Principal Product Manager, Gusto Pro · Gusto

Sat, 25 Apr 2026 21:00:31 GMT
Product Management

Gusto · San Francisco, CA · Competitive base pay, benefits, and equity (RSUs) · hybrid

About Gusto

At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff , payroll, health insurance, 401(k)s, and HR , so owners can focus on their craft and their customers.

We have teams in Denver, San Francisco, and New York, and we support more than 500,000 small businesses nationwide. All full-time employees receive competitive base pay, benefits, and equity (RSUs) , because everyone who helps build Gusto should share in its success.

Our cash compensation amount for this role is $179,000/yr to $224,000/yr in Denver & most major metro locations, and $210,000/yr to $263,000/yr for San Francisco, Seattle & New York.

By the Numbers:

Named #1 best software for small business of 2024 by G2

2,700+ employees in the United States, Canada, Mexico, and Turkiye and growing

Over $500M in annual revenue

What Product Management is like at Gusto

Our Product team is lean, which means you’ll have a high degree of impact and ownership. We believe in smaller, empowered teams that move quickly with less overhead.

We’re boundaryless builders. Lines between roles are intentionally blurred, and our PMs do whatever it takes to deliver outcomes.

We’re here to serve small and medium businesses. Gusto has a strong mission-driven culture, and we care deeply about lifting up these business owners , building technology for an AI-first world that gives them the superpowers to run and grow their businesses with confidence.

We’re comfortable with change. Our environment moves fast, and PMs here thrive in ambiguity , blending curiosity, experimentation, and AI-native craft to shape how products (and work itself) are built at Gusto.

About the Team

We’re looking for a Principal Product Manager to lead Growth for Gusto Pro, our product specifically built for Accountants. Accountants play a critical role within the Gusto ecosystem. They are one of our largest user groups, but also act as a one-to-many growth engine by referring their small business clients to use Gusto as their payroll provider, generating a substantial portion of our total revenue.

Here’s what you’ll do day-to-day:

Ownership: Lead product discovery to uncover/deeply understand customer problems and test risky assumptions

North Star: Create a long-term vision and strategy that defines the big problems we can solve well with durable competitive advantage

Collaborate: Partner closely with Engineering, Design, and Data Science on all stages of the product development process, and the Revenue teams to co-create hypotheses and support a sales and product-driven growth engine

Run A/B tests and lean experiments to quickly prove out hypotheses and test new concepts, always looking for ways to get stronger signal on new ideas

Rapidly execute and iterate with an emphasis on user delight, impact, and learning. Regularly take risks and make calculated tradeoffs

Define, measure, and improve key product and business metrics

Here’s what we're looking for:

8+ years of hands-on Product Management experience

Proven track record of leading growth teams and running clean A/B tests that deliver impactful results

The intangibles: Natural curiosity, grit, customer obsession, and humility

Strong product discovery and analytics skills

The ability to tell a compelling story that drives alignment and inspires action

Strong collaboration skills; ability to quickly build trust with Revenue and Product teams

A passion for helping small and medium size businesses

A strong POV on building products in the age of AI; experience building AI-driven features is a big bonus

If you don't think you meet all of the criteria above but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join the team.