You'll drive the adoption of safe, frontier AI by securing strategic deals with CPG brands. You'll leverage your consultative sales expertise in the CPG sector to propel revenue growth while becoming a trusted partner to CPG stakeholders, helping them embed and deploy AI while uncovering its full range of capabilities in brand management, supply chain, and category planning.

In collaboration with GTM, Product, and Marketing teams, you'll continuously refine our value proposition, sales methodology, and market positioning to resonate with CPG decision-makers.

Responsibilities:

• Win new business and drive revenue for Anthropic within the CPG sector. Navigate complex CPG organisations to reach key decision-makers, educate them about our services, and help them succeed with Anthropic. You'll own the full sales cycle, from first outbound to close

• Design and execute innovative sales strategies tailored to CPG procurement cycles and budgeting processes to meet and exceed revenue quotas. Analyze CPG market landscapes, trends, and dynamics to translate high-level plans into targeted sales activities and campaigns

• Spearhead market expansion by identifying new use cases within brand teams, supply chain functions, and commercial operations. Collaborate cross-functionally to differentiate our offerings for CPG applications

• Navigate complex CPG stakeholder ecosystems including executives, administrators, IT departments, and procurement offices to build consensus

• Inform product roadmaps and features by gathering feedback from users and conveying CPG market needs. Provide insights that strengthen our value proposition for CPG

• Continuously refine the CPG sales methodology by incorporating learnings into playbooks, templates, and best practices. Identify process improvements that optimize sales productivity and consistency

You may be a good fit if you have:

• 8+ years of B2B sales experience in SaaS, API solutions, or emerging technologies

• A track record of managing complex sales cycles within CPG organisations and securing strategic deals by understanding both technical requirements and CPG use cases

• Demonstrated ability to navigate CPG organisational structures and procurement processes, building consensus among diverse stakeholders including executives, administrators, and IT departments

• Extensive experience negotiating complex agreements within CPG procurement frameworks and policies

• Proven experience exceeding revenue targets by effectively managing an evolving pipeline and sales process

• Excellent communication skills and the ability to present confidently to various CPG audiences, from brand managers and category leads to senior executives

• Deep understanding of CPG buying cycles, decision-making processes, and key pain points

• A strategic, analytical approach to assessing the CPG market combined with creative, tactical execution to capture opportunities

• A passion for and/or experience with advanced AI systems and their applications. You feel strongly about ensuring frontier AI systems are developed safely and ethically for CPG use

The annual compensation range for this role is £280,000-£330,000 GBP.

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