Responsibilities:

• Build the global ABM strategy, program, and toolset in deep partnership with Campaigns, Regional Demand Generation, Product Marketing, Exec Marketing, Strategy and Operations, Engineering, Sales and Customer Success, and more
• Design standards for a variety of ABM approaches including 1:1, 1:few, and 1:many
• Partner with Regional Demand Generation teams to understand local ABM needs and deliver resources that support regional strategy, delivery, scale, and pipeline generation
• Establish a measurement framework to demonstrate how your work is driving impact (ex. Account reach, account engagement, pipeline); report regularly on results, opportunities, and learnings

Requirements:

• 10+ years of enterprise B2B marketing experience that includes some mix of account-based marketing, integrated campaigns, content marketing, and/or regional/field marketing with demonstrated increase in scope
• Experience with third-party account-based marketing technology (6Sense, Clay, DemandBase, etc.)
• AI-forward; hands-on experience using AI tools to automate and accelerate insights, production, and processes
• Knowledge of FinTech industry landscape, trends, and technology
• Proven expertise in partnering with regional marketing and sales teams to build, grow, and develop pipeline
• Analytical acumen, with the ability to build, interpret, and adjust measurement tools and data
• Exceptional presentation, writing, and communication skills, especially to executive stakeholders
• High ownership; appetite and ability to work through ambiguity, evaluate and recommend solutions, and drive clarity across complex, global stakeholder groups
• Ability to build campaigns and programs from the ground, orchestrating many moving parts across disparate functions

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