About the Role\nThe Wellness Manager will own and build Flow's Fitness, Sports & Wellbeing vertical across our Riyadh communities. This is a hybrid role combining product design, experience design, community building, and business operations , with the goal of making Flow the leading wellness-driven residential brand in the region.
\nResponsibilities
\nWellness Product & Amenities\nEnsure all wellness spaces (gyms, studios, recovery areas) are best-in-class, consistently maintained, and aligned with Flow's brand standards.\nContinuously improve the physical and experiential design of wellness amenities.\nIdentify and implement new wellness offerings (e.g. recovery, nutrition, mental wellbeing).
\nProgramming & Instructor Network\nDesign and manage a high-quality weekly class schedule across properties.\nRecruit, onboard, and manage top-tier instructors from both within the community and the external market.\nMaintain consistent class quality, utilization, and experience standards.\nBalance free vs. paid offerings to maximize both engagement and revenue.
\nCommunity Activation (Fitness & Wellbeing)\nBuild and activate the Fitness, Sports & Wellbeing community within Flow.\nSupport the creation and growth of Flow Clubs and neighbor-led initiatives.\nPartner closely with the Community Engagement Lead and Ambassadors.\nCreate pathways for residents to participate, lead, and contribute.
\nRevenue & Business Growth\nDevelop and scale wellness-related revenue streams (classes, services, partnerships).\nBuild partnerships with external wellness providers and brands.\nTrack and optimize revenue per resident through wellness offerings.\nEnsure the wellness vertical contributes meaningfully to ARPU growth.
\nMarketing & Brand Positioning\nConcept and execute wellness-driven events and experiences that elevate Flow's brand in the market.\nPosition Flow as the leading wellness-focused residential community in Riyadh.\nCollaborate with the marketing team to create compelling wellness content and storytelling.\nLeverage events, instructors, and community leaders to build brand visibility and credibility.\nActivate public-facing wellness experiences (e.g. pop-ups, open classes) to attract new audiences.\nEnsure consistency between the wellness experience delivered on-site and the brand presented externally.
\nPerformance & Insights\nTrack engagement, attendance, and satisfaction across all wellness initiatives.\nAnalyse participation trends and continuously improve programming.\nReport on key metrics including engagement, revenue, and retention impact.
\nQualifications\nMinimum of 2 years experience in wellness, fitness, hospitality, or community-driven operations.\nStrong understanding of fitness programming, instructor management, and wellness trends.\nExperience building or scaling a service or community-based offering.\nHighly organised with strong execution ability across multiple locations.\nExcellent communication and stakeholder management skills.\nEntrepreneurial mindset with a bias toward action.\nFluency in English required; Arabic is a plus.
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