As a Field Marketing Manager, you will be responsible for the full program lifecycle , from strategy and sales alignment through execution and pipeline attribution. This includes owning the end-to-end strategy, planning, and execution of field events across North America, building and managing a regional field marketing calendar, identifying and prioritizing markets, accounts, and formats that will have the greatest impact on pipeline and deal acceleration, and managing sponsorships, venue relationships, speakers, and third-party event investments end to end.

You will also drive measurable pipeline and revenue impact from every program, develop pre-event, day-of, and post-event engagement strategies that maximize registration-to-attendance conversion and sales follow-up, work hand-in-hand with sales and BDR teams to build targeted invite lists and ensure strong attendance from priority accounts, and track and report on program ROI, pipeline sourced and influenced, and attendee engagement metrics.

Additionally, you will serve as the primary field marketing point of contact for North America sales leadership, ensuring programs align with territory plans and revenue goals, coordinate with demand generation, content, product marketing, and brand teams to create compelling event collateral, messaging, and follow-up assets, and bring field insights back to the broader marketing team to inform campaign strategy and messaging.

The ideal candidate will have 7+ years of field marketing or event marketing experience in B2B SaaS, a proven track record of driving pipeline through field programs, a highly self-directed and execution-oriented mindset, strong project management skills, deep experience working cross-functionally with sales, BDR, and demand generation teams, excellent communication skills, and comfort with the event and marketing tech stack.

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Reporting to the Head of Growth Marketing, you will take ownership of vertical-specific campaigns across Healthcare, Financial & Professional Services, and Consumer Goods and scale the 1:1 motion for our highest priority accounts.

Key responsibilities include:

• Building and executing 1:1 ABM programs for a focused set of strategic enterprise accounts (P0 & P1), owning strategy, channel mix, sequencing, and execution end-to-end
• Developing vertical-specific campaign strategies tailored to the buying behaviors, pain points, and use cases of target accounts in targeted industries
• Partnering with enterprise sellers and the Head of Growth Marketing on joint account planning, aligning on target stakeholders, engagement goals, content needs, and campaign timing
• Orchestrating multichannel campaigns across digital advertising, direct mail, web and in-person experiences to engage the full buying committee
• Tracking and reporting on account engagement signals, buying committee penetration, and pipeline influence, turning data into clear and actionable insights for sales and leadership
• Defining ABM KPIs and building reporting frameworks that demonstrate campaign impact on pipeline creation, acceleration, and revenue
• Collaborating cross-functionally with content, product marketing, and field teams to develop account-specific messaging and personalized executive experiences, then systematizing what works into a repeatable ABM playbook

Ideally, you'd have 5+ years of B2B marketing experience with at least 3 years focused on account-based marketing, and a proven track record driving measurable pipeline at enterprise accounts.

Experience working directly with enterprise sales teams on joint account planning, stakeholder mapping, and coordinated campaign execution across a defined account list is also required.

Hands-on experience with ABM platforms (Clay, Qualified, Sendoso), marketing automation (Marketo or HubSpot), and Salesforce for pipeline tracking and attribution is necessary.

Strong analytical skills with a bias for action, and the ability to present campaign performance and strategy clearly to GTM leadership and senior stakeholders is essential.

Nice to have experience marketing to one or more of the following verticals: Healthcare, Financial Services, Professional Services, or Consumer Goods, with familiarity in the distinct buying dynamics and messaging that resonate in each.

Background in executive engagement programs such as personalized landing, executive event support, direct mail, and familiarity with intent data and account-targeted digital advertising strategies is also desirable.

Experience at a high-growth B2B SaaS, enterprise technology, or AI/ML company is highly valued.

We offer a competitive salary range of $128,000-$160,000 USD, comprehensive health, dental and vision coverage, retirement benefits, a learning and development stipend, and generous PTO.

If you're passionate about driving growth and innovation, and have a proven track record in account-based marketing, we encourage you to apply!

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We believe the future of law will be built by 'AI-Native Law Firms' - firms that are managed, scaled, and optimized by intelligent systems rather than manual processes and endless administrative work.

As our first and founding Principal ABM Strategist, you will own the strategy, execution, and evolution of both our Strategic (1:1) and Scaled (1:few / 1:many) ABM programs across our most critical accounts and segments.

This is a high-impact individual contributor role with direct visibility to senior leadership. You won't just inherit a playbook , you'll write it.

You'll sit on the Revenue Marketing Team and partner closely with Sales, Operations, Product Marketing, and Growth to build a best-in-class ABM motion that drives pipeline, accelerates deals, and deepens account engagement at scale.

If you're energized by building from scratch, working across the full funnel, and owning outcomes end-to-end , this role was made for you.

What You'll Accomplish

Strategic ABM (1:1) - Design and execute highly personalized ABM programs for our highest-priority named accounts in close partnership with Strategic Sales and AEs

Build account-specific engagement plans including bespoke content, personalized landing experiences, executive outreach, and account-level event strategy

Lead account research, insight synthesis, and stakeholder mapping to inform hyper-targeted messaging and multi-channel plays

Define success metrics and reporting frameworks at the individual account level; track and communicate program impact to key stakeholders

Align with Sales on account prioritization, buying committee engagement, and deal acceleration tactics

Scaled ABM (1:Few / 1:Many) - Develop and operationalize tiered ABM programs targeting high-priority segments and verticals, spanning Enterprise and commercial segments

Build scalable playbooks that leverage intent data, firmographic signals, and behavioral triggers to identify and engage in-market accounts

Create and deploy segment-specific content, messaging frameworks, and personalized digital experiences across paid, owned, and earned channels

Own campaign architecture, audience segmentation, and performance measurement for all scaled ABM initiatives

Partner with Marketing Ops and RevOps to build the data infrastructure, tooling, and processes needed to scale ABM effectively

Founding Program & Function Building - Define the ABM strategy, operating model, and measurement framework that will guide the function long-term

Evaluate, implement, and own the ABM tech stack (e.g., 6sense, Demandbase, Terminus, or equivalent)

Establish shared workflows, SLAs, and feedback loops between ABM, Sales, and Marketing teams

Build the foundational playbooks, templates, and processes that enable the team to scale program execution over time

Serve as a subject matter expert and internal evangelist for ABM best practices across the organization

What We're Looking For

You have 5+ years of B2B marketing experience, with at least 3 years of dedicated ABM program management across both Strategic and Scaled motions

You've built ABM programs from scratch , you know what it takes to stand up a function, and you've done it before

You're deeply fluent in the ABM tech landscape (6sense, Demandbase, Terminus, etc.) and have hands-on experience operationalizing at least one enterprise ABM platform

You have a strong command of intent data, firmographic/technographic segmentation, and digital advertising tactics (LinkedIn, display, content syndication) in service of ABM

You understand the full revenue funnel and can credibly partner with Sales , you speak their language, you know what pipeline looks like, and you can connect ABM activity to business outcomes

You're an exceptional communicator and storyteller , you can translate complex, multi-channel programs into clear narratives for Sales, Leadership, and cross-functional partners

You bring a builder's mindset: you're comfortable with ambiguity, energized by whitespace, and skilled at creating structure where none exists

You're analytically strong , you can work with data, define your own measurement frameworks, and derive insights that shape strategy

Bonus Points If You Have

Familiarity with sales engagement platforms (Outreach, Salesloft), CRM (Salesforce), and MAP (Marketo, HubSpot)

Background in Field Marketing, Demand Generation, or Product Marketing that complements the ABM skill set

Experience in a founding or early-stage marketing function at a scaling company

Additional Information

Benefits: Competitive Salary & Equity, 401(k) Program with Employer Matching, Health, Dental, Vision and Life Insurance, Short Term and Long Term Disability, Commuter Benefits, Autonomous Work Environment, Office Setup Reimbursement, Flexible Time Off (FTO) + Holidays, Quarterly Team Gatherings, In office Perks

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You'll work directly with our Head of Growth Marketing and collaborate closely with Sales Leadership, Revenue Operations, our Sales Enablement and Product Marketing. This role requires someone who thrives in 0-to-1 environments and has successfully built demand generation programs that deliver measurable pipeline and revenue.

In This Role You Will:

Own and deliver B2B pipeline generation

• Take full accountability for paid inbound pipeline delivery with a multi-million dollar budget
• Partner with business leadership and finance to forecast, track performance, and present results in monthly and quarterly business reviews
• Build lead scoring frameworks, funnel definitions, and pipeline attribution models

Build the demand generation infrastructure from scratch

• Partner with Revenue Operations to select, implement, and optimise the marketing technology stack (MAP, intent data, ABM platforms, analytics)
• Stand up and scale all demand generation channels: paid search, paid social, display, ABM, content syndication, and webinar programs
• Develop and launch account-based marketing strategies targeting high-value enterprise accounts

Drive content, creative strategy, and relentless optimisation

• Ensure we have the right content and creative assets across all stages of the buyer journey
• Collaborate with Content and Design teams to develop and iterate on high-performing assets
• Establish a rigorous testing culture – constantly experiment with messaging, creative formats, CTAs, and landing pages to improve conversion and pipeline quality

Execute cross-functionally and drive alignment

• Work with Sales and SDR teams to define ideal customer profiles, develop outbound sequences, and optimise lead handoff
• Mobilise internal marketing teams and external agencies to execute your strategic vision
• Build relationships across Product Marketing, Content, Design, Sales Enablement, and Analytics to deliver integrated campaigns

Leverage Replit's unique PLG-to-Sales motion

• Convert our large base of individual users into qualified B2B opportunities by identifying workplace expansion signals
• Partner with Product and Analytics teams to instrument product-qualified lead (PQL) scoring and routing

What you’ll bring:

• 10+ years of B2C & B2B demand generation and performance marketing experience, with 5+ years in B2B SaaS focused on enterprise customers
• Proven track record building demand generation from zero-to-one as the first or early demand gen hire, managing multi-million dollar budgets with demonstrated ROI and pipeline contribution
• Deep expertise in ABM strategies (account selection, multi-channel orchestration, measuring engagement) and hands-on experience with marketing technology (Marketo, HubSpot, Salesforce, 6sense, Demandbase)
• Extensive experience establishing lead management frameworks with lead scoring, MQL/SQL definitions, and funnel optimisation in partnership with Sales and RevOps
• Strong analytical capabilities and obsessive focus on testing – you connect data from disparate sources, design experiments, interpret results quickly, and continuously improve performance
• Proven ability to build cross-functional relationships and provide creative direction for demand generation assets
• Track record converting PLG users into enterprise opportunities, experience with sales engagement platforms (Outreach, Salesloft), intent data platforms, event marketing, or high-growth tech companies is a plus

_This is a full-time role that can be held from our Foster City, CA office. The role has an in-office requirement of Monday, Wednesday, and Friday._

Full-Time Employee Benefits Include:

💰 Competitive Salary & Equity 💹 401(k) Program with a 4% match ⚕️ Health, Dental, Vision and Life Insurance 🩼 Short Term and Long Term Disability 🚼 Paid Parental, Medical, Caregiver Leave 🚗 Commuter Benefits 📱 Monthly Wellness Stipend 🧑‍💻 Autonomous Work Environment 🖥 In Office Set-Up Reimbursement 🏝 Flexible Time Off (FTO) + Holidays 🚀 Quarterly Team Gatherings ☕ In Office Amenities

Want to learn more about what we are up to?

• Meet the Replit Agent
• Replit: Make an app for that
• Replit Blog
• Amjad TED Talk

Interviewing + Culture at Replit

• Operating Principles
• Reasons not to work at Replit

To achieve our mission of making programming more accessible around the world, we need our team to be representative of the world. We welcome your unique perspective and experiences in shaping this product. We encourage people from all kinds of backgrounds to apply, including and especially candidates from underrepresented and non-traditional backgrounds.

Compensation Range: $165K - $215K

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