Role Description:

As a FBS - SEO (Search Engine Optimization) & GEO Specialist, you will focus on GEO (generative engine optimization) and SEO (search engine optimization) strategies to increase Farmers.com visibility across LLM/AI search such as Google AIO, ChatGPT, Perplexity, etc.

Responsibilities:

• Develop and execute SEO and GEO strategies to improve Farmers.com visibility
• Conduct onsite and offsite improvements, including obtaining external citations
• Perform outreach efforts to relevant sites and articulate goals and asks for each project
• Execute action plans on deadline, connecting with other teams to complete projects, reporting on project status, benchmarking, and report building
• Work on complex projects and execute on results-oriented solutions for organic and AI search
• Act as a project lead on one or more moderately complex to complex projects, or lead one or more of a particular aspect of complex projects
• Develop project plans, schedules, and measure project success
• Ensure all project summaries, progress reports, and out-of-scope changes are written and reported within the project schedule
• Execute on detailed tasks, project deliverables, and schedules throughout the project development
• Identify project risks and priority issues

Requirements:

• Fluent English proficiency
• Search Engine Optimization skills
• GEO - Advanced skills
• Digital PR - Intermediate skills
• Proficiency in Brightedge, Semrush, Ahrefs, seoClarity, and Google Lighthouse

Benefits:

• Competitive salary and performance-based bonuses
• Comprehensive benefits package
• Career development and training opportunities
• Flexible work arrangements
• Dynamic and inclusive work culture within a globally renowned group
• Private Health and Dental Insurance
• Pension Plan
• Meals tickets
• Life Insurance

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The role involves onsite improvements as well as offsite improvements including obtaining external citations. The candidate will actively perform outreach efforts to relevant sites and articulate our goals and asks for each project. They will be responsible for executing action plans on deadline, connecting with other teams to complete projects, reporting on project status, benchmarking, and report building.

The FBS - SEO (Search Engine Optimization) & GEO Specialist will work on complex projects and execute on results-oriented solutions for organic and AI search. They will act as a project lead on one or more moderately complex to complex projects, or lead one or more of a particular aspect of complex projects. They will develop project plans, schedules, and measure project success.

The successful candidate will have excellent English proficiency, search engine optimization skills, and experience with tools such as Brightedge, Semrush, Ahrefs, seoClarity, and Google Lighthouse.

The benefits of this role include a competitive salary and performance-based bonuses, comprehensive benefits package, career development and training opportunities, flexible work arrangements, and a dynamic and inclusive work culture within a globally renowned group.

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This role is part of the SEO & GEO team within the Digital Acquisition & Growth Marketing team at Capgemini. The successful candidate will focus on developing and implementing GEO (generative engine optimization) and SEO (search engine optimization) strategies to increase Farmers.com visibility across LLM/AI search engines such as Google AIO, ChatGPT, Perplexity, etc.

Responsibilities

• Develop and implement GEO and SEO strategies to improve Farmers.com visibility across LLM/AI search engines
• Conduct onsite and offsite improvements, including obtaining external citations
• Perform outreach efforts to relevant sites and articulate goals and asks for each project
• Execute action plans on deadline, connect with other teams to complete projects, report on project status, benchmark, and report building
• Work on complex projects and execute results-oriented solutions for organic and AI search
• Act as a project lead on one or more moderately complex to complex projects, or lead one or more aspect of complex projects
• Develop project plans, schedules, and measure project success

Requirements

• English Proficiency: Fluent
• Other Critical Skills: Search Engine Optimization, GEO - Advanced, Digital PR - Intermediate
• Software/Tool Skills: Brightedge, Semrush, Ahrefs, seoClarity, Google Lighthouse

Benefits

• Competitive salary and performance-based bonuses
• Comprehensive benefits package
• Career development and training opportunities
• Flexible work arrangements
• Dynamic and inclusive work culture within a globally renowned group
• Private Health and Dental Insurance
• Pension Plan
• Meals tickets
• Life Insurance

XML job scraping automation by YubHub