Integrated Media Director · Brainlabs

Fri, 24 Apr 2026 14:14:31 GMT
Marketing

Brainlabs · United States · $125,000-$195,000 USD · onsite

We're seeking an experienced Integrated Media Director to join our Client Leadership team. As a senior strategic partner, you will lead proactive, forward-looking planning in response to macro rate shifts and competitive pricing dynamics. You will own the digital marketing response to a more volatile pricing strategy driven by macro rate changes and competitor activity. Your primary responsibility will be to ensure media strategies are continuously optimized in near real time as rates, incentives, and competitive positioning evolve.

Key responsibilities include: Acting as the senior strategic partner to product and marketing executive leadership, aligning digital media strategy with longer-term product and business priorities. Leading proactive, forward-looking planning in response to macro rate shifts and competitive pricing dynamics expected through 2026–2027. Providing clear, confident guidance on how marketing should adapt as rates become less competitive, ensuring deposit volume and efficiency remain strong. Ensuring media strategies are continuously optimized in near real time as rates, incentives, and competitive positioning evolve. Building scenarios and contingency plans that allow the team and client to move quickly as market conditions change. Partnering closely with product teams to support increased focus on high-value and high-deposit customers, a potential new savings product launch in 2027, and the launch of the first performance-based savings incentive. Translating product changes into clear go-to-market strategies, ensuring media, messaging, and measurement are aligned from day one. Ensuring a rigorous, test-and-learn approach to media strategy that balances near-term performance with longer-term growth objectives. Using data and insights to guide optimization decisions, particularly as incentives, pricing, and product features evolve. Maintaining accountability for outcomes, clearly tying media performance back to deposit growth, efficiency, and customer quality. Leading cross-channel teams with clarity and authority, ensuring strong collaboration across media, analytics, and product partners. Setting a high bar for senior-level communication, decision-making, and delivery. Owning program momentum, anticipating challenges, driving alignment, and ensuring progress does not stall due to ambiguity or change.

Requirements include: 7+ years' experience delivering full-service, integrated media solutions, ideally within finance or a similar regulated vertical. Experience at an independent media agency. Channel planning experience with a strong integrated media planning and strategy background. Fluency in modern measurement, including using outputs from MMM and MTA models. A systems-thinking mindset, able to connect channels, platforms, and measurement into cohesive strategies. End-to-end understanding of full-service agency delivery, from strategy through activation and optimisation. Strong client leadership skills, with the ability to build trusted relationships and translate complex challenges into clear media solutions. Ability to thrive working in person with clients and teams. Client references available.

What happens next? We know searching for a job is tough and that you want to find the best career and employer for you. We also want to ensure that this position is the best fit for both you and us. Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team. The goal of this process is to allow you to get to know us as we learn more about you.