In this role, you'll be the connective tissue between our event strategy and the content that makes each experience resonate. You'll develop everything from keynote narratives and session abstracts to speaker preparation materials and post-event content, ensuring consistency and quality across Anthropic-owned events like Code with Claude, Anthropic Futures Forum, and our industry-specific programs.

This is an ideal opportunity for someone who thrives at the intersection of storytelling, event marketing, and program management,and who can translate complex AI concepts into accessible, engaging content for diverse audiences.

Responsibilities:

• Own the end-to-end content strategy and development for Anthropic's core marketing events, ensuring alignment with event objectives, brand standards, and company OKRs

• Develop compelling keynote narratives, session descriptions, speaker talking points, and presentation content that showcase Anthropic's products, research, and customer impact

• Create and manage speaker preparation materials, including briefing documents, rehearsal guides, and 'Know Before You Go' content for internal and external speakers

• Write and produce event marketing content across channels,including email campaigns, landing pages, social copy, and promotional materials,in partnership with broader marketing teams

• Build and maintain event content templates, toolkits, and best practices that can scale across a growing global events calendar

• Collaborate cross-functionally with product marketing, communications, developer relations, and sales teams to source stories, technical content, and customer narratives for event programming

• Manage content timelines and deliverables across multiple concurrent events, ensuring all materials meet quality standards and deadlines

• Develop post-event content including recap materials, highlight packages, and follow-up communications that extend the impact of each event

• Own the development of event programming and agendas, leading topic ideation, session sequencing, and content-mix decisions that create cohesive, engaging event experiences , balancing technical depth, audience diversity, and narrative arc for audiences including developers, enterprise leaders, startups, and partners.

• Identify, pitch, and secure external speakers for Anthropic events , including journalists, industry thought leaders, subject matter experts, and academics , managing the full outreach process from prospecting through confirmation and contracting

• Build and maintain long-term relationships with a diverse external speaker pipeline, positioning Anthropic events as a premier destination for top voices in AI and establishing ongoing partnerships that drive recurring speaker engagement across our events calendar

• Track content performance metrics and audience engagement to continuously refine event content strategy

You may be a good fit if you:

• Have 8+ years of experience in content marketing, event content development, or a related field, ideally within technology or B2B environments

• Have a demonstrated ability to develop compelling narratives and presentations for live events, conferences, or executive communications

• Are an exceptional writer who can distill complex technical concepts into clear, engaging content for varied audiences,from developers to C-suite executives

• Have experience managing speaker preparation and content development workflows for multi-session events or conferences

• Have experience sourcing and securing external speakers or contributors, including crafting compelling outreach and navigating relationships with journalists, thought leaders, subject matter experts, or academics.

• Bring strong relationship-building skills , you're comfortable being a face of Anthropic's event program and cultivating long-term, mutually valuable partnerships with external collaborators.

• Are highly organized with the ability to manage multiple content workstreams simultaneously while maintaining high quality standards

• Have strong collaboration skills and experience working cross-functionally with product, engineering, sales, and creative teams to produce content

• Are comfortable working in a fast-paced, high-growth environment where priorities can shift quickly and scrappiness is valued

• Have a genuine interest in AI technology and are excited to learn about Anthropic's products and research to inform authentic event storytelling

• Are results-oriented with a bias toward action,you can develop a content plan and execute it, iterating quickly based on feedback

Strong candidates may also have:

• Experience in event content for technology companies, particularly in AI, cloud, or enterprise software

• Background in producing content for both B2B and B2C audiences across event formats (keynotes, workshops, demos, networking experiences)

• An established professional network spanning journalists, thought leaders, academics, or subject matter experts in AI or adjacent fields

• Experience building and managing a recurring speaker pipeline for a growing events program, including strategies for speaker retention and long-term re-engagement.

• Familiarity with event marketing tools and platforms for content delivery and attendee engagement

• Experience developing content strategies that demonstrably contributed to pipeline generation or brand awareness goals

• Comfort working with technical subject matter experts and translating their insights into polished event content

• Experience building scalable content frameworks or toolkits for growing event programs

• A portfolio that demonstrates range across event content types,from executive-level presentations to hands-on workshop materials

• Deadline to apply: None. Applications will be reviewed on a rolling basis.

The annual compensation range for this role is listed below.

For sales roles, the range provided is the role’s On Target Earnings ('OTE') range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.

Annual Salary: $200,000-$255,000 USD

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Job Description

We're looking for a data-driven, strategic and execution-focused Growth Marketing/Performance Marketing Lead to manage Replit's PLG and self-serve paid acquisition channels. We're looking for someone who can inherit an existing program and immediately drive efficiency, optimization, and scale. Your job is to squeeze more signal from what's working, prune what isn't, and bring a relentless experimentation mindset to accelerating our self-serve growth engine.

You'll work directly with our Head of Growth Marketing and collaborate closely with Creative, Product and Data. This role is ideal for someone who thrives in a high-velocity environment, is deeply channel-native, and is obsessed with improving CAC, conversion rates, and LTV across every stage of the self-serve funnel.

Responsibilities

Own and optimize paid acquisition across PLG channels

Take full accountability for self-serve new user acquisition, free-to-paid conversion, and paid channel efficiency primarily focused on SEM/paid search, but able to lean into other channels such as paid social, display, programmatic, and affiliate

Manage multi-million dollar media budgets with a clear focus on CAC efficiency and return on ad spend

Take a full funnel performance approach from impression to activated paying user — including landing pages, onboarding flow touchpoints, and trial conversion

Drive continuous optimization and a rigorous testing culture

Identify performance gaps and inefficiencies across existing campaigns and channels; develop and execute a prioritized roadmap to address them

Design and run structured A/B and multivariate experiments across creative, copy, audiences, landing pages, and bidding strategies

Establish benchmarks, performance baselines, and a regular cadence of insights reporting to stakeholders

Scale what's working — and build what's missing

Lead channel expansion efforts: identify emerging acquisition opportunities in programmatic, connected TV, or new affiliate partnerships

Partner with Creative and Design teams to develop and iterate on high-performing ad assets optimized for each channel and audience

Develop audience segmentation strategies that target the right users — with channel-appropriate messaging

Build measurement infrastructure and attribution rigor

Partner with Data to ensure accurate measurement of paid channel contribution across the self-serve funnel

Develop incrementality testing frameworks to move beyond last-click and measure true paid lift

Track and report on full-funnel metrics

What You'll Bring

7+ years of performance marketing experience with expertise and hands-on expertise specifically in SEM/Paid Search. Experience with other channels such as paid social (Meta, TikTok, LinkedIn), display, programmatic, and affiliate channels are valuable

Proven track record inheriting and meaningfully improving an existing paid acquisition program — not just maintaining, but finding new efficiency and growth levers

Deep fluency in performance measurement: you understand attribution models, incrementality, MMM basics, and can design experiments that produce actionable signal

Strong analytical skills — you're comfortable pulling your own data, building dashboards, and translating numbers into decisions without waiting for a data team

Experience marketing consumer or prosumer SaaS products with a product-led or freemium growth model at a high growth tech company

Creative instincts backed by data — you know how to brief creative teams and evaluate assets against performance goals, not just aesthetics

Benefits

Competitive Salary & Equity

401(k) Program with a 4% match

Health, Dental, Vision and Life Insurance

Short Term and Long Term Disability

Paid Parental, Medical, Caregiver Leave

Commuter Benefits

Monthly Wellness Stipend

Autonomous Work Environment

In Office Set-Up Reimbursement

Flexible Time Off (FTO) + Holidays

Quarterly Team Gatherings

In Office Amenities

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