The selected candidate will manage a team of Technical Program Managers to execute internally funded product development and customer-funded delivery programs. They will define the required resources to transition new products to market and ensure the execution of product development roadmaps.

The selected candidate will work closely with Product and Engineering leadership to grow the Hivemind business across multiple new domains. Ensure all program elements are flawlessly executed Deliver exceptional, proven, and reliable performance in support of customer and end-user’s needs through execution of each phase (Initiation, Planning, Execution, Monitoring, Closure) of Shield AI’s programs.

Support internal team and customer relationships Facilitate execution and address or escalate issues for programs, projects, and operational performance. Own development and ongoing execution of project plans, scope, schedule, and management, astutely evaluating the balance and re-balance the often-shifting customer cost, schedule, and technical parameters/priorities of each program as it progresses during the overall life cycle.

Develop and maintain effective relationships with a broad range of stakeholders including managers, customers, key partners and suppliers, both locally and internationally. Be able to operate and make decisions that reflect cultural nuances and overarching political and/or military factors.

Drive the accurate and timely tracking and reporting of internal budget, resource, and project management standard metrics Drive the accurate and timely tracking and reporting of all customer or end user contractually required deliverables Drive a consistent cadence of well-organized, well-facilitated, and effective meetings, including preparation and follow up activities.

Complete critical path analyses including the evaluation of potential means to accelerate the pace or mitigate identified risks Identify potential bottlenecks or delays in programs and drive efforts to achieve schedule milestones.

Support business development efforts as they develop & evolve from current programs and related opportunities, including requests for tender, proposal, or information, expressions of interest, and unsolicited offers.

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Reporting to the Global Director of Marketing, the Senior Marketing Manager will work closely with the Country Manager (Japan), Create leadership, Sales teams, and regional/global marketing colleagues. You will act as the strategic bridge between Japan and the Group Marketing function, working with central teams to define asset requirements and leveraging our global Design Team to produce high-quality, localised or bespoke creative assets for the region.

This position plays a pivotal part in strengthening Keywords' presence in Japan, elevating the quality and coherence of our marketing communications, and supporting commercial growth across Service Lines. By translating global marketing strategy into culturally resonant and market-specific execution, the Senior Marketing Manager will directly contribute to Keywords' continued expansion in one of its most important regions.

Key Responsibilities

Japan Marketing Strategy & Localization

• Develop and implement a Japan-specific marketing strategy aligned with global objectives.
• Localise global messaging, brand positioning, and value propositions for Japanese audiences.
• Provide market insights to global stakeholders, highlighting opportunities, trends, and competitive dynamics.

Cross–Service Line Collaboration & Representation

• Serve as the primary marketing contact in Japan, representing the capabilities and offerings of Create, Globalise, and Engage.
• Collaborate with Sales, Create leadership, and regional Service Lines to ensure unified, aligned communication and market positioning.
• Support the development of integrated proposals and solution packages tailored to Japanese clients.

Marketing Content, Campaigns & Brand Presence

• Asset Management & Creation: Lead the content strategy and asset creation process. You will write creative briefs and collaborate with Group Marketing and the internal Design Team to deliver high-quality localised assets, pitch decks, case studies, one-pagers, and bespoke creative for the Japanese market.
• Website Ownership: Own and manage the Japanese version of the Keywords Studios website, ensuring content is up-to-date, culturally relevant, SEO-optimised, and aligned with global brand standards.
• Social Media: Manage and grow the local corporate social media channels (e.g., X/Twitter, LinkedIn, Facebook), handling community engagement and copywriting in Japanese.
• Events (TGS): Lead the planning and execution of major local events—specifically the Tokyo Game Show (TGS)—consulting with Group Marketing on budgeting, branding, and strategic objectives.
• Paid Media: Plan and execute paid media campaigns where appropriate to drive specific business goals, managing budgets and reporting on ROI.

Reporting, Analytics & Continuous Improvement

• Track KPIs including campaign performance, content utilisation, and marketing-driven pipeline contribution.
• Asset Performance: Analyse data to understand the performance of specific creative assets and messages, providing insights that inform future design briefs and campaign strategies.
• Provide regular reporting to the Global Director of Marketing and Japan leadership team.
• Continuously identify opportunities to enhance Keywords' brand presence and market impact in Japan.

Sales Support & Collaboration

• Collaborate with Sales to ensure that proposal materials, messaging, and presentations reflect a clear and consistent market position, tailored to client expectations in Japan.
• Offer strategic input for key opportunities when marketing perspective is helpful (e.g., positioning, storytelling, differentiators).
• Maintain a library of localised marketing assets, case studies, and pitch materials that Sales teams can easily access and deploy.
• Coordinate with Sales leadership to ensure marketing activities reinforce commercial priorities and upcoming initiatives.

Skills & Competencies

• Strategic Thinking: Ability to translate global and regional business objectives into actionable, localised marketing plans.
• Analytical Acumen: Strong capability in data interpretation, specifically regarding asset performance, campaign measurement, and ROI.
• Creative Collaboration: Ability to articulate creative needs clearly to design teams and manage the feedback loop to ensure high-quality output.
• Exceptional Interpersonal Skills: Strong relationship-builder with empathy, emotional intelligence, and the ability to collaborate effectively across functions and cultures.
• Strong Storytelling Ability: Confidence and clarity in shaping compelling narratives for Japanese audiences, both in written and verbal communication.
• Project Management: Excellent organisational skills, with the ability to manage multiple initiatives (e.g., TGS planning, website updates, and campaigns) simultaneously.
• Cross-Functional Collaboration: Comfortable working with diverse teams across Service Lines, regions, and disciplines.

Qualifications Required

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 7+ years of marketing experience, ideally in gaming, entertainment, digital marketing, or technology sectors.
• Demonstrated success in developing and executing integrated marketing campaigns in Japan.
• Strong understanding of the Japanese games and entertainment landscape.
• Experience acting as a bridge between local needs and global creative teams (briefing designers, managing localisation workflows).
• Experience managing corporate social media accounts and website Content Management Systems (CMS).
• Experience running and reporting on paid media campaigns.
• Native-level Japanese and business-level English.

Preferred

• Experience with creative agencies or marketing services related to LiveOps, publishing support, or digital content.
• Familiarity with game development, production, or B2B service marketing.
• Certifications in digital marketing, analytics, or campaign management.

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