This is a high-visibility role for a marketing-first strategist who can also engage credibly across the full GTM spectrum, requiring deep expertise, sharp business acumen, and the ability to operate with a high degree of autonomy across a sophisticated book of business.

You will own the strategic relationship with your customers end-to-end, bringing together marketing expertise with a strong understanding of GTM dynamics to design strategies that drive measurable outcomes.

This is not a transactional role , it demands a consultant's mindset, a marketer's instincts, and a strategist's ability to connect the dots across complex organizations.

Responsibilities:

Strategic Advisory & Consulting

Serve as the primary strategic advisor and media expert for a portfolio of ZoomInfo's highest-priority marketing customers

Lead custom end-to-end Engagement Track consulting series , spanning planning, strategy, education, and framework design , tailored to each customer's unique business objectives

Provide expert recommendations across audience building, creative direction, media planning, full-funnel marketing strategy, and GTM efforts beyond advertising

Navigate and build relationships across GTM personas such as marketing, sales, and operations within customer organizations, adapting your approach and recommendations to each stakeholder's priorities and goals

Represent ZoomInfo as a subject matter expert in customer-facing engagements and executive recurring business reviews alongside your account team partners

Campaign Performance & Spend Growth

Own Ad Spend Usage, credit consumption and platform adoption and growth across your book of business, with a focus on performance-led, sustainable expansion

Conduct Advertising Performance Reviews, translating complex performance data into clear, actionable insights and concrete next-step recommendations

Meet regularly with customers to review campaign performance, drive optimizations, and identify growth opportunities

Accelerate adoption through strategic guidance, activation planning, and hands-on consultation

Cross-Functional Collaboration

Partner with cross-functional teams such as sales, onboarding, account management and customer success, to align adoption outcomes and deliver value

Collaborate with Account Managers on growth strategy grounded in customer performance and value realization

Surface customer insights and performance trends to internal teams to inform product, enablement, and go-to-market decisions

What You Bring:

7–10 years of experience in digital advertising, ad strategy, sales and GTM consulting

Proven experience in a high-visibility, strategic client-facing capacity within SaaS, professional services, or consulting environments

Demonstrated ability to engage and build credibility across marketing, sales, and operations personas , tailoring strategy and communication to each audience

Deep understanding of DSPs and the ability to articulate their value in business-outcomes-driven terms to both technical and executive stakeholders

Strong track record of translating complex business goals into actionable, measurable GTM strategies

Experience managing complex, multi-stakeholder engagements with competing priorities and high expectations

Excellent communication skills across written, verbal, and executive presentation formats

High degree of autonomy, organizational rigor, and comfort navigating ambiguity in a fast-paced environment

A genuine passion for strategic problem-solving, marketing performance, and delivering measurable customer value

This role is a hybrid in-office position, with an expectation of 3 days in office and 2 days at home. Some travel will be required for this role, including occasional trips to client sites, meetings, or company events as needed.

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