{"version":"0.1","company":{"name":"YubHub","url":"https://yubhub.co","jobsUrl":"https://yubhub.co/jobs/skill/funnel-metrics"},"x-facet":{"type":"skill","slug":"funnel-metrics","display":"Funnel Metrics","count":6},"x-feed-size-limit":100,"x-feed-sort":"enriched_at desc","x-feed-notice":"This feed contains at most 100 jobs (the most recently enriched). For the full corpus, use the paginated /stats/by-facet endpoint or /search.","x-generator":"yubhub-xml-generator","x-rights":"Free to redistribute with attribution: \"Data by YubHub (https://yubhub.co)\"","x-schema":"Each entry in `jobs` follows https://schema.org/JobPosting. YubHub-native raw fields carry `x-` prefix.","jobs":[{"@context":"https://schema.org","@type":"JobPosting","identifier":{"@type":"PropertyValue","name":"YubHub","value":"job_df625390-342"},"title":"AI Analytics Engineer (Marketing Analytics)","description":"<p>We&#39;re seeking an AI Analytics Engineer to join our Data Science &amp; Analytics team. 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We&#39;re looking for someone who can inherit an existing program and immediately drive efficiency, optimization, and scale. Your job is to squeeze more signal from what&#39;s working, prune what isn&#39;t, and bring a relentless experimentation mindset to accelerating our self-serve growth engine.</p>\n<p>You&#39;ll work directly with our Head of Growth Marketing and collaborate closely with Creative, Product and Data. This role is ideal for someone who thrives in a high-velocity environment, is deeply channel-native, and is obsessed with improving CAC, conversion rates, and LTV across every stage of the self-serve funnel.</p>\n<p><strong>Responsibilities</strong></p>\n<p><strong>Own and optimize paid acquisition across PLG channels</strong></p>\n<p>Take full accountability for self-serve new user acquisition, free-to-paid conversion, and paid channel efficiency primarily focused on SEM/paid search, but able to lean into other channels such as paid social, display, programmatic, and affiliate</p>\n<p>Manage multi-million dollar media budgets with a clear focus on CAC efficiency and return on ad spend</p>\n<p>Take a full funnel performance approach from impression to activated paying user — including landing pages, onboarding flow touchpoints, and trial conversion</p>\n<p><strong>Drive continuous optimization and a rigorous testing culture</strong></p>\n<p>Identify performance gaps and inefficiencies across existing campaigns and channels; develop and execute a prioritized roadmap to address them</p>\n<p>Design and run structured A/B and multivariate experiments across creative, copy, audiences, landing pages, and bidding strategies</p>\n<p>Establish benchmarks, performance baselines, and a regular cadence of insights reporting to stakeholders</p>\n<p><strong>Scale what&#39;s working — and build what&#39;s missing</strong></p>\n<p>Lead channel expansion efforts: identify emerging acquisition opportunities in programmatic, connected TV, or new affiliate partnerships</p>\n<p>Partner with Creative and Design teams to develop and iterate on high-performing ad assets optimized for each channel and audience</p>\n<p>Develop audience segmentation strategies that target the right users — with channel-appropriate messaging</p>\n<p><strong>Build measurement infrastructure and attribution rigor</strong></p>\n<p>Partner with Data to ensure accurate measurement of paid channel contribution across the self-serve funnel</p>\n<p>Develop incrementality testing frameworks to move beyond last-click and measure true paid lift</p>\n<p>Track and report on full-funnel metrics</p>\n<p><strong>What You&#39;ll Bring</strong></p>\n<p>7+ years of performance marketing experience with expertise and hands-on expertise specifically in SEM/Paid Search. Experience with other channels such as paid social (Meta, TikTok, LinkedIn), display, programmatic, and affiliate channels are valuable</p>\n<p>Proven track record inheriting and meaningfully improving an existing paid acquisition program — not just maintaining, but finding new efficiency and growth levers</p>\n<p>Deep fluency in performance measurement: you understand attribution models, incrementality, MMM basics, and can design experiments that produce actionable signal</p>\n<p>Strong analytical skills — you&#39;re comfortable pulling your own data, building dashboards, and translating numbers into decisions without waiting for a data team</p>\n<p>Experience marketing consumer or prosumer SaaS products with a product-led or freemium growth model at a high growth tech company</p>\n<p>Creative instincts backed by data — you know how to brief creative teams and evaluate assets against performance goals, not just aesthetics</p>\n<p><strong>Benefits</strong></p>\n<p>Competitive Salary &amp; Equity</p>\n<p>401(k) Program with a 4% match</p>\n<p>Health, Dental, Vision and Life Insurance</p>\n<p>Short Term and Long Term Disability</p>\n<p>Paid Parental, Medical, Caregiver Leave</p>\n<p>Commuter Benefits</p>\n<p>Monthly Wellness Stipend</p>\n<p>Autonomous Work Environment</p>\n<p>In Office Set-Up Reimbursement</p>\n<p>Flexible Time Off (FTO) + Holidays</p>\n<p>Quarterly Team Gatherings</p>\n<p>In Office Amenities</p>\n<p style=\"margin-top:24px;font-size:13px;color:#666;\">XML job scraping automation by <a href=\"https://yubhub.co\">YubHub</a></p>","url":"https://yubhub.co/jobs/job_b7392e45-d19","directApply":true,"hiringOrganization":{"@type":"Organization","name":"Replit","sameAs":"https://jobs.ashbyhq.com","logo":"https://logos.yubhub.co/replit.com.png"},"x-apply-url":"https://jobs.ashbyhq.com/replit/e487e4a9-1248-4954-b311-873d48b79e80","x-work-arrangement":"hybrid","x-experience-level":"senior","x-job-type":"full-time","x-salary-range":"$165K - $215K","x-skills-required":["performance marketing","paid search","paid social","display","programmatic","affiliate","paid acquisition","SEM","paid search marketing","paid social media marketing","display advertising","programmatic advertising","affiliate marketing","paid channel efficiency","CAC efficiency","return on ad spend","full funnel performance","landing pages","onboarding flow touchpoints","trial conversion","A/B testing","multivariate testing","creative","copy","audiences","landing pages","bidding strategies","benchmarks","performance baselines","insights reporting","incrementality testing","true paid lift","full-funnel metrics"],"x-skills-preferred":["data analysis","data visualization","data-driven decision making","performance measurement","attribution models","incrementality","MMM basics","experiment design","actionable signal","analytical skills","data pulling","dashboard building","number translation","creative instincts","briefing creative teams","evaluating assets against performance goals"],"datePosted":"2026-03-07T15:21:50.263Z","jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Foster City, CA"}},"employmentType":"FULL_TIME","occupationalCategory":"Marketing","industry":"Technology","skills":"performance marketing, paid search, paid social, display, programmatic, affiliate, paid acquisition, SEM, paid search marketing, paid social media marketing, display advertising, programmatic advertising, affiliate marketing, paid channel efficiency, CAC efficiency, return on ad spend, full funnel performance, landing pages, onboarding flow touchpoints, trial conversion, A/B testing, multivariate testing, creative, copy, audiences, landing pages, bidding strategies, benchmarks, performance baselines, insights reporting, incrementality testing, true paid lift, full-funnel metrics, data analysis, data visualization, data-driven decision making, performance measurement, attribution models, incrementality, MMM basics, experiment design, actionable signal, analytical skills, data pulling, dashboard building, number translation, creative instincts, briefing creative teams, evaluating assets against performance goals","baseSalary":{"@type":"MonetaryAmount","currency":"USD","value":{"@type":"QuantitativeValue","minValue":165000,"maxValue":215000,"unitText":"YEAR"}}}]}