The ideal candidate is a strategic leader who can balance visionary thinking with operational excellence. You will set the marketing strategy, build and inspire high-performing teams, and create integrated marketing programs that tell Claude's story compellingly while driving measurable business outcomes.

Responsibilities

• Define and own the comprehensive marketing strategy driving business outcomes for Claude
• Lead and develop a team of marketing professionals across multiple disciplines, fostering a culture of excellence, creativity, and data-driven decision-making
• Establish Claude's positioning in the market and develop messaging frameworks that differentiate Claude from competitors while authentically communicating Anthropic's commitment to AI safety
• Drive integrated marketing campaigns that build awareness, generate demand, and accelerate adoption across technical and non-technical prosumer segments
• Partner with product leadership to develop go-to-market strategies for new Claude capabilities and product features
• Build measurement frameworks and establish KPIs to track marketing effectiveness, regularly analyzing performance and optimizing strategies
• Own the marketing budget, allocating resources to maximize ROI across brand building, growth initiatives, and emerging opportunities
• Work closely with communications and policy teams to ensure marketing narratives align with Anthropic's broader mission and public commitments
• Identify strategic partnership and collaboration opportunities that extend Claude's reach and cultural relevance
• Represent marketing in executive forums, providing strategic counsel on market dynamics, competitive landscape, and growth opportunities
• Stay ahead of trends in AI adoption, marketing technology, and cultural shifts to inform forward-looking strategies

Requirements

• 15+ years of marketing experience with at least 5 years in senior leadership roles overseeing the full marketing funnel
• Proven track record of building and scaling high-performing marketing teams at fast growth technology companies
• Experience developing and executing integrated marketing strategies that drive measurable business outcomes, scaling products in global markets
• Demonstrated success leading diverse teams across brand, growth, product marketing, and content/social functions
• Strong strategic thinking abilities with the capacity to translate company vision into actionable marketing plans
• Exceptional communication and presentation skills, with the ability to influence and inspire at all levels of the organization
• Experience marketing complex, technical products to both consumer and enterprise audiences
• Track record of driving business results in competitive, rapidly evolving markets
• Data-driven decision-making approach with comfort analyzing metrics and deriving actionable insights
• Proven ability to manage significant budgets and optimize resource allocation
• Strong cross-functional collaboration skills and experience working closely with product, sales, and executive teams
• Comfort operating in ambiguous environments and adapting strategies as markets and products evolve
• Deep passion for AI and its potential to positively impact society

Salary

The annual compensation range for this role is $400,000-$570,000 USD.

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As an Integrated Marketing Manager at Carta, you will be responsible for developing and executing full-funnel regional campaigns to drive awareness, engagement, and pipeline growth. You will work closely with cross-functional teams to create integrated marketing campaigns that span owned and paid channels, including social media, paid digital, email marketing, virtual events, physical events, and gifting programs.

Key Responsibilities

• Run full-funnel regional campaigns to drive awareness, engagement, and pipeline growth
• Collaborate with content, brand, events, digital, and product teams to bring campaigns to life
• Own end-to-end execution of campaigns, from planning to launch to post-mortem
• Measure and analyze campaign performance, including engagement metrics, attribution, and pipeline impact

The Impact

You will be a key player in elevating Carta's European presence, accelerating customer acquisition through integrated marketing efforts, and shaping the way Carta engages with key audiences and stakeholders in the investor ecosystem.

The Team

You will join a dynamic and diverse group of people who are responsible for Carta's growth across the region. As part of a rapidly growing team, you will have the opportunity to fuel the growth of the company.

About You

• 5+ years of experience in B2B marketing, preferably in SaaS, fintech, or VC/PE ecosystem
• Proven track record of running integrated campaigns and/or demand generation programs with measurable business impact
• Demonstrated ability to own a specific audience segment, managing their end-to-end brand experience across all channels based on a deep understanding of their unique needs
• Comfortable working cross-functionally with multiple teams and stakeholders
• Ability to manage timelines, budgets, and resources effectively
• Strategic thinker who can also execute with attention to detail and creativity
• Strong written and verbal communication skills, with experience localising messaging to regional audiences
• Comfortable with analytics and tools like Salesforce, Marketo, Google Analytics, Luma, or equivalents
• Deep interest in the private markets industry in Europe
• Forward-thinking approach to technology, using AI as a force multiplier to automate routine tasks and focus on high-impact strategy

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In this role, you will lead a team of global media planners responsible for developing audience-first, account-focused media strategies that engage both technical practitioners and executive decision-makers across priority target accounts.

You will set the strategic frameworks that guide media planning across integrated campaigns and ensure media investments drive measurable business impact.

This is a highly cross-functional leadership role within the Global Digital Marketing organization.

You will partner closely with Corporate Brand, Product Marketing, Integrated Campaigns, Field Marketing, Analytics, and external media agencies to deliver cohesive, data-driven media strategies at scale.

The impact you will have:

• Guide the development of cross-channel media strategies that support integrated campaigns, product priorities, and target account programs

• Lead, develop, and inspire a high-performing global team of media planners, providing clear direction, coaching, and accountability

• Own hiring for the global media strategy function by assessing talent needs, making high-quality hiring decisions, and maintaining a strong talent bar

• Create an environment of continuous learning with clear expectations, coaching, and growth opportunities for team members

• Partner with cross-functional stakeholders to align media plans, investment strategy, and budget allocation with business goals

• Establish and scale global media planning frameworks, processes, and best practices

• Analyze media performance at a global level and present clear, actionable insights to senior stakeholders

• Ensure media strategies are grounded in strong audience insights and aligned to key practitioner and executive personas

• Drive close collaboration with Analytics to ensure consistent measurement frameworks and performance reporting

• Partner with agencies and AdTech vendors to ensure innovation, accountability, and executional excellence

• Model and reinforce Databricks' culture principles, fostering a collaborative, inclusive, and high-performance team environment

• Stay ahead of evolving media trends and best practices to continuously raise the bar on strategy and impact

What we look for:

• 10+ years of experience in media strategy, digital marketing, or integrated marketing, preferably in B2B and/or SaaS

• Proven experience leading global media planning efforts across multiple channels and funnel stages

• Demonstrated experience hiring, developing, and managing teams of individual contributors, including early and mid-career talent

• Strong understanding of full-funnel marketing measurement, including brand, demand, pipeline, and revenue metrics

• Ability to set clear objectives, prioritize effectively, and empower teams to deliver results with autonomy

• Strong collaboration and influencing skills, with experience driving alignment across matrixed organizations

• Excellent analytical skills with the ability to translate complex data into clear strategic recommendations

• Experience working closely with Field Marketing, Product Marketing, Brand, and Analytics teams

• Familiarity with modern media platforms, AdTech, and measurement tools

Pay Range Transparency:

Databricks is committed to fair and equitable compensation practices. The pay range(s) for this role is listed below and represents the expected base salary range for non-commissionable roles or on-target earnings for commissionable roles.

Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, relevant certifications and training, and specific work location.

Based on the factors above, Databricks anticipated utilizing the full width of the range.

The total compensation package for this position may also include eligibility for annual performance bonus, equity, and the benefits listed above.

For more information regarding which range your location is in visit our page here.

Zone 1 Pay Range $183,400-$252,250 USD

Zone 2 Pay Range $165,100-$227,050 USD

Zone 3 Pay Range $155,900-$214,400 USD

Zone 4 Pay Range $146,700-$201,750 USD

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The ideal candidate is a strategic problem solver with strong operational difficulty, deep expertise in demand generation and pipeline management, and a proven ability to translate strategy into high-impact, measurable marketing programs. This role will work closely with regional sales leadership, global marketing teams, and our partner ecosystem to drive pipeline growth, accelerate deal velocity, and strengthen market presence.

Responsibilities

• Develop and implement the marketing plan for the Central region to support the high growth targets in regards to awareness, user engagement, lead generation as well as pipeline acceleration.
• Collaborate with local sales, solution architects to understand the local marketing and build plans accordingly
• Build positive relationships with other marketing functions to influence campaigns, including specific account-based marketing programs for key accounts.
• Optimally handle budgets and supervise the performance of activities to evaluate the attribution and return on investment of programs.
• Own the planning, localization, and execution of regional campaigns, ensuring clarity, consistency, and excellence in implementation.
• Enable and activate partners through co-marketing programs, campaigns, and demand initiatives aligned with regional priorities.
• Establish clear targets and dashboards to measure campaign efficiency, pipeline contribution, and revenue impact.

Requirements

• 12- 15 years of B2B marketing experience, with significant leadership responsibility in a regional or multi-country role.
• Proven expertise in demand generation, pipeline management, and revenue-driven marketing.
• Strong experience planning and completing integrated marketing campaigns at scale.
• Demonstrated success working with and activating a partner ecosystem.
• Experience collaborating closely with sales leadership in a sophisticated, matrixed organization.
• Strong analytical approach with the ability to translate data into insights and action.
• Excellent communication, stakeholder management, and leadership skills.
• Experience in the EMEA market, with an understanding of regional and cultural nuances.

Benefits

As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do.

We strive to have parity of benefits across regions and while regulations differ from place to place, we believe taking care of our people is the right thing to do.

• Competitive pay based on the work you do here and not your previous salary
• Health coverage for you and your family in many locations
• Ability to craft your calendar with flexible locations and schedules for many roles
• Generous number of vacation days each year
• Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
• Up to 40 hours each year to use toward volunteer projects you love
• Embracing parenthood with minimum of 16 weeks of parental leave

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Financial services and insurance organisations are among the earliest adopters of enterprise AI, and this role sits at the intersection of deep industry expertise and Anthropic's mission to build safe, reliable AI systems that deliver real business value.

You'll be responsible for developing and executing industry campaigns, ABM, and targeted marketing programs that drive awareness, pipeline, and adoption of Claude and Anthropic's API among financial institutions, insurers, and related firms.

This means deeply understanding the unique challenges, regulatory landscape, and decision-making dynamics of this segment , and translating that understanding into campaigns, content, and experiences that resonate with technical and business stakeholders alike.

This is an ideal opportunity for someone who thrives at the intersection of strategic thinking and hands-on execution, and who is energised by the challenge of bringing frontier AI technology to an industry where trust, compliance, and reliability are non-negotiable.

Responsibilities:

• Develop and own the marketing strategy for the Financial Services & Insurance segment, including positioning, messaging, campaign planning, and go-to-market coordination in close partnership with Sales

• Create and execute integrated marketing programs , spanning digital, content, events, and partner channels , designed to generate pipeline and accelerate the sales cycle for enterprise prospects in this vertical

• Build a deep understanding of the competitive landscape, buyer personas, and AI adoption patterns specific to financial services and insurance, and translate those insights into actionable marketing strategies

• Develop segment-specific content including case studies, solution guides, thought leadership pieces, and enablement materials that speak to the priorities and pain points of this industry

• Collaborate cross-functionally with product, sales, communications, design, and research teams to ensure marketing efforts are aligned with product capabilities and business objectives

• Design and implement ABM campaigns for top strategic accounts

• Manage relationships with industry analysts, event organisers, and strategic partners to expand Anthropic's reach and credibility within the segment

• Define and track key performance metrics for segment marketing programs, using data to continuously optimise campaigns and report on impact to leadership

• Stay current with regulatory developments, industry trends, and evolving AI adoption dynamics in financial services to inform marketing positioning and content strategy

You may be a good fit if you:

• Have 7+ years of experience in B2B marketing, with a focus on enterprise technology or SaaS, and demonstrated expertise in one or more verticals within financial services or insurance

• Have a strong track record of developing and executing integrated marketing programs that have measurably driven pipeline and revenue in complex, enterprise sales cycles

• Understand the decision-making dynamics, regulatory considerations, and technology evaluation processes that are common in financial services organisations

• Are skilled at translating complex technical capabilities into compelling, audience-specific narratives , particularly for both technical and business stakeholders

• Have experience collaborating closely with enterprise sales teams to align marketing strategy with deal-stage needs and pipeline goals

• Are comfortable with ambiguity and can balance long-term strategic planning with rapid, tactical execution in a fast-moving environment

• Are a strong communicator who can present clearly to leadership, cross-functional partners, and external audiences

• Care about ensuring that AI systems are developed safely and responsibly, and are excited about communicating that story to a sophisticated audience

Strong candidates may also have:

• Experience marketing AI or machine learning products to regulated industries

• Familiarity with the specific compliance and risk management frameworks relevant to financial services (e.g., SOC 2, SOX, banking regulations)

• Background in analyst relations or thought leadership programmes within the financial services technology space

• Experience working at a high-growth technology company navigating rapid expansion into new verticals

• A track record of building segment marketing functions from the ground up or scaling them in fast-moving organisations

The annual compensation range for this role is listed below.

For sales roles, the range provided is the role’s On Target Earnings (“OTE”) range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.

Annual Salary: $255,000-$320,000 USD

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The ideal candidate is a strategic leader who can balance visionary thinking with operational excellence. You will set the marketing strategy, build and inspire high-performing teams, and create integrated marketing programs that tell Claude's story compellingly while driving measurable business outcomes.

Responsibilities:

• Define and own the comprehensive marketing strategy driving business outcomes for Claude
• Lead and develop a team of marketing professionals across multiple disciplines, fostering a culture of excellence, creativity, and data-driven decision-making
• Establish Claude's positioning in the market and develop messaging frameworks that differentiate Claude from competitors while authentically communicating Anthropic's commitment to AI safety
• Drive integrated marketing campaigns that build awareness, generate demand, and accelerate adoption across technical and non-technical prosumer segments
• Partner with product leadership to develop go-to-market strategies for new Claude capabilities and product features
• Build measurement frameworks and establish KPIs to track marketing effectiveness, regularly analyzing performance and optimizing strategies
• Own the marketing budget, allocating resources to maximize ROI across brand building, growth initiatives, and emerging opportunities
• Work closely with communications and policy teams to ensure marketing narratives align with Anthropic's broader mission and public commitments
• Identify strategic partnership and collaboration opportunities that extend Claude's reach and cultural relevance
• Represent marketing in executive forums, providing strategic counsel on market dynamics, competitive landscape, and growth opportunities
• Stay ahead of trends in AI adoption, marketing technology, and cultural shifts to inform forward-looking strategies

You may be a good fit if you have:

• 15+ years of marketing experience with at least 5 years in senior leadership roles overseeing the full marketing funnel
• Proven track record of building and scaling high-performing marketing teams at fast growth technology companies
• Experience developing and executing integrated marketing strategies that drive measurable business outcomes, scaling products in global markets
• Demonstrated success leading diverse teams across brand, growth, product marketing, and content/social functions
• Strong strategic thinking abilities with the capacity to translate company vision into actionable marketing plans
• Exceptional communication and presentation skills, with the ability to influence and inspire at all levels of the organization
• Experience marketing complex, technical products to both consumer and enterprise audiences
• Track record of driving business results in competitive, rapidly evolving markets
• Data-driven decision-making approach with comfort analyzing metrics and deriving actionable insights
• Proven ability to manage significant budgets and optimize resource allocation
• Strong cross-functional collaboration skills and experience working closely with product, sales, and executive teams
• Comfort operating in ambiguous environments and adapting strategies as markets and products evolve
• Deep passion for AI and its potential to positively impact society

Strong candidates may also have:

• Experience marketing AI, machine learning, or other emerging technology products
• Understanding of the AI safety landscape and experience communicating about responsible AI development
• Background in consumer technology products with large-scale adoption
• Experience working with or advising executive leadership and boards
• Expertise in leveraging AI and emerging technologies within marketing operations
• Previous experience at companies that balanced mission-driven work with commercial success

The annual compensation range for this role is $400,000-$570,000 USD.

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The Senior Field Marketing Manager, Europe will establish and execute field marketing across priority defence and government accounts in the United Kingdom, Netherlands, Norway, Poland, Romania, and Greece. This person will drive account-based marketing programs, support strategic capture efforts, and generate measurable pipeline impact in close partnership with regional sales and business development teams.

This is a hands-on role in a high-growth environment. The ideal candidate is equally comfortable developing account strategies and executing field programs, thrives in complex multinational government sales environments, and understands how to align marketing efforts with long-cycle defence procurement processes across multiple European markets.

Responsibilities:

Lead and execute field marketing across priority defence and government accounts in the UK, Netherlands, Norway, Poland, Romania, and Greece, tightly aligned with regional Go-to-Market priorities.

Develop and execute account-based marketing strategies for primary accounts, mapping buying centres and orchestrating multi-touch engagement across executive briefings, targeted campaigns, industry events, and owned customer programmes.

Demonstrate deep understanding of European defence procurement environments, acquisition cycles, NATO frameworks, and country-specific stakeholder landscapes, tailoring engagement strategies accordingly.

Engage key ministries and agencies including, but not limited to:

UK Ministry of Defence (MOD) and associated commands

Netherlands Ministry of Defence

Norwegian Ministry of Defence and defence materiel agencies

Polish Ministry of National Defence

Romanian Ministry of National Defence

Hellenic Ministry of National Defence (Greece)

Own strategy and execution for major defence and aerospace events across the region, prioritising high-value account engagement and executive-level meetings over brand presence alone.

Plan and execute owned customer events, private briefings, and targeted engagements in partnership with sales and capture teams to accelerate opportunity progression.

Align marketing programmes with regional sales objectives, pipeline targets, and account plans to drive measurable revenue impact across all focus markets.

Own Salesforce campaign execution, including creating and managing Campaign IDs, ensuring proper campaign structure, tracking member status, and maintaining data integrity in partnership with sales.

Partner closely with sales to ensure correct opportunity association, contact mapping, and required CRM field completion to support accurate pipeline reporting and attribution.

Build and execute programmes within Marketo, including campaign flows, audience segmentation, nurture programmes, performance tracking, and marketing-to-sales workflow alignment.

Establish KPIs aligned to European government sales realities, including account penetration, stakeholder engagement depth, opportunity influence, and deal acceleration.

Bring structure, accountability, and operational rigor to field marketing execution across strategically important European defence markets.

Required qualifications:

8–12 years of experience in field marketing, demand generation, or integrated marketing roles

Proven expertise in account-based marketing (ABM) within complex enterprise or government accounts

Demonstrated ability to drive pipeline, influence opportunities, and support deal progression

Hands-on experience executing events, executive engagements, and targeted field programmes

Strong experience working cross-functionally with Sales, BD, and capture teams

Hands-on Salesforce (SFDC) experience, including campaign creation, Campaign ID management, opportunity alignment, and pipeline reporting

Experience using marketing automation platforms (e.g., Marketo) for campaign execution, segmentation, and nurture flows

Ability to operate in a hands-on, high-growth environment with ownership and accountability

Preferred qualifications:

Experience marketing into European government, Ministry of Defence, or defence/aerospace sectors

Familiarity with UK MOD and other European defence ministries (Netherlands, Norway, Poland, Romania, Greece)

Understanding of European procurement cycles, NATO frameworks, and multi-country acquisition environments

Experience aligning marketing to capture efforts in long-cycle government deals

Additional European language proficiency

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The Senior Field Marketing Manager, India will establish and execute field marketing across India's defense and government ecosystem. This leader will drive account-based marketing programs, support strategic capture efforts, and generate measurable pipeline impact in close partnership with regional sales and business development teams.

This is a hands-on role in a high-growth environment. The ideal candidate is equally comfortable developing account strategies and executing field programs, thrives in complex government sales environments, and understands how to align marketing efforts with long-cycle defense procurement processes. This role reports to the VP of Global Field Marketing and Events.

Responsibilities:

• Lead and execute field marketing across India defense, Ministry of Defence, Armed Forces, DRDO, and strategic aerospace accounts, tightly aligned with regional Go-to-Market priorities.

• Develop and execute account-based marketing strategies for priority India-based government and defense accounts, mapping buying centers and orchestrating multi-touch engagement across events, executive briefings, targeted campaigns, and owned customer programs.

• Demonstrate deep understanding of India's defense procurement environment, acquisition cycles, and stakeholder landscape, tailoring engagement strategies accordingly.

• Own strategy and execution for major India-based defense and aerospace events, prioritizing high-value account engagement and executive-level meetings over brand presence alone.

• Plan and execute owned customer events, private briefings, and targeted engagements in partnership with sales and capture teams to accelerate opportunity progression.

• Align marketing programs with local sales objectives, pipeline targets, and account plans to drive measurable revenue impact.

• Own Salesforce campaign execution, including creating and managing Campaign IDs, ensuring proper campaign structure, tracking member status, and maintaining data integrity in partnership with sales.

• Partner closely with sales to ensure correct opportunity association, contact mapping, and required CRM field completion to support accurate pipeline reporting and attribution.

• Build and execute programs within Marketo, including campaign flows, audience segmentation, lead scoring alignment, and performance reporting.

• Establish KPIs aligned to India government sales realities, including account penetration, stakeholder engagement depth, opportunity influence, and deal acceleration.

• Bring structure, accountability, and operational rigor to field marketing execution within a fast-growing international market.

Required qualifications:

• 8–12 years of experience in field marketing, demand generation, or integrated marketing roles

• Proven expertise in account-based marketing (ABM) within complex enterprise or government accounts

• Demonstrated ability to drive pipeline, influence opportunities, and support deal progression

• Hands-on experience executing events, executive engagements, and targeted field programs

• Strong experience working cross-functionally with Sales, BD, and capture teams

• Hands-on Salesforce (SFDC) experience, including campaign creation, Campaign ID management, opportunity alignment, and pipeline reporting

• Experience with marketing automation platforms (e.g., Marketo) for campaign execution, segmentation, and nurture programs

• Ability to operate in a hands-on, high-growth environment with strong ownership and execution focus

Preferred qualifications:

• Experience marketing into India government, Ministry of Defence, Armed Forces, DRDO, or defense/aerospace sectors

• Strong understanding of India's defense procurement processes and long-cycle acquisition environments

• Experience aligning marketing programs to capture efforts for large, complex government deals

• Familiarity with key Indian defense stakeholders and decision-making structures

• Proficiency in Hindi or other regional Indian languages

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The Director of Field Marketing, North America will establish and scale field marketing across the U.S. Federal and Department of Defense ecosystem. This leader will build the discipline, processes, and team required to drive strategic account engagement, accelerate capture efforts, and generate measurable pipeline impact.

This is a player-coach role in a high-growth environment. The ideal candidate is equally comfortable setting strategy and executing in the field, thrives in ambiguity, and can build from scratch while adapting quickly as the organization scales.

Responsibilities:

• Lead and scale Field Marketing across U.S. Federal Civilian, Department of Defense, and Service branches, tightly aligned with Go-to-Market.
• Build and institutionalize field marketing as a disciplined, revenue-aligned function within a fast-growing organization.
• Develop and execute account-based marketing strategies for priority defense and federal accounts, mapping buying centers and orchestrating multi-touch engagement across events, executive briefings, and targeted campaigns.
• Demonstrate deep understanding of key defense personas including Program Executive Officers, Program Managers, operational commanders, acquisition stakeholders, and technical evaluators, tailoring engagement strategies accordingly.
• Own strategy and execution for major defense and aerospace events, prioritizing high-value account engagement and executive-level meetings over brand presence alone.
• Align marketing efforts with federal procurement cycles, budget timing, and capture strategies to support opportunity progression.
• Build and lead a high-performing North America field marketing team while remaining hands-on with vendor management, contracts, logistics, and program execution.
• Create and execute ABM events alongside the GTM team to generate new pipeline an accelerate existing opportunities.
• Establish KPIs that reflect federal sales realities, including account penetration, stakeholder engagement depth, opportunity creation, and deal acceleration.
• Bring creativity, structure, and adaptability to a rapidly evolving environment where new capabilities are being built in real time.

Qualifications:

• 10 to 15+ years of experience in field marketing, demand generation, or integrated marketing roles.
• Demonstrated success marketing into U.S. Federal Government, Department of Defense, or Service and Intelligence accounts.
• Strong understanding of federal procurement processes, multi-year program cycles, and defense acquisition environments.
• Proven experience building and executing account-based marketing strategies within complex, multi-stakeholder accounts.
• Credibility engaging senior military leaders, SES-level officials, and program executives.
• Experience leading teams while operating as a hands-on builder and operator.
• Ability to thrive in a fast-paced, high-growth organization where priorities shift and structure is still being developed.
• Strong cross-functional partnership skills with Sales, Business Development, Capture, and Growth teams.

Salary:

$175,000 - $263,000 a year

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Responsibilities: Design and drive integrated campaigns across social, digital, out-of-home, and events incorporating video, visual, audio, and written media Bring your experience leading highly visible brand campaigns to the role to help Cresta break through the noise with clarity and purpose Constantly dream up new storylines and creative tactics to get them in front of our audiences Partner across Communications, Content Marketing, Creative, Demand Generation, Field Marketing, and Product Marketing, and executive leadership to produce world-class strategies and content and bring them to market Constantly mine Cresta to uncover that next great untold story

Qualifications: 5+ years experience in brand/integrated marketing, advertising, or creative strategy, including at least 1 year in enterprise tech. Experience executing complex multi-modal campaigns at top-tier organizations: show us your portfolio! Have worked on high-visibility brand and advertising campaigns for a B2B brand Experience driving messaging and storytelling for a fast-growing company Messaging excellence: you can communicate complex ideas simply Creative mindset: you are full of ideas and are savvy about what works on social media, video and static advertising including out-of-home, and in written media Detail-oriented: you care about your ideas being well executed Highly collaborative & self-directed: you know how to get things done Comfortable working with senior executives and pushing them outside of their comfort zone Coachable, resilient, and highly motivated to drive outcomes San Francisco Bay Area or New York City preferred; willing to work in the office a minimum of 2x per week

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This role is a key member of the Ford Model e team, working across vertical areas of the business to execute integrated marketing plans. Reporting to the Sr. Manager, Consumer Marketing UEV, this role is responsible for the tactical execution of brand management and consumer marketing strategies for upcoming Universal EV (UEV) launches.

Responsibilities

Brand Management and Consumer Marketing Execution

• Develop go-to-market materials, messaging, and positioning tailored to diverse audiences to drive both consumer engagement and dealer support.
• Collaborate weekly with Product Managers, Sales/Merchandising, Marketing Communications, and Integrated Services to ensure a seamless customer journey.
• Support the vehicle line brand strategy by ensuring adherence across all regional and dealer-facing communications.
• Monitor market trends and competitive activity to provide insights that help position Model e products optimally for consumers.
• Manage multi-channel communication workflows, coordinating with experts across social, digital, web, email, and events.
• Execute brand management and consumer marketing tactics for in-market automotive products, ensuring all activities align with overarching brand goals.

Product Launches & Events

• Support the launch of new or updated vehicles by executing messaging and value propositions that captivate customers and dealers.
• Coordinate logistics and marketing for industry events and trade shows to enhance brand visibility.
• Execute branded experiences tailored for customers and stakeholders, ensuring alignment with brand objectives.
• Collaborate with agencies and partners to ensure high-quality delivery and impactful event experiences, managing planning, budgeting, vendor management and performance measurement

Retail & Dealer Integration

• Coordinate with the Education & Training team to deliver eLearning modules, video walk-arounds, and sales aids (FAQs, sales sheets).
• Define the in-store experience by incorporating Model e into Dealer Signature 2.0 and managing physical/digital POS toolkits.
• Support major dealer milestones, including Dealer meetings, in-dealer training, and events
• Coordinate Field Leader prep meetings and manage EFC announcements and communications.

Partnerships

• Identify and leverage high-impact brand partnerships, meticulously developing and nurturing these relationships to expand our market reach and enhance brand perception.
• Lead the charge in creating mutually beneficial collaborations that align with our brand positioning and strategic objectives, translating innovative ideas into tangible brand success.

Qualifications

You'll have...

• Bachelor’s degree.
• 5+ years of experience in marketing and communications roles, specifically in Brand and/or Consumer Marketing.

Even better, you may have...

• Proven experience in executing integrated marketing plans within the automotive industry.
• Strong project management skills with a focus on retail and dealer environments.
• Ability to navigate complex environments and coordinate across multiple internal skill teams (Marketing, Field Ops, C&I, Training, Sales).
• Knowledge of dealership operations, including allocation and sales strategy.
• Demonstrated business acumen and the ability to translate data into actionable marketing tactics.
• Exceptional communication and storytelling skills, with experience developing content for both consumers and dealer partners.
• Experience managing creative agencies and vendors.
• Strong knowledge of the automotive and commercial automotive industries.

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Microsoft are looking for a talented EMEA Director - Customer & Partner Marketing - Microsoft Advertising at their Multiple Locations, United Kingdom office. This role sits at the heart of strategic decision-making, turning market data into actionable insights for a company that's revolutionising the technology industry. You'll work directly with leadership to shape the company's direction in the EMEA region.

About the Role

As a Director of EMEA Integrated Marketing, you will play a pivotal role in shaping Microsoft Advertising's growth and ensuring that regional and market strategies and activations build the brand and drive revenue. This position involves overseeing the omni-channel marketing strategy for EMEA markets, collaborating with cross-functional teams, and driving planning and executional excellence across various channels. In essence, you are focused on achieving Microsoft Advertising's business objectives through compelling and relevant omni-channel strategy tailored to the specific regional and market needs.

Accountabilities

• Be a leader for Microsoft Advertising both inside and outside the company, advocating for the customer and Microsoft values to help our clients and partners succeed.
• Represent Microsoft Advertising across EMEA as a thought leader and steward of the Microsoft Advertising brand, including speaking at events, engaging with clients and participating in industry associations.
• Partner with cross-functional teams to guide the vision for EMEA growth and meet regional and market needs.
• Build and develop an international team of diverse and talented marketers.

The Candidate we're looking for

Experience:

• Proven years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience.

Technical skills:

• Solid years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience.

Personal attributes:

• Strong leadership and management skills, with the ability to motivate and inspire a team.
• Excellent communication and interpersonal skills, with the ability to build strong relationships with stakeholders.
• Proven ability to drive business growth and revenue through effective marketing strategies.

Benefits

• Competitive salary and bonus structure.
• Comprehensive benefits package, including health insurance, retirement plan, and paid time off.
• Opportunities for professional development and career growth.
• Collaborative and dynamic work environment.
• Access to cutting-edge technology and tools.
• Flexible work arrangements, including remote work options.

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Microsoft Advertising are looking for a talented EMEA Director - Customer & Partner Marketing at their Enfield office. This role sits at the heart of strategic decision-making, turning market data into actionable insights for a company that's revolutionising the advertising technology landscape. You'll work directly with leadership to shape the company's direction in the EMEA markets.

About the Role

As a Director of EMEA Integrated Marketing, you will play a pivotal role in shaping Microsoft Advertising's growth and ensuring that regional and market strategies and activations build the brand and drive revenue. This position involves overseeing the omni-channel marketing strategy for EMEA markets, collaborating with cross-functional teams, and driving planning and executional excellence across various channels. In essence, you are focused on achieving Microsoft Advertising's business objectives through compelling and relevant omni-channel strategy tailored to the specific regional and market needs.

Accountabilities

• Be a leader for Microsoft Advertising both inside and outside the company, advocating for the customer and Microsoft values to help our clients and partners succeed.
• Represent Microsoft Advertising across EMEA as a thought leader and steward of the Microsoft Advertising brand, including speaking at events, engaging with clients and participating in industry associations.
• Partner with cross-functional teams to guide the vision for EMEA growth and meet regional and market needs.
• Build and develop an international team of diverse and talented marketers.

The Candidate we're looking for

Experience:

• Proven years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience.

Technical skills:

• Solid years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience.

Personal attributes:

• Strong leadership and management skills, with the ability to build and develop high-performing teams.
• Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams and stakeholders.
• Proven ability to drive business growth and revenue through effective marketing strategies and tactics.

Benefits

• Competitive salary and bonus structure.
• Comprehensive benefits package, including health insurance, retirement plan, and paid time off.
• Opportunities for professional development and growth within the company.
• Collaborative and dynamic work environment.

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