We're looking for a Senior Manager, Lifecycle Marketing to play a critical role in translating lifecycle strategy into scalable programs and measurable results.

This individual will own key parts of the customer lifecycle - such as onboarding, engagement, and retention - and drive initiatives that increase engagement, sustain usage over time, and improve household lifetime value.

Your tasks and responsibilities will include:

• Own Lifecycle Performance Across Key Stages - Own performance across one or more lifecycle stages (e.g. onboarding, engagement, retention), driving measurable improvements in customer behavior and long-term value
• Translate lifecycle strategy into clear programs and workflows that move key behavioral metrics
• Design and Scale Lifecycle Programs - Build and optimize lifecycle journeys across CRM and app, including onboarding flows, engagement programs, and retention interventions
• Develop behavior-triggered campaigns based on real-time signals
• Identify and scale high-impact lifecycle levers that drive repeat usage and ongoing engagement
• Drive Orchestration with App and CRM teams - Partner with CRM and product teams to define how lifecycle programs are executed across owned channels
• Ensure alignment between CRM, app experience, and content strategy to drive consistent behavior across touchpoints
• Contribute to the development of lifecycle tooling, segmentation, and automation capabilities
• Build and Execute a Lifecycle Roadmap - Develop a clear roadmap of lifecycle initiatives tied to onboarding, engagement, and retention priorities
• Prioritize initiatives based on impact to key metrics (retention, attach, LTV)
• Partner with global and local teams to test, learn, and scale programs across markets
• Lead Testing and Optimization - Define and manage a structured testing roadmap focused on improving engagement, retention, and unit economics
• Run experiments across CRM, app, and market channels (e.g. direct mail, paid retention, social)
• Identify what drives behavior change and scale successful programs globally
• Partner Cross-Functionally and Globally - Work closely with Product, Growth, CRM, Data & Insights, E-commerce, and Customer Happiness teams to align on lifecycle initiatives
• Partner with regional marketing teams (US, DACH, UK, FR, ANZ) to localize and execute lifecycle programs
• Balance global consistency with local market needs
• Measure and Report Lifecycle Performance - Track and analyze lifecycle KPIs
• Contribute to Retention MBRs, providing insights, performance updates, and recommendations
• Use data to continuously refine lifecycle strategy and execution

Why this role matters

This role sits at the center of how tonies drives long-term growth. You will directly shape how customers engage with the product over time,building the programs, systems, and experiences that sustain engagement, increase repeat usage, and unlock greater lifetime value.

What we are looking for

• 5–8+ years of experience in lifecycle marketing, retention, CRM, or growth roles
• Proven ability to build and scale lifecycle programs that drive engagement, retention, and revenue
• Strong understanding of how customer behavior drives long-term value
• Experience working across CRM platforms (e.g. Braze) and partnering with product/app teams
• Comfortable owning both strategy and execution,able to move from high-level thinking to detailed program design
• Strong analytical mindset, with experience using data to inform decisions and measure impact
• Experience working cross-functionally in a global or multi-market organization
• High ownership, curiosity, and comfort operating in ambiguity
• Fluent English (C1/C2), fluent in a second language (German or French) is a big plus

Why tonies

• Global Teamwork: We collaborate across departmental and country borders on our vision to bring the Toniebox into every child's room in the world.
• Come as you are: This applies not only to the dress code but also to everything else. Because only where you truly feel comfortable can you give your best.
• Mobility: Choose the option that suits you best - a Deutschlandticket (public transport ticket) for unlimited mobility, a monthly contribution for an office parking space, a leasing bicycle, or a remote work subsidy.
• Enhanced Security: Benefit from subsidies for company pension plans, occupational pension schemes, and occupational disability insurance.
• Rest & Time Off: Enjoy 30 days of paid annual leave as well as three additional days off such as Rosenmontag, Christmas Eve, and New Year's Eve. After one year of employment, you can also use up to 10 'toniecation days' (unpaid leave days).
• Continuous Learning: Benefit from our internal and external training opportunities as well as an individual learning budget to continuously expand your knowledge.
• Language Learning & Relaxation: Improve your communication skills with the language learning app Babbel and find relaxation through our access to the meditation app Calm.
• Discounts: Benefit from attractive discounts on our entire range of tonies products.

Good to know

As part of our principles, we are committed to supporting inclusion and diversity at tonies. We actively celebrate our colleagues' different abilities, ethnicities, faith and gender. Everyone is welcome and supported in their development at all stages in their journey with us.

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Responsibilities:

• In partnership with the VP of International Marketing, develop and execute Cresta's APAC marketing strategy aligned to both regional pipeline and CARR goals and global marketing priorities
• Translate global campaigns and product launches into effective regional execution plans
• Own and deliver the regional marketing plan across field events, ABM, digital programmes, executive engagement, and sponsorships
• Partner closely with APAC Sales to drive pipeline creation and acceleration
• Act as the primary bridge between APAC Sales and Global Marketing
• Provide regional insights to inform global messaging, campaigns, and roadmap decisions
• Track, measure, and report on marketing contribution to pipeline and revenue in alignment with global KPIs

Qualifications:

• Bachelor's degree in Marketing, Business Administration, a related technical field or equivalent practical experience
• 5+ years of B2B SaaS marketing experience
• Proven success leading APAC or regional marketing programmes
• Experience operating within a global marketing organisation
• Strong enterprise field marketing and ABM experience
• Demonstrated impact on pipeline and revenue growth
• Ability to balance regional nuance with global brand consistency
• Excellent cross-functional collaboration skills
• Strong executive communication and presentation skills
• Comfortable operating autonomously in high-growth environments

Perks & Benefits:

• Comprehensive medical, dental, and vision coverage with plans to fit you and your family
• Paid parental leave for all new parents welcoming a new child
• Remote work setup budget to help you create a productive home office
• Monthly wellness and communication stipend to keep you connected and balanced
• 20 days of vacation time to promote a healthy work-life blend

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Key Responsibilities:

• Identify opportunities to establish partnerships and commercial activities that support our business objectives.
• Establish and maintain local partnerships.
• Gather needs from various business areas that could be fulfilled or amplified by partners to achieve broader country and company goals.
• Ensure that partnerships and commercial activities are coordinated across all business areas.
• Evaluate the financial and strategic benefits of potential partnerships.
• Develop a clear understanding of the competitive landscape for our businesses.
• Establish and maintain relationships with potential partners and collaboration opportunities.
• Manage and engage current market partnerships.

Requirements:

• 10-12 years of experience in strategic partnerships, business development, or a related field.
• Essential:
• Ability to build relationships and negotiate with external stakeholders.
• Maintain engagement of current partner ecosystem.
• Superpower: ability to develop growth strategies focused on both financial gain and product development.
• Obsession with growth.
• Strong business acumen to lead market research and anticipate product and commercial activity needs.
• Ideal:
• Experience in roles such as consulting, marketing, finance, or commercial development.
• Ability to build relationships and influence internal stakeholders, and establish long-term external relationships with new and existing partners.
• Strong strategy and critical thinking skills, and ability to link and develop proposals and solutions proactively.
• Balance between creativity and logic; ability to decompose problems and restructure them ingeniously.
• Ability to collaborate effectively with our financial and legal teams to ensure budget compliance and adherence to established laws and regulations.
• Strong project management and organizational skills.
• The selected individual will be an exemplary host, able to demonstrate discernment and nuance in completing tasks on behalf of national leadership, without abusing the authority conferred by the role.
• Ability to work with extreme complexity.
• The ability to work in both official languages is considered an asset.
• Ability to use the global marketing model and localize it to make it more relevant to the Canadian market.
• Key collaborators: partnership/commercial development, business, procurement, marketing, communications, finance, and legal.

Our commitment to inclusion and belonging:

Airbnb is committed to working with the largest possible pool of talent. We believe that diversity of ideas fosters innovation and engagement, and helps us attract creative people and develop the best products, services, and solutions. All qualified individuals are encouraged to apply. We also strive to provide an inclusive hiring and interview process for people with disabilities. If you are a disabled candidate and need reasonable accommodations to submit an application, please contact us at: reasonnableaccommodations@airbnb.com. Please include your full name, the position you are applying for, and the accommodations needed to assist you in the recruitment process. We ask that you contact us only if you are a candidate whose disability prevents you from filling out our online application.

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Charlotte Tilbury Beauty is a global beauty company that has revolutionised the face of the beauty industry by de-coding makeup applications for everyone, everywhere.

We are seeking a talented Global Product Marketing Manager to join our team in London. As a Global Product Marketing Manager, you will be responsible for leading a selection of makeup projects, fuelling the strategy of the category and some of Charlotte Tilbury's hero franchises, and enabling the creation of ground-breaking new global product innovation for the brand and beyond.

Responsibilities

Product Innovation

• Identify category gaps and growth opportunities through excellence in data and insight analysis
• Leverage portfolio, market, competitor, customer, trend, and regional insights to shape innovation and calendar strategies, driving Category, Franchise, and Brand growth

Product Concepting & Narrative

• Develop and write compelling product concepts, positioning, taglines, and storytelling that align with brand priorities and strengthen long-term franchise strategy
• Translate insights and objectives into clear, impactive narratives, creating breakthrough, best-in-class makeup products

The Marketing Lens of Product Innovation

• Partner closely with NPD and artists to shape consumer-relevant formulas, packaging, ingredient stories, shade ranges, claims and price point, while championing Charlotte's vision

Consumer Appeal & Commerciality

• Develop USPs, claims, and messaging hierarchy for our products & franchises to inspire, differentiate and maximize campaign impact
• Craft initial campaign big ideas: Create culturally resonant campaign thought starters for the campaign and copy teams, that unite artistry, insights, and emotional storytelling to bring Charlotte's vision to life

Portfolio Strategy & Optimisation

• Optimize the portfolio navigation: Ensure our products are easy to choose and shop both online and in-store, through crystal clear messaging and flawless VM execution
• Core Portfolio: Support the category's launch and core repush strategy, ensuring that all hero products are supported throughout the year and cross selling is encouraged

Who You Will Work With

The role will work closely with Global NPD, Global Campaigns Marketing, Visual Merchandising, Copy, Portfolio, Insights, Pro Artistry and Regional Marketing teams.

About You

• Experience in Beauty required (ideally Makeup)
• Extensive and proven experience in Global Marketing (3+ years), including product concepting, and ideally product development
• Passionate storyteller who can bring ideas to life with confidence, balancing aesthetic, and data excellence (Excel and PowerPoint superstar)
• Excellent verbal and written communication skills
• Exceptional knowledge of all things beauty/fashion and an avid follower of relevant news, trends, social media (tik tok native), influencers etc.
• Insight driven decision making – balancing art with commerce
• Entrepreneurial mindset: resilient, tenacious, confident self-starter and innovative problem solver who can flourish in a fast-paced environment and adjust work course according to business needs and priorities
• Impeccable organisational skills and desire to participate in building efficient processes and workstreams supporting business fast growth
• Team player and builder: ability to build strong, trustworthy, working relationships
• Results orientated with an impeccable work ethic
• Initiative-taking and ambitious with a positive 'can-do' attitude

Why Join Us

• Be a part of this values-driven, high-growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves
• We're a hybrid model with flexibility, allowing you to work how best suits you
• 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
• Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
• Financial security and perks

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At Valvoline Global Operations, we're proud to be The Original Motor Oil, but we've never rested on being first. Founded in 1866, we introduced the world's first branded motor oil, staking our claim as a pioneer in the automotive and industrial solutions industry.

Our Corporate Values

Our corporate values—Care, Integrity, Passion, Unity, and Excellence—are at the heart of everything we do. These values define how we operate, how we treat one another, and how we engage with our partners, customers, and the communities we serve.

The Role

The Senior Manager of Strategic Brand Partnerships plays a key leadership role in developing and managing Valvoline Global's Brand sponsorships and paid influencer programs across global and regional markets. This individual is responsible for leading a team in delivering high-impact partnerships and influencer strategies that drive brand awareness, consumer engagement, and business growth.

Key Responsibilities

• Lead Sponsorship & Influencer Programs – Oversee the development and implementation of sponsorship and influencer initiatives aligned with Valvoline’s brand and business goals. Ensure integration across global and regional markets.
• Partner Relationship Management – Build and maintain strong relationships with senior executives at global and regional partner organizations. Seek out and land unexpected brand partnerships that grow awareness and drive consideration and purchase. Ensure alignment on brand objectives and maximize ROI.
• Team Management & Development – Manage and mentor a team of partnership and influencer marketing professionals. Provide strategic brand partnership direction, performance feedback, and professional development support.
• Budget & Contract Oversight – Manage the annual budget for sponsorships and influencers. Lead contract negotiations and oversee performance measurement, reporting, and optimization.
• Internal Collaboration & Governance – Partner with brand strategy, commercial, and regional teams to align on the equity roadmap and deliver results. Contribute to the development and implementation of a governance framework for partnership and influencer selection.

What You'll Need

• Bachelor’s degree in Marketing, Business, or related field.
• 10+ years of experience in partnership, sponsorship, or brand marketing roles
• History of creating strategic brand partnership frameworks, roadmaps, and collaborative interactions
• Experience having led a team of brand or commercial professionals with demonstrated accountability and drive for results or return on investment
• Willingness to travel internationally (up to 30%), including some weekends

Benefits

• Health insurance plans (medical, dental, vision)
• Health Savings Account (with employer-base deposit and match)
• Flexible spending accounts
• Competitive 401(k) with generous employer base deposit and match
• Incentive opportunity
• Life insurance
• Short- and long-term disability insurance
• Paid vacation and holidays
• Employee Assistance Program
• Employee discounts
• PTO Buy/Sell Options
• Tuition reimbursement
• Adoption assistance

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What you'll do

• Lead and manage an integrated team of customer and product marketers, servicing our global business across land-based and online verticals. Champion the cross-functional marketing team to deliver strong results and effective collaboration (internally and externally).

• Own the global customer marketing strategy and operating model, defining how Marketing understands, segments, prioritizes, and engages customers to deliver differentiated, high-impact programs aligned to business priorities.

What you need

• Proven experience in a marketing leadership role, ideally within gaming, technology, or other complex, regulated, or multi-vertical environments.

• 15+ years of progressive marketing experience, including direct leadership of global teams and accountability for customer-facing marketing programs.

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