This role requires someone who can create world-class experiences, build scalable event programs from the ground up, and drive measurable business impact across diverse EMEA markets. You'll own the full spectrum of strategic events including Anthropic-hosted events, third-party event activations and field marketing programs. You'll work closely with sales leadership, the global field marketing team, and cross-functional partners to ensure events directly support revenue growth and strategic account advancement.

Responsibilities:

• Develop and execute comprehensive event and field marketing strategies across EMEA, with primary focus on European markets

• Plan, manage, and execute a portfolio of strategic events and field marketing events including Anthropic-hosted tentpoles, executive roundtables, customer events, partner programs, and industry conferences

• Evaluate and select premium third-party events that align with business goals and create high-impact activation strategies

• Build scalable frameworks and processes for event programs from scratch in the region

• Manage regional resources, including building relationships with key partners, vendors, and industry organizations across EMEA, and partner closely with EMEA sales leadership to align on priorities

• Measure and report on program effectiveness including executive engagement, relationship advancement, pipeline impact, and ROI

• Collaborate with global Marketing Events team to ensure regional programs align with company-wide strategy while meeting local market needs

• Coordinate with Product Marketing to ensure consistent messaging and positioning in all regional programs

• Drive continuous improvement through post-event analysis and stakeholder feedback

Ideal candidates will have experience in both event management and field marketing, with a proven track record of driving business results through strategic events and field marketing programs.

Strong candidates may also have experience marketing AI/ML or complex technical products to enterprise customers, fluency in multiple European languages, understanding of EMEA regulatory and compliance requirements for marketing activities, experience working in high-growth technology companies, knowledge of account-based marketing (ABM) strategies and execution, and previous experience as a first field marketing hire in a new region for a SaaS startup.

Travel Requirements:

This role requires approximately 40-50% travel within EMEA for field events, customer engagements, and team management, with additional travel to Anthropic offices for alignment and planning sessions.

Deadline to apply: None. Applications will be reviewed on a rolling basis.

The annual compensation range for this role is £160,000-£200,000 GBP.

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