We're hiring our first Growth Product Manager to spearhead Replit's next wave of growth. This is a rare opportunity to own the full growth strategy for one of the world's fastest-growing platforms. You will play a crucial role in establishing our growth culture, building growth infrastructure, and turning chaos into a systematic, repeatable engine that compounds over time.

In this role, you will:

• Drive Replit’s growth strategy end-to-end: Develop and execute product strategies focused on user acquisition, activation, monetization, and retention.

• Build, experiment, and iterate quickly: Use data and creativity to fuel rapid experimentation. Develop hypotheses, run A/B tests, and analyze metrics to continuously improve our onboarding flows, activation rates, conversion funnels, and engagement loops.

• Collaborate across a world-class team: Work cross-functionally with engineering, design, data science, marketing, and community teams to execute high-impact growth initiatives.

• Champion the user and uncover new opportunities: Conduct user research and dig into user feedback to identify pain points and new ideas for growth.

What You’ll Bring (Requirements):

• Growth Product Management Experience: Demonstrated experience driving substantial user growth in a B2C, prosumer, or self-serve SaaS product.

• Data-Driven & Analytical Skills: You are highly analytical and fluent in using data to inform decisions. Hands-on experience with A/B testing, funnel analysis, and experimentation is essential.

• Product Sense & User Obsession: Deep empathy for users and a passion for creating delightful, habit-forming user experiences. You think creatively about how to reduce friction and increase engagement at each touchpoint of the user journey.

• Execution & Leadership: A self-starter attitude with the ability to thrive in a fast-paced, ambiguous environment. You take ownership from ideation through execution, align cross-functional teams, and can influence without authority. Excellent communication and stakeholder management skills are a must.

• Passion for Our Mission and Tech: Genuine enthusiasm for Replit’s mission to democratize software creation, and excitement about the role of AI in software development.

Nice to Have (Preferred Qualifications):

• Technical background: Computer Science degree or coding experience. Ability to engage with engineers on technical trade-offs and understand the developer mindset.

• B2B/Enterprise growth exposure: Empathy for business and team users – e.g. experience designing products or features for professional or enterprise customers. Understanding of product-led sales or virality in a team context would be helpful as we expand Replit’s footprint in organizations.

• Startup growth chops: You’ve helped build or scale a product in a high-growth startup environment before. Comfort with “building the plane as you fly it” will serve you well as our first growth PM.

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Growth - Performance Marketing & Growth Optimizations

Location

San Francisco

Employment Type

Full time

Department

Compensation

• $239K – $265K • Offers Equity

The base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. If the role is non-exempt, overtime pay will be provided consistent with applicable laws. In addition to the salary range listed above, total compensation also includes generous equity, performance-related bonus(es) for eligible employees, and the following benefits.

• Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts

• Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)

• 401(k) retirement plan with employer match

• Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)

• Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees

• 13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)

• Mental health and wellness support

• Employer-paid basic life and disability coverage

• Annual learning and development stipend to fuel your professional growth

• Daily meals in our offices, and meal delivery credits as eligible

• Relocation support for eligible employees

• Additional taxable fringe benefits, such as charitable donation matching and wellness stipends, may also be provided.

More details about our benefits are available to candidates during the hiring process.

This role is at-will and OpenAI reserves the right to modify base pay and other compensation components at any time based on individual performance, team or company results, or market conditions.

About the Team

The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of global performance marketing, AI-powered workflows, in-product optimization, insights, experimentation, and creative ops engineering.

About the Role

Growth Marketing is a rapidly scaling functional area, accelerating growth by connecting out-of-product and in-product experiences into seamless journeys that acquire, retain, and re-engage users, unlocking ChatGPT’s transformative potential in users’ daily lives. We work cross-functionally with product, engineering, design, data science, finance, and marketing to unlock scalable growth levers and deliver measurable impact across diverse markets.

This team thrives on rapid testing, rigorous measurement, and creative problem solving, all while keeping user value at the center of our decision-making.

This role is based in San Francisco. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees.

In this role, you will:

• Designing and executing global paid acquisition campaigns across multiple channels (search, social, influencer, programmatic, emerging formats) to drive high-quality user growth.

• Leading growth experiments and A/B testing - defining hypotheses, setting up measurement frameworks, enhancing conversions, and translating insights into scalable playbooks.

• Partnering with engineering and data science to build, test, and refine growth tooling, creative ops automation, and optimization algorithms.

• Managing full-funnel performance metrics, from reach/engagement to LTV/CAC, and identifying new opportunities for efficiency and scale.

• Developing AI-native workflows that transform how we scale, reach, personalize bringing users from out-of-product experiences to in-product entry points and LTV-optimized user journeys.

• Build AI-first creative systems, collaborating with design to rapidly prototype and test high-performing assets.

• Expanding growth channels and market coverage, with attention to localization and regional performance nuances.

• Driving influencer and creator partnerships as part of the paid and organic growth mix.

• Collaborating with product teams to improve in-product conversion and onboarding flows.

• Developing and refining our attribution models, marketing tech stack, and automation processes to ensure we’re always optimizing for maximum impact.

You might thrive in this role if you are/have:

• 8+ years of experience in growth marketing, performance marketing, or growth product management, ideally in high-growth tech.

• Proven ability to launch, scale, and optimize paid channels at significant budgets.

• Strong analytical skills and proficiency with measurement tools (Google Analytics, internal BI tools, experimentation platforms).

• Experience with AI-driven marketing tools, creative ops engineering, and workflow automation.

• Familiarity with engineering concepts and ability to work with technical teams to ship growth and martech infrastructure.

• A test-and-learn mindset and comfort with fast-paced, ambiguous environments.

• Excellent cross-functional communication skills and stakeholder management experience.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the fabric of our society.

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Location

New York City

Employment Type

Full time

Location Type

Hybrid

Department

Compensation

• $239K – $265K • Offers Equity

The base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. If the role is non-exempt, overtime pay will be provided consistent with applicable laws. In addition to the salary range listed above, total compensation also includes generous equity, performance-related bonus(es) for eligible employees, and the following benefits.

• Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts

• Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)

• 401(k) retirement plan with employer match

• Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)

• Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees

• 13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)

• Mental health and wellness support

• Employer-paid basic life and disability coverage

• Annual learning and development stipend to fuel your professional growth

• Daily meals in our offices, and meal delivery credits as eligible

• Relocation support for eligible employees

• Additional taxable fringe benefits, such as charitable donation matching and wellness stipends, may also be provided.

More details about our benefits are available to candidates during the hiring process.

This role is at-will and OpenAI reserves the right to modify base pay and other compensation components at any time based on individual performance, team or company results, or market conditions.

About the Team

The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of global performance marketing, AI-powered workflows, in-product optimization, insights, experimentation, and creative ops engineering.

About the Role

Growth Marketing is a rapidly scaling functional area, accelerating growth by connecting out-of-product and in-product experiences into seamless journeys that acquire, retain, and re-engage users, unlocking ChatGPT’s transformative potential in users’ daily lives. We work cross-functionally with product, engineering, design, data science, finance, and marketing to unlock scalable growth levers and deliver measurable impact across diverse markets.

This team thrives on rapid testing, rigorous measurement, and creative problem solving, all while keeping user value at the centre of our decision-making.

This role is based in New York, NY. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees.

In this role, you will:

• Designing and executing global paid acquisition campaigns across multiple channels (search, social, influencer, programmatic, emerging formats) to drive high-quality user growth.

• Leading growth experiments and A/B testing - defining hypotheses, setting up measurement frameworks, enhancing conversions, and translating insights into scalable playbooks.

• Partnering with engineering and data science to build, test, and refine growth tooling, creative ops automation, and optimization algorithms.

• Managing full-funnel performance metrics, from reach/engagement to LTV/CAC, and identifying new opportunities for efficiency and scale.

• Developing AI-native workflows that transform how we scale, reach, personalize bringing users from out-of-product experiences to in-product entry points and LTV-optimized user journeys.

• Build AI-first creative systems, collaborating with design to rapidly prototype and test high-performing assets.

• Expanding growth channels and market coverage, with attention to localization and regional performance nuances.

• Driving influencer and creator partnerships as part of the paid and organic growth mix.

• Collaborating with product teams to improve in-product conversion and onboarding flows.

• Developing and refining our attribution models, marketing tech stack, and automation processes to ensure we’re always optimizing for maximum impact.

You might thrive in this role if you are/have:

• 8+ years of experience in growth marketing, performance marketing, or growth product management, ideally in high-growth tech.

• Proven ability to launch, scale, and optimize paid channels at significant budgets.

• Strong analytical skills and proficiency with measurement tools (Google Analytics, internal BI tools, experimentation platforms).

• Experience with AI-driven marketing tools, creative ops engineering, and workflow automation.

• Familiarity with engineering concepts and ability to work with technical teams to ship growth and martech infrastructure.

• A test-and-learn mindset and comfort with fast-paced, ambiguous environments.

• Excellent cross-functional communication skills and stakeholder management experience.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. They push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through their products.

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