Video Director, Product Launches · Anthropic

Sat, 18 Apr 2026 15:55:44 GMT
Engineering

Anthropic · San Francisco, CA · $200,000-$255,000 USD · hybrid

As a Video Director for Product Launches at Anthropic, you will own the creative vision and execution of video content for our most important moments: model launches and product reveals. You'll lead the full production lifecycle from concept to delivery, bringing a storyteller's instinct to complex technical subjects and crafting narratives that make transformative AI feel accessible and compelling.

This role operates in a fast-paced environment where launch timelines move quickly and turnarounds are tight. You'll need to make sharp creative decisions without the luxury of extended development cycles, pivoting when priorities shift, moving from brief to execution with speed, and delivering high-quality work under real pressure.

You're someone who can walk into a room, understand what a launch needs to communicate, and build a video strategy around it , then execute it at the highest level. You lead crews with confidence, guide collaborators through ambiguity, and know how to get great work across the finish line even when the timeline is short.

Responsibilities:

Direct and oversee video production for model and product launches, from initial creative brief through final delivery, often on compressed timelines

Develop creative concepts, treatments, and narrative strategies that translate complex AI capabilities into compelling, human-centered stories

Lead and manage production crews on set, including DPs, camera operators, sound, lighting, and other crew members

Partner with marketing, product, and communications teams to align creative direction with launch goals and messaging

Guide post-production workflows, providing creative direction to editors, colorists, and sound designers

Identify the story worth telling within a launch, taking raw elements, context, and product details and crafting a cohesive narrative arc

Build and maintain scalable production processes that can flex to meet the pace of Anthropic's launch cadence

Stay current with video production trends, launch formats, and storytelling techniques in the technology and AI space

You may be a good fit if you:

Have 6+ years of professional video directing or production experience, with a portfolio that demonstrates your ability to lead high-impact launches or campaigns

Have experience directing at a SaaS or AI company, or have worked as part of an in-house creative team in a fast-paced technology environment

Are a skilled storyteller who can take disparate elements, such as product features, brand positioning, and customer impact, and shape them into a compelling narrative

Have proven experience leading production crews on set and are comfortable owning creative decisions under time and budget pressure

Thrive under tight turnarounds and can maintain creative quality when timelines are compressed

Understand the full filmmaking process, from pre-production through delivery, and can provide informed direction at every stage

Are an excellent communicator who can articulate creative vision clearly to both production teams and non-technical stakeholders

Are proactive and calm under pressure, bringing clarity to ambiguity and keeping productions moving even when priorities shift

Are excited about the challenge of making AI launches feel meaningful to a broad audience

Strong candidates may also have:

Hands-on experience as a director of photography or camera operator

Editing experience and comfort working directly in post-production

Experience directing launch videos, keynote content, or product announcement films

Background working with technical or complex subject matter and making it accessible on screen

Familiarity with motion graphics, animation, or mixed-media storytelling techniques

Knowledge of different delivery formats and platform requirements (web, social, events, broadcast)

Experience building or scaling a video production function from the ground up

The annual compensation range for this role is $200,000-$255,000 USD.