The Senior Field Marketing Manager, Europe will establish and execute field marketing across priority defence and government accounts in the United Kingdom, Netherlands, Norway, Poland, Romania, and Greece. This person will drive account-based marketing programs, support strategic capture efforts, and generate measurable pipeline impact in close partnership with regional sales and business development teams.

This is a hands-on role in a high-growth environment. The ideal candidate is equally comfortable developing account strategies and executing field programs, thrives in complex multinational government sales environments, and understands how to align marketing efforts with long-cycle defence procurement processes across multiple European markets.

Responsibilities:

Lead and execute field marketing across priority defence and government accounts in the UK, Netherlands, Norway, Poland, Romania, and Greece, tightly aligned with regional Go-to-Market priorities.

Develop and execute account-based marketing strategies for primary accounts, mapping buying centres and orchestrating multi-touch engagement across executive briefings, targeted campaigns, industry events, and owned customer programmes.

Demonstrate deep understanding of European defence procurement environments, acquisition cycles, NATO frameworks, and country-specific stakeholder landscapes, tailoring engagement strategies accordingly.

Engage key ministries and agencies including, but not limited to:

UK Ministry of Defence (MOD) and associated commands

Netherlands Ministry of Defence

Norwegian Ministry of Defence and defence materiel agencies

Polish Ministry of National Defence

Romanian Ministry of National Defence

Hellenic Ministry of National Defence (Greece)

Own strategy and execution for major defence and aerospace events across the region, prioritising high-value account engagement and executive-level meetings over brand presence alone.

Plan and execute owned customer events, private briefings, and targeted engagements in partnership with sales and capture teams to accelerate opportunity progression.

Align marketing programmes with regional sales objectives, pipeline targets, and account plans to drive measurable revenue impact across all focus markets.

Own Salesforce campaign execution, including creating and managing Campaign IDs, ensuring proper campaign structure, tracking member status, and maintaining data integrity in partnership with sales.

Partner closely with sales to ensure correct opportunity association, contact mapping, and required CRM field completion to support accurate pipeline reporting and attribution.

Build and execute programmes within Marketo, including campaign flows, audience segmentation, nurture programmes, performance tracking, and marketing-to-sales workflow alignment.

Establish KPIs aligned to European government sales realities, including account penetration, stakeholder engagement depth, opportunity influence, and deal acceleration.

Bring structure, accountability, and operational rigor to field marketing execution across strategically important European defence markets.

Required qualifications:

8–12 years of experience in field marketing, demand generation, or integrated marketing roles

Proven expertise in account-based marketing (ABM) within complex enterprise or government accounts

Demonstrated ability to drive pipeline, influence opportunities, and support deal progression

Hands-on experience executing events, executive engagements, and targeted field programmes

Strong experience working cross-functionally with Sales, BD, and capture teams

Hands-on Salesforce (SFDC) experience, including campaign creation, Campaign ID management, opportunity alignment, and pipeline reporting

Experience using marketing automation platforms (e.g., Marketo) for campaign execution, segmentation, and nurture flows

Ability to operate in a hands-on, high-growth environment with ownership and accountability

Preferred qualifications:

Experience marketing into European government, Ministry of Defence, or defence/aerospace sectors

Familiarity with UK MOD and other European defence ministries (Netherlands, Norway, Poland, Romania, Greece)

Understanding of European procurement cycles, NATO frameworks, and multi-country acquisition environments

Experience aligning marketing to capture efforts in long-cycle government deals

Additional European language proficiency

XML job scraping automation by YubHub

About the role

As Synthesia's Senior Product Marketing Manager, Content & Events, you are the single owner of how our product and brand story shows up across our most important events. This is a product marketing role, responsible for setting the narrative strategy and delivering the content that helps create and accelerate demand for Synthesia.

What you'll do

• Own the event narrative strategy end-to-end Act as the single owner for product marketing content across all Synthesia events — setting the strategy for audience targeting, core messages, value propositions, and proof points that drive demand.

• Translate product strategy into market-facing stories Connect product innovation to broader market trends, industry challenges, and customer pain points — ensuring events communicate _why Synthesia matters now_, not just what we’ve shipped.

• Create high-impact event content Write and design keynotes, presentations, talk tracks, and scripts that are clear, credible, and persuasive — tailored to executives, prospects, and existing customers.

• Build reusable messaging frameworks and content library Develop presentation structures and messaging frameworks that scale across events and can be reused by marketing, sales, and customer teams.

• Enable and coach our speaker bench Identify and partner with internal speakers — executives, product leaders, and subject matter experts — helping them sharpen narratives and deliver with confidence and clarity.

• Collaborate to execute at a high bar Work closely with Product Marketing, Field Marketing, Customer Marketing, and Creative teams to ensure messaging and execution are aligned across a demanding events calendar.

• Protect and evolve the Synthesia voice Partner with our Lead Writer to ensure every event touchpoint — from slides to stage — reflects Synthesia’s positioning, tone, and category leadership.

What success looks like

• Events consistently tell a clear, differentiated product story that resonates with defined target audiences

• Synthesia’s value propositions and category leadership are obvious and repeatable across all event formats

• Customer stories and proof points are used effectively to demonstrate real-world impact

• Speakers are confident, aligned, and delivering cohesive narratives

• Event messaging contributes directly to demand creation and acceleration, supporting pipeline and customer growth

What you bring

• 6+ years of experience in Product Marketing or B2B SaaS marketing, with deep expertise in messaging, positioning, and content strategy

• Proven ability to explain complex products clearly and persuasively to multiple audiences

• Exceptional writing skills — concise, credible, and human

• Experience using events as a strategic demand-generation channel, not just a delivery mechanism

• Strong product and technical acumen, with a track record of translating features into customer value and differentiation

• Clear judgment on how to adapt messaging by audience, channel, and objective

• Comfort owning work end-to-end — from strategy and narrative development to live execution

XML job scraping automation by YubHub