We are looking for a high-energy, results-driven Field Marketing Manager to own and scale our field marketing strategy across North America in various customer and partner segments. In this role, you will be the driving force behind regional events and programs that build pipeline and accelerate revenue through in-person and virtual experiences.
\nAs a Field Marketing Manager, you will be responsible for the full program lifecycle , from strategy and sales alignment through execution and pipeline attribution. This includes owning the end-to-end strategy, planning, and execution of field events across North America, building and managing a regional field marketing calendar, identifying and prioritizing markets, accounts, and formats that will have the greatest impact on pipeline and deal acceleration, and managing sponsorships, venue relationships, speakers, and third-party event investments end to end.
\nYou will also drive measurable pipeline and revenue impact from every program, develop pre-event, day-of, and post-event engagement strategies that maximize registration-to-attendance conversion and sales follow-up, work hand-in-hand with sales and BDR teams to build targeted invite lists and ensure strong attendance from priority accounts, and track and report on program ROI, pipeline sourced and influenced, and attendee engagement metrics.
\nAdditionally, you will serve as the primary field marketing point of contact for North America sales leadership, ensuring programs align with territory plans and revenue goals, coordinate with demand generation, content, product marketing, and brand teams to create compelling event collateral, messaging, and follow-up assets, and bring field insights back to the broader marketing team to inform campaign strategy and messaging.
\nThe ideal candidate will have 7+ years of field marketing or event marketing experience in B2B SaaS, a proven track record of driving pipeline through field programs, a highly self-directed and execution-oriented mindset, strong project management skills, deep experience working cross-functionally with sales, BDR, and demand generation teams, excellent communication skills, and comfort with the event and marketing tech stack.
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\nReporting to the Head of Growth Marketing, you will take ownership of vertical-specific campaigns across Healthcare, Financial & Professional Services, and Consumer Goods and scale the 1:1 motion for our highest priority accounts.
\nKey responsibilities include:
\nIdeally, you'd have 5+ years of B2B marketing experience with at least 3 years focused on account-based marketing, and a proven track record driving measurable pipeline at enterprise accounts.
\nExperience working directly with enterprise sales teams on joint account planning, stakeholder mapping, and coordinated campaign execution across a defined account list is also required.
\nHands-on experience with ABM platforms (Clay, Qualified, Sendoso), marketing automation (Marketo or HubSpot), and Salesforce for pipeline tracking and attribution is necessary.
\nStrong analytical skills with a bias for action, and the ability to present campaign performance and strategy clearly to GTM leadership and senior stakeholders is essential.
\nNice to have experience marketing to one or more of the following verticals: Healthcare, Financial Services, Professional Services, or Consumer Goods, with familiarity in the distinct buying dynamics and messaging that resonate in each.
\nBackground in executive engagement programs such as personalized landing, executive event support, direct mail, and familiarity with intent data and account-targeted digital advertising strategies is also desirable.
\nExperience at a high-growth B2B SaaS, enterprise technology, or AI/ML company is highly valued.
\nWe offer a competitive salary range of $128,000-$160,000 USD, comprehensive health, dental and vision coverage, retirement benefits, a learning and development stipend, and generous PTO.
\nIf you're passionate about driving growth and innovation, and have a proven track record in account-based marketing, we encourage you to apply!
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\nA typical day for this role will involve envisioning, championing, and supporting the development of novel ML systems, product integrations, and performance optimizations to solve real-world problems. You will lead, mentor, challenge, and grow enthusiastic, collaborative software engineers and applied scientists across the organization. You will also raise the AI/ML skillset within the organization, which requires a passion for teaching and mentoring.
\nTo be successful in this role, you will need 12+ years of software engineering experience, with 2+ years of experience in a Principal or Senior Staff Engineer role having ownership responsibility over large-scale software systems. You should have a background in the design and development of scalable AI and ML systems and services, and a deep passion for building ML-powered products.
\nAs a Senior Staff Machine Learning Engineer, you will be an inspiring colleague, a coach, and mentor with experience owning and fostering engineering maturity in multiple organizations. You will be a builder, and implementer, who seeks out high-impact work, and who is proactive, curious, and an excellent communicator.
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\nAs a measurement lead, you will be a key partner to our sales team, fusing best practices, industry knowledge, and critical thinking to help clients achieve their brand and performance goals on Reddit. Your primary responsibilities will evolve over time, and there is a significant opportunity to drive impact within Reddit and support your own career growth.
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\nRequired Qualifications:
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\nWe believe the future of law will be built by 'AI-Native Law Firms' - firms that are managed, scaled, and optimized by intelligent systems rather than manual processes and endless administrative work.
\nAs our first and founding Principal ABM Strategist, you will own the strategy, execution, and evolution of both our Strategic (1:1) and Scaled (1:few / 1:many) ABM programs across our most critical accounts and segments.
\nThis is a high-impact individual contributor role with direct visibility to senior leadership. You won't just inherit a playbook , you'll write it.
\nYou'll sit on the Revenue Marketing Team and partner closely with Sales, Operations, Product Marketing, and Growth to build a best-in-class ABM motion that drives pipeline, accelerates deals, and deepens account engagement at scale.
\nIf you're energized by building from scratch, working across the full funnel, and owning outcomes end-to-end , this role was made for you.
\nWhat You'll Accomplish
\nStrategic ABM (1:1) - Design and execute highly personalized ABM programs for our highest-priority named accounts in close partnership with Strategic Sales and AEs
\nBuild account-specific engagement plans including bespoke content, personalized landing experiences, executive outreach, and account-level event strategy
\nLead account research, insight synthesis, and stakeholder mapping to inform hyper-targeted messaging and multi-channel plays
\nDefine success metrics and reporting frameworks at the individual account level; track and communicate program impact to key stakeholders
\nAlign with Sales on account prioritization, buying committee engagement, and deal acceleration tactics
\nScaled ABM (1:Few / 1:Many) - Develop and operationalize tiered ABM programs targeting high-priority segments and verticals, spanning Enterprise and commercial segments
\nBuild scalable playbooks that leverage intent data, firmographic signals, and behavioral triggers to identify and engage in-market accounts
\nCreate and deploy segment-specific content, messaging frameworks, and personalized digital experiences across paid, owned, and earned channels
\nOwn campaign architecture, audience segmentation, and performance measurement for all scaled ABM initiatives
\nPartner with Marketing Ops and RevOps to build the data infrastructure, tooling, and processes needed to scale ABM effectively
\nFounding Program & Function Building - Define the ABM strategy, operating model, and measurement framework that will guide the function long-term
\nEvaluate, implement, and own the ABM tech stack (e.g., 6sense, Demandbase, Terminus, or equivalent)
\nEstablish shared workflows, SLAs, and feedback loops between ABM, Sales, and Marketing teams
\nBuild the foundational playbooks, templates, and processes that enable the team to scale program execution over time
\nServe as a subject matter expert and internal evangelist for ABM best practices across the organization
\nWhat We're Looking For
\nYou have 5+ years of B2B marketing experience, with at least 3 years of dedicated ABM program management across both Strategic and Scaled motions
\nYou've built ABM programs from scratch , you know what it takes to stand up a function, and you've done it before
\nYou're deeply fluent in the ABM tech landscape (6sense, Demandbase, Terminus, etc.) and have hands-on experience operationalizing at least one enterprise ABM platform
\nYou have a strong command of intent data, firmographic/technographic segmentation, and digital advertising tactics (LinkedIn, display, content syndication) in service of ABM
\nYou understand the full revenue funnel and can credibly partner with Sales , you speak their language, you know what pipeline looks like, and you can connect ABM activity to business outcomes
\nYou're an exceptional communicator and storyteller , you can translate complex, multi-channel programs into clear narratives for Sales, Leadership, and cross-functional partners
\nYou bring a builder's mindset: you're comfortable with ambiguity, energized by whitespace, and skilled at creating structure where none exists
\nYou're analytically strong , you can work with data, define your own measurement frameworks, and derive insights that shape strategy
\nBonus Points If You Have
\nFamiliarity with sales engagement platforms (Outreach, Salesloft), CRM (Salesforce), and MAP (Marketo, HubSpot)
\nBackground in Field Marketing, Demand Generation, or Product Marketing that complements the ABM skill set
\nExperience in a founding or early-stage marketing function at a scaling company
\nAdditional Information
\nBenefits: Competitive Salary & Equity, 401(k) Program with Employer Matching, Health, Dental, Vision and Life Insurance, Short Term and Long Term Disability, Commuter Benefits, Autonomous Work Environment, Office Setup Reimbursement, Flexible Time Off (FTO) + Holidays, Quarterly Team Gatherings, In office Perks
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\nYou'll work directly with our Head of Growth Marketing and collaborate closely with Sales Leadership, Revenue Operations, our Sales Enablement and Product Marketing. This role requires someone who thrives in 0-to-1 environments and has successfully built demand generation programs that deliver measurable pipeline and revenue.
\nIn This Role You Will:
\nOwn and deliver B2B pipeline generation
\nBuild the demand generation infrastructure from scratch
\nDrive content, creative strategy, and relentless optimisation
\nExecute cross-functionally and drive alignment
\nLeverage Replit's unique PLG-to-Sales motion
\nWhat you’ll bring:
\n_This is a full-time role that can be held from our Foster City, CA office. The role has an in-office requirement of Monday, Wednesday, and Friday._
\nFull-Time Employee Benefits Include:
\n💰 Competitive Salary & Equity 💹 401(k) Program with a 4% match ⚕️ Health, Dental, Vision and Life Insurance 🩼 Short Term and Long Term Disability 🚼 Paid Parental, Medical, Caregiver Leave 🚗 Commuter Benefits 📱 Monthly Wellness Stipend 🧑💻 Autonomous Work Environment 🖥 In Office Set-Up Reimbursement 🏝 Flexible Time Off (FTO) + Holidays 🚀 Quarterly Team Gatherings ☕ In Office Amenities
\nWant to learn more about what we are up to?
\nInterviewing + Culture at Replit
\nTo achieve our mission of making programming more accessible around the world, we need our team to be representative of the world. We welcome your unique perspective and experiences in shaping this product. We encourage people from all kinds of backgrounds to apply, including and especially candidates from underrepresented and non-traditional backgrounds.
\nCompensation Range: $165K - $215K
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