The Web Marketing Team at Plaid is a collaborative, user-first team that partners closely with Product, Engineering, Design, Sales, and Marketing to bring Plaid's solutions to market and scale their adoption globally.

We're looking for a Web Marketing Lead to own and evolve plaid.com into a best-in-class growth engine spanning product discovery, education, and conversion.

This role is responsible for defining how millions of developers, businesses, and consumers experience Plaid for the first time – and how we turn that interest into product adoption, qualified pipeline, and revenue.

Sitting within the Growth Marketing organization, you'll operate at the intersection of marketing, product, and data – treating the website as a dynamic, experiment-driven product.

You'll define strategy, drive execution, and build a high-performing team that continuously improves the end-to-end web journey from first touch through activation.

This includes owning Plaid's organic search and answer engine presence, ensuring we show up where developers and businesses are actively looking for solutions.

This is a hands-on leadership role for someone equally comfortable in a strategy doc and a CMS, and who gets genuinely excited about turning website data into conversion lift.

Responsibilities

Own plaid.com as a Growth and Revenue Engine - Define the growth strategy and roadmap for plaid.com, owning performance across product pages, docs entry points, campaign landing pages, and conversion surfaces – while partnering with Brand, Content, and Design on the vision and experience for flagship pages like the homepage.

Be directly accountable for website-sourced pipeline, conversion, and key revenue metrics.

Optimize performance across key surfaces including homepage, product pages, docs entry points, campaign landing pages including event registration, and our blog.

Act as the internal expert on web performance, user journeys, and competitive benchmarks – setting the bar for what great looks like.

Lead and Scale a High-Performing Team - Build, manage, and develop a world-class web marketing team across strategy, operations, SEO/AEO, content management, and experimentation.

Foster a culture of ownership, velocity, and continuous learning.

Establish clear goals, processes, and operating rhythms to drive impact – running structured workflows that keep the team moving quickly without sacrificing quality.

Drive Experimentation and Continuous Optimization - Build and scale a rigorous experimentation program to improve conversion, activation, and self-serve growth.

Lead development of hypotheses, testing strategies, and measurement frameworks – forming hypotheses, running tests, and iterating fast.

Drive operational excellence through scalable systems, including automation of page creation, testing, and optimization workflows.

Improve End-to-End User Journeys - Shape the full web experience from first visit through signup, demo request, or sales engagement.

Optimize for both developer audiences (self-serve, docs-driven journeys) and business buyers (solution evaluation and sales handoff).

Use user research, behavioral analytics, and market insights to inform messaging, information architecture, and UX across the site.

Identify and remove friction across acquisition, education, and conversion flows.

Own and develop central web narrative strategy - Develop a centralized approach to storytelling through our website, including our homepage experience and iterating on Plaid’s story through the lens of web.

Partner with Product Marketing to translate product strategy and positioning into clear, high-impact web experiences – bringing together different product areas into cohesive plans.

Collaborate with Product, Engineering, and Design to prioritize and ship improvements to site experience and infrastructure.

Work closely with Growth Marketing and Sales to improve campaign performance and pipeline conversion.

Collaborate with the Brand team to maintain visual and narrative consistency across plaid.com.

Drive Technical Excellence - Own the web tech stack (CMS, tag management, analytics instrumentation) , ensuring proper GTM setup, pixel management, and event tracking.

Ensure SEO/AEO best practices are built into every web initiative: technical hygiene, structured data, page speed, and content architecture.

Work with RevOps and Marketing Ops to ensure web form integrations, lead routing, and attribution are functioning cleanly.

Qualifications

Must have requirements - 10+ years of experience in growth marketing, web marketing, or product-led growth roles, with increasing leadership responsibility.

Proven track record of owning and scaling a website as a measurable growth and revenue channel – you can point to specific CRO wins, organic traffic improvements, or conversion rate lifts you've owned end-to-end.

Experience driving pipeline, conversion, and product adoption through web optimization and experimentation.

Strong leadership experience, including building and managing high-performing teams.

Deep expertise in web analytics (GA4, Mixpanel, or similar), A/B testing platforms (Optimizely, VWO, or similar), and experimentation frameworks.

Experience working cross-functionally with Product, Engineering, Design, and Sales.

Excellent cross-functional communication skills – you can translate web strategy into terms that resonate with engineers, PMMs, and executives alike.

A bias toward experimentation: you form hypotheses, test them, and iterate quickly without needing to be perfect out of the gate.

Nice to have - Experience in B2B SaaS, fintech, or developer-facing products.

Familiarity with PLG and sales-assisted growth models.

Experience optimizing technical or API-driven websites with complex user journeys.

Background in SEO/AEO, lifecycle marketing, or growth experimentation at scale.

Experience with modern CMS and experimentation tools (e.g., Contentful, Optimizely, Webflow).

Working knowledge of HTML/CSS – enough to diagnose issues and move faster with engineering.

Background in international or multi-market web strategy.

Experience with CDPs (Segment) or marketing automation platforms (HubSpot, Marketo)

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As a Principal Product Manager for Microsoft AI, you will drive building world-class AI applications that will delight consumers and deliver business results. You will own a product area and be responsible for understanding user needs and behaviours, defining product requirements, managing end-to-end product development, launches and iterations. You will find a path to get things done despite roadblocks to get your work into the hands of users quickly and iteratively.

You will enjoy working in a fast-paced, customer-first, product development cycle. You will translate business goals into strategy, user experience and technical requirements in close collaboration with Applied Science, Data Science, Engineering, UX and Product Marketing/Sales teams. You will define goals and performance indicators, set up and oversee experiments, measure success with data and research.

Responsibilities:

• Drive building world-class AI applications that will delight consumers and deliver business results
• Own a product area and be responsible for understanding user needs and behaviours, defining product requirements, managing end-to-end product development, launches and iterations
• Find a path to get things done despite roadblocks to get your work into the hands of users quickly and iteratively
• Enjoy working in a fast-paced, customer-first, product development cycle
• Translate business goals into strategy, user experience and technical requirements in close collaboration with Applied Science, Data Science, Engineering, UX and Product Marketing/Sales teams
• Define goals and performance indicators, set up and oversee experiments, measure success with data and research

Qualifications:

• Bachelor’s Degree AND 8+ years experience in product/service/program management or software development OR equivalent experience
• 2+ years experience leading cross functional product teams across advertising, privacy, search, conversational AI, or generative AI
• 5+ years experience delivering products that include full Search and/or Advertising technology stack
• 5+ years experience with data analytics and experimentation tools with working knowledge of SQL and coding skills (Python, Javascript)
• 7+ years of experience building Ads products
• 5+ years of experience in monetization products and B2B
• Ability to work in a fast-paced environment, manage multiple priorities, and adapt to changing requirements and deadlines
• Proven ability to collaborate and contribute to a positive, inclusive work environment, fostering knowledge sharing and growth within the team

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Microsoft are looking for a talented Principal Product Manager, Agentic Experiences at their Mountain View office. This role sits at the heart of strategic decision-making, turning model capabilities into practical products that scale and serve users well. You'll work directly with research, engineering, and design to turn AI research into transformative products for Copilot, Bing, Edge, M365, and Azure.

About the Role

As a Principal Product Manager (PM) for the Agentic AI team, you'll architect solutions that reason, plan, and act across applications, the web, and the OS, empowering users to accomplish complex tasks with intelligence and reliability. You'll join a high-impact team dedicated to translating breakthrough model research into transformative products. The Agentic Experiences team thrives on rapid innovation, cross-functional collaboration, and a culture that values curiosity, autonomy, and bold problem-solving.

Accountabilities

• Identify user workflows where AI adds clear value, basing decisions on data and user feedback.
• Turn model capabilities into specific product features, define MVPs, and refine them using user and business metrics.

The Candidate we're looking for

Experience:

• 8+ years' experience in product management or software development.

Technical skills:

• Familiarity with experimentation tools, data analytics, and working knowledge of SQL or coding (Python, JavaScript).

Personal attributes:

• Effective collaboration and communication skills with a bias for action and inclusion.

Benefits

• Product Management IC5 – The typical base pay range for this role across the U.S. is USD $139,900 – $274,800 per year.
• Certain roles may be eligible for benefits and other compensation.

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Microsoft AI are looking for a talented Principal Product Manager at their Redmond office. This role sits at the heart of strategic decision-making, turning market data into actionable insights for a company that's revolutionising AI powered products. You'll work directly with leadership to shape the company's direction in the AI platform shift.

About the Role

As a Principal Product Manager for Microsoft AI, you will help businesses that want to grow and expand their business using our products, data, and services through advertising and new business models that unlock AI-first products. This role requires consistent knowledge and deep awareness of the emerging AI industry to develop new products as we have the freedom and flexibility to use the best technology in service of our customer.

Accountabilities

• Drive building world-class AI applications that will delight consumers and deliver business results.
• Own a product area and be responsible for understanding user needs and behaviors, defining product requirements, managing end-to-end product development, launches and iterations.

The Candidate we're looking for

Experience:

• 8+ years experience in product/service/program management or software development.

Technical skills:

• Data analytics and experimentation tools with working knowledge of SQL and coding skills (Python, Javascript).

Personal attributes:

• Proven ability to collaborate and contribute to a positive, inclusive work environment, fostering knowledge sharing and growth within the team.

Benefits

• Product Management IC5 – The typical base pay range for this role across the U.S. is USD $139,900 – $274,800 per year.
• Product Management IC6 – The typical base pay range for this role across the U.S. is USD $163,000 – $296,400 per year.

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Microsoft AI are looking for a talented Principal Product Manager at their Bengaluru office. This role sits at the heart of strategic decision-making, turning market data into actionable insights for a company that's revolutionising AI powered products. You'll work directly with leadership to shape the company's direction in the AI platform shift.

About the Role

As a Principal Product Manager for Microsoft AI, you will help businesses that want to grow and expand their business using our products, data, and services through advertising and new business models that unlock AI-first products. This role requires consistent knowledge and deep awareness of the emerging AI industry to develop new products as we have the freedom and flexibility to use the best technology in service of our customer.

Accountabilities

• Drive building world-class AI applications that will delight consumers and deliver business results.
• Own a product area and be responsible for understanding user needs and behaviors, defining product requirements, managing end-to-end product development, launches and iterations.

The Candidate we're looking for

Experience:

• 10+ years experience in product/service/program management or software development.

Technical skills:

• Experience leading AI product teams and building AI products.
• Experience building consumer products leveraging Machine Learning or Large Language Models.

Personal attributes:

• Proven ability to collaborate and contribute to a positive, inclusive work environment, fostering knowledge sharing and growth within the team.

Benefits

• Work from the office at least four days per week.
• Collaborate effectively and communicate clearly with cross-functional teams, including product managers, designers, and other engineers, to build exceptional consumer-grade applications.

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Microsoft AI are looking for a talented Principal Product Manager at their Hyderabad office. This role sits at the heart of strategic decision-making, turning model capabilities into specific product features that scale and serve users well. You'll work directly with applied science, engineering, and design to turn AI research into practical products.

About the Role

As a Principal Product Manager, you will define and deliver on the strategic roadmap and vision across multiple initiatives. You will identify user workflows where AI adds clear value, basing decisions on data and user feedback. You will turn model capabilities into specific product features, define MVPs, and refine them using user and business metrics. You will work directly with applied science, engineering, and design to turn AI research into practical products that scale and serve users well.

Accountabilities

• Define and deliver on the strategic roadmap and vision across multiple initiatives.
• Identify user workflows where AI adds clear value, basing decisions on data and user feedback.
• Turn model capabilities into specific product features, define MVPs, and refine them using user and business metrics.
• Work directly with applied science, engineering, and design to turn AI research into practical products that scale and serve users well.

The Candidate we're looking for

Experience:

• 8+ years experience in product/service/program management or software development.

Technical skills:

• Familiarity with experimentation tools, data analytics, and strong in vibe coding / working knowledge of coding (Python, JavaScript, SQL).

Personal attributes:

• Excellent analytical, communication, presentation and negotiation skills with cross-functional organizations, customers and stakeholders.

Benefits

• Competitive salary and benefits package.
• Opportunity to work with a leading technology company and make a positive impact on the world.
• Collaborative and dynamic work environment.
• Professional development opportunities.

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What you'll do

• Ideate and implement (both frontend and backend) full growth features and experiments to run that have a significant impact on user acquisition, e.g., by driving product virality
• Create in-product onboarding to drive activation
• Set up a pricing experimentation system and use it to iterate on pricing

What you need

• Strong full-stack engineering skills (you can either be backend leaning, frontend leaning, or half-half)
• Strong product sense
• Interest in growth and the business side of things
• (Bonus) Experience launching or growing products
• (Bonus) Competence with analytics and experimentation tools
• (Bonus) Design skills

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