As a GTM Data Analyst, you will provide data-driven insights to support integrated go-to-market campaigns and events. You will partner closely with cross-functional GTM teams to support planning, execution, and measurement of integrated initiatives.
\nhương Campaign & Event Reporting: Build and maintain reporting that provides visibility into the performance of integrated campaigns, programs, and events. Performance Analysis: Analyze campaign and event data to identify trends, insights, and opportunities for improvement. Cohort & Segment Analysis: Support analysis of audience segments and cohorts to better understand reach, engagement, and conversion across integrated programs. Cross-Functional Collaboration: Work closely with Marketing, Sales, and GTM partners to respond to reporting and analysis needs. Operational Excellence: Support improvements to metric definitions, data quality, and reporting consistency for campaign and event measurement. Insight Sharing: Translate analysis into clear, actionable insights and share learnings with stakeholders.
\nThis role requires 3–5 years of experience in analytics, GTM, marketing analytics, or a related field. You should have a strong understanding of GTM metrics related to campaigns, pipeline, and events, as well as experience with data analytics and business intelligence tools (e.g., SQL, Tableau, Looker).
\nThe base salary range for this role is $153,000 - $182,750, and actual base pay will depend on a variety of factors such as education, skills, experience, location, etc.
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\nThe Head of GTM Finance will help shape how Plaid deploys capital, wins in the market, and builds the analytical infrastructure to sustain growth at scale. The GTM Finance function is a strategic partner to Plaid's world-class Go-to-Market organization. The team owns revenue forecasting, ROI analytics, and performance visibility , and serves as a critical voice in resource allocation decisions.
\nAs Head of GTM Finance, you will work closely with Sales, Marketing, RevOps, Product, and the Executive team to ensure our GTM engine delivers best-in-class results. You will report directly to the CFO and act as the primary finance partner to our Chief Operating Officer, who oversees all GTM functions including Sales, Marketing, Commercial, and Communications.
\nResponsibilities:
\nQualifications:
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