This role will be responsible for optimizing CAC/LTV, advancing bidding and automation strategies, and building scalable performance marketing systems that accelerate both growth and efficiency.

You should have hands-on experience managing, planning, launching and optimizing customer acquisition programs on performance marketing channels to drive sustainable growth at scale.

Your day to day:

• Own Performance Marketing Execution. Hands-on, end-to-end performance marketing strategy driving efficient customer acquisition and long-term revenue (LTV) growth on dedicated channels and identified areas of the business.

• Optimize Marketing Acquisition Execution. Manage and scale core performance channels with expertise on Meta Ads, Google Ads (Search, YouTube, PMax) and other core performance/direct response marketing channels; continuously optimizing toward CAC, ROAS, and LTV targets.

• Execute Advanced Bidding & Optimization. Leverage deep expertise in platform algorithms, bidding strategies, audience signals, and campaign structures to drive double-digit gains in both growth and efficiency.

• Build Scalable Growth Engines. Develop and execute integrated, performance-driven marketing plans across paid, owned, and partner channels, aligning messaging, creative, and user experience to maximize conversion while maintaining Greenlight brand standards.

• Manage Marketing Investment Portfolio. Own budget allocation and optimization across campaigns using a portfolio approach, dynamically shifting spend to maximize marginal returns and scale efficiently.

• Understand Unit Economics and Contribute to Channel Forecasting. Build and manage detailed forecasts across spend, volume, and efficiency metrics (e.g., CAC, LTV, ROAS, payback), using data to inform decisions and ensure sustainable, profitable growth.

• Optimize the Funnel End-to-End Through Cross-Functional Teams. Identify and execute opportunities across the acquisition funnel, from ad creative through landing page and onboarding, leveraging CRO, creative testing, and audience iteration to improve conversion rates and LTV/CAC ratios.

• Drive Automation & Operational Excellence. Implement automation, AI tools, and scripting to improve campaign management velocity, reporting, and optimization workflows,establishing repeatable processes that increase speed, accuracy, and scale.

• Establish Scalable Testing Frameworks. Build and operationalize statistically rigorous testing frameworks across channels, creatives, and landing experiences to enable rapid experimentation and continuous performance gains.

• Translate Ecosystem Strategy into Action. Understand the role of each channel within the broader marketing ecosystem, leveraging attribution models and channel-specific metrics to optimize overall performance and business outcomes

What you’ll bring to the team:

• 8+ years of experience in performance marketing or growth, with deep hands-on ownership and expertise of key performance marketing channels; Meta Ads, programmatic media, Google Ads (Search, YouTube, PMax).

• Proven track record of driving double-digit growth and efficiency improvements in CAC reduction + LTV increases over short time horizons (ie quarterly YoY).

• Deep understanding of platform algorithms, bidding strategies, and campaign optimization techniques across major paid channels.

• Strong experience with programmatic buying and bidding strategies, with the ability to evaluate and scale incremental channels.

• Expertise in unit economics and forecasting, including CAC, LTV, contribution margin, and payback periods.

• Experience implementing automation (AI tools, scripts, workflow systems) to improve execution speed and marketing performance.

• Strong background in creative testing, CRO, and funnel optimization, with a data-driven experimentation mindset.

• Experience managing both DTC ecommerce and/or subscription products and cross-selling.

• Demonstrated ability to operate as a highly autonomous individual contributor, owning strategy and execution end-to-end.

• Strong cross-functional collaborator, able to influence product, analytics, and creative teams to unlock growth.

Work perks at Greenlight:

• Medical, dental, vision, and HSA match

• Paid life insurance, AD&D, and disability benefits

• Traditional 401k with company match

• Unlimited PTO

• Paid company holidays and pop-up bonus holidays

• Professional development stipends

• Mental health resources

• 1:1 financial planners

• Fertility healthcare

• 100% paid parental and caregiving leave, plus cleaning service and meals during your leave

• Flexible WFH, both remote and in-office opportunities

• Fully stocked kitchen, catered lunches, and occasional in-office happy hours

• Employee resource groups

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Responsibilities:

• Develop and execute a product strategy focused on driving Claude Platform growth metrics such as acquisition, activation, monetization
• Lead the ideation, development, and launch of growth features across our API product - onboarding, console, docs, billing, and self-serve upgrade paths
• Analyze product metrics and user feedback to identify opportunities and optimize performance
• Collaborate with engineering, design, developer relations, and marketing teams to deliver high-impact growth initiatives
• Conduct user research to understand customer needs and pain points
• Define and track key performance indicators (KPIs) for API growth
• Balance rapid iteration with our commitment to AI safety and ethics

Qualifications:

• 6+ years of product management experience, majority in growth focused roles
• Experience driving growth for API, developer platform, or technical / usage-based products
• Strong analytical skills, and experience with A/B testing and funnel optimization
• Excellent communication and stakeholder management skills
• Ability to thrive in a fast-paced, ambiguous environment
• Passion for AI technology and its potential impact on society
• Technical background or ability to work effectively with engineering teams
• Founder experience is a plus

Logistics:

• Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience
• Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience
• Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position
• Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.
• Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.

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Responsibilities:

• Develop and execute a product strategy focused on increasing revenue growth across our suite of products
• Drive monetization efforts spanning the likes of pricing & packaging, free-to-paid conversion, and consumption-based billing
• Analyze product metrics and user feedback to identify monetization opportunities and optimize performance
• Collaborate with engineering, design, and marketing teams to deliver high-impact growth initiatives
• Conduct user research to understand customer needs and pain points
• Define and track key performance indicators (KPIs) for growth initiatives
• Balance rapid iteration with our commitment to AI safety and ethics

Qualifications:

• 6+ years of product management experience, majority in growth focused roles
• Experience working on growth for mass-scale subscription businesses
• Direct experience owning monetization – pricing, packaging, paid conversion, or upgrade funnels
• Strong analytical skills, and experience with A/B testing and funnel optimization
• Excellent communication and stakeholder management skills
• Ability to thrive in a fast-paced, ambiguous environment
• Passion for AI technology and its potential impact on society
• Technical background or ability to work effectively with engineering teams
• Founder experience is a plus

Logistics:

• Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience
• Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience
• Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position
• Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.
• Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.

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Responsibilities:

• Develop and execute a product strategy focused on driving Claude Platform growth metrics such as acquisition, activation, monetization
• Lead the ideation, development, and launch of growth features across our API product - onboarding, console, docs, billing, and self-serve upgrade paths
• Analyze product metrics and user feedback to identify opportunities and optimize performance
• Collaborate with engineering, design, developer relations, and marketing teams to deliver high-impact growth initiatives
• Conduct user research to understand customer needs and pain points
• Define and track key performance indicators (KPIs) for API growth
• Balance rapid iteration with our commitment to AI safety and ethics

Qualifications:

• 6+ years of product management experience, majority in growth focused roles
• Experience driving growth for API, developer platform, or technical / usage-based products
• Strong analytical skills, and experience with A/B testing and funnel optimization
• Excellent communication and stakeholder management skills
• Ability to thrive in a fast-paced, ambiguous environment
• Passion for AI technology and its potential impact on society
• Technical background or ability to work effectively with engineering teams
• Founder experience is a plus

The annual compensation range for this role is $305,000-$385,000 USD.

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Responsibilities:

• Develop and execute a product strategy focused on increasing revenue growth across our suite of products
• Drive monetization efforts spanning the likes of pricing & packaging, free-to-paid conversion, and consumption-based billing
• Analyze product metrics and user feedback to identify monetization opportunities and optimize performance
• Collaborate with engineering, design, and marketing teams to deliver high-impact growth initiatives
• Conduct user research to understand customer needs and pain points
• Define and track key performance indicators (KPIs) for growth initiatives
• Balance rapid iteration with our commitment to AI safety and ethics

Qualifications:

• 6+ years of product management experience, majority in growth focused roles
• Experience working on growth for mass-scale subscription businesses
• Direct experience owning monetization – pricing, packaging, paid conversion, or upgrade funnels
• Strong analytical skills, and experience with A/B testing and funnel optimization
• Excellent communication and stakeholder management skills
• Ability to thrive in a fast-paced, ambiguous environment
• Passion for AI technology and its potential impact on society
• Technical background or ability to work effectively with engineering teams
• Founder experience is a plus

Logistics:

• Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience
• Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience
• Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position
• Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.
• Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.

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As Product Lead - Growth, you will oversee one of Plaid's highest-breadth portfolios. You'll lead PMs across Growth, Web, and Customer Foundations, setting strategy for funnel optimization, down-market acquisition, enterprise enablement, and the customer lifecycle model. You will partner deeply with Engineering, Design, BI/DS, Marketing, Sales, and Partnerships to shape growth motions across all GTM channels.

Responsibilities

• Lead PMs across Growth, Web, and Customer Foundations.
• Define the end-to-end growth strategy across website, PLG, SMB, enterprise, and partnerships.
• Own core funnel performance: traffic → MQL → onboarding → activation.
• Drive scalable SMB and long-tail customer acquisition motions.
• Partner with Sales and Partnerships to support large enterprise deals, identify product gaps, and shape deal mechanics.
• Oversee onboarding risk engine and customer compliance workflows.
• Build and operationalize Plaid’s Customer Lifecycle Model (CLM) to ensure clean customer state and entitlement logic.
• Use data to identify funnel opportunities, segment users, validate hypotheses, and drive experimentation.
• Make resource allocation and prioritization decisions across a high-breadth portfolio.
• Communicate strategy, tradeoffs, and insights to Executive, GTM, and Engineering leadership

Qualifications

• 8-10+ years of product management experience, including 2+ years managing PMs.
• Demonstrated success leading PLG or B2B growth at scale.
• Strong analytical and funnel optimization skills; comfort with data modeling and experimentation.
• Deep experience partnering with GTM teams (Sales, Partnerships, Marketing).
• Experience supporting enterprise deals or partnership motions.
• Demonstrated ability to operate across multiple domains: growth, risk, compliance, onboarding, internal systems.
• Excellent communication and cross-functional leadership skills

Additional Information

Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable.

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This is a Growth Operations Manager role at Belong, a venture-backed, AI-powered, people-delivered nationwide housing platform. The role is focused on increasing homeowner lead-to-listing conversion and compressing time-to-live across every market Belong operates in.

Responsibilities

• Own the full homeowner acquisition funnel, from lead capture through property going live
• Identify leaks in the funnel and design interventions to improve conversion rates
• Run structured experiments across the funnel to measure the impact of interventions
• Partner with the AI/engineering team to improve qualification models, routing logic, and automated communications
• Obsess over the gap between 'agreement signed' and 'property live' to compress cycle time

Requirements

• AI Native: think in cohorts and funnels, not averages
• Experience in a marketplace, two-sided platform, or supply-acquisition environment
• Bias toward speed and experimentation over perfect analysis
• Can articulate a specific time they personally identified a conversion lever and moved a number

Why This Role Matters

Every homeowner Belong doesn't convert or onboard fast enough is revenue left on the table for 12+ months. At our growth rate, even a 200–300 bps improvement in lead-to-listing conversion translates into meaningful incremental ARR.

Compensation

Competitive base salary + equity. Compensation is commensurate with experience and calibrated to the impact this role drives.

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Location

Seoul, South Korea; Singapore

Employment Type

Full time

Location Type

Hybrid

Department

About the Team

The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of global performance marketing, AI-powered workflows, in-product optimization, insights, experimentation, and creative ops engineering.

Our Product Growth (PG) team is a rapidly scaling functional area, accelerating growth by connecting out-of-product and in-product experiences into seamless journeys that acquire, retain, and re-engage users, unlocking ChatGPT’s transformative potential in users’ daily lives. We work cross-functionally with product, engineering, design, data science, finance, and marketing to unlock scalable growth levers and deliver measurable impact across diverse markets.

This team thrives on rapid testing, rigorous measurement, and creative problem solving, all while keeping user value at the center of our decision-making.

About the Role

We are seeking a full-funnel growth athlete with deep expertise in product growth, growth marketing, creative-led social channels, Korean consumer behavior, funnel optimization, and sophisticated experimentation. You will own growth initiatives end-to-end, from ideation and creative development to deployment, measurement, and iteration, with a focus on Korea’s high standards for product quality, trust, and speed.

This role requires close collaboration with engineering, product, DS, and design to execute localized growth motions. You’ll focus on scaling acquisition through Korea’s dominant channels, optimizing conversion, and driving ChatGPT Business adoption across Korea’s sophisticated business and SME ecosystems.

This role is based in Korea. Travel as needed for key cross-functional sprints and regional collaboration.

In this role, you will:

• Design, launch, and optimize global paid and organic acquisition campaigns across channels (search, social, referral, influencer, programmatic), balancing efforts across B2B and B2C segments.

• Leading growth experiments and A/B testing across funnels and entry points - defining hypotheses, setting up measurement frameworks, enhancing conversions, and translating insights into scalable playbooks.

• Partnering with engineering and data science to build, test, and refine growth tooling, creative ops automation, and optimization algorithms.

• Managing full-funnel performance metrics, from CPM/CPC to LTV/CAC, and identifying new opportunities for efficiency and scale.

• Developing AI-native workflows that transform how we scale, reach, personalize bringing users from out-of-product experiences to in-product entry points and LTV-optimized user journeys.

• Build AI-first creative systems, collaborating with design to rapidly prototype and test high-performing assets.

• Expanding growth channels and market coverage, with attention to localization and regional performance nuances.

• Driving influencer and creator partnerships as part of the paid and organic growth mix.

• Collaborating with product teams to improve in-product conversion and onboarding flows.

• Developing and refining our attribution models, marketing tech stack, and automation processes to ensure we’re always optimizing for maximum impact.

You might thrive in this role if you:

• 8+ years of experience in growth optimizations, growth marketing, performance marketing, or product growth, or product strategy and operations experience, ideally in hyper-growth tech companies.

• Proven ability to launch, scale, and optimize paid channels.

• Strong analytical skills and proficiency with measurement and funnel optimizations. (BI, SQL, experimentation, statistically rigorous testing, conversion optimizations).

• Experience with AI-driven marketing tools, creative ops engineering, and workflow automation.

• Familiarity with engineering concepts and ability to work with technical teams to ship growth and martech infrastructure.

• A test-and-learn mindset and comfort with fast-paced, ambiguous environments.

• Excellent cross-functional communication skills and stakeholder management experience.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.

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