailored to player behavior, interests, and engagement; boosting retention, relevance, and impact.</li>\n<li>Use automation and stronger frameworks to scale campaign planning, execution, and measurement; tightening workflows, improving documentation, enforcing schedules, and optimizing capacity so teams can focus on creativity and strategy.</li>\n<li>Unify lifecycle communications across the FN ecosystem to create a cohesive narrative that boosts engagement, strengthens brand equity, and readies the team to adapt to any business and consumer needs</li>\n<li>Expand team capabilities and infrastructure to scale a programmatic lifecycle model by driving personalization, faster learning, and consistent business impact.</li>\n</ul>\n<p><strong>What you need</strong></p>\n<ul>\n<li>10+ years of experience in lifecycle marketing, product management, or growth marketing, ideally within gaming, entertainment, or fast moving consumer tech.</li>\n<li>Proven track record building or scaling growth platforms (CRM, marketing automation, analytics, experimentation) that drive measurable user engagement.</li>\n<li>Deep understanding of player lifecycle, retention, and performance optimization across owned and paid channels.</li>\n<li>Demonstrated ability to lead cross disciplinary teams and manage complex initiatives from strategy through execution.</li>\n<li>Passion for games, technology, and building systems that create meaningful consumer/player experiences.</li>\n</ul>\n<p style=\"margin-top:24px;font-size:13px;color:#666;\">XML job scraping automation by <a href=\"https://yubhub.co\">YubHub</a></p>","url":"https://yubhub.co/jobs/job_851f98ab-df7","directApply":true,"hiringOrganization":{"@type":"Organization","name":"Epic Games","sameAs":"https://www.epicgames.com","logo":"https://logos.yubhub.co/epicgames.com.png"},"x-apply-url":"https://www.epicgames.com/en-US/careers/jobs/5704353004","x-work-arrangement":"remote","x-experience-level":"senior","x-job-type":"full-time","x-salary-range":"$198,877—$291,686 USD","x-skills-required":["lifecycle marketing","product management","growth marketing","CRM","marketing automation","analytics","experimentation"],"x-skills-preferred":["player lifecycle","retention","performance optimization","cross disciplinary teams","complex initiatives"],"datePosted":"2026-01-08T03:12:07.114Z","jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Multiple Locations"}},"jobLocationType":"TELECOMMUTE","employmentType":"FULL_TIME","occupationalCategory":"Marketing","industry":"Technology","skills":"lifecycle marketing, product management, growth marketing, CRM, marketing automation, analytics, experimentation, player lifecycle, retention, performance optimization, cross disciplinary teams, complex initiatives","baseSalary":{"@type":"MonetaryAmount","currency":"USD","value":{"@type":"QuantitativeValue","minValue":198877,"maxValue":291686,"unitText":"YEAR"}}},{"@context":"https://schema.org","@type":"JobPosting","identifier":{"@type":"PropertyValue","name":"YubHub","value":"job_020887b7-e7c"},"title":"Director, Growth Marketing","description":"<p>The Director, Growth Marketing will lead our global growth marketing strategy to accelerate acquisition, engagement, and retention for Unreal Engine and our broader suite of creator tools. You&#39;ll shape and execute the full user lifecycle—from first discovery to long-term loyalty—by combining data-driven insights, innovative campaigns, and cross-functional collaboration.</p>\n<p><strong>What you&#39;ll do</strong></p>\n<ul>\n<li>Lead and develop a high-performing team responsible for driving key metrics across the player journey, including paid media, paid social, programmatic display, and CRM marketing</li>\n<li>Champion a data-driven approach, leveraging analytics to optimize campaigns at scale</li>\n</ul>\n<p><strong>What you need</strong></p>\n<ul>\n<li>Proven leadership experience in lifecycle marketing, growth marketing, or performance marketing within the gaming or digital product space</li>\n<li>Deep expertise in paid media, paid social, SEO, and account-based marketing</li>\n</ul>\n<p style=\"margin-top:24px;font-size:13px;color:#666;\">XML job scraping automation by <a href=\"https://yubhub.co\">YubHub</a></p>","url":"https://yubhub.co/jobs/job_020887b7-e7c","directApply":true,"hiringOrganization":{"@type":"Organization","name":"Epic Games","sameAs":"https://www.epicgames.com","logo":"https://logos.yubhub.co/epicgames.com.png"},"x-apply-url":"https://www.epicgames.com/en-US/careers/jobs/5704377004","x-work-arrangement":"remote","x-experience-level":"senior","x-job-type":"full-time","x-salary-range":"$214,577—$314,713 USD","x-skills-required":["proven leadership experience in lifecycle marketing","deep expertise in paid media","paid social","SEO","account-based marketing"],"x-skills-preferred":["exceptional analytical skills","familiarity with marketing technology platforms","analytics tools","data science applications in lifecycle management"],"datePosted":"2026-01-08T03:12:03.641Z","jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Multiple Locations"}},"jobLocationType":"TELECOMMUTE","employmentType":"FULL_TIME","occupationalCategory":"Marketing","industry":"Technology","skills":"proven leadership experience in lifecycle marketing, deep expertise in paid media, paid social, SEO, account-based marketing, exceptional analytical skills, familiarity with marketing technology platforms, analytics tools, data science applications in lifecycle management","baseSalary":{"@type":"MonetaryAmount","currency":"USD","value":{"@type":"QuantitativeValue","minValue":214577,"maxValue":314713,"unitText":"YEAR"}}},{"@context":"https://schema.org","@type":"JobPosting","identifier":{"@type":"PropertyValue","name":"YubHub","value":"job_09a621ff-980"},"title":"Director, Growth Marketing","description":"<p>We are looking for a Director, Growth Marketing to lead our global growth marketing strategy and accelerate acquisition, engagement, and retention for Unreal Engine and our broader suite of creator tools. In this role, you will lead and develop a high-performing team responsible for driving key metrics across the player journey, including paid media, paid social, programmatic display, and CRM marketing.</p>\n<p><strong>What you&#39;ll do</strong></p>\n<ul>\n<li>Lead and develop a high-performing team responsible for driving key metrics across the player journey, including paid media, paid social, programmatic display, and CRM marketing</li>\n<li>Champion a data-driven approach, leveraging analytics to optimize campaigns at scale</li>\n</ul>\n<p><strong>What you need</strong></p>\n<ul>\n<li>Proven leadership experience in lifecycle marketing, growth marketing, or performance marketing within the gaming or digital product space</li>\n<li>Deep expertise in paid media, paid social, SEO, and account-based marketing</li>\n</ul>\n<p style=\"margin-top:24px;font-size:13px;color:#666;\">XML job scraping automation by <a href=\"https://yubhub.co\">YubHub</a></p>","url":"https://yubhub.co/jobs/job_09a621ff-980","directApply":true,"hiringOrganization":{"@type":"Organization","name":"Epic Games","sameAs":"https://www.epicgames.com","logo":"https://logos.yubhub.co/epicgames.com.png"},"x-apply-url":"https://www.epicgames.com/en-US/careers/jobs/5637834004","x-work-arrangement":"onsite","x-experience-level":"senior","x-job-type":"full-time","x-salary-range":null,"x-skills-required":["Proven leadership experience in lifecycle marketing, growth marketing, or performance marketing within the gaming or digital product space","Deep expertise in paid media, paid social, SEO, and account-based marketing"],"x-skills-preferred":["Exceptional analytical skills, comfortable using complex data to segment audiences, measure performance, and optimize lifecycle campaigns","Experience leading and developing marketing teams responsible for acquisition, engagement, and analytics functions"],"datePosted":"2026-01-08T03:09:09.834Z","jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Cary"}},"employmentType":"FULL_TIME","occupationalCategory":"Marketing","industry":"Technology","skills":"Proven leadership experience in lifecycle marketing, growth marketing, or performance marketing within the gaming or digital product space, Deep expertise in paid media, paid social, SEO, and account-based marketing, Exceptional analytical skills, comfortable using complex data to segment audiences, measure performance, and optimize lifecycle campaigns, Experience leading and developing marketing teams responsible for acquisition, engagement, and analytics functions"},{"@context":"https://schema.org","@type":"JobPosting","identifier":{"@type":"PropertyValue","name":"YubHub","value":"job_fb298b93-bb0"},"title":"Senior Manager, CRM Strategy - Entertainment","description":"<p>The Senior Manager, CRM Strategy is a senior leader responsible for the end-to-end CRM strategy and execution for EA’s entertainment franchises. This role owns lifecycle communication strategy while also being directly accountable for the successful implementation, rollout, and performance of CRM campaigns across channels such as email, in-game messaging, and push notifications.</p>\n<p><strong>What you&#39;ll do</strong></p>\n<p>The Senior Manager, CRM Strategy will be responsible for the following tasks:</p>\n<ul>\n<li>Own CRM lifecycle strategy for assigned entertainment franchises, defining who we communicate with, when, and how across key player moments (onboarding, engagement, reactivation, live service beats, and seasonal events).</li>\n</ul>\n<ul>\n<li>Establish clear strategic frameworks for segmentation, targeting, cadence, channel mix, and experimentation that align player needs with franchise goals.</li>\n</ul>\n<p><strong>What you need</strong></p>\n<p>The ideal candidate will have the following skills:</p>\n<ul>\n<li>7+ years of experience in CRM, lifecycle marketing, or digital marketing with ownership of both strategy and execution.</li>\n</ul>\n<ul>\n<li>Proven experience leading large-scale, multi-channel CRM programs in fast-paced, live or always-on environments.</li>\n</ul>\n<ul>\n<li>Deep knowledge of CRM platforms, marketing automation, audience strategy, and campaign analytics.</li>\n</ul>\n<p style=\"margin-top:24px;font-size:13px;color:#666;\">XML job scraping automation by <a href=\"https://yubhub.co\">YubHub</a></p>","url":"https://yubhub.co/jobs/job_fb298b93-bb0","directApply":true,"hiringOrganization":{"@type":"Organization","name":"Electronic Arts","sameAs":"https://jobs.ea.com","logo":"https://logos.yubhub.co/jobs.ea.com.png"},"x-apply-url":"https://jobs.ea.com/en_US/careers/JobDetail/Senior-Manager-CRM-Strategy-Entertainment/212166","x-work-arrangement":"hybrid","x-experience-level":"senior","x-job-type":"full-time","x-salary-range":"$150,100 - $228,000 USD","x-skills-required":["CRM","lifecycle marketing","digital marketing","CRM platforms","marketing automation","audience strategy","campaign analytics"],"x-skills-preferred":["gaming","entertainment","live service products"],"datePosted":"2026-01-01T16:57:54.608Z","jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Los Angeles - Chatsworth, California"}},"employmentType":"FULL_TIME","occupationalCategory":"Marketing","industry":"Technology","skills":"CRM, lifecycle marketing, digital marketing, CRM platforms, marketing automation, audience strategy, campaign analytics, gaming, entertainment, live service products","baseSalary":{"@type":"MonetaryAmount","currency":"USD","value":{"@type":"QuantitativeValue","minValue":150100,"maxValue":228000,"unitText":"YEAR"}}}]}