Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen. The Franchise Art Director is the steward of the Apex franchise’s visual direction, responsible for defining, protecting, and advancing its long-term artistic ambition across every touchpoint, from in-game experiences to marketing and future expansion. This role sets the visual standards for Apex and ensures the franchise evolves in bold, innovative, and culturally resonant ways. As a senior strategic leader, you will articulate a clear and compelling visual vision that inspires teams, aligns stakeholders, and elevates Apex on a global stage. You will drive cohesion across teams, products, and timelines, ensuring creative excellence at scale. Moving seamlessly from franchise pillars to art reviews and mentorship, you will empower teams to solve complex visual challenges and deliver breakthrough work. In close partnership with Design, Production, and Creative leadership, you will champion a player-first vision that defines the future visual identity of Apex. You will guide art direction and visual strategy to achieve franchise goals while growing a passionate global community. Based on-site in Los Angeles, CA; Madison, WI; or Vancouver, BC, you will report to the Franchise Creative Director and collaborate with Art, Design, studio, and EA publishing partners to align stakeholders, elevate our visual identity, and shape the next era of the Apex universe. Key Responsibilities Franchise Vision & Visual Cohesion - Define and evolve the long-term Art Direction vision for the Apex Legends franchise. - Establish and maintain clear artistic pillars that guide characters, environments, cosmetics, cinematics, and brand expression. - Ensure cohesion between gameplay aesthetics and the broader Apex universe. - Anticipate future trends and evolve the franchise’s visual identity to remain genre-leading and culturally relevant. - Drive visual innovation while preserving the core DNA that makes Apex recognizable and iconic. - Ensure artistic consistency across: - In-game content - Key art & marketing materials - Cinematics & trailers - Licensed products & partnerships - Emerging media and platform expansions - Review and approve major visual deliverables to uphold franchise standards. - Act as the final arbiter for visual decisions impacting brand identity. Creative Leadership & Direction - Provide high-level art direction across multiple product initiatives, including seasonal content, new Legends, map expansions, modes, and external media. - Lead visual exploration and look-development for major franchise beats and long-range roadmap initiatives. - Translate abstract creative goals into actionable direction for internal and external teams. - Inspire, mentor, and elevate senior art leaders and multidisciplinary teams. - Foster a culture of artistic excellence, curiosity, and bold experimentation. - Encourage cross-team collaboration and healthy creative debate. - Champion diversity of visual influences and global perspectives. Required Experience - 10+ years of experience in game development or interactive entertainment. - Proven experience as an Art Director (or equivalent senior creative role) on a high-profile AAA title or live service franchise. - Demonstrated success in defining or evolving a strong visual IP. - Experience leading large, multidisciplinary teams. - Strong understanding of game development pipelines and production realities. - Exceptional visual literacy across character design, environments, UI, branding, and cinematics. - Strong world-building instincts and the ability to define cohesive artistic systems. - Strategic thinker capable of balancing creative ambition with business goals. - Skilled communicator who can articulate vision clearly and persuasively. - Comfortable operating in ambiguity and shaping long-term creative direction. Attributes We’re Looking For - Franchise Mindset: Thinks beyond individual seasons or features; builds for years, not months. - Cultural Awareness: Understands how visual identity intersects with player communities and global trends. - Icon Builder: Creates characters, worlds, and moments that become instantly recognizable. - Guardian of Tone: Knows when to push boundaries and when to protect the core DNA. - Innovation Driver: Seeks new artistic territory while maintaining competitive clarity. Why This Role Matters Apex Legends is more than a game - it’s an evolving universe. The Franchise Art Director ensures that as the experience grows, its artistic identity becomes stronger, sharper, and more iconic. This is an opportunity to shape the future of one of the industry’s most recognizable live service franchises and leave a lasting creative legacy. Pay Transparency - North America COMPENSATION AND BENEFITS The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs). PAY RANGES \\\\\\ British Columbia (depending on location e.g. Vancouver vs. Victoria) \\\\$187,000 - $259,400 CAD \\\\\\ California (depending on location e.g. Los Angeles vs. San Francisco) \\\\$210,600 - $320,000 USD Pay is just one part of the overall compensation at EA. In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity. For Canada, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.
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\nKey Responsibilities
\nClient Relationship Management
\nMarket Strategy & Collaboration
\nReporting & Forecasting
\nPeople Management & Strategic Leadership
\nGoals
\nRequirements
\nBenefits
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\n日本市場におけるビジネスディベロップメントマネージャーとして、Keywords Studiosのゲーム開発関連サービスの成長を牽引していただきます。国内主要ゲームデベロッパーとの関係構築を通じて新たなビジネスチャンスを創出し、戦略的な提携や契約の推進を行います。日本のゲーム業界というダイナミックな市場で、クライアントの信頼を得ながら、当社の事業拡大をリードしていただくポジションです。
\nKey Responsibilities\n主な業務内容
\nSales Execution & Pipeline Growth\n● Drive end-to-end sales from lead generation to contract closure to achieve quarterly, and annual revenue goals.\n● Develop and manage a qualified sales pipeline, balancing studio capacity with deal potential and profitability.\n● Create and execute account plans for key clients to increase market share and strengthen long-term partnerships for the Keywords brand.\n● Represent Keywords services at trade shows and industry events to expand brand visibility and generate leads for your assigned production team.
\n営業戦略・パイプライン管理
\nClient Relationship Management\n● Build and nurture trusted partnerships with top-tier clients, aligning Keywords’ solutions with their 3-5 year business goals.\n● Collaborate closely with Account Managers/Production to ensure client retention and satisfaction across global territories.\n● Lead quarterly business reviews to identify upselling and cross-sell opportunities generated and sent to the right teams within Keywords.\n● Work cross-functionally with production teams to ensure quality delivery and client success.
\nクライアントリレーションシップマネジメント
\nMarket Strategy & Collaboration\n● Analyze market trends, competitor activity, and client feedback to inform business strategy up to the executive team.\n● Partner with Marketing to support targeted campaigns for the Japan market.
\n市場戦略・コラボレーション
\nReporting & Forecasting\n● Maintain accurate pipeline data and forecast in Pipedrive CRM.\n● Report weekly key wins, challenges, and competitive insights with ideas to overcome any obstacles.\n● Manage operational expenses within budget and contribute to financial reporting accuracy.
\nレポーティング・予測管理
\nPeople Management & Strategic Leadership\n● Manage, coach, and develop a team of mid-level salespeople and sales operations professionals, fostering a culture of accountability, collaboration, and high performance.\n● Conduct regular performance reviews and set clear KPIs for team members.\n● Identify and implement professional development opportunities to build future leadership capability within the team.\n● Develop scalable and repeatable sales programs in Japan that align with global growth objectives.\n● Contribute to overall company strategy and serve as a role model for collaboration, integrity, and innovation.\n● Build confidence in the Keywords brand within the Japan market.
\nチームマネジメント・リーダーシップ
\nGoals\n目標・KPI
\n● Achieve and exceed revenue targets across all service lines assigned.\n● Build and maintain a robust, high-quality sales pipeline.\n● Increase client retention and increase share of revenue within existing accounts.\n● Provide clear market insights and strategic input to global leadership.
\n目標・KPI
\nRequirements\n求める人物像
\n● 10+ years in B2B sales, business development, or account management, ideally in creative services, tech, and game development.\n● Proven track record of meeting or exceeding revenue targets.\n● Experience managing client relationships and negotiating multi-stakeholder deals.\n● Understanding the video game production pipeline is a strong plus.\n● Familiarity with CRM tools (Pipedrive, Salesforce) and productivity suites (Google Workspace, MS Office).\n● Fluent English: Japanese language skills strongly preferred.\n● Strong passion for gaming culture and the interactive entertainment industry.\n● Willingness to travel up to 50% domestically and internationally.\n● Bachelor’s degree or equivalent experience.
\n求める人物像
\nBenefits\nHere are some of the benefits our studios can offer:
\nOur Diversity, Equity, Inclusion and Belonging (DEIB) Commitment:\nKeywords Studios is an Equal Opportunity Employer and considers applicants for all positions without regard to race, ethnicity, religion or belief, sex, age, national origin, marital status, sexual orientation, gender identity, disability or any other characteristic protected by applicable laws. If you require any adjustments during the process please let us know in your application. We are committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. We especially welcome applications from candidates of underrepresented groups in the industry.
\nPERSONAL DATA PROTECTION POLICY\nBy providing your information in this application, you understand that we will collect and process your information in accordance with our Applicant Privacy Notice. For more information, please see our Applicant Privacy Notice at https://www.keywordsstudios.com/en/applicant-privacy-notice.
\nRole Information:\nEN Studio: Keywords Studios\nLocation: APAC, Japan\nArea of Work: Sales\nService: Create\nEmployment Type: Full Time\nWorking Pattern: Remote
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\nWhat you'll do
\nThe Role:
\nAs an Experience Designer on EA SPORTS FC, Live Platform, you will partner closely with product managers, producers, engineers, and fellow designers to create meaningful, high-impact experiences within FC’s live service. This role is deeply embedded in the shipped (live) product, designing within real constraints to thoughtfully integrate live events, seasonal content, partnership opportunities and real-world moments.
\nWhat you need
\nQualifications:
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