Head of Strategy, (Hybrid) London office · tonies GmbH

Mon, 27 Apr 2026 14:04:44 GMT
Strategy & Projects

tonies GmbH · London · UK / Germany Remote · hybrid

About the role

At Tonies, we're on a mission to bring the magic of audio to children everywhere. As the Head of Strategy, you will report directly to the UK Managing Director and work alongside the Management Team to develop and drive strategic objectives and operational excellence across the company.

In this role, you will run key initiatives across all teams (marketing, growth, sales, operations, etc.) to identify new growth drivers, increase efficiency and profitability of the business. The role requires leadership, strategic thinking, cross-functional communication, organisation, and the ability to influence through respect and trust.

Responsibilities

Strategic planning: Lead the development of the strategy for the UK business and aligning departmental strategies with the organisation's overall goals.

Drive impactful projects: Lead high-priority initiatives, overseeing cross-departmental projects, ensuring they are executed efficiently and align with strategic objectives.

Commercial excellence: Ensure the UK business relies on a comprehensive and robust set of KPIs to fuel high-impact decision-making and clear commercial actions.

Operational efficiency: Streamline operations and improve processes to support our growth, efficiency and scalability.

Organisation: Ensure the right people are speaking with each other by organising meetings and schedules and preparing agendas, briefings, and materials for leadership meetings, management reports and company updates.

Data Analysis: Conduct research to identify industry trends, new business opportunities and supporting strategic decision making by analysing key data, presenting insights to leadership for actionable strategies.

Leadership support: You are the right hand of, and reporting to the Managing Director, gaining daily insights into the responsibilities of running a business.

Cross-functional Collaboration: Working closely with the senior leadership team to ensure strategy is embedded across all departments.

What we are looking for

Proven experience in management consulting, in-house strategy teams or a fast-paced high-growth scale up

Strategic acumen: proven ability to develop, implement, and align organisational strategies

Analytical Thinking: robust analytical and problem-solving skills, experienced in financial analysis and corporate strategy

Strong project management skills: ability to manage multiple projects and the desire to bring structure to undefined procedures

Exceptional communication: strong communication and interpersonal skills

Track record of driving business insights, actions, and accountability across organisations

Startup mindset & owner mentality

You are a team player and collaborator at heart

Master's degree in business administration, management or a related field. An MBA or equivalent is a plus.

Excel/G Sheet guru, PowerPoint/G Slide magician

What we offer

Make a serious impact on the brand experience for customers and our company's growth.

A lot of learning- and development opportunities within a young, dynamic and fun team.

Freedom of idea and initiative, execution and implementation of your own ideas and initiatives.

Why Tonies?

Flexibility – Hybrid working with two days in the London office (fixed days - Tuesdays and Thursdays), up to 30 days working abroad, and Summer Hours (June-August).

Time Away – 30 days annual leave + bank holidays, 3 Wellbeing Days, paid sick leave, bereavement leave, volunteering day plus bank holiday swaps and more.

Health & Wellbeing – Private medical insurance via Vitality, mental health support with our Employee Assistance Program, life assurance (4x salary), free Calm subscription, Specsavers eye test voucher, lunch on Tasty Tuesday and more.

Financial & Career Growth – Competitive salary, pension match up to 4%, £200 learning & development budget, and Babbel subscription.

Family & Lifestyle Perks – Enhanced maternity & paternity leave, Tonies gifts for major life events, and exclusive staff discounts.

Equity and Diversity At tonies, we're passionate about sparking imagination and joy in childhood,and that same energy drives how we build our team. We believe everyone should feel empowered to grow, contribute, and thrive, both at work and in life.

Our stories, content, I&D Champion Group and tonies team are shaped by a wide range of perspectives, and we actively seek out individuals who bring fresh ideas and unique experiences to the table.

Tonies is committed to fostering an inclusive and accessible experience for all candidates. If you need any accommodations to support you during the recruitment process, please contact your Recruitment Partner.