Consumer Insights Director · Electronic Arts

Fri, 24 Apr 2026 13:13:42 GMT
Marketing

Electronic Arts · Los Angeles · $182,600 - $276,300 USD · hybrid

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. As Consumer Insights Director for EA Entertainment - Shooter games, you will join a team that is constantly in pursuit of understanding our players and transforming insights into business outcomes.

You'll represent the voice of players. You'll inform new play experiences and help improve the future of gaming at EA. You'll guide business strategies using fan insight at the core.

As Consumer Insights Director for EA Entertainment - Shooter games, you will lead a small pod of experienced research experts within Consumer Insights across North America and Europe focused on shooters and other franchises.

You'll partner closely with our studios, brand and marketing teams, and fellow research and analytics teams. We are looking for a strategic thought-leader and senior relationship-builder who can collaborate, drive change management, and understand our shooter businesses' context and industry business trends to inform decisions and have real impact on our games, live services, and communications.

We foster a culture of learning and celebrate diversity and inclusion by creating a place where you can come to work and be yourself.

You will work with:

Our Consumer Insights team - we are a collaborative team where you will work with other franchise leads, central subject matter experts, and a support team of researchers, with diverse skills and focus areas.

Our EAE/Shooter pod - developing a small group within Consumer Insights of senior research experts focused on games like Battlefield and Apex Legends.

EA's studios and brand leadership - we partner with senior decision-makers across development, marketing, and publishing to inform strategies from concept to greenlight to launch and throughout live services.

Other analytics & research teams - we work together to develop shared initiatives and synthesize the voice of the player, drawing from other areas of expertise (e.g. telemetry analytics, user experience research, social listening).

In a given week, you might:

Design and drive initiatives based on business needs and using change management skills to guide leaders on product development, marketing, and commercial decisions based on player insights

Directly or indirectly inform qualitative and quantitative research approaches and communication plans on both short- and long-term horizons

Synthesize decision-ready insights across your team and with partner teams to create unified narratives across data sources and learnings

Develop and inform improvements in methodology, insight application, team culture & maturity, and other areas to level-up your team, your partners, or the broader organization

Make business-driven recommendations around resourcing (e.g. budget, headcount allocation)

Coach research experts within your team for ongoing career development and excellence

Skills you bring:

Insights Expertise. 12+ years of experience working in Consumer Insights, Market Research, or a related function, with knowledge across different research techniques and methodologies.

Gaming & shooter market knowledge. You learn and keep up with the latest trends in this changing business.

People Management. You’re a proven manager of experienced & independent employees with a passion for developing talent.

Influential Impact. You're accustomed to building trusted relationships with and influencing a cross-functional audience up to executive levels.

Strategic Thinking. You have a track record of connecting the dots for your stakeholders across multiple sources, including outside of your own, and have strong business and marketing knowledge.

Creative and Scrappy Approach. You've designed non-traditional methodologies when the status quo wasn't enough, and you're comfortable navigating ambiguity, even on fast-paced product cycles.

Ability to travel, including internationally.