At Flexport, we believe global trade can move the human race forward. That’s why it’s our mission to make global commerce so easy there will be more of it.

The Opportunity

We’re looking for a Staff Product Manager, Growth to own Flexport’s website, self-serve experience, and the critical intersection between marketing and product that turns visitor traffic into a qualified pipeline.

Responsibilities

Website as a Growth Product

• Own Flexport.com as Flexport’s highest-leverage growth channel to define the product vision, roadmap, and KPIs for the marketing website.
• Drive SEO and AEO strategy, information architecture, and content performance to increase organic traffic and domain authority.
• Lead conversion rate optimization across landing pages, product pages, and CTAs through structured experimentation (A/B tests, multivariate tests, holdout groups).
• Partner with Design, Product, and Engineering to ship high-impact web experiences that reduce friction and move visitors toward signup and qualification.

Self-Serve Flow & Product-Led Growth

• Own the end-to-end self-serve funnel from first visit through signup, onboarding, activation, and handoff to Sales.
• Define and instrument key growth metrics (visitor-to-signup, signup-to-activation, activation-to-MQL, MQL-to-SQL) and build dashboards that make funnel health visible across the organization.
• Identify and activate product-led growth levers: trial flows, in-platform conversion moments, guided onboarding, and expansion signals.
• Develop experimentation frameworks to test and scale PLG motions, balancing self-serve efficiency with enterprise sales readiness.

Marketing and Product Bridge

• Serve as the primary product partner between the Marketing team translating campaign objectives into product requirements and vice versa.
• Collaborate with Marketing and Sales Ops on lead scoring models, nurture logic, and segmentation strategies to ensure product signals feed into accurate lead qualification.
• Align product releases and platform capabilities with go-to-market motions so that new features translate into pipeline.
• Work with Sales to define what constitutes a high-quality lead and build product experiences that deliver them consistently.

Requirements

• Product management experience, with significant depth in growth, conversion, or product-led growth at a high-growth B2B technology company.
• Strong preference for former tech founders or early-stage operators who have owned the full end-to-end go-to-market for a B2B product from building the website to closing the first customers.
• Proven track record of driving measurable improvements in web traffic, signup conversion, activation rates, or pipeline generation.
• Deep understanding of enterprise B2B buying motions - complex, long sales cycles, buying committees, and what it takes to generate leads that Sales actually wants to work.
• Experience in logistics, supply chain, or enterprise SaaS is a strong plus.
• A power user of AI in your product workflow; you actively use tools like Claude Code, Codex, OpenClaw, or similar to accelerate prototyping, analysis, and experimentation.
• Bonus if you’ve used vibe coding or low-code AI tools to build landing pages, internal tools, or automations yourself.
• Fluent in web analytics, attribution modeling, and experimentation tooling (e.g. Google Analytics, Amplitude, Optimizely, LaunchDarkly).
• Comfortable writing SQL and building dashboards.
• Experience with marketing automation and CRM systems (Salesforce, HubSpot, Marketo) and a working understanding of how product signals feed lead scoring and sales workflows.
• Strong product craft , you write clear PRDs, define sharp success metrics, and ship iteratively.
• Excellent cross-functional communication.
• A bias toward action and experimentation - you ship fast, learn fast, and iterate.
• You’re energized by ambiguity and thrive when you can move from zero to one.

Salary

The US base salary range for this position is $200,000-$230,000 USD per year.

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