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You will set the marketing strategy, build and inspire high-performing teams, and create integrated marketing programs that tell Claude&#39;s story compellingly while driving measurable business outcomes.</p>\n<p>Responsibilities:</p>\n<ul>\n<li>Define and own the comprehensive marketing strategy driving business outcomes for Claude</li>\n<li>Lead and develop a team of marketing professionals across multiple disciplines, fostering a culture of excellence, creativity, and data-driven decision-making</li>\n<li>Establish Claude&#39;s positioning in the market and develop messaging frameworks that differentiate Claude from competitors while authentically communicating Anthropic&#39;s commitment to AI safety</li>\n<li>Drive integrated marketing campaigns that build awareness, generate demand, and accelerate adoption across technical and non-technical prosumer segments</li>\n<li>Partner with product leadership to develop go-to-market strategies for new Claude capabilities and product features</li>\n<li>Build measurement frameworks and establish KPIs to track marketing effectiveness, regularly analyzing performance and optimizing strategies</li>\n<li>Own the marketing budget, allocating resources to maximize ROI across brand building, growth initiatives, and emerging opportunities</li>\n<li>Work closely with communications and policy teams to ensure marketing narratives align with Anthropic&#39;s broader mission and public commitments</li>\n<li>Identify strategic partnership and collaboration opportunities that extend Claude&#39;s reach and cultural relevance</li>\n<li>Represent marketing in executive forums, providing strategic counsel on market dynamics, competitive landscape, and growth opportunities</li>\n<li>Stay ahead of trends in AI adoption, marketing technology, and cultural shifts to inform forward-looking strategies</li>\n</ul>\n<p>You may be a good fit if you have:</p>\n<ul>\n<li>15+ years of marketing experience with at least 5 years in senior leadership roles overseeing the full marketing funnel</li>\n<li>Proven track record of building and scaling high-performing marketing teams at fast growth technology companies</li>\n<li>Experience developing and executing integrated marketing strategies that drive measurable business outcomes, scaling products in global markets</li>\n<li>Demonstrated success leading diverse teams across brand, growth, product marketing, and content/social functions</li>\n<li>Strong strategic thinking abilities with the capacity to translate company vision into actionable marketing plans</li>\n<li>Exceptional communication and presentation skills, with the ability to influence and inspire at all levels of the organization</li>\n<li>Experience marketing complex, technical products to both consumer and enterprise audiences</li>\n<li>Track record of driving business results in competitive, rapidly evolving markets</li>\n<li>Data-driven decision-making approach with comfort analyzing metrics and deriving 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In addition to the salary range listed above, total compensation also includes generous equity, performance-related bonus(es) for eligible employees, and the following benefits.</p>\n<ul>\n<li>Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts</li>\n</ul>\n<ul>\n<li>Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)</li>\n</ul>\n<ul>\n<li>401(k) retirement plan with employer match</li>\n</ul>\n<ul>\n<li>Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)</li>\n</ul>\n<ul>\n<li>Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees</li>\n</ul>\n<ul>\n<li>13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)</li>\n</ul>\n<ul>\n<li>Mental health and wellness support</li>\n</ul>\n<ul>\n<li>Employer-paid basic life and disability coverage</li>\n</ul>\n<ul>\n<li>Annual learning and development stipend to fuel your professional growth</li>\n</ul>\n<ul>\n<li>Daily meals in our offices, and meal delivery credits as eligible</li>\n</ul>\n<ul>\n<li>Relocation support for eligible employees</li>\n</ul>\n<ul>\n<li>Additional taxable fringe benefits, such as charitable donation matching and wellness stipends, may also be provided.</li>\n</ul>\n<p><strong>About The Team</strong></p>\n<p>The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of surface optimizations, in-product funnel improvements, actionable insights, disciplined experimentation, global performance marketing, and AI-powered workflows.</p>\n<p><strong>About The Role</strong></p>\n<p>We are seeking a full-funnel ‘growth athlete’ with deep expertise in email, notifications, and lifecycle growth initiatives. You will design and scale this motion and associated campaigns across ChatGPT user journeys with rigorous analytical thinking and high-velocity experimentation. This team thrives on rapid testing, precise measurement, and creative problem solving, always keeping user value at the center of our decision-making.</p>\n<p>You will own email/notification/lifecycle growth programs end-to-end—from strategy and creative development to deployment, measurement, and iteration. This role is highly cross-functional and will require close collaboration with engineering, product, data science, and design teams to drive engagement, retention, and monetization through these growth levers.</p>\n<p><strong>In this role, you will:</strong></p>\n<ul>\n<li>Design, launch, and optimize global lifecycle tests and programs (email, push notifications, in-app messaging) to drive activation, engagement, and retention across B2C and B2B segments.</li>\n</ul>\n<ul>\n<li>Own end-to-end messaging strategy, including audience segmentation, personalized journeys, channel selection, and timing to maximize conversion and long-term value.</li>\n</ul>\n<ul>\n<li>Develop testing roadmaps for lifecycle campaigns, running A/B and multivariate experiments to improve open rates, click-through rates, and downstream metrics such as paid conversion, DAU/WAU impact, and LTV.</li>\n</ul>\n<ul>\n<li>Partner with product and engineering to enhance messaging infrastructure (event triggers, experimentation tools, data pipelines) and enable sophisticated targeting and automation.</li>\n</ul>\n<ul>\n<li>Build and maintain funnel performance dashboards to surface opportunities and guide prioritization.</li>\n</ul>\n<ul>\n<li>Collaborate with creative and design teams to craft compelling copy and visuals that reinforce ChatGPT’s brand and value proposition while driving measurable outcomes.</li>\n</ul>\n<ul>\n<li>Leverage AI-powered workflows to personalize communications at scale, using predictive models to optimize content, timing, and delivery.</li>\n</ul>\n<ul>\n<li>Partner with data science to develop attribution models and measure the incremental impact of these growth levers. Share these learnings with the broader organization.</li>\n</ul>\n<p><strong>You might thrive in this role if you are/have:</strong></p>\n<ul>\n<li>8+ years of growth experience spanning both consumer (B2C) and business (B2B) products, with a track record of scaling email, push, and in-app messaging platforms and growth initiatives driving activation, engagement, and paid conversion.</li>\n</ul>\n<ul>\n<li>Deep expertise in audience segmentation, targeting, and multi-channel orchestration (email, push, in-app, SMS) across self-serve consumer funnels and multi-stakeholder B2B purchase journeys.</li>\n</ul>\n<ul>\n<li>Hands-on experience with automation, email, and messaging platforms (e.g., SendGrid, Braze, Iterable, [Customer.io](http://customer.io/), Marketo) and comfort working with APIs, event triggers, and CRM data.</li>\n</ul>\n<ul>\n<li>Proven ability to design and interpret experimentation and measurement frameworks—A/B tests, multivariate testing, and incrementality studies—to optimize lifecycle touchpoints across different customer types.</li>\n</ul>\n<ul>\n<li>Strong analytical skills with the ability to model consumer funnels and lead-to-customer pipelines, leveraging data to identify growth opportunities and measure impact.</li>\n</ul>\n<ul>\n<li>Demonstrated success collaborating cross-functionally with product, engineering, design, sales, and analytics teams to build scalable lifecycle programs and nurture both individual users and enterprise accounts.</li>\n</ul>\n<ul>\n<li>Ability to balance strategic planning with tactical execution—from high-level journey mapping/opportunity sizing to writing copy, QAing campaigns, and optimizing workflows directly in messaging platforms.</li>\n</ul>\n<ul>\n<li>Familiarity with AI-powered personalization/workflows and predictive modeling is a strong plus.</li>\n</ul>\n<ul>\n<li>A test-and-learn mindset and comfort operating in a fast-paced, highly iterative environment.</li>\n</ul>\n<p><strong>About OpenAI</strong></p>\n<p>OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.</p>\n<p>We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.</p>\n<p>For additional information, please see [OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement](https://cdn.openai.com/policies/eeo-policy-statement.pdf).</p>\n<p>Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct impact on your ability to perform the job safely and effectively, and we will consider this in our hiring process.</p>\n<p style=\"margin-top:24px;font-size:13px;color:#666;\">XML job scraping automation by <a href=\"https://yubhub.co\">YubHub</a></p>","url":"https://yubhub.co/jobs/job_7cdf7623-ced","directApply":true,"hiringOrganization":{"@type":"Organization","name":"OpenAI","sameAs":"https://jobs.ashbyhq.com","logo":"https://logos.yubhub.co/openai.com.png"},"x-apply-url":"https://jobs.ashbyhq.com/openai/8e146ecb-2bc4-406e-843d-b4b5a8dc09ef","x-work-arrangement":"hybrid","x-experience-level":"senior","x-job-type":"Full time","x-salary-range":"$239K – $265K • Offers Equity","x-skills-required":["email","notifications","lifecycle growth initiatives","audience segmentation","personalized journeys","channel selection","timing","conversion","long-term value","A/B testing","multivariate testing","incrementality studies","APIs","event triggers","CRM data","data pipelines","AI-powered workflows","predictive modeling"],"x-skills-preferred":["automation","email and messaging platforms","APIs","event triggers","CRM data","data pipelines","AI-powered workflows","predictive modeling"],"datePosted":"2026-03-08T22:16:21.032Z","jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"San Francisco"}},"employmentType":"FULL_TIME","occupationalCategory":"Engineering","industry":"Technology","skills":"email, notifications, lifecycle growth initiatives, audience segmentation, personalized journeys, channel selection, timing, conversion, long-term value, A/B testing, multivariate testing, incrementality studies, APIs, event triggers, CRM data, data pipelines, AI-powered workflows, predictive modeling, automation, email and messaging platforms, APIs, event triggers, CRM data, data pipelines, AI-powered workflows, predictive modeling","baseSalary":{"@type":"MonetaryAmount","currency":"USD","value":{"@type":"QuantitativeValue","minValue":239000,"maxValue":265000,"unitText":"YEAR"}}},{"@context":"https://schema.org","@type":"JobPosting","identifier":{"@type":"PropertyValue","name":"YubHub","value":"job_38da4760-b09"},"title":"Product Marketing Manager, SMB","description":"<p><strong>Location</strong></p>\n<p>San Francisco</p>\n<p><strong>Employment Type</strong></p>\n<p>Full time</p>\n<p><strong>Department</strong></p>\n<p>Marketing</p>\n<p><strong>Compensation</strong></p>\n<ul>\n<li>$284K – $315K • Offers Equity</li>\n</ul>\n<p>The base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. 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We are responsible for developing and executing strategies that drive awareness, engagement, and usage for OpenAI’s products and platform. We take a data-driven approach to understand our customers&#39; needs and challenges, ensuring that their voices are reflected in product development and messaging. We then partner closely with Product, Engineering, Growth, Sales, Research, Comms, and Design teams to create a cohesive customer experience across all our channels.</p>\n<p><strong>About the Role</strong></p>\n<p>As a Product Marketing Manager (PMM) for small businesses (SMB), you will define and drive marketing strategies that fuel adoption, engagement, and long-term growth across OpenAI’s product portfolio serving small business customers. This includes ChatGPT Business, our API/Platform, Codex, and new products and features designed to help small businesses build, automate, and scale with AI.</p>\n<p>This role calls for a strategic marketer who can craft compelling narratives by deeply understanding both OpenAI’s products and the evolving needs of small businesses — from founders and business owners to technical builders. You will translate complex technical functionality into clear, role-based value across a range of SMB use cases.</p>\n<p>You will drive go-to-market strategy for the SMB segment across multiple products, helping ensure small businesses thrive wherever they are in their AI adoption journey: from first experimentation to scaled deployment. This includes shaping positioning, segmentation, messaging, and lifecycle strategy that drives acquisition, activation, expansion, and retention within the SMB customer base.</p>\n<p>This role is based in San Francisco, CA. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees.</p>\n<p><strong>In this role, you will:</strong></p>\n<ul>\n<li>Develop and execute SMB-focused go-to-market strategies across ChatGPT Business, the OpenAI API, Codex, and new products and feature launches.</li>\n<li>Define segmentation, positioning, and messaging tailored to small business personas across industries, roles, and levels of technical maturity.</li>\n<li>Collaborate with product and research teams to translate complex technical concepts into clear, user-centric messaging.</li>\n<li>Leverage market research and competitive analysis to inform product positioning and identify growth opportunities.</li>\n<li>Create and manage marketing campaigns, content, and materials that grow engagement, adoption and revenue.</li>\n<li>Analyze product usage data and user feedback to refine marketing strategies and improve user experience.</li>\n</ul>\n<p><strong>You might thrive in this role if you:</strong></p>\n<ul>\n<li>Have 12+ years of experience in product marketing or segment marketing within technology or SaaS.</li>\n<li>Have experience marketing platform, developer, or product-led offerings to SMB or mid-market audiences.</li>\n<li>Have a strong understanding of AI technologies and the ability to articulate their value to both technical and non-technical business users.</li>\n<li>Have led successful product launches or growth initiatives that drive adoption and expansion.</li>\n<li>Are comfortable working cross-functionally in a fast-paced, dynamic environment.</li>\n<li>Take a customer-back approach to segmentation, positioning, and lifecycle strategy.</li>\n</ul>\n<p><strong>About OpenAI</strong></p>\n<p>OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. 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If the role is non-exempt, overtime pay will be provided consistent with applicable laws. In addition to the salary range listed above, total compensation also includes generous equity, performance-related bonus(es) for eligible employees, and the following benefits.</p>\n<ul>\n<li>Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts</li>\n</ul>\n<ul>\n<li>Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)</li>\n</ul>\n<ul>\n<li>401(k) retirement plan with employer match</li>\n</ul>\n<ul>\n<li>Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)</li>\n</ul>\n<ul>\n<li>Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees</li>\n</ul>\n<ul>\n<li>13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)</li>\n</ul>\n<ul>\n<li>Mental health and wellness support</li>\n</ul>\n<ul>\n<li>Employer-paid basic life and disability coverage</li>\n</ul>\n<ul>\n<li>Annual learning and development stipend to fuel your professional growth</li>\n</ul>\n<ul>\n<li>Daily meals in our offices, and meal delivery credits as eligible</li>\n</ul>\n<ul>\n<li>Relocation support for eligible employees</li>\n</ul>\n<ul>\n<li>Additional taxable fringe benefits, such as charitable donation matching and wellness stipends, may also be provided.</li>\n</ul>\n<p>More details about our benefits are available to candidates during the hiring process.</p>\n<p>This role is at-will and OpenAI reserves the right to modify base pay and other compensation components at any time based on individual performance, team or company results, or market conditions.</p>\n<p><strong>About The Team</strong></p>\n<p>The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of surface optimizations, in-product funnel improvements, actionable insights, disciplined experimentation, global performance marketing, and AI-powered workflows.</p>\n<p><strong>About The Role</strong></p>\n<p>We are seeking a full-funnel ‘growth athlete’ with deep expertise in email, notifications, and lifecycle growth initiatives. You will design and scale this motion and associated campaigns across ChatGPT user journeys with rigorous analytical thinking and high-velocity experimentation. This team thrives on rapid testing, precise measurement, and creative problem solving, always keeping user value at the center of our decision-making.</p>\n<p>You will own email/notification/lifecycle growth programs end-to-end—from strategy and creative development to deployment, measurement, and iteration. This role is highly cross-functional and will require close collaboration with engineering, product, data science, and design teams to drive engagement, retention, and monetization through these growth levers.</p>\n<p>This role is based in San Francisco, CA or New York, NY. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees.</p>\n<p><strong>In this role, you will:</strong></p>\n<ul>\n<li>Design, launch, and optimize global lifecycle tests and programs (email, push notifications, in-app messaging) to drive activation, engagement, and retention across B2C and B2B segments.</li>\n</ul>\n<ul>\n<li>Own end-to-end messaging strategy, including audience segmentation, personalized journeys, channel selection, and timing to maximize conversion and long-term value.</li>\n</ul>\n<ul>\n<li>Develop testing roadmaps for lifecycle campaigns, running A/B and multivariate experiments to improve open rates, click-through rates, and downstream metrics such as paid conversion, DAU/WAU impact, and LTV.</li>\n</ul>\n<ul>\n<li>Partner with product and engineering to enhance messaging infrastructure (event triggers, experimentation tools, data pipelines) and enable sophisticated targeting and automation.</li>\n</ul>\n<ul>\n<li>Build and maintain funnel performance dashboards to surface opportunities and guide prioritization.</li>\n</ul>\n<ul>\n<li>Collaborate with creative and design teams to craft compelling copy and visuals that reinforce ChatGPT’s brand and value proposition while driving measurable outcomes.</li>\n</ul>\n<ul>\n<li>Leverage AI-powered workflows to personalize communications at scale, using predictive models to optimize content, timing, and delivery.</li>\n</ul>\n<ul>\n<li>Partner with data science to develop attribution models and measure the incremental impact of these growth levers. Share these learnings with the broader organization.</li>\n</ul>\n<p><strong>You might thrive in this role if you are/have:</strong></p>\n<ul>\n<li>8+ years of growth experience spanning both consumer (B2C) and business (B2B) products, with a track record of scaling email, push, and in-app messaging platforms and growth initiatives driving activation, engagement, and paid conversion.</li>\n</ul>\n<ul>\n<li>Deep expertise in audience segmentation, targeting, and multi-channel orchestration (email, push, in-app, SMS) across self-serve consumer funnels and multi-stakeholder B2B purchase journeys.</li>\n</ul>\n<ul>\n<li>Hands-on experience with automation, email, and messaging platforms (e.g., SendGrid, Braze, Iterable, Customer.io, Marketo) and comfort working with APIs, event triggers, and CRM data.</li>\n</ul>\n<ul>\n<li>Proven ability to design and interpret experimentation and measurement frameworks—A/B tests, multivariate testing, and incrementality studies—to optimize lifecycle touchpoints across different customer types.</li>\n</ul>\n<ul>\n<li>Strong analytical skills with the ability to model consumer funnels and lead-to-customer pipelines, leveraging data to identify growth opportunities and measure impact.</li>\n</ul>\n<ul>\n<li>Demonstrated success collaborating with cross-functional teams to drive business outcomes and growth.</li>\n</ul>\n<p style=\"margin-top:24px;font-size:13px;color:#666;\">XML job scraping automation by <a href=\"https://yubhub.co\">YubHub</a></p>","url":"https://yubhub.co/jobs/job_c31b7744-2a9","directApply":true,"hiringOrganization":{"@type":"Organization","name":"OpenAI","sameAs":"https://jobs.ashbyhq.com","logo":"https://logos.yubhub.co/openai.com.png"},"x-apply-url":"https://jobs.ashbyhq.com/openai/c3426270-157e-4709-bf13-aee7743f7c39","x-work-arrangement":"hybrid","x-experience-level":"senior","x-job-type":"full-time","x-salary-range":"$239K – $265K","x-skills-required":["growth experience","email","notifications","lifecycle growth initiatives","audience segmentation","targeting","multi-channel orchestration","automation","email","messaging platforms","APIs","event triggers","CRM data","experimentation","measurement frameworks","A/B tests","multivariate testing","incrementality studies","consumer funnels","lead-to-customer pipelines","data analysis","cross-functional collaboration"],"x-skills-preferred":["SendGrid","Braze","Iterable","Customer.io","Marketo","data science","attribution models","AI-powered workflows","predictive models","content optimization","timing optimization","delivery optimization"],"datePosted":"2026-03-06T18:38:28.169Z","jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"New York City"}},"employmentType":"FULL_TIME","occupationalCategory":"Marketing","industry":"Technology","skills":"growth experience, email, notifications, lifecycle growth initiatives, audience segmentation, targeting, multi-channel orchestration, automation, email, messaging platforms, APIs, event triggers, CRM data, experimentation, measurement frameworks, A/B tests, multivariate testing, incrementality studies, consumer funnels, lead-to-customer pipelines, data analysis, cross-functional collaboration, SendGrid, Braze, Iterable, Customer.io, Marketo, data science, attribution models, AI-powered workflows, predictive models, content optimization, timing optimization, delivery optimization","baseSalary":{"@type":"MonetaryAmount","currency":"USD","value":{"@type":"QuantitativeValue","minValue":239000,"maxValue":265000,"unitText":"YEAR"}}}]}