We are seeking a Head of Integrated Marketing to lead all marketing efforts for Claude, Anthropic's flagship AI assistant. As the marketing leader for Claude, you will develop and execute the comprehensive marketing vision and strategy that drives awareness, preference and adoption for Claude across our core prosumer audiences.
\nThe ideal candidate is a strategic leader who can balance visionary thinking with operational excellence. You will set the marketing strategy, build and inspire high-performing teams, and create integrated marketing programs that tell Claude's story compellingly while driving measurable business outcomes.
\nResponsibilities
\nRequirements
\nSalary
\nThe annual compensation range for this role is $400,000-$570,000 USD.
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\nThe ideal candidate is a strategic problem solver with strong operational difficulty, deep expertise in demand generation and pipeline management, and a proven ability to translate strategy into high-impact, measurable marketing programs. This role will work closely with regional sales leadership, global marketing teams, and our partner ecosystem to drive pipeline growth, accelerate deal velocity, and strengthen market presence.
\nResponsibilities
\nRequirements
\nBenefits
\nAs a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do.
\nWe strive to have parity of benefits across regions and while regulations differ from place to place, we believe taking care of our people is the right thing to do.
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\nThe ideal candidate is a strategic leader who can balance visionary thinking with operational excellence. You will set the marketing strategy, build and inspire high-performing teams, and create integrated marketing programs that tell Claude's story compellingly while driving measurable business outcomes.
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\nYou may be a good fit if you have:
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\nThe annual compensation range for this role is $400,000-$570,000 USD.
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Homeowner Marketing Strategy & Representation Define, map, and own the consumer journey from a homeowner's initial interaction (claiming a home) through to the final instruction of an agent and the subsequent use of Zoopla's moving services. Act as the dedicated Marketing representative in product development and roadmap meetings for the homeowner/vendor and moving services areas, ensuring marketing requirements, capabilities, and dependencies are clearly understood and integrated early. Develop and cascade compelling, consumer-centric messaging that articulates the holistic value of Zoopla's tools and the Moving Services ecosystem to drive high-value homeowner action. #### 2. Cross-Channel Project Management & Execution Serve as the marketing lead for all marketing strands impacting the full journey, coordinating and aligning efforts across: + CRM/ECRM: Optimising automated communications to nurture homeowners, driving them not only to agent comparison tools but also to Moving Services at key moments. + Content: Briefing the content team on required assets (guides, articles) to support feature adoption and Organic Performance (SEO) for high-intent queries. + Performance Marketing: Ensuring campaigns for both seller and moving services have optimised messaging and handover points. + Conversion Optimisation & Hand-offs: Work with data and product teams to identify and execute on opportunities to improve core marketing KPIs like MyHome sign-up rates and optimising the transition/lead quality between the property process and moving services partners. + Launch Readiness: Ensure all marketing touchpoints and channels are prepared and aligned to deliver a successful Go-To-Market (GTM) for any new feature release within the homeowner or moving services experience. #### 3. Performance & Retention Focus Own the marketing-related performance metrics for the homeowner and moving services areas, including weekly/monthly reporting on core KPIs. Continuously analyse the performance of marketing activities within the full lifecycle and translate these findings into actionable insights for the wider Marketing team to optimise current campaigns and drive both seller and moving services leads. Monitor competitor marketing tactics and consumer messaging specifically related to home valuation, agent selection, and associated moving services to identify opportunities for Zoopla to gain an edge. ### Key Performance Indicators (KPIs) High-Value Leads (delivered to agent customers) Moving Services Lead/Conversion Volume (e.g., Mortgage Appointment Booked, Conveyancing Quote Requested) MyHome (Active Homeowner) Sign-up Volume Agent Valuation Request/Find an Agent Comparison Volume Homeowner Feature Adoption & Retention Metrics ### Core Competencies for Success Proven experience in a B2C Marketing, Digital Marketing, or Product Marketing role, with a clear focus on the consumer journey. Demonstrated expertise in project managing integrated marketing campaigns across multiple channels (CRM, SEO, Paid, Content). Highly analytical and commercially minded, with the ability to measure and report on the effectiveness of marketing activities against defined KPIs. Strong experience working as a dedicated marketing representative with Product and Technology teams to influence outcomes. Exceptional collaboration and influencing skills, with a track record of driving results without direct line management authority. A customer-first mindset and a passion for creating impactful consumer experiences.
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