Turn launches into cultural moments and reviews into competitive advantages.

Execute the full product PR lifecycle regionally: adapt global messaging, coordinate embargoes across time zones, manage reviewer outreach, and drive post-launch amplification in UK, Nordics, and Benelux across all of Elgato's product categories.

Build and maintain tiered regional media lists across tech, creator-focused, lifestyle, and business publications: UK, Nordics and Benelux.

Develop region-specific reviewer briefing kits that translate specs into creator outcomes and drive the execution of Elgato products strategy in PR across European markets.

Manage seeding strategy and review unit logistics across all covered markets, ensuring key outlets receive early access ahead of embargoes.

Track regional review sentiment, message pull-through, and share of voice. Feed insights back to PR Lead and product/marketing teams.

Strategic PR & Thought Leadership

Shape the regional narrative. Bring global stories to life locally.

Adapt global story angles for regional relevance, identifying local hooks around creator economy growth, gaming culture, and professional AV convergence in European markets.

Identify regional placement opportunities for thought leadership content (executive bylines, op-eds) in European tech and business publications.

Contribute to quarterly PR plans with regional objectives, target outlets, story angles, and KPIs aligned to market-specific business goals.

Monitor competitive communications across European markets weekly. Flag opportunities for Elgato to lead regional industry conversations.

B2B, Pro AV & Trade PR

Extend Elgato’s reach into European professional markets while keeping the brand authentic.

Adapt B2B messaging for European enterprise buyers, IT decision-makers, and AV integrators, emphasizing reliability, scalability, deployment simplicity, and total cost of ownership.

Write for European Pro AV and broadcast trade press in the language integrators and engineers speak.

Localize vertical positioning for corporate communications, education, houses of worship, and broadcast/production segments across European markets.

Support case study development by sourcing European customer stories and coordinating approvals.

Support EMEA B2B team with trade media outreach, European distributor announcements, and regional trade show PR.

Event & Speaker PR

Make Elgato unmissable at every European event that matters.

Develop event PR timelines for European shows: pre-event outreach, on-site media appointments, demo coordination, and post-event follow-up.

Identify and secure regional speaking opportunities at European events and relevant podcasts/webinars.

Prepare speaker briefing docs, talking points, and executive bios tailored to European audience context.

Compile post-event reports with regional coverage analysis, key conversations, and actionable learnings.

Crisis & Issues Management

Protect the brand. Move fast, stay calm, be transparent.

Execute regional crisis response following global playbooks, adapting messaging for European market nuances and media expectations.

Draft regional holding statements and Q&A documents that can be activated within hours, coordinating with PR Lead on messaging alignment.

Provide real-time regional media monitoring during active situations, flagging escalation risks in European press.

Coordinate with Corsair corporate communications when issues have European or parent-company implications.

European PR Coordination

Align the European PR network.

Coordinate with European PR team to ensure consistent messaging and launch timing across European markets.

Adapt global messaging frameworks and launch playbooks for European market nuances (language, cultural context, retail landscape).

Collaborate with European PR team on PR best practices to elevate media coverage quality and consistency.

Build and maintain media database across all covered markets.

AI-Powered PR (Cross-Cutting)

Use AI to elevate every aspect of the work.

Contribute to Elgato’s AI search visibility by systematically building regional earned media citations that feed into AI-generated search answers.

Leverage AI tools (e.g., ChatGPT, Claude, Gemini) to accelerate regional press release adaptation, pitch development, and briefing document creation.

Use AI-powered media monitoring to surface regional coverage trends, competitive signals, and emerging story angles across multiple European markets and languages.

Apply AI to media list research, journalist profiling, and outlet analysis to improve targeting precision across UK, Nordics, and Benelux.

Build AI-assisted workflows for regional coverage reporting and earned media value tracking.

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This role goes beyond traditional messaging,you will set the standard for how we position ourselves in the enterprise AI market while ensuring our narratives reflect Anthropic's commitment to developing AI systems that are safe, steerable, and beneficial.

You will lead a small team crafting keynote presentations, executive briefings content, and core narratives that shape how leaders, customers, and industry stakeholders understand what we're building and why it matters for the future of AI.

Responsibilities:

• Lead a small team of product marketers responsible for positioning, messaging, and executive marketing

• Develop and own executive narratives: Create high-impact keynote presentations, executive briefings, and strategic messaging that articulate Anthropic's vision, competitive differentiation, and unique value proposition in the enterprise AI market

• Own competitive positioning and messaging: Translate sophisticated AI capabilities and safety features into clear, compelling messages that sales teams and executives can effectively use to differentiate and win deals

• Drive cross-functional GTM alignment and narrative development: Partner closely with product marketing, sales enablement, corporate communications, and executive leadership to ensure cohesive narratives across product launches, industry events, and customer engagements

• Ensure message consistency and quality: Establish standards and processes for narrative development that maintain consistency while enabling teams to adapt messaging for different audiences and contexts

• Support major company milestones: Lead narrative development for significant announcements, partnership launches, and other strategic moments

You may be a good fit if you have:

• 12+ years of experience in product marketing, solutions marketing, or portfolio marketing at enterprise B2B technology companies

• Proven track record of crafting executive-level presentations and go-to-market narratives that drive measurable business impact

• Deep understanding of enterprise buyer journeys and how strategic narratives accelerate complex sales cycles

• Exceptional written and verbal communication skills with the ability to make complex technical concepts accessible and compelling

• Experience working effectively with senior stakeholders and the judgment to provide strategic messaging counsel, including when to respectfully challenge existing approaches

• Strong collaborative skills with experience rallying cross-functional teams around shared messaging without formal reporting authority

• Strategic mindset combined with hands-on execution capabilities,comfortable developing high-level narrative strategy while also crafting specific presentation content

Strong candidates may also have:

• Experience in AI/ML, enterprise software, or other cutting-edge technology markets

• Background working with highly regulated industries where trust, safety, and compliance messaging is critical

• Track record of successful competitive positioning in crowded, rapidly evolving markets

• Experience developing narratives for developer audiences as well as traditional enterprise buyers

• Understanding of AI safety principles and the ability to communicate complex technical safeguards in business terms

• Experience with account-based marketing and supporting enterprise sales processes

• Background in crisis communications or managing sensitive messaging situations

What you'll be shaping:

Your narratives will become the foundation for our most important market moments,major product launches, industry conferences, customer success stories, and competitive differentiation. You will define how the enterprise AI market understands Anthropic's unique approach to building safe, beneficial AI systems while ensuring our messaging drives pipeline and revenue growth.

This role offers the opportunity to shape the strategic communications of one of the world's leading AI companies at a pivotal moment in the industry's development, while ensuring our narratives reflect our commitment to responsible AI deployment and societal benefit.

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