You are a subject matter authority in search engine optimization and an excellent communicator who is excited to evangelize and drive adoption of SEO best practices. You understand the nuances of SEO content and are able to use SEO reporting tools to formulate data-driven insights and advise marketing and non-marketing teams on how to continuously improve organic content. You are always learning and are up to speed on AI Optimization trends and tools.

Responsibilities:

• Co-create an Elastic SEO center of excellence with consistent SEO principles, standard processes, and experimentation to guide continuous search visibility and web traffic growth
• Lead the development of SEO strategy for technical elastic.co properties (i.e., Elk stack/platform content, Docs, and Labs)
• Collaborate to build annual goals and metrics with Elastic marketing analytics, technical site owners, and external agencies
• Serve as the SEO authority for new web migrations, web refreshes, redesigns, or other website improvements

SEO Research and Execution:

• Leverage SEO tools to produce in-depth keyword and prompt research and competitive analysis, search intent/behavior research, and recommendations for new technical content (topics, formats, etc.)
• Establish and scale SEO standards and compliance, including, but not limited to, on-page narrative refreshes/rewrites, metadata improvements, copy optimizations, schema markup improvements, meta tags enhancements, cross-linking, etc.
• Provide SEO training to product and engineering teams to improve search visibility for technical organic content

Measurement and Reporting:

• Conduct comprehensive technical SEO audits using our SEO tool, Botify, to identify and resolve technical issues impacting elastic.co such as crawl errors, improper canonicalization, page indexation issues, slow page speed, etc.
• Monitor search performance metrics, using Elastic dashboards and/or reports, and host monthly syncs to review and assist stakeholders optimize webpage content, improve user engagement, and identify new organic content opportunities

What You Bring:

• 5+ years of hands-on SEO experience as an SEO strategist (or similar role) in high-tech, B2B software sales, agency, and/or PLG business model
• Experience with SEO and AIO tools like SEMrush, Profound, Botify, Screaming Frog, Google Search Console (GSC), and Google Analytics (GA4)
• Strong analytical skills and experience building and integrating SEO reporting/dashboards in Looker, Google Analytics (GA4), and Botify (or similar tool)
• Project management experience driving SEO improvements (bonus points for experience using project management tools like Github, and Adobe Workfront!)
• Comfortable working on a fully distributed team around the world
• Able to take ownership and lead through ambiguity
• Bonus: SEMRush-certified or technically writing portfolio

Compensation for this role is in the form of base salary. This role does not have a variable compensation component. The typical starting salary range for new hires in this role is $128,200-$202,900 USD. In select locations (including Seattle WA, Los Angeles CA, the San Francisco Bay Area CA, and the New York City Metro Area), an alternate range may apply as specified below. These ranges represent the lowest to highest salary we reasonably and in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the ranges may be modified in the future. An employee's position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs.

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The main purpose of the Communications Data & Insights role is to be responsible for the gathering, organising and analysing data from all relevant internal and external data sources to enable the marcomms department to make data-driven decisions resulting in improved performance and impact.

As Communications Insights & Measurements Analyst, you will analyse, build and implement a range of insight, research tools and activities to ensure that the team and wider organisation has the knowledge it needs to put our priority audiences at the heart of everything we do.

The role is very hands-on, and will require a can-do attitude and confidence to take on new challenges. It is a great opportunity for someone who would like to grow their responsibilities and have various research programmes/projects, and a broad scope of work.

You will be working on a variety of small to large-scale projects. This will include using a suite of media monitoring and social listening tools, tracking information, analytics tools, creating dashboards, reports, and other useful resources for the team, to support in guiding our marcomms strategy and helping the team deliver impact.

Key Responsibilities:

• Analyse marcomms channel metrics, including website and social media stats and benchmarks, media mentions and headlines, and executive social media and media engagements.
• Update, maintain and develop team self-serve dashboards to support issue identification and decision making.
• Monitor and analyse the media landscape, including impact and engagement tracking of key voices.
• Social media monitoring and analysis for key moments and launches.
• Support with monthly team performance and channel reports and learnings, with actionable insights and tailored overviews and presentations with team members and stakeholders.
• Support with Internal Communications measurements, including channel and impact analysis, metrics and KPIs, and audience segmentation.
• Analyse and measure Executive Communications, Engagements and Social Media, including channel, audience and impact analysis.
• Analyse website user behaviour, and user journeys through from the Google DeepMind site to various sites, platforms and tools - identifying trends and pain points which can then be improved to deliver a best customer experience across all digital touchpoints.
• Support with delivering reports following Google DeepMind launches and competitor moments to help stakeholders understand external reactions, impact and sentiment, vs prev launches and competitor moments.
• Support with analysis of competitor moments, including key details and external reactions.
• Support with maintenance of team Insight repository.
• Recommend and Implement new performance measures and metrics for short-term and long-term communications efforts, and coordinate the reporting and analysis work across the marketing and communications organisation.
• Maintain and update our channel benchmarks (overall and per strategy area) to ensure the team can accurately compare campaigns and moments.
• Partner and work with external and internal stakeholders to collaborate, share learnings and implement best measurement practices.

About You:

• To set you up for success as a Communications Data and Insights Manager at Google DeepMind, we look for the following skills and experience:

• Proven experience working in a similar Communications or Marketing Data, Insight analytics type role.

• Experience using AI tools to support with work efficiencies and optimisation - including building out custom prompts, Gemini Gems, Notebooks and other AI support tools and agents.

• Strategic, analytical, and have strong communication skills, as well as being able to relay technical information/data/results.

• Extensive experience working with Google Analytics, Brandwatch (social listening), Google Search Console, YouTube Analytics, Looker Studio for reporting / dashboarding etc.

• Experience working with PR/Comms Reporting tools such as NewsWhip.

• Strong numerical and analytical skills are crucial.

• Able to combine and interpret high volumes of data from multiple sources.

• Able to synthesise information from a variety of sources, add insightful commentary and translate data / trends into practical recommendations and stories to improve performance.

• Strong writing and storytelling skills are crucial, prior experience in marketing is useful.

• Excellent spoken, written and visual communications skills, including the ability to visualise data in simple, concise, clear and impactful ways.

• Strong project management skills and experience in creating insight dashboards (if not the experience, the potential to learn quickly).

• Commitment to learning about new insight tools.

• Confidence to work and collaborate with a range of stakeholders.

• Hands-on social listening experience, audience analysis or data/statistical analysis, preferably with exposure to audience insights and social media research.

• You work well both independently and as a part of team.

• Strong ability to manage yourself and time, working effectively across multiple priorities.

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As the first search marketing hire, you'll work directly with our Head of GTM & Growth Marketing and collaborate closely with Product, Engineering, Content, Product Marketing, and Analytics teams. This role requires someone who thrives in 0-to-1 environments and has successfully built search programs that deliver measurable traffic, conversions, and pipeline growth.

In This Role You Will:

Own and scale organic search strategy across SEO, AEO, and GEO

• Lead SEO strategy to improve rankings, visibility, and organic traffic from traditional search engines
• Develop Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies to ensure Replit appears prominently in AI-powered search results
• Track and optimize performance across all search channels and report on traffic, conversions, and pipeline contribution

Build search infrastructure and technical foundation from scratch

• Partner with Engineering to implement technical SEO best practices (site architecture, schema markup, Core Web Vitals, crawlability)
• Conduct site audits and prioritize technical improvements to enhance search performance
• Optimize on-page elements across Replit's web properties and establish tracking frameworks

Drive content strategy informed by search insights

• Conduct keyword research and competitive analysis to identify high-value search opportunities
• Collaborate with Content and Product Marketing teams to develop SEO/AEO-optimized content
• Identify content gaps and opportunities to capture search demand across the customer journey

Execute cross-functionally and build reporting frameworks

• Partner with Product to influence roadmap decisions that impact search performance
• Build dashboards tracking organic search performance, AI platform visibility, and conversion metrics
• Monitor emerging AI platforms and search technologies to stay ahead of the evolving landscape

What you’ll bring:

• 8+ years of SEO and organic search marketing experience, with proven expertise in technical SEO, content optimization, and link building strategies
• Deep understanding of emerging search paradigms including Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) for AI platforms
• Hands-on experience with SEO tools and platforms (Google Search Console, SEMrush, Ahrefs, Screaming Frog, analytics platforms) and technical SEO implementation
• Strong analytical capabilities – you use data to identify opportunities, prioritize initiatives, and measure impact on traffic, conversions, and pipeline
• Experience partnering with Engineering and Product teams to implement technical SEO improvements and influence product decisions
• Proven ability to develop content strategies informed by search insights and user intent across the funnel
• Track record building search programs from zero-to-one with demonstrated results in traffic growth and conversion improvement
• Experience with developer tools, SaaS products, AI-powered platforms, or high-growth tech companies is a plus

_This is a full-time role that can be held from our Foster City, CA office. The role has an in-office requirement of Monday, Wednesday, and Friday._

Full-Time Employee Benefits Include:

💰 Competitive Salary & Equity 💹 401(k) Program with a 4% match ⚕️ Health, Dental, Vision and Life Insurance 🩼 Short Term and Long Term Disability 🚼 Paid Parental, Medical, Caregiver Leave 🚗 Commuter Benefits 📱 Monthly Wellness Stipend 🧑‍💻 Autonomous Work Environment 🖥 In Office Set-Up Reimbursement 🏝 Flexible Time Off (FTO) + Holidays 🚀 Quarterly Team Gatherings ☕ In Office Amenities

Want to learn more about what we are up to?

• Meet the Replit Agent
• Replit: Make an app for that
• Replit Blog
• Amjad TED Talk

Interviewing + Culture at Replit

• Operating Principles
• Reasons not to work at Replit

To achieve our mission of making programming more accessible around the world, we need our team to be representative of the world. We welcome your unique perspective and experiences in shaping this product. We encourage people from all kinds of backgrounds to apply, including and especially candidates from underrepresented and non-traditional backgrounds.

Compensation Range: $165K - $215K

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