This role is high-impact, high-visibility, and highly collaborative. You'll:

• Own and evolve the strategy for Intercom and Fin's organic social presence across LinkedIn, X, YouTube, and more.
• Partner with GTM workstream leads to translate their launches, ideas, and insights into social activations that earn reach and attention.
• Enable our executive team and employees to build meaningful influence, creating playbooks, toolkits, and working directly with them on their content.
• Collaborate with our SMM on proactive and reactive engagement, from daily comments to orchestrated mindshare plays.
• Run campaigns and moments, building and executing multi-post social plans that elevate our biggest launches and announcements.
• Experiment relentlessly! Test content formats, creative approaches, timing, AI tools, and emerging platform features to optimize what works.
• Use AI to move faster and smarter, from ideation to copywriting to distribution planning.
• Oversee our YouTube strategy and agency relationship, making sure we're maximizing the reach and value of our video investments.
• Keep our channels sharp and current, ensuring everything live reflects our latest story and message.
• Make strong, proactive choices. You won't wait for a brief or a prompt; you'll be shaping our agenda and our presence.

As a successful candidate, you'll be a social-native thinker, fluent in platform nuances, audience behavior, and creative trends. You'll be a fast, clear, high-quality writer with a knack for punchy, smart, shareable copy. You'll be AI-forward, excited by what AI unlocks and confident using it to streamline and enhance your work. You'll be deeply collaborative but autonomous, able to manage cross-functional partnerships without handholding. You'll be experimental and analytical, questioning best practices and testing what works. You'll be proactive and outcome-oriented, able to tie your work to business goals.

If you're excited by the idea of growing a high-performing AI brand, and you love operating at the intersection of tech, content, community, and influence, then this is your role.

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