We are seeking an experienced Senior Product Marketing Manager to join our team at Wingspan. As a key member of our marketing organization, you will be responsible for developing and executing product marketing strategies that drive growth, enable sales, and increase product adoption and usage.

Key Responsibilities:

• Develop Customer Insights: Own qualitative, quantitative, and competitive research; rapidly translate findings into ICP definitions and actionable programs.
• Refresh Messaging and Positioning: Launch industry messaging campaigns - complete with new web pages, sales collateral, new content (webinars, blogs, etc), and customer case studies.
• Enablement: Help Sales and Post-Sales advance conversations with sales collateral including decks, one-pagers and case studies.
• Product Launch Management: Lead quarterly product releases - inclusive of sales and post-sales enablement, customer-facing materials, and messaging and positioning for all feature releases.
• Growth programs: Partner with Product, Post-Sales, and Support to design and execute lifecycle programs across email, text, and web to engage current customers and end-user contractors.

Requirements:

• 7+ years of Product Marketing Management experience, with a proven track record of creating collateral and influencing messaging and campaigns.
• B2B SaaS experience
• Excellent verbal and written communication skills, with experience translating features into benefits for multiple audiences
• Be able to leverage data to proactively identify opportunities and drive impactful results
• Must be authorized to work in the United States

Compensation:

• At Wingspan, we pride ourselves on offering a competitive and comprehensive compensation package that reflects our commitment to attracting top talent. The annual base salary for this role ranges from $150k - $175k, and is accompanied by a target equity package and an extensive suite of benefits, including medical, dental, and vision insurance.

Benefits & Perks:

• Unlimited vacation
• Competitive stock option package
• $300 one-time WFH stipend
• Medical, dental, and vision benefits
• Top of the line 14" Macbook Pro
• Travel stipend for team off-sites
• 401k Matching
• Wellhub, fitness benefit

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This role demands a proactive, detail-oriented, technically-minded product leader who thrives in the minutiae and is eager to dig into each detail. You'll champion the product from ideation to release, wearing both a technical and commercial hat, making strategic decisions to push Kody's product suite forward.

The ideal candidate will thrive working in a chaotic and complex environment and will not rely on internal documentation, most of which is out of date before it's finished being written.

Success will be measured on your ability to own every detail of a product, including why we're doing it, why it's prioritized as it is, its specification, and keeping all stakeholders engaged with your plan.

Responsibilities:

• Lead a comprehensive product stream, taking ownership of every product detail within that stream. From conception through execution, you'll handle multiple products within a stream, ensuring each aligns with our business goals and meets customer needs.

• Review, draft, and suggest amendments to contracts before engaging legal counsel, ensuring alignment with Kody's risk and business objectives.

• Partner closely with engineering; having coded or worked directly with code before, you'll act as a bridge between technical and non-technical teams, providing clarity on requirements and ensuring feasible and valuable product outcomes.

• Engage actively with enterprise customers to understand their needs and pain points, translating these insights into impactful product improvements and ensuring a user-focused experience.

• Collaborate with stakeholders across Kody to align product decisions with commercial goals, ensuring a seamless connection between product design, development, and sales.

• Spearhead product rollouts with a hands-on approach, including detailed coordination of launch activities, documentation, training materials, and post-launch analysis.

• Use analytics to guide decisions, track performance, and continuously improve our product offerings, focusing on enterprise-grade results and responsiveness.

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