Motorsports and Driving Programs Specialist · Porsche Cars North America

Wed, 22 Apr 2026 17:30:55 GMT
Marketing

Porsche Cars North America · Atlanta · onsite

The Motorsports and Driving Programs Specialist supports the development and execution of Porsche Cars North America's motorsports marketing and experiential initiatives. This role plays a key part in delivering premium, high-impact experiences that strengthen Porsche's brand affinity among target audiences.

Responsibilities include supporting flagship programs such as Porsche Motorsport hospitality and Porsche Travel Experience, managing event activations, and overseeing the planning and deployment of brand marketing and motorsports vehicle fleets.

Key responsibilities include:

Overseeing end-to-end management of a 55-vehicle Porsche experiential and Motorsport fleet, ensuring optimal utilization, availability, and brand-appropriate presentation across all programs and events

Developing and managing annual fleet planning strategy aligned with experiential marketing objectives, product priorities, and launch timelines

Coordinating vehicle allocation across multiple programs, events, and stakeholders, balancing competing priorities and business needs

Managing fleet lifecycle including ordering, spec'ing, onboarding, rotation, and decommissioning of vehicles

Partnering closely with Product, PR, Communications, and Regional teams to align vehicle usage with messaging and strategic priorities

Additional responsibilities include:

Providing operational and planning support for Motorsport-related activities, including IMSA ticketing, credentialing, and ad hoc activations

Serving as operational lead for Daytona and select Motorsport hospitality programs, overseeing guest experience, vehicle coordination, and cross-functional alignment

Coordinating driver, VIP, and guest logistics including meet-and-greets, tours, and hot lap experiences

The ideal candidate brings a strong combination of event execution, experiential marketing insight, and operational excellence, with the ability to manage complex projects while upholding Porsche's global brand standards.

Requirements include:

An understanding of traditional and non-traditional brand marketing strategies

Passion for automotive and experiential marketing

Proven ability to manage complex projects and logistics from concept through execution, ensuring operational excellence at every stage

Experience coordinating large-scale events, including end-to-end logistics, on-site vendor and agency management, and on-site execution

Demonstrated experience supporting large-scale project budgets, forecasting, and external vendor relationships

Experience supporting fleet or asset logistics a plus, including coordination of transportation, allocation, and readiness of vehicles or key program assets for events

Ability to manage multiple workstreams simultaneously, maintaining strong attention to detail in a fast-paced environment

Proven ability to collaborate cross-functionally with internal stakeholders, including Legal, Procurement, Finance, Public Relations, and Marketing Communications

Experience navigating corporate processes such as contracting, purchase orders, and compliance requirements

Automotive industry experience preferred but not required

Experience in motorsports or event marketing preferred

Ability to work extended hours, including evenings and weekends, as required

Ability to travel up to 50%, as required

Education:

4-year Bachelor's degree in Marketing, Communications, or a related field

Experience:

Minimum of 2+ years of experience in experiential marketing and event planning, preferably within motorsports, performance driving, or track-based programs

Skills/ Competencies:

Collaborative mindset with cross-functional leadership capabilities

Strong Microsoft Suite skills

Excellent communication skills, both written and verbally

Highly organized

Extreme attention to detail

Ability to lead projects in a fast paced, quickly evolving environment

Ability to easily adapt to changes

Works well with others

Works independently without frequent direction

Competencies:

Execution

Creative

Project management

Time management

Physical requirements:

Must be able to lift 15 pounds at times.

While performing the duties of this job the employee is required to talk, hear, walk, sit, stand, climb stairs on occasion with prolonged periods of sitting at a desk and working on a computer.