As the Go-to-Market Leader for APAC Retail & Consumer Goods, you will architect and execute a category-defining strategy from the ground up. You'll operate with the mindset of a founder of a hyper-growth enterprise,a rare opportunity that demands entrepreneurial instincts, relentless drive, and the courage to build in ambiguity.
\nDatabricks is scaling at extraordinary speed. Databricks is the market share leader in data + AI in Retail & Consumer Goods, and this vertical represents one of the most significant growth opportunities in our portfolio. We need a leader who thrives in white space, who sees undefined territory not as risk but as canvas.
\nYou will shape how APAC’s largest retailers and consumer brands harness Data and AI to transform their operations, unlock new revenue streams, and reimagine customer experiences. You will report to the Global VP of Consumer Industries, but your impact will extend across the entire organization,influencing product direction, shaping partner ecosystems, and setting the strategic agenda for one of our most consequential markets.
\nThe impact you will have:
\nDesign and execute a go-to-market strategy that doesn't yet exist in its final form. You’ll establish C-level relationships with flagship accounts, construct an ecosystem of ISVs, SIs, and alliance partners, and create repeatable motions that accelerate revenue growth across Retail, Consumer Goods, Restaurants, and Wholesale.
\nIdentify the highest-value use cases and industry-specific opportunities,demand forecasting, unified customer intelligence, supply chain optimization, real-time pricing,and build scalable programs that systematically convert these opportunities into revenue. You won't pursue targets one at a time; you'll construct the engines, assets, and activation frameworks that allow us to capture entire categories of opportunity across the region simultaneously.
\nIdentify, cultivate, and scale relationships with the partners who will amplify our reach. This isn't about managing existing relationships,it's about seeing what partnerships should exist and making them real.
\nUse rigorous analysis to surface gaps, inefficiencies, and untapped opportunities within our go-to-market approach. Build the feedback loops and improvement mechanisms that compound our effectiveness over time.
\nCreate comprehensive, scalable sales initiatives tailored to APAC’s diverse geographies while contributing frameworks that support Americas and EMEA. You'll work cross-functionally to ensure these plays move from concept to revenue.
\nEstablish Databricks as the authoritative voice in Retail & Consumer Goods transformation. Author white papers, command stages at premier industry events, and engage C-suite executives with a point of view that shapes how the market thinks about Data and AI.
\nServe as a trusted advisor across product, sales, pre-sales, marketing, and partner teams. Your credibility will be earned through results, and your influence will extend far beyond your formal remit.
\nCollaborate with marketing to develop industry-specific collateral, demand generation campaigns, and event strategies that resonate with sophisticated enterprise buyers.
\nBuild enablement content and coaching programs that elevate the entire verticalized sales organization,making others more effective is as important as your direct contributions.
\nWhat we look for:
\nYou've held senior leadership or practitioner roles in Retail or Consumer Goods. You understand the industry's challenges from the inside,but you're energized by building something new rather than optimizing what exists.
\nYou've operated in environments where the path wasn't paved. You're comfortable making decisions with incomplete information, moving quickly, and course-correcting based on market feedback. Ambiguity is where you do your best work.
\nYou have extensive experience constructing vertical go-to-market programs on technology platforms, working cross-functionally to deliver measurable revenue growth and customer value.
\nYou engage naturally with CXOs and senior business leaders. You create trust through substance, not just polish, and you know how to translate technical capability into strategic business value.
\nYou've led large-scale change initiatives and understand both the technical and human dimensions of enterprise transformation in complex organizations.
\nYou possess deep familiarity with the data and AI landscape, retail technology standards, and the broader ecosystem trends reshaping the industry.
\nYou understand key APAC regulatory environments,such as data privacy, payments, sustainability, and sector-specific compliance,and can navigate these considerations in strategic conversations.
\nYou've managed complex vertical initiatives end-to-end: gathering requirements, coordinating technical teams, driving marketing alignment, and managing partner relationships to hit milestones.
\nYou have proven ability to train and enable sales teams, making the entire organization more effective at positioning solutions to Retail & Consumer Goods customers.
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\nAs a Product Lead, you will set the strategic direction for how we engage with protocol ecosystems by defining the frameworks that guide which networks we support, how deeply we integrate, and what differentiated value we deliver.
\nYou will drive cross-functional alignment at the senior level, and shape a roadmap that positions Anchorage as the default institutional partner for the most important networks in crypto.
\nThis is a role for someone who thrives at the intersection of product vision, people leadership, and deep protocol fluency.
\nTechnical Skills:
\nComplexity and Impact of Work:
\nOrganizational Knowledge:
\nCommunication and Influence:
\nYou may be a fit for this role if you have:
\nAlthough not a requirement, bonus points if:
\nAdditional Information About Anchorage Digital:
\nWho we are
\nThe Anchorage Village, what we call our team, brings together the brightest minds from platform security, financial services, and distributed ledger technology to provide the building blocks that empower institutions to safely participate in the evolving digital asset ecosystem.
\nAs a diverse team of more than 600 members, we are united in one common goal: building the future of finance by providing the foundation upon which value moves safely in the new global economy.
\nAnchorage Digital is committed to being a welcoming and inclusive workplace for everyone, and we are intentional about making sure people feel respected, supported, and connected at work,regardless of who you are or where you come from.
\nWe value and celebrate our differences and we believe being open about who we are allows us to do the best work of our lives.
\nAnchorage Digital is an Equal Opportunity Employer.
\nWe are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status.
\nAnchorage Digital considers qualified applicants with criminal histories, consistent with applicable federal, state, and local laws.
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